Latin America
BlueRibbon Software Enters Latin American Online Market with New Codere Partnership

B2B marketing platform provider BlueRibbon Software is set to enter the Latin American market after signing a partnership deal with Codere, one of the largest online operators in Spain and Mexico.
The agreement with BlueRibbon will see Codere implement the cutting-edge jackpot-based solution across all of the group’s online assets in both countries, further empowering Codere to solidify its competitive advantage in the region by offering a bespoke online playing experience.
BlueRibbon has recently signed several similar deals with other European-based operators and penetrating the Latin American market is aligned with the company’s strategic plan to expand into additional regulated countries.
“As we have seen in the European markets, players are looking for innovation and offering the same experience as the competition isn’t going to cut it when it comes to building brand loyalty. By partnering with us, Codere is confirming that the same is true for their players,” says Amir Askarov, Co-founder and CEO of BlueRibbon.
“Codere is one of the most respected and well-known brands in Latin America, and we are excited to enter this new market with such a strong partner. We know that smaller, more winnable jackpots not only hold players’ attention but also give operators the control to market promotions to specific segments, helping them hit company goals. I am confident that BlueRibbon’s solution will support Codere’s plan to create an exciting online environment that attracts and engages players throughout their lifecycle,” Askarov added.
Erez Leket, Product Department Manager at Codere, said: “Blue Ribbon has set a new standard when it comes to player engagement and they are the ideal content partner for us across both our most important and our emerging markets. We look forward to working closely together with them in Spain, Mexico, Colombia, Argentina and many more exciting jurisdictions.”
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Brazil
EstrelaBet to offer Opta-powered stats markets and premium live football streaming in extensive partnership with Stats Perform

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Customers of leading Brazilian gaming tech company, EstrelaBet, are set to enjoy more innovative and entertaining betting experiences for the worldâs top football competitions after the operator today announced an extensive partnership with sports data and AI leader Stats Perform.
The multi-year agreement for Stats Performâs âBet LiveStreamsâ content and technology provide EstrelaBet customers the ability to watch and bet on nearly 20,000+ premium menâs and womenâs professional football matches a year, across 80 global competitions, providing round-the-clock, year-round exciting betting action.
It includes some the most popular football competitions played globally, featuring some of Brazilian footballâs top talent, including Spainâs LaLiga, the English Football League (EFL) and Carabao Cup, multiple Concacaf competitions and internationals, and wide coverage of South American competitions in Argentina, Colombia, Chile, Peru, Ecuador, Bolivia, Mexico, as well as prominent leagues played in Asia.
EstrelaBet will also offer innovative player and team stats betting markets powered by detailed live Opta data, thrilling bettors with every shot, foul, and tackle. Altenar, an accredited Opta for Betting partner, will create and settle unique markets for more than 90 global competitions and 11,000+ games a year â a growing number, due to huge demand from operators and bettors globally. These significant product upgrades solidify EstrelaBetâs leading position within the regulated Brazilian betting market and prime it to achieve its ambitious growth targets.
Fellipe Fraga, CBO (Chief Business Officer) at EstrelaBet, said, âThese are two major upgrades for EstrelaBet. Firstly, itâs vital for customer trust for us to build stats betting experiences with the same consistently-collected football data used globally by the biggest professional teams, broadcasters and media, and that is Opta. Secondly, the quality and scale of Stats Performâs premium live streaming package means our customers can quickly watch lots of the games theyâre betting on, which further increases their entertainment and enjoyment from our sportsbook.â
Steve Xeller, Chief Revenue Officer at Stats Perform, added, âLive streaming creates the ultimate trusted and entertaining in-play betting experience, and weâve built a popular official rights portfolio, especially in football, delivered through award-winning technology. Weâve also invested heavily in expanding the range of competitions covered by our specialist Opta API for sportsbooks. These investments ensure that operators like EstrelaBet, and partners like Altenar, can create personalised, innovative, and engaging sports betting experiences. We look forward to seeing the results they achieveâ.
Earlier in 2025, Bet LiveStreams was named Industry Innovation of the Year â South America at SBC Americas, and Live Streaming Supplier of the Year at the EGR Awards â an acknowledgement of the impact Stats Performâs Bet LiveStreams service has on elevating in-play betting experiences in regulated betting markets.
Stats Performâs multi-award-winning, trusted Opta data API has also established itself as the gold standard in football statistics for teams, leagues, broadcasters, live scores apps and sportsbooks, providing the critical data for products like same-game multis and player props that have become hugely popular with bettors.
The post EstrelaBet to offer Opta-powered stats markets and premium live football streaming in extensive partnership with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.
Kristina Dimoski Account Manager at Meridianbet
SYNOT Games expands Latin American footprint with Meridianbet partnership in Peru

