Latin America
BlueRibbon Software Enters Latin American Online Market with New Codere Partnership
B2B marketing platform provider BlueRibbon Software is set to enter the Latin American market after signing a partnership deal with Codere, one of the largest online operators in Spain and Mexico.
The agreement with BlueRibbon will see Codere implement the cutting-edge jackpot-based solution across all of the group’s online assets in both countries, further empowering Codere to solidify its competitive advantage in the region by offering a bespoke online playing experience.
BlueRibbon has recently signed several similar deals with other European-based operators and penetrating the Latin American market is aligned with the company’s strategic plan to expand into additional regulated countries.
“As we have seen in the European markets, players are looking for innovation and offering the same experience as the competition isn’t going to cut it when it comes to building brand loyalty. By partnering with us, Codere is confirming that the same is true for their players,” says Amir Askarov, Co-founder and CEO of BlueRibbon.
“Codere is one of the most respected and well-known brands in Latin America, and we are excited to enter this new market with such a strong partner. We know that smaller, more winnable jackpots not only hold players’ attention but also give operators the control to market promotions to specific segments, helping them hit company goals. I am confident that BlueRibbon’s solution will support Codere’s plan to create an exciting online environment that attracts and engages players throughout their lifecycle,” Askarov added.
Erez Leket, Product Department Manager at Codere, said: “Blue Ribbon has set a new standard when it comes to player engagement and they are the ideal content partner for us across both our most important and our emerging markets. We look forward to working closely together with them in Spain, Mexico, Colombia, Argentina and many more exciting jurisdictions.”
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Andre Medeiros
Greentube expands Latin American footprint with Brazino777 partnership
Greentube,Ā the NOVOMATIC Digital Gaming and EntertainmentĀ division,Ā has strengthened its presence in Latin America after partnering with Brazino777, an online casino and sports betting brand known for its player-first experience and fast withdrawals, to roll out a selection of its top-performing titles to the Brazilian market.
Following the agreement, Greentubeās platform is now live with Brazino777 in Brazil, marking an important milestone in the supplierās regional growth strategy and reinforcing its commitment to delivering market-relevant content in newly regulated jurisdictions.
As part of the collaboration, Brazino777 players can enjoy some of Greentubeās most popular new releases, including Piggy Prizes
:Wand of Riches
2, Trinity Treasures
Wukong Buy Bonus, and Caichen Triple Blossom.
Alongside these titles, a curated selection of Greentubeās iconic classic games have also been integrated, including Book of Ra
deluxe, Diamond Link
: Mighty Sevens, and Cash Connection
ā Golden Sizzling Hot
.
These games were selected for their proven performance in regulated markets and their strong appeal to Brazilian players, making them an ideal fit for Brazino777ās growing casino offering.
Now, with Brazilās regulated online gaming landscape offering fresh opportunities, the collaboration is well positioned to reach new heights as the region continues to thrive.
Greentubeās latest Brazilian partnership further reinforces its strategic focus on Latin America as a key growth market. With a diverse portfolio of innovative slots and well-established fan favourites, the company continues to strengthen its position as a leading supplier worldwide.
Wilson Francisco, Sales and Key Account Manage at Greentube, said:Ā āOur launch with Brazino777 is a major step forward for our strategy in Brazil. Their deep understanding of the local audience, paired with Greentubeās commitment to delivering top-performing, culturally relevant content, is a powerful combination.
āWeāre confident that this partnership will elevate the player experience and help set new standards in the market.ā
Andre Medeiros, Country Manager for BrazilāÆatĀ Brazino777, said:Ā āGreentubeās portfolio is recognised globally for its quality, performance and player appeal. As a brand rooted in Brazilian culture, Brazino777ās focus is simple: a fun, smooth experience our community can enjoy every day.
āPartnering with Greentube reinforces that promise by expanding the entertainment options available to our players in Brazil.ā
The post Greentube expands Latin American footprint with Brazino777 partnership appeared first on Gaming and Gambling Industry Newsroom.
Andre Medeiros
Greentube expands Latin American footprint with Brazino777 partnership
Greentube,Ā the NOVOMATIC Digital Gaming and EntertainmentĀ division,Ā has strengthened its presence in Latin America after partnering with Brazino777, an online casino and sports betting brand known for its player-first experience and fast withdrawals, to roll out a selection of its top-performing titles to the Brazilian market.
