Central Europe
Germany: Sales revenues from paid online services for games rises significantly once again
• 461 million euros generated by fees from online services
• More than 5 million people in Germany pay for online services
• German games industry tops 6-billion-euro mark
Sales revenue generated by fees from online services in Germany rose significantly once again. The segment grossed approximately 461 million euros in 2019, which is an increase of 30 per cent compared to 2018 (353 million euros) – and even that year, the segment had nearly doubled, with growth of 97 per cent. These are the figures released today by game – the German Games Industry Association, based on data collected by the market research company GfK. Fee-based online services are currently available in multiple versions and for a range of different gaming platforms. For example, services on consoles including Nintendo Switch Online, PlayStation Plus and Xbox Live Gold offer options such as playing online with and against other players, saving games in the cloud and receiving discounts on games and expansions. Subscription services for PC such as Origin Access Premier (EA) and Uplay+ (Ubisoft) allow players to pay a fixed monthly fee to access a huge rotating library of games and to play some new games before the release date. With cloud gaming services such as Google Stadia Pro and PlayStation Now, on the other hand, gamers no longer need high-performance hardware to play titles with their full range of graphics, as the computing power to run the games is provided in the cloud. Monthly fees for online services can range from 4 to 10 euros, depending on the provider. Last year, a total of approximately 5.1 million gamers paid for these fee-based services, which is around 300,000 people more than in 2018 (4.8 million).
In Germany, growing numbers of gamers are discovering fee-based online services that give them access to an enormous selection of the latest hot titles, offers and discounts for a monthly fee. The strong growth in this segment also indicates how much the games market is currently changing: long-term access and usage rights for games are becoming much more important than purchasing individual titles,’ says Felix Falk, Managing Director of game. ‘Cloud gaming services are an interesting option for many gamers, particularly if we consider future trends and blockbuster titles that require a lot of processing power. All the heavy processing takes place in data centres, so the players themselves no longer need particularly high-performance hardware. There’s a lot going on in this budding market segment at the moment, and we expect to hear much more about it in future.’
German games market grows by 6 per cent
As already reported by game, the German games market grew by 6 per cent in 2019, to around 6.2 billion euros. Sales of games hardware, including consoles, gaming PCs and accessories, dropped by 2 per cent from the previous year, to 2.4 billion euros. In contrast, the market for games software showed a gain of 11 per cent: in 2019, a total of about 3.9 billion euros was spent on computer and video games and the charges for the respective online services.
About the market data
The current data takes into account further dedicated games hardware like gaming PCs and the corresponding accessories, resulting in a larger market size than previously reported. This is true also of the adjusted data for 2018, which accordingly differs from that reported last year.
The market data is based on statistics compiled by GfK, the GfK Consumer Panel and App Annie. The methods used by GfK to collect data on Germany’s digital games market are unique in terms of both their quality and their global use. They include an ongoing survey of 25,000 consumers who are representative of the German population as a whole regarding their digital game purchasing and usage habits, as well as a retail panel. The data collection methods provide a unique insight into the German market for computer and video games.
game – the German Games Industry Association
We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.
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Central Europe
IGT Modernizes Central Lottery System for LOTTO ThĂźringen in Germany via Seven-Year Contract Extension
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International Game Technology PLC announced that its subsidiary, IGT Global Services Limited, has signed a seven-year contract with the Thuringian State Lottery (âLOTTO ThĂźringenâ) in Germany to deploy its retail central system technology, Auroraâ˘, and related software upgrades. The contract term will begin upon go-live of the new platform, planned for March 2026.
An integral part of OMNIAâ˘, IGTâs player-centric, omnichannel solution for lotteries, Aurora helps drive lottery innovation and profitability. The platform will provide intuitive, user-friendly applications, tools and reporting capabilities which will handle all of LOTTO ThĂźringenâs transaction processing, game management and back-office operations.
âLOTTO ThĂźringen has relied on IGTâs versatile and strong-performing central system technology throughout the course of our decades-long relationship,â said Jochen Staschewski, LOTTO ThĂźringen Chief Executive Officer. âUpgrading our central retail system to IGTâs advanced platform and back-end software will enable us to streamline our business processes and continue operating with the highest levels of efficiency.â
âIGTâs retail central system incorporates a suite of flexible solutions designed to help manage, transform and further grow LOTTO ThĂźringenâs business,â said Jay Gendron, IGT Chief Operating Officer, Global Lottery. âWith this long-term contract extension, LOTTO ThĂźringen is well-positioned to continue benefiting from IGTâs secure, responsible and modernized technology and software. Leveraging these best-in-class solutions will aid in the Lotteryâs goals of supporting good causes throughout the state.â
The post IGT Modernizes Central Lottery System for LOTTO ThĂźringen in Germany via Seven-Year Contract Extension appeared first on European Gaming Industry News.