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SYNOT Games, a leading international iGaming content provider, is proud to announce the extension of its strategic partnership with Meridianbet on the Peruvian market. This alliance marks a major step forward in SYNOTâs strategy to expand across Latin America, one of the worldâs fastest-growing regions for online gaming.  Â
Through this collaboration, Meridianbet will integrate SYNOTâs full portfolio of premium online slots into its next platform. Players in Peru will gain access to top-performing titles, including Money Vaults, 100 Stunning Fruits, and 7even Max â all designed with immersive gameplay, mobile-first performance, and full regulatory compliance.
SYNOT Games is extending its collaboration with the well-known Meridianbet brand, which operates across multiple jurisdictions. The partnership in Peru positions both companies for long-term growth in the LatAm region and beyond.
Following successful launches in Serbia, Bosnia, and Montenegro, the partnership will soon expand to fast-growing Brazilian iGaming landscape. Through this alliance, SYNOT Games will strengthen its brand visibility also in Spanish and Portuguese-speaking markets by delivering localized, high-quality content tailored to regional player preferences. Meanwhile, Meridianbet will enhance its global gaming offer with a wide range of certified HTML5 titles and proven retention tools used in other regulated markets.
âLatin America is at the heart of our international growth strategy,â said Martina KrajÄĂ, CCO at SYNOT Games.
âWe are excited to partner with Meridianbet in Peru, a trusted and dynamic operator, to bring our games to new audiences across the region. This collaboration reflects our shared commitment to innovation, quality, and long-term market development.â
Kristina Dimoski, Account Manager at Meridianbet shares operatorâs perspective: âAt Meridianbet, we are always looking for partners who can deliver value not only through outstanding games, but also through a clear understanding of local markets. SYNOT Games brings both. Their portfolio is diverse, engaging, and built with quality in mind, making it a perfect fit for our rapidly growing player base in Peru.â
By combining SYNOTâs strong creative production with Meridianbet deep global iGaming market knowledge, the collaboration aims to boost player engagement, session time, and retention across the continent.
The post SYNOT Games expands Latin American footprint with Meridianbet partnership in Peru appeared first on Gaming and Gambling Industry in the Americas.
BDJ na AmazĂ´nia
BGaming Partners with its LATAM Brand Ambassador Jon Vlogs to Support Charity Mission in Brazil

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Rapidly expanding content provider secures deal with leading Brazilian influencer
Popular iGaming content provider BGaming is proud to announce a new collaboration with Brazilian influencer Jon Vlogs. Under the deal, Vlogs serves as the brandâs official LATAM ambassador starting in July.
To celebrate the partnership, BGaming has joined forces with Jon Vlogs to support his âBDJ na AmazĂ´niaâ charity project, a mission focused on environmental and social impact in the heart of the Amazon. The goal of the project was to engage Gen Z and millennials with environmental issues by mixing entertainment with education.
During his journey, Jon Vlogs streamed his sessions featuring BGamingâs Aztec Clusters, highlighting how the gameâs themes of ancient rituals, jungle exploration, and hidden treasures mirrored his real-life adventure.
Continuing the mission in Brazil, BGaming has also donated âŹ5,000 to Instituto Onça-Pintada (IOP), the worldâs first institution dedicated to jaguar conservation in Brazil. The organisation conducts vital scientific research to ensure the preservation of the jaguar across the countryâs various biomes.
Kate Puteiko, CMO of BGaming, said: âOur partnership with Jon Vlogs goes far beyond traditional brand ambassador deals. Itâs a testament to our commitment to social responsibility, the environment, and Brazil.
âThe âBDJ na AmazĂ´niaâ project aligns perfectly with our values at BGaming, and we are proud to be able to make such a positive impact and to help preserve Brazilâs natural heritage.â
Jon Vlogs said: âIâm extremely excited to partner with BGaming. They are always striving to go beyond, also trying to make a positive impact in Brazil, and this collaboration is a perfect example. Being able to continue my passion for playing while on a mission to help the Amazon is a huge win for me, and Iâm grateful to BGaming for giving me the opportunity to do so. This is just the beginning of what promises to be a really exciting and productive partnership.â
The post BGaming Partners with its LATAM Brand Ambassador Jon Vlogs to Support Charity Mission in Brazil appeared first on Gaming and Gambling Industry in the Americas.
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