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Pro tennis returns as TNM partners with Genius Sports Group to launch Grand Slam Tennis Tours MatchPlay 120

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In a first of its kind partnership, Genius Sports Group and Topnotch Management (TNM) today announced the launch of the Grand Slam Tennis Tours MatchPlay 120 series, a brand new tournament featuring players ranked inside the ATP and WTA top 300.

Beginning May 26th 2020, this Series will provide fans, players, media publishers and sportsbook operators with over 120 live tennis matches across a six-week period. Showcasing players drawn from the Top 100 world rankings highlighting many household tennis names such as 2020 Australian Open quarterfinalist Tennys Sandgren, 4-time ATP Tour title-winner Stevie Johnson, WTA Tour title-winner Lauren Davis and others, the series will spotlight players from the Grand Slams and other major ATP and WTA events.

Genius Sports Group will deliver a host of live betting markets on the new MatchPlay 120 series as well as fast, high-quality video streams to sportsbook operators through its GeniusLive technology. Powered by AI, the GeniusLive automated camera and production system will capture the action courtside, eliminating any need for camera crews. 

The series is being run by leading tennis agency, Topnotch Management, which manages numerous ATP and WTA athletes, as well as events on the ATP Challenger Tour. TNM will operate multiple court locations around the US and work closely with Genius Sports Group and Grand Slam Tennis Tours to deliver interactive Match Centers for fans, combining live streams, daily schedules and orders of play, scores, leaderboard information, and more.

“This is an ambitious solution to the current situation and it’s a project that counts as a win on multiple fronts”, explains TNM Event Director, Kyle Ross. “All groups involved here have demonstrated exceptional agility and we’re really proud, first of all, to provide job opportunities for professional players at a time when there’s been a lot of attention on the challenges they face. Additionally, the series brings tennis fans around the world a reliable schedule of tennis matches between high-level players, and partnering with Genius Sports provides a great opportunity for us to engage the sportsbook audience and ultimately power the launch of the series.”

Mark LockeCEO of Genius Sports Group, commented: “The launch of the MatchPlay 120 series is exciting news for the world of tennis and sports fans everywhere.  Over a six-week period, GeniusLive, our unique streaming technology, will broadcast over 200 hours of premium tennis for our media partners and sportsbook customers.  Given the current environment, it is uplifting to see the use of new technologies come to the fore that enable tennis fans everywhere to watch their favourite sport live again.”

The Grand Slam Tennis Tours MatchPlay 120 series stands out in its commitment to delivering six weeks of programming, the high quality of the player field it will feature, and the full best-of-three set match format. Importantly, the event also promises to engage with players in the crucial 100-300 ranking zone, who have received a lot of recent attention with regards to plans for a Player Relief Fund.

Significant considerations have been made regarding covid-19, and beyond not having any fans and minimal on-site footprints, the event will adhere to local guidance and apply significant safety protocols with regards to matchplay.

 

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ELA Games

ELA Games launches King and Flame slot with Hold and Win coins and Bonus Wheel

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The 5×3, 20-payline fantasy title includes expanding wild events, Mystery Chests, Free Spins, and a 5,000x max win.

ELA Games has released a new fantasy-themed slot, King and Flame, built on a 5×3 layout with 20 paylines.

The game includes a Hold and Win-style coin mechanic where coins “paying exactly their visible face value,” according to the company. ELA Games also highlighted “Queen’s Mercy” and “Mystery Chests,” which it said can deliver instant prizes or trigger the Grand Jackpot.

On the feature side, ELA Games said the “Tamed by the Crown” event can turn the Dragon Queen into a full reel wild. A “Bonus Wheel Coin” can also appear to unlock a bonus wheel with extra prizes, jackpots, and Free Spins.

The Free Spins round is triggered by three Scatter symbols. During Free Spins, ELA Games said any coin that lands expands to cover the entire column. The title’s maximum win is capped at 5,000x, with a stated maximum exposure of €250,000.

King and Flame is rated mid volatility (2/5), according to the company.

The post ELA Games launches King and Flame slot with Hold and Win coins and Bonus Wheel appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Inside GEO

Inside GEO: Slovenia As the Next Emerging Goldmine

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Slovenia is definitely one of the most promising GEOs for the iGaming niche. 

That is why the N1 Partners team has collected insights that will help to work more accurately with the audience, increase ROI and build effective advertising campaigns for the GEO. 