Following the agreement, Greentubeās platform is now live with Brazino777 in Brazil, marking an important milestone in the supplierās regional growth strategy and reinforcing its commitment to delivering market-relevant content in newly regulated jurisdictions.
As part of the collaboration, Brazino777 players can enjoy some of Greentubeās most popular new releases, including Piggy Prizes
:Wand of Riches
2, Trinity Treasures
Wukong Buy Bonus, and Caichen Triple Blossom.
Alongside these titles, a curated selection of Greentubeās iconic classic games have also been integrated, including Book of Ra
deluxe, Diamond Link
: Mighty Sevens, and Cash Connection
ā Golden Sizzling Hot
.
These games were selected for their proven performance in regulated markets and their strong appeal to Brazilian players, making them an ideal fit for Brazino777ās growing casino offering.
Now, with Brazilās regulated online gaming landscape offering fresh opportunities, the collaboration is well positioned to reach new heights as the region continues to thrive.
Greentubeās latest Brazilian partnership further reinforces its strategic focus on Latin America as a key growth market. With a diverse portfolio of innovative slots and well-established fan favourites, the company continues to strengthen its position as a leading supplier worldwide.
Wilson Francisco, Sales and Key Account Manage at Greentube, said:Ā āOur launch with Brazino777 is a major step forward for our strategy in Brazil. Their deep understanding of the local audience, paired with Greentubeās commitment to delivering top-performing, culturally relevant content, is a powerful combination.
āWeāre confident that this partnership will elevate the player experience and help set new standards in the market.ā
Andre Medeiros, Country Manager for BrazilāÆatĀ Brazino777, said:Ā āGreentubeās portfolio is recognised globally for its quality, performance and player appeal. As a brand rooted in Brazilian culture, Brazino777ās focus is simple: a fun, smooth experience our community can enjoy every day.
āPartnering with Greentube reinforces that promise by expanding the entertainment options available to our players in Brazil.ā
The post Greentube expands Latin American footprint with Brazino777 partnership appeared first on Americas iGaming & Sports Betting News.
BGaming
BGaming and Jon Vlogs Spread Christmas Joy with Charity Initiative
Leading game provider and Brazilian influencer team up to raise awareness for Instituto Garra
Popular iGaming content provider BGaming has collaborated with popular Brazilian streamer Jon Vlogs once again, this time to spread some festive cheer and raise funds for an important social cause in Brazil.
Jon Vlogs, BGamingās official LATAM brand ambassador, hosted a special charity stream on December 16th, attracting 185,000 live viewers. The event combined entertainment with purpose, as Jon showcased BGamingās Christmas-themed titles while engaging his audience in a fundraising initiative and highlighting the importance of community-driven support.
The stream raised awareness of Instituto Garra, a Brazil-based organisation selected by BGaming for its holiday donation of 16,000 BRL. Instituto Garra is a social investment fund that supports high-impact initiatives by providing active organisations with funding, expert advice, and leadership development to accelerate their growth.
Instituto Garra also connects these organisations through its extensive professional network, providing them with access to influential and knowledgeable people to make a bigger impact.
This was the second time BGaming and Jon Vlogs have partnered up for a charity initiative in 2025. Back in September, the two teamed up to raise awareness for Jonās āBDJ na AmazĆ“niaā charity project. The partnership aimed to educate Gen Z and millennial players on environmental issues.
Marina Ostrovtsova, CEO at BGaming, said, āWhile the holidays are a time for celebration, they should also be a time for pausing, reflecting, and giving back. Charitable activities are a core part of our philosophy at BGaming, and we are proud to round out the year by partnering with Jon Vlogs to support a cause.
Jon is socially conscious and really understands how to connect with the Brazilian community. Crucially, he shares our charitable mindset and is passionate about giving back.
The Instituto Garra is powering impactful organisations and charities in Brazil through its extensive support network, and we are proud to support them.ā
The post BGaming and Jon Vlogs Spread Christmas Joy with Charity Initiative appeared first on Americas iGaming & Sports Betting News.
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