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Pro tennis returns as TNM partners with Genius Sports Group to launch Grand Slam Tennis Tours MatchPlay 120
In a first of its kind partnership, Genius Sports Group and Topnotch Management (TNM) today announced the launch of the Grand Slam Tennis Tours MatchPlay 120 series, a brand new tournament featuring players ranked inside the ATP and WTA top 300.
Beginning May 26th 2020, this Series will provide fans, players, media publishers and sportsbook operators with over 120 live tennis matches across a six-week period. Showcasing players drawn from the Top 100 world rankings highlighting many household tennis names such as 2020 Australian Open quarterfinalist Tennys Sandgren, 4-time ATP Tour title-winner Stevie Johnson, WTA Tour title-winner Lauren Davis and others, the series will spotlight players from the Grand Slams and other major ATP and WTA events.
Genius Sports Group will deliver a host of live betting markets on the new MatchPlay 120 series as well as fast, high-quality video streams to sportsbook operators through its GeniusLive technology. Powered by AI, the GeniusLive automated camera and production system will capture the action courtside, eliminating any need for camera crews.
The series is being run by leading tennis agency, Topnotch Management, which manages numerous ATP and WTA athletes, as well as events on the ATP Challenger Tour. TNM will operate multiple court locations around the US and work closely with Genius Sports Group and Grand Slam Tennis Tours to deliver interactive Match Centers for fans, combining live streams, daily schedules and orders of play, scores, leaderboard information, and more.
“This is an ambitious solution to the current situation and it’s a project that counts as a win on multiple fronts”, explains TNM Event Director, Kyle Ross. “All groups involved here have demonstrated exceptional agility and we’re really proud, first of all, to provide job opportunities for professional players at a time when there’s been a lot of attention on the challenges they face. Additionally, the series brings tennis fans around the world a reliable schedule of tennis matches between high-level players, and partnering with Genius Sports provides a great opportunity for us to engage the sportsbook audience and ultimately power the launch of the series.”
Mark Locke, CEO of Genius Sports Group, commented: “The launch of the MatchPlay 120 series is exciting news for the world of tennis and sports fans everywhere. Over a six-week period, GeniusLive, our unique streaming technology, will broadcast over 200 hours of premium tennis for our media partners and sportsbook customers. Given the current environment, it is uplifting to see the use of new technologies come to the fore that enable tennis fans everywhere to watch their favourite sport live again.”
The Grand Slam Tennis Tours MatchPlay 120 series stands out in its commitment to delivering six weeks of programming, the high quality of the player field it will feature, and the full best-of-three set match format. Importantly, the event also promises to engage with players in the crucial 100-300 ranking zone, who have received a lot of recent attention with regards to plans for a Player Relief Fund.
Significant considerations have been made regarding covid-19, and beyond not having any fans and minimal on-site footprints, the event will adhere to local guidance and apply significant safety protocols with regards to matchplay.
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Compliance Updates
Expanse Studios Secures Swedish B2B Gaming License
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Expanse Studios, a B2B iGaming content provider and subsidiary of Golden Matrix Group Inc., has been granted a software provider license by Spelinspektionen, Swedenâs national gambling authority, authorizing the company to distribute gaming software to licensed operators in one of Europeâs most mature and regulated iGaming markets.
The license, valid until December 1, 2030, enables Expanse Studios to supply its portfolio of proprietary slot games, crash games, and casino content to Swedenâs licensed B2C operators. This approval positions the company to serve a market that generated approximately âŹ2.4 billion in total gambling revenue in 2024, with online gaming accounting for 64% of total market activity.
Entry into Europeâs Most Regulated Market
Sweden represents one of Europeâs most sophisticated iGaming jurisdictions, with approximately 100 licensed operators serving a population of 10.5 million where internet penetration exceeds 95%. In 2024, the online gambling revenue reached $1.9 billion, reflecting a 5% increase from the previous year.
The Swedish market maintains one of Europeâs highest channelization rates at 85-90%, indicating strong player preference for licensed platforms. Swedenâs regulatory framework, established through the 2019 Gambling Act and overseen by Spelinspektionen, emphasizes technical compliance, responsible gaming, and transparent operationsâstandards that align with Expanse Studiosâ existing operations across 1,300+ casino brands in regulated markets.