Let’s look at the big picture to understand the potential of the region better. Slovenia is a small country in Central Europe with a population of about 2.1 million people and its capital in Ljubljana. The official language is Slovenian, the currency is euro, and the time zone is CET (UTC+1). 

With the background of a high living standard and a stable economy, the market creates favorable conditions for online gambling: the iGaming sector is already showing steady growth, and its volume was estimated at about $497 million by 2025.

Reasons to test Slovenia

Slovenia is a promising region, but it often turns out to be underestimated in the iGaming niche.

Top 3 reasons to drive traffic to Slovenia right now:

  • Low competition.
    Slovenia is the country with a low share of online gambling in the market. For partners, this is a signal: with proper localisation and strategy, you can enter a less competitive environment and make a long-term profit.

  • Solvent players.
    The GDP per capita in Slovenia is about $35.3 thousand, which confirms the high level of audience solvency and the potential for stable LTV.

  • High potential.
    Slovenia is not an overheated online market: in European comparison, the share of online gambling in the overall revenue structure remains relatively low. This means that the market has not yet fully realised its digital potential and there’s a room for growth.

Players’ behaviour

Slovenian users are more likely to choose online platforms due to their convenience, wide choice of games and accessibility from mobile devices. 

In this region, smartphones account for the majority of iGaming traffic — 86.45%, which requires the adaptation of all funnels to mobile devices.

Gender and age

  • Men — 63%, average age 31-35 years
  • Women — 37%, average age 26-30 years

According to N1 Partners, the iGaming market remains predominantly male, which is confirmed by external research: the main audience is men aged 25-44. At the same time, the proportion of women is gradually increasing, expanding the segment’s potential.

Top 10 slots Among N1 Partners Players in Slovenia

N1 Partners team notes that players prefer slots with recognizable series, bonus features and adventure themes — this directly affects retention and LTV.

  • Legacy of Dead
  • Book of Dead
  • Heist Stakes
  • Book of the Fallen
  • Gates of Olympus Super Scatter
  • Lucky Lady’s Charm Deluxe
  • Magic Apple 2
  • Rich Wilde and the Tome of Madness
  • Gonzo’s Quest II: Return to El Dorado
  • More Magic Apple

Conclusion

Slovenia is a GEO with strong and sustainable potential and a high share of mobile traffic, as well as a growing iGaming market, ideal for those working with gambling traffic.

N1 Partners analytics confirms that with the right localisation strategy and taking into account the characteristics of the audience, this market is able to bring stable profits and long-term growth within the framework of iGaming partner programs.

Wanna scale and increase your income? Work with N1 Partners!

N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with high conversion (CR) and Reg2Dep across Tier-1 GEOs.

N1 Partners offers competitive terms for top partners, including CPA up to €700 and RevShare up to 55%, ensuring stable and scalable performance.

Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.

The post Inside GEO: Slovenia As the Next Emerging Goldmine appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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3 Oaks Gaming

3 Oaks Gaming adds Must Drop JACKPOT mechanic to 4 Pots of Egypt slot

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New variant pairs Hold & Win gameplay with two daily progressive jackpots designed to drop before a capped maximum value.

3 Oaks Gaming has released Must Drop JACKPOT™ 4 Pots of Egypt, extending its Must Drop JACKPOT™ series by adding the time-limited jackpot mechanic to its 4 Pots of Egypt slot.

The 5×3, 20-line title uses a Hold & Win format and a four-pots bonus structure, with a progressive jackpot that the supplier says is guaranteed to drop before reaching a defined maximum value. 3 Oaks Gaming said two progressive jackpots are available daily.

According to the company, the Must Drop JACKPOT™ prize is set at network level within the game, meaning operators can deploy the promotional feature without additional administrative setup.

The game is built on the original 4 Pots of Egypt, with three smaller pots—Boost, Collect and Multi—and a fourth pot that can add Mini to Major jackpot values on up to three random symbols during the Bonus Game.

Victoria Vashukevich, Acting CCO 3 Oaks Gaming, said: “Must Drop JACKPOT™ 4 Pots of Egypt builds on the strength of proven Hold & Win gameplay with the added excitement of our Must Drop JACKPOT™ feature.

“The game’s layered bonus features, engaging Egyptian theme and progressive jackpot functionality make it a valuable addition to our portfolio and an attractive proposition for operators seeking high-performing content.”

The post 3 Oaks Gaming adds Must Drop JACKPOT mechanic to 4 Pots of Egypt slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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