European Gaming News
SKS365: “Covid-19 has not stopped our desire to innovate”
READY TO LAUNCH THE STORE LOCATOR IN PARTNERSHIP WITH YEXT
The Company takes stock of the development and expansion path carried out during lockdown. Cox (SKS365’s CCO): “Thanks to several innovations in every field, we have transformed an unprecedented threat for the business into an incredible opportunity for growth.”
These have been difficult months for the entire international gaming industry, with the retail network’s forced closure and the main sports competitions’ cancellations all over the world. The end of the lockdown means for many the unavoidable count of the damages and losses, but among the leading gaming operators there are also those who took the opportunity to come up with clear ideas and a plan of action that has never stopped.
SKS365, the group owner of the Planetwin365 brand carried on tirelessly an important path of innovation already started before the lockdown by completing several fundamental projects in these past months in lockdown.
“We can proudly say that we can face the recovery of normality with an even stronger identity, and a solid awareness because of the concrete results achieved during the Coronavirus lockdown– said Troy Cox, Chief Commercial Officer in SKS365 – We had to react and redesign our offer, adapting both to the limitations dictated by the stop of world sport events and to the related new needs of the Italian customers. And most of all, we had to provide a lot of support to the retail network which has been the most affected business branch during the Covid-19 emergency. From enhancing the offer on eSports to adding new Casino titles in our portfolio, thanks to important partnerships and improvements, plus the launch of ad hoc initiatives for the retail network and supported it constantly in view of the reopening, to be able to start over with the business from day one. As it has been said, the future of the companies will depend on how they managed and acted when everything was frozen. So, we have never stopped. One of the results of this work is an important development of the online presence of our retail market. This project is conceived to support and enhance the shops’ online visibility and the engagement with the customers”.
SKS365 has taken this opportunity to give greater impetus to the company’s IT soul, meeting the need for digitization that this pandemic has greatly enlarged and accelerated. This effort has resulted in a project in partnership with Yext – one of the most innovative suppliers in digital sector – that makes SKS365 keeping the pace with innovation technology: the Planetwin365 STORE LOCATOR.
“With the reopening of our shops, I am thrilled to announce major updates to point of sale systems for customers and shop owners – commented Jim Parkins, Chief Product and Technology Officer of SKS365 – The new Planetwin365 self-service bet booking system represents the biggest change for our customers since the launch of our retail systems. Apart from significantly improving the speed and experience placing bets, along with our market leading betting terminals, the new software will help shop owners and customers maintain safe social distancing. Additionally, locating all our 1000 Planetwin365 shops are now easily findable for customers in: Google maps, Apple maps, Waze and 45 other social mapping solutions. We look forward to welcoming back customers with our strongest product offering ever.”
The platform crosses Google Maps and network data to provide the user with an updated and complete map of all the shops in the proximity, including contacts, directions for reaching the shop and many other information that will soon be implemented. The Store Locator represents just the beginning of SKS synergy with Yext. More has to come in the following months.
“We are thrilled to work with SKS365 and to enhance their innovations – commented Wendi Sturgis, Yext CEO Europe -. As with any highly regulated industry, our goal is to make sure we can provide a better customer experience and increased discoverability while supporting the team at SKS in driving efficiencies. Especially now, in a challenging time with COVID-19, we’re proud to keep pushing to drive excellence.”
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European Gaming News
Pariplay’s Portuguese Prominence Flourishes through Partnership with Casino Portugal
Portfolio of industry-leading casino content continues to take over Portugal with latest partnership
Pariplay Ltd., the No. 1 aggregator and content provider behind innovative products including the Fusion Consistent with Pariplay’s ongoing efforts to offer more games to more players in more markets across the globe, bolstering its presence in promising spaces such as Portugal is instrumental. The agreement will see first-class content from Pariplay’s own propriety game library and the Fusion António Laranjo, Co-CEO at Casino Portugal said: “We are happy to be collaborating with leading supplier Pariplay, who have demonstrated their dedication to growth and innovation since the beginning. Thanks to our partnership with them, we’ve enhanced our player offering significantly by introducing an interactive suite of their leading casino games, which have had so much success in this market already.”
Christine Lewis, CCO & MD Malta at Pariplay said: “We are very pleased with how much we were able to broaden our presence throughout regulated markets this year, signing several deals with prominent European operators, including this latest one with Casino Portugal. It’s exciting to see our game studio extend in a country with as much potential as Portugal, and we’re confident that we will continue adding substantial value to the gaming experience for players in this market and many others, as we move forward and expand in 2021.”
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A new report by the European Commission has found that an industry-led memorandum of understanding (MoU) on online advertising and intellectual property rights has led to a significant reduction in the unintentional placement of advertising from Europe’s major gambling brands on websites which infringe upon intellectual property rights.
The MoU, published in 2018, was established to limit advertising on websites, such as illegal sports streaming sites, and mobile applications that infringe copyright or disseminate counterfeit goods.
As part of its review of the effectiveness of the MoU, the Commission has presented a new report today which found that the MoU has created more awareness among brands that their advertising may end up on IPR-infringing websites. According to the report, the share of total advertising for European businesses on IPR-infringing websites was reduced by 12% since the introduction of the MoU, while gambling advertising from Europe’s major brands (including all EGBA members) decreased by 20%, from 62% to 50% during the reporting period.
The European Gaming and Betting Association (EGBA) welcomes the report’s conclusions and is pleased with the significant progress made by EGBA members and other major brands in reducing the unintentional placement of their advertising on IPR-infringing advertising channels.
“EGBA welcomes the progress made by EGBA members and other major gambling brands in significantly reducing the unintentional placement of their advertising on IPR-infringing websites and is pleased that major online gambling companies are playing a central role in EU efforts to crack down on IPR infringement. Most reputable companies do not intend to advertise on IPR-infringing websites, but it happens and is difficult to control, and EGBA acknowledges that remedial action is needed to prevent it. That is why we have been actively engaging with the European Commission and other stakeholders to take action and are pleased those efforts are beginning to bear fruit,” Maarten Haijer, Secretary-General of EGBA, said.
“EGBA is committed to promoting responsibility and driving standards in Europe’s online gambling sector and we encourage other companies to join us – and be part of the solution, not the problem – by adhering to responsibility initiatives such as the MoU. This initiative proves that greater cooperation at EU-level can benefit the sector and how it is able to respond to the challenges it faces, including on advertising,” Maarten Haijer added.
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Zitro announces a successful installation of its video slot games in Casino di Venezia of Italy. Players from one of the most renown casinos in Europe can now enjoy the thrill and fun of some of the most popular games of today.
Dott. Alessandro Cattarossi, Director of Casino Di Venezia said: “Our mission is to cater our customers with extraordinary experiences, and by adding games like ‘Link King’ and ‘88 Link Lucky Charms’ from Zitro to our game offerings, we are not only providing world-class entertainment to our distinguished clientele, but we are investing in performing products.”
Nadège Teyssedre, Commercial Director of Zitro for EMEA added: “We could not be more proud of being included in one of the top venues in Europe, and we are convinced that our games will add to Casino di Venezia’s overall success. I’d like to thank Casino di Venezia for their trust and we look forward to extending our cooperation converting it into a long-term friendship.”
‘Link King’, the multigame progressive link on the ultra-slim ‘Fusion’ cabinet that has caused a global hype in the gaming industry, and ‘88 Link Lucky Charms’, a multigame progressive bank that combines for the first time Zitro’s Link Bonus with a multiway game mechanic on the fascinating ‘Allure’ cabinet, are now available to play at Casino di Venezia in the elegant Italian city of Venice.
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