âSwedenâs licensing framework sets the gold standard for regulated iGaming markets in Europe,â said Damjan Stamenkovic, CEO of Expanse Studios. âSecuring the license approval from the Swedish Authority once again validated our technical capabilities and commitment to responsible gaming in one of the worldâs most demanding regulatory environments. This license opens substantial distribution opportunities with established operators serving a highly engaged, tech-savvy player base.â
The Swedish license complements Expanse Studiosâ recent European regulatory approvals in Romania and commercial partnerships with operators including AdmiralBet (Novomatic Group) and MerkurXtip (Merkur Group), demonstrating accelerating demand for certified, compliant content across regulated jurisdictions in Europe.
Swedenâs market characteristicsâincluding strong preference for mobile platforms, high consumer spending on digital entertainment, and established payment infrastructureâalign well with Expanse Studiosâ content portfolio. With 56 proprietary titles including Super Heli, Titan Roulette, and Wild Icy Fruits, the company continues scaling its high-margin B2B operations across Europe, Latin America, and North America.
This license approval reinforces Golden Matrix Groupâs strategic focus on expanding regulated B2B operations in jurisdictions with transparent licensing frameworks and very robust player protection standards.
The post Expanse Studios Secures Swedish B2B Gaming License appeared first on European Gaming Industry News.
Betiator
Delasport Unveils a Crash Game for Sports Betting
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Leading iGaming supplier Delasport teases a one-of-a-kind sports betting crash game called Betiator â a new in-play experience that merges live sports with the tension and excitement of crash games.
Inspired by the groundbreaking casino genre, the company once again pushes the whole industry to a new phase in evolution by allowing sports bettors to play in the same easy and fun way as fellow casino players. Crash games are booming in the casino world, showing that players crave more emotional, fast, and visually engaging formats â and Betiator brings that same adrenaline-charged energy to the sportsbook.
It changes the scene by introducing a truly innovative way to bet on sports, keeping players at the edge of their seats during the game. Designed to excite both sports bettors and casino players, it marks a defining moment for innovation.
This product comes as a logical next step in the evolution of live betting and the companyâs goal to disrupt the iGaming industry. It demonstrates Delasportâs successful commitment to unique innovation: a strategy they call âGoing Beyond Contentâ âbuilding on the success of products and features like SuperPot, My Sportsbook, My Combo, Double My Winnings, and many more.
âSports bettors deserve the same level of innovation and excitement that casino players get all the time,â Delasportâs CEO Oren Cohen Shwartz says. âAt Delasport weâre taking the whole game to a new playing field with Betiator. Live betting wonât feel outdated anymore as weâre bringing in the thrill of the casino to sports betting.â
While details about Betiator remain under wraps for now, Delasport promises a completely new way to experience live sports. Operators and partners eager to see it in action can schedule exclusive demos and discover more at ICE Barcelona 2026, taking place January 19â21, where Betiator will make its official debut.
The post Delasport Unveils a Crash Game for Sports Betting appeared first on European Gaming Industry News.
Carl Gatt Baldacchino Head of Account Management SlotMatrix
SlotMatrix kicks off festive season with Santaâs Golden Christmas release
Reading Time: < 1 minute
SlotMatrix, the worldâs largest casino content aggregator, is embracing the holiday season with Santaâs Golden Christmas, a sparkling new slot packed with festive cheer, golden prizes, and heart-warming holiday magic.
Set in a winter wonderland, the game brings players closer to the jolly gift-giver. Snowflakes drift across the reels, each carrying the potential to boost Jackpot values or trigger Stantaâs Jackpot Wheel, where Mini, Minor, Major, Mega, and Grand prizes await.
The Free Spins bonus delivers even more festive excitement. Locking full reels clears columns, opens new positions, and increases the Free Spins Multiplier, which can climb from 1x all the way to 10x. Each cash prize collected during Free Spins is amplified at the end by this multiplier, turning generous gifts into golden wins.
Exclusively available through SlotMatrix, Santaâs Golden Christmas is enhanced by EveryMatrixâs proprietary gamification tools, including free spins and leaderboards, and can be seamlessly integrated with EngageSuite, the all-in-one player loyalty solution.
Carl Gatt Baldacchino, Head of Account Management, SlotMatrix: âWe are nearing the end of the year, and we wanted to celebrate this wonderful season with a special game.
âThe dazzling visuals, joyful audio, and ever-present chance of hitting Santaâs biggest prizes make this the perfect choice for the holidays. âTis the season to be jolly, âtis the season to play Santaâs Golden Christmas.â
The post SlotMatrix kicks off festive season with Santaâs Golden Christmas release appeared first on European Gaming Industry News.
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