Latin America
BlueRibbon Software Enters Latin American Online Market with New Codere Partnership
B2B marketing platform provider BlueRibbon Software is set to enter the Latin American market after signing a partnership deal with Codere, one of the largest online operators in Spain and Mexico.
The agreement with BlueRibbon will see Codere implement the cutting-edge jackpot-based solution across all of the group’s online assets in both countries, further empowering Codere to solidify its competitive advantage in the region by offering a bespoke online playing experience.
BlueRibbon has recently signed several similar deals with other European-based operators and penetrating the Latin American market is aligned with the company’s strategic plan to expand into additional regulated countries.
“As we have seen in the European markets, players are looking for innovation and offering the same experience as the competition isn’t going to cut it when it comes to building brand loyalty. By partnering with us, Codere is confirming that the same is true for their players,” says Amir Askarov, Co-founder and CEO of BlueRibbon.
“Codere is one of the most respected and well-known brands in Latin America, and we are excited to enter this new market with such a strong partner. We know that smaller, more winnable jackpots not only hold players’ attention but also give operators the control to market promotions to specific segments, helping them hit company goals. I am confident that BlueRibbon’s solution will support Codere’s plan to create an exciting online environment that attracts and engages players throughout their lifecycle,” Askarov added.
Erez Leket, Product Department Manager at Codere, said: “Blue Ribbon has set a new standard when it comes to player engagement and they are the ideal content partner for us across both our most important and our emerging markets. We look forward to working closely together with them in Spain, Mexico, Colombia, Argentina and many more exciting jurisdictions.”
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Andrea Rossi
REEVO Goes Live with Betsson in Brazil
REEVO has announced that it is now live with Betsson in the Brazil market, marking another important milestone in the companies’ expanding global partnership. This launch represents the next step in REEVO’s rollout across Betsson’s international markets and reinforces the company’s growing presence across Latin America.
As part of the launch, Betsson Brazil now features both REEVO’s aggregation platform and REEVO’s in-house games, delivering a powerful combination of premium third-party content alongside REEVO’s original titles through a single, seamless integration.
Brazil represents one of the most dynamic and fast-growing gaming markets in the region. By going live with Betsson in this market, REEVO continues to strengthen its international distribution network while supporting leading operators with scalable technology, engaging content, and efficient integration.
Karl Grech, Head of Business Development at REEVO, said: “Going live with Betsson in Brazil is a fantastic milestone for REEVO and an important step forward in our expanding partnership. Brazil is one of the most exciting markets in the region, and we are proud to bring both our aggregation platform and our in-house games to Betsson’s players. This launch reflects our commitment to supporting operators with high-quality content, reliable technology, and scalable solutions that help them grow.”
Andrea Rossi, Commercial Director for LatAm at Betsson, said: “The launch of REEVO’s content on our Brazilian platform expands the range of entertainment available to our players in one of the fastest growing markets in the region. Brazil is an important market for Betsson, and partnerships like this allow us to continue strengthening our offering with high quality content that reflects local player preferences. We look forward to working with REEVO as we continue to grow in the newly regulated Brazilian market.”
The post REEVO Goes Live with Betsson in Brazil appeared first on Americas iGaming & Sports Betting News.
BetPlay
Coljuegos: Betplay and Super Astro Contribute More Than $347.5B to health in 2025
Betplay and Super Astro remain two of the most profitable and popular gambling brands in Colombia. In 2025 alone, these two products, belonging to the Corredor Empresarial group, paid $347.587 billion in monopoly royalties.
“These funds paid to the Nation were transferred to finance the health system. Furthermore, they represent an 11% increase compared to the monopoly revenues paid for both products in 2024,” said Marco Emilio Hincapié, president of Coljuegos.
Similarly, between January and the first half of March 2026, Betplay and Super Astro have already paid out around $106.259 million, representing an increase of 1.56% compared to the same period in 2025.
“At Coljuegos, we have strengthened the innovative gaming industry, including Super Astro and online betting. That is why we continue to make history every day in raising funds for healthcare from this sector,” said the president of Coljuegos.
It is important to highlight that, during 2025, Betplay received deposits totaling $5.5 trillion from bettors. In addition, the platform contributed $745.594 billion in VAT, funds that were allocated to support peacebuilding efforts in the affected territories. Meanwhile, in 2025, Super Astro reported sales of $754.820 billion.
“Our commitment is to continue protecting the legal industry. That is why we will continue to fight tirelessly against those who operate unauthorized gambling and harm both businesses and the resources allocated to the health of Colombians,” Hincapié added.
The post Coljuegos: Betplay and Super Astro Contribute More Than $347.5B to health in 2025 appeared first on Americas iGaming & Sports Betting News.
BiS SiGMA Americas 2026
EGT Digital Highlights Latest Advancements at BiS SiGMA Americas 2026
EGT Digital will participate in BiS SiGMA Americas 2026, taking place 6–9 April in São Paulo, Brazil, where visitors can meet the team at stand L146. Following its recent presence at SBC Summit Rio, the company continues to strengthen its engagement in the Brazilian market with a focused showcase of high-performing content and advanced technology solutions.
A key highlight will be Panda Ventura, one of EGT Digital’s most warmly received recent releases. Combining a distinctive visual identity with smooth, intuitive gameplay, the title delivers a well-balanced flow that builds excitement naturally and encourages longer play sessions. As the first entry in the new Ventura series, it sets the foundation for a character-led lineup that will soon expand with Tiger Ventura.
Alongside it, visitors will discover a portfolio of 180+ in-house slot titles, including the proven jackpot series Bell Link, Clover Chance, and Gods & Kings Link, all designed to drive strong engagement and consistent performance across markets.
EGT Digital will also present X-Nave, its modular iGaming platform integrating Casino, Sportsbook, CRM, Payment Gateway, Bonus Hub, and a powerful Aggregator with 20,000+ games from 200+ providers.
The platform includes a high-performance Sportsbook delivering flexible integration, advanced personalization, and a fast, seamless betting experience, while proprietary AI enhances engagement through intelligent promotional tools and automated features.
Participation in BiS SiGMA Americas highlights EGT Digital’s ongoing commitment to LATAM and Brazil, supporting operators with scalable, high-performance solutions tailored to local market needs.
Visitors to booth L146 will also have the opportunity to see and test the VLT products of EGT, which are developed specifically for the Brazilian market.
Following their successful debut at SBC Summit Rio earlier in March, the Video Lottery Terminals Super Sorte 27/27 ST and Super Sorte 43V, along with the online betting terminals Top Estrela and Bar Estrela, are expected to attract strong attention at SiGMA Americas. They stand out with their modern design, user-friendly features, and engaging gaming experience.
In addition, the popular multigame mix GOLD VLT will also unveil its range of 50 captivating titles, created for the local gaming audiences.
With a growing portfolio and a technology ecosystem built for performance and adaptability, EGT Digital continues to deliver solutions truly Designed to Perform.
The post EGT Digital Highlights Latest Advancements at BiS SiGMA Americas 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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