Latin America
BlueRibbon Software Enters Latin American Online Market with New Codere Partnership

B2B marketing platform provider BlueRibbon Software is set to enter the Latin American market after signing a partnership deal with Codere, one of the largest online operators in Spain and Mexico.
The agreement with BlueRibbon will see Codere implement the cutting-edge jackpot-based solution across all of the group’s online assets in both countries, further empowering Codere to solidify its competitive advantage in the region by offering a bespoke online playing experience.
BlueRibbon has recently signed several similar deals with other European-based operators and penetrating the Latin American market is aligned with the company’s strategic plan to expand into additional regulated countries.
“As we have seen in the European markets, players are looking for innovation and offering the same experience as the competition isn’t going to cut it when it comes to building brand loyalty. By partnering with us, Codere is confirming that the same is true for their players,” says Amir Askarov, Co-founder and CEO of BlueRibbon.
“Codere is one of the most respected and well-known brands in Latin America, and we are excited to enter this new market with such a strong partner. We know that smaller, more winnable jackpots not only hold players’ attention but also give operators the control to market promotions to specific segments, helping them hit company goals. I am confident that BlueRibbon’s solution will support Codere’s plan to create an exciting online environment that attracts and engages players throughout their lifecycle,” Askarov added.
Erez Leket, Product Department Manager at Codere, said: “Blue Ribbon has set a new standard when it comes to player engagement and they are the ideal content partner for us across both our most important and our emerging markets. We look forward to working closely together with them in Spain, Mexico, Colombia, Argentina and many more exciting jurisdictions.”
Powered by WPeMatico
CT Gaming
CT Gaming Strengthens Its Presence with New Installations in Venezuela

Â
CT Gaming continues its successful expansion in Latin America with a series of new installations across Venezuela. The companyâs top products can now be found at prominent venues in Caracas, Guatire, and Puerto Ordaz.Â
Following the strong performance and strategic installations across several Latin American countries, CT Gaming is reinforcing its footprint in the region. Leading gaming establishments in Venezuela are now equipped with the EZ Modulo 32/32/32 slot cabinet and the newest addition to the renowned Diamond King series â Diamond King 4.Â
The multigame pack offers players a curated mix of 40 titles, blending classic favorites with innovative new games such as Zet Fruits, Clovers on Fire, and more. Notably, half of the titles are linked to the Diamond Tree Deluxe progressive jackpot, which provides players with enhanced gameplay features and the opportunity for exciting rewards. Another highlight of Diamond King 4 is the debut of the Buy Bonus feature, offering players direct access to bonus rounds and an elevated level of engagement and winning potential.Â
âIntroducing Diamond King 4 to Venezuela is an important step in our development strategy, as the product strongly reflects our companyâs strengths. Along with the other installations accomplished earlier this year, this launch further strengthens our presence and commitment to the Latin American market,â stated Roberto Muñoz, Regional Representative at CT Gaming.Â
The post CT Gaming Strengthens Its Presence with New Installations in Venezuela appeared first on Gaming and Gambling Industry in the Americas.
Brazil
LuckBet Launches New TV Commercial Starring Caio Castro on Sportv and Globoplay

