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Pro tennis returns as TNM partners with Genius Sports Group to launch Grand Slam Tennis Tours MatchPlay 120
In a first of its kind partnership, Genius Sports Group and Topnotch Management (TNM) today announced the launch of the Grand Slam Tennis Tours MatchPlay 120 series, a brand new tournament featuring players ranked inside the ATP and WTA top 300.
Beginning May 26th 2020, this Series will provide fans, players, media publishers and sportsbook operators with over 120 live tennis matches across a six-week period. Showcasing players drawn from the Top 100 world rankings highlighting many household tennis names such as 2020 Australian Open quarterfinalist Tennys Sandgren, 4-time ATP Tour title-winner Stevie Johnson, WTA Tour title-winner Lauren Davis and others, the series will spotlight players from the Grand Slams and other major ATP and WTA events.
Genius Sports Group will deliver a host of live betting markets on the new MatchPlay 120 series as well as fast, high-quality video streams to sportsbook operators through its GeniusLive technology. Powered by AI, the GeniusLive automated camera and production system will capture the action courtside, eliminating any need for camera crews.
The series is being run by leading tennis agency, Topnotch Management, which manages numerous ATP and WTA athletes, as well as events on the ATP Challenger Tour. TNM will operate multiple court locations around the US and work closely with Genius Sports Group and Grand Slam Tennis Tours to deliver interactive Match Centers for fans, combining live streams, daily schedules and orders of play, scores, leaderboard information, and more.
“This is an ambitious solution to the current situation and it’s a project that counts as a win on multiple fronts”, explains TNM Event Director, Kyle Ross. “All groups involved here have demonstrated exceptional agility and we’re really proud, first of all, to provide job opportunities for professional players at a time when there’s been a lot of attention on the challenges they face. Additionally, the series brings tennis fans around the world a reliable schedule of tennis matches between high-level players, and partnering with Genius Sports provides a great opportunity for us to engage the sportsbook audience and ultimately power the launch of the series.”
Mark Locke, CEO of Genius Sports Group, commented: “The launch of the MatchPlay 120 series is exciting news for the world of tennis and sports fans everywhere. Over a six-week period, GeniusLive, our unique streaming technology, will broadcast over 200 hours of premium tennis for our media partners and sportsbook customers. Given the current environment, it is uplifting to see the use of new technologies come to the fore that enable tennis fans everywhere to watch their favourite sport live again.”
The Grand Slam Tennis Tours MatchPlay 120 series stands out in its commitment to delivering six weeks of programming, the high quality of the player field it will feature, and the full best-of-three set match format. Importantly, the event also promises to engage with players in the crucial 100-300 ranking zone, who have received a lot of recent attention with regards to plans for a Player Relief Fund.
Significant considerations have been made regarding covid-19, and beyond not having any fans and minimal on-site footprints, the event will adhere to local guidance and apply significant safety protocols with regards to matchplay.
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Award-winning sportsbook provider strengthens LATAM presence by integrating with leading iGaming platform ecosystem ahead of the 2026 FIFA World Cup
2, June 2026: Altenar, a leading sportsbook provider, has partnered with Atlaslive to integrate its fully managed sportsbook into the company’s iGaming platform ecosystem, expanding access to its award-winning sports betting technology for operators across Latin America.
Through the integration, Atlaslive-powered operators will gain access to Altenar’s complete sportsbook solution alongside the platform’s existing infrastructure, enabling operators to choose the sportsbook configuration that best aligns with their market strategy, regulatory requirements, and player acquisition goals.
The partnership further strengthens Altenar’s presence across LATAM and supports its strategy of making flexible, high-performance sportsbook technology available through leading platform providers. By combining Altenar’s sportsbook capabilities with Atlaslive’s scalable platform environment, operators benefit from greater deployment flexibility without compromising on performance, trading depth, or operational efficiency.
With the 2026 FIFA World Cup approaching, demand for scalable and reliable sportsbook technology is expected to increase significantly. The integration positions operators to capitalise on one of the highest-volume periods in the sports betting calendar with reduced implementation timelines and a proven sportsbook solution designed to perform under peak demand.
Altenar currently operates across more than 50 regulated jurisdictions and holds licences from major regulatory authorities including the UKGC, MGA and AGCO. Most recently, the company was recognised as Best Online Sportsbook Provider at the SiGMA South America Awards 2026, following its Sportsbook Supplier of the Year win at the SBC Awards Latinoamérica 2024.
