Latin America
BlueRibbon Software Enters Latin American Online Market with New Codere Partnership
B2B marketing platform provider BlueRibbon Software is set to enter the Latin American market after signing a partnership deal with Codere, one of the largest online operators in Spain and Mexico.
The agreement with BlueRibbon will see Codere implement the cutting-edge jackpot-based solution across all of the group’s online assets in both countries, further empowering Codere to solidify its competitive advantage in the region by offering a bespoke online playing experience.
BlueRibbon has recently signed several similar deals with other European-based operators and penetrating the Latin American market is aligned with the company’s strategic plan to expand into additional regulated countries.
“As we have seen in the European markets, players are looking for innovation and offering the same experience as the competition isn’t going to cut it when it comes to building brand loyalty. By partnering with us, Codere is confirming that the same is true for their players,” says Amir Askarov, Co-founder and CEO of BlueRibbon.
“Codere is one of the most respected and well-known brands in Latin America, and we are excited to enter this new market with such a strong partner. We know that smaller, more winnable jackpots not only hold players’ attention but also give operators the control to market promotions to specific segments, helping them hit company goals. I am confident that BlueRibbon’s solution will support Codere’s plan to create an exciting online environment that attracts and engages players throughout their lifecycle,” Askarov added.
Erez Leket, Product Department Manager at Codere, said: “Blue Ribbon has set a new standard when it comes to player engagement and they are the ideal content partner for us across both our most important and our emerging markets. We look forward to working closely together with them in Spain, Mexico, Colombia, Argentina and many more exciting jurisdictions.”
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Ben Bradtke Co-Founder of ThrillTech
ThrillTech enters Brazilian market with EstrelaBet
ThrillTech, a global leader in side-bet jackpot technology for iGaming operators and game studios, has partnered with EstrelaBet to launch ThrillPots in the regulated Brazilian market.
EstrelaBet has built a strong presence in Brazil by backing innovation and working with international technology partners as the market develops, making them an ideal launch partner for ThrillTech’s entry into the market
This partnership is ThrillTech’s first operator deal in Brazil and follows the company’s expansion into the market under a regulated framework. Through the agreement, ThrillPots will be introduced to EstrelaBet’s platform as ThrillTech continues to build a presence in Latin America’s regulated markets.
The EstrelaBet partnership builds on a year of robust momentum for ThrillTech, following recent operator launches, including its agreement with NordPlay. In 2025, the company expanded its regulatory footprint to 10 jurisdictions, secured ISO 27001 certification, and strengthened its senior leadership team as it prepared for further geographic growth. ThrillTech’s ThrillPots and ThrillDrops products are now deployed across 10 regulated markets globally.
Ben Bradtke, Co-Founder of ThrillTech, said “This partnership brings ThrillTech into Brazil, which is a market that’s developed fast and is setting the pace for regulated growth in the region. EstrelaBet knows the market inside out, and together, we’re bringing ThrillPots live and opening up new jackpot experiences for Brazilian players.”
Pedro Schmidt, Chief Commercial Officer for EstrelaBet added: “This partnership introduces a new jackpot technology to the Brazilian regulated market. We are pleased to be among the first operators to make this solution available locally, expanding the range of experiences offered to our players while maintaining our commitment to responsible gaming.”
The post ThrillTech enters Brazilian market with EstrelaBet appeared first on Americas iGaming & Sports Betting News.
Comatel
COMATEL CELEBRARÁ UNA FIESTA PARA CIENTOS DE OPERADORES TRAS FINALIZAR EL PRIMER DÍA DE LA FERIA ESPAÑOLA, INTERAZAR
COMATEL, una de las grandes empresas triunfadoras en la pasada edición de INTERAZAR, celebrará una gran Fiesta exclusiva para cientos de Operadores en un céntrico hotel de la capital madrileña. Como ya hiciera en la pasada Edición del Certamen, con notable éxito y la asistencia de casi 600 Operadores, el Evento se desarrollará en la noche del 28 de abril, tras el cierre del primer día de Feria.
En opinión de Fidel Molina, presidente de COMATEL: “La Feria Española es un magnífico punto de encuentro para los Operadores de toda España, como se viene demostrando año tras año y COMATEL aprovechará la oportunidad para compartir con nuestros numerosos clientes una Fiesta distendida, alegre y ajena al duro trabajo diario. Esperamos obtener con la iniciativa el