Â
The Brazilian sports betting brand doubles down on its national presence with a humorous new campaign spotlighting customer benefits, responsible gaming, and celebrity appeal.
One of Brazilâs rising names in the online betting industry, LuckBet, has launched a new nationwide advertising campaign featuring acclaimed actor and motorsport enthusiast Caio Castro. The commercial, which blends humor with strategic brand messaging, is now airing on Globoplay and will debut on Sportv.
The witty commercial stars Caio Castro in a creative split-role talk show, where he plays both the host and the guest. While only one version of him gets to talk (the host, of course), the dialogue cleverly introduces LuckBetâs key strengthsâfocusing on entertainment, trust, and unique player benefits.
âCaio Castro communicates our message with natural charisma and humor, while staying aligned with our brandâs core values: entertainment, simplicity, and responsibility,â said Ivan Dutra, CEO of LuckBet. âThis new commercial is fast-paced, engaging, and truly represents who we are as a company.â
LuckBet: A Responsible and Player-First Betting Platform
As the only betting operator from Mato Grosso officially listed by Brazilâs Ministry of Finance, LuckBet offers a wide range of player-centric features. These include:
-
Unlimited withdrawals
-
24/7 humanized customer support
-
Weekly cashback on losses
LuckBetâs informal, street-smart communication styleârich in slang and expressions familiar to younger audiencesâhelps it stand out in Brazilâs crowded iGaming market. This distinctive approach is designed to foster a more authentic connection with bettors across all touchpoints.
Celebrity-Driven Brand With Social Impact
Since its founding in 2021, LuckBet, headquartered in CuiabĂĄ, Mato Grosso, has rapidly grown its reputation through high-profile partnerships and sponsorships, including support for CuiabĂĄ EC football club. Alongside Caio Castro, the brand also works with rapper PKFreestyle and sports journalist Isa Pagliari to broaden its appeal.
Importantly, LuckBet is a strong advocate for Responsible Gaming, offering tools such as self-exclusion, reality checks, and integrations with international support organizations like Gambling Therapy and GambleAware. The company adheres strictly to Brazilâs 2025 gambling regulations, operating transparently under newly defined federal guidelines.
The post LuckBet Launches New TV Commercial Starring Caio Castro on Sportv and Globoplay appeared first on Gaming and Gambling Industry in the Americas.
EGT Digital
EGT Digital to make a debut at SAGSE Panama 2025

Â
EGT Digital will participate in this yearâs SAGSE Panama for the very first time. Together with EGT, the company will showcase the best of its comprehensive portfolio of iGaming solutions at stand 202.
EGT Digital will uncover its astonishing gaming world, including over 140 in-house developed slot titles, as well as the jackpot bestsellers Bell Link, High Cash, Clover Chance, and Single Progressive Jackpot. Among the main highlights in the product selection for the event will be the newest addition to the companyâs jackpot family â the 4-level multi-denomination Gods & Kings Link. It will present its first 2 games â Glorious Alexander and Ape of Luck, revealing a lot of opportunities for winning and entertainment.
The iGaming platform X-Nave will be also on display. Standing out with enormous flexibility, it will showcase its 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Each of them is able to function as part of the turnkey solution or independently, as they can be integrated with third-party developments.
The Sport Product will introduce its rich sports and esports content across a huge number of markets. At the visitorsâ disposal will be one of the retail solutions of the company as well â EGT Digitalâs self-service betting terminal. The SSBT is designed to offer customers an effortless and intuitive way to make bets without involving a betting shop employee. It will attract the attention of the show attendees with Its highly-advanced security features, power efficiency, and impressive scalability, which make it a perfect solution for adding value to casinos, sports bars, and betting shops.
EGT Digitalâs Gaming Aggregator will show its vast array of over 13,000 titles from more than 130 popular providers, as well as a number of features for content customization. The operators will also have the opportunity to become familiar with X-Naveâs CRM Engine, containing numerous player management tools and bonus features, as well as the Payment Gateway, covering great diversity of payment methods.
âI am looking forward to our participation in SAGSE Panama,â commented Tsvetomira Drumeva, Head of Sales at EGT Digital. âWe already have a solid presence in the region, our products are well-known in a number of markets where they demonstrate excellent performance, and the exhibition is the next logical step that will allow us to get in touch with even more local key players and further expand our footprint here. We will be happy to meet with our current and potential new clients on May 7th and 8th and discuss how we can make their business even more successful.â
The post EGT Digital to make a debut at SAGSE Panama 2025 appeared first on Gaming and Gambling Industry in the Americas.
-
Compliance Updates7 days ago
IC360 Announces Integrity Partnership with PGA of America
-
Africa7 days ago
Association of Gaming Operators in Kenya Announces New Regulations
-
LatAm6 days ago
Neosurf celebrate first LatAm entry with Mexico launch
-
Asia6 days ago
IGT Unveils Advanced Product and Solutions Portfolio at G2E Asia 2025
-
Latest News6 days ago
Olympian Legends: Galaxsysâ New Slot Game Inspired by Ancient Myths
-
Australia7 days ago
WATERHOUSE VC SECURES OPTION IN MAINCARD, THE âSHOPIFY OF ONLINE BETTINGâ
-
Compliance Updates7 days ago
Sumsub Maintains Compliance with iBeta Standards
-
Compliance Updates7 days ago
CT Interactive Enters into Strategic Partnership with VIXIO