Central Europe
SYNOT Games teams up with win2day to revolutionize Austriaâs iGaming scene
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SYNOT Games, a leading iGaming provider, has partnered with win2day, taking a major step in its Austrian market growth strategy.
The collaboration marks its debut with the launch of Resin Joker, a fan-favorite slot that combines the simplicity of a classic gaming experience with a fresh, modern twist. With its smooth gameplay, vibrant audio-visuals, and universal appeal, Respin Joker has become a standout title for players seeking both entertainment and nostalgia.
As this partnership progresses, players can look forward to a steady rollout of additional games from SYNOT Gamesâ extensive portfolio, further enriching win2dayâs already robust catalog. This collaboration is designed to offer Austrian players a premium gaming experience, with a diverse selection of games that blend cutting-edge innovation and top-tier quality.
Georg Wawer, Managing Director of win2day, said: âAs the sole licensed operator in Austria, our goal is to host all leading iGaming providers on our platform. Synot, being a major player on the international stage, makes us proud to feature their content. We regard SYNOT Games as a skilled and trustworthy partner for win2day, and we are confident that this collaboration will yield great success.â
Martina KrajÄĂ, CCO at SYNOT Games, commented: âWe are excited to partner with win2day and bring our games to Austrian players. At SYNOT Games, our focus has always been on providing quality entertainment, and this partnership highlights our commitment to delivering an outstanding gaming experience.â
The post SYNOT Games teams up with win2day to revolutionize Austriaâs iGaming scene appeared first on European Gaming Industry News.
Central Europe
25 years of ZEAL: A quarter century of online lottery in Germany
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- From living room start-up to online market leader
- Ambitious growth targets and innovative product ideas
ZEAL Network SE, the market leader for online lotteries in Germany, is celebrating its 25th anniversary. Founded in 1999 as Tipp24, the company was one of the first on the German market to bring lotteries to the internet. Since then, ZEAL has had a lasting impact on the German online lottery business.Â
âWe are very proud of a quarter century of ZEAL,â says Helmut Becker, CEO of ZEAL. âWhat began 25 years ago as a two-man start-up in Hamburg has now developed into a group of companies with more than 250 employees. We are more successful than ever in our core business of lottery brokerage and are continuously expanding our market share and our business model. In doing so, we are staying true to our motto: we define the future of lottery.â
From start-up to international group
ZEAL was founded as Tipp24 in Hamburg in 1999. The company was one of the first providers to enable participation in state lotteries in Germany via the Internet â with great success. The IPO followed in 2005. This was followed by the temporary relocation of the company headquarters to London, the change of name to ZEAL Network SE and the development of new business abroad. In 2019, the company returned to Hamburg and took over LOTTO24 AG. This made ZEAL the largest lottery broker in Germany. Today, more than 1.3 million customers play with ZEALâs brands every month.
âAs one of the founders, I am particularly happy about ZEALâs success story,â says Jens Schumann, co-founder of ZEAL 25 years ago and now a member of the Supervisory Board. âWhen we founded the company, we printed out the lottery tickets that our customers played online and handed them in at the kiosk around the corner. A lot has happened since then. Today, ZEAL is one of Germanyâs leading e-commerce companies. It gives me great pleasure to have been so closely involved in its development to date.â
Continuing to grow in the core business, developing new business areas
Today, ZEAL is the market leader for online lotteries in Germany. The brokerage of participation in state and charity lotteries remains the companyâs core business, which it intends to expand in the future. In addition, ZEAL is continuously developing its portfolio: in the summer, for example, the company launched the first raffle of an existing property in Germany with Traumhausverlosung (English name: Dream House Raffle). ZEAL also appeals to younger target groups in particular with the freiheit+ charity lottery. Last year, ZEAL also launched an online games offering, which has been continuously expanded since then. ZEAL also operates the online presence of the ONCE charity lottery in Spain, a public organization for the blind, and invests in industry-specific start-ups via its ventures department ZEAL Ventures.
The post 25 years of ZEAL: A quarter century of online lottery in Germany appeared first on European Gaming Industry News.
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