Frederico Caputi, Senior Sales Manager at Altenar, said:
“We are pleased to partner with Atlaslive and bring our sportsbook technology to their growing operator network. This integration expands the reach of our fully managed sportsbook solution while giving operators more flexibility in how they build and scale their sports betting offering.
“Through this collaboration, operators gain access to a proven sportsbook product that combines live betting capabilities, advanced risk management, and extensive sports content with the speed and scalability required to succeed in competitive markets.”
Volodymyr Taftai, Country Director for Brazil at Atlaslive, added:
“Giving operators real choice in how they build their sportsbook is a competitive advantage – for them and for us. Altenar’s track record across regulated markets and their depth in risk management and trading make them the right partner to start with. We’re expanding our platform into a multi-sportsbook ecosystem because that’s what operators in today’s market need: flexibility without compromise on quality.”
The agreement reinforces Altenar’s commitment to building an open and adaptable sportsbook ecosystem that enables operators and platform providers to deliver differentiated sports betting experiences across regulated markets worldwide.
The post Altenar partners with Atlaslive to expand sportsbook offering across LATAM appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Award cites engagement features in EGT Digital’s Sportsbook, including Jackpot Sport and an Early Payout Suite.
EGT Digital has won the Sportsbook Player Experience Innovation award at the SiGMA Asia Awards 2026, the company said.
According to EGT Digital, the award recognises engagement features built into its Sportsbook product, aimed at combining live betting, gamification and real-time rewards in a single user experience.
The company highlighted Jackpot Sport, which it describes as a progressive jackpot integrated into live betting. EGT Digital said qualifying in-play bets also act as entries into a jackpot pool.
EGT Digital also pointed to its Early Payout Suite, which it said enables selected bets to settle before full time in specific match scenarios. The company said these features sit alongside its integration models, personalisation tools and promotional mechanics.
The post EGT Digital wins Sportsbook Player Experience Innovation at SiGMA Asia Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Award-winning sportsbook provider strengthens LATAM presence by integrating with leading iGaming platform ecosystem ahead of the 2026 FIFA World Cup
2, June 2026: Altenar, a leading sportsbook provider, has partnered with Atlaslive to integrate its fully managed sportsbook into the company’s iGaming platform ecosystem, expanding access to its award-winning sports betting technology for operators across Latin America.
Through the integration, Atlaslive-powered operators will gain access to Altenar’s complete sportsbook solution alongside the platform’s existing infrastructure, enabling operators to choose the sportsbook configuration that best aligns with their market strategy, regulatory requirements, and player acquisition goals.
The partnership further strengthens Altenar’s presence across LATAM and supports its strategy of making flexible, high-performance sportsbook technology available through leading platform providers. By combining Altenar’s sportsbook capabilities with Atlaslive’s scalable platform environment, operators benefit from greater deployment flexibility without compromising on performance, trading depth, or operational efficiency.
With the 2026 FIFA World Cup approaching, demand for scalable and reliable sportsbook technology is expected to increase significantly. The integration positions operators to capitalise on one of the highest-volume periods in the sports betting calendar with reduced implementation timelines and a proven sportsbook solution designed to perform under peak demand.
Altenar currently operates across more than 50 regulated jurisdictions and holds licences from major regulatory authorities including the UKGC, MGA and AGCO. Most recently, the company was recognised as Best Online Sportsbook Provider at the SiGMA South America Awards 2026, following its Sportsbook Supplier of the Year win at the SBC Awards Latinoamérica 2024.
Frederico Caputi, Senior Sales Manager at Altenar, said:
“We are pleased to partner with Atlaslive and bring our sportsbook technology to their growing operator network. This integration expands the reach of our fully managed sportsbook solution while giving operators more flexibility in how they build and scale their sports betting offering.
“Through this collaboration, operators gain access to a proven sportsbook product that combines live betting capabilities, advanced risk management, and extensive sports content with the speed and scalability required to succeed in competitive markets.”
Volodymyr Taftai, Country Director for Brazil at Atlaslive, added:
“Giving operators real choice in how they build their sportsbook is a competitive advantage – for them and for us. Altenar’s track record across regulated markets and their depth in risk management and trading make them the right partner to start with. We’re expanding our platform into a multi-sportsbook ecosystem because that’s what operators in today’s market need: flexibility without compromise on quality.”
The agreement reinforces Altenar’s commitment to building an open and adaptable sportsbook ecosystem that enables operators and platform providers to deliver differentiated sports betting experiences across regulated markets worldwide.
The post Altenar partners with Atlaslive to expand sportsbook offering across LATAM appeared first on Americas iGaming & Sports Betting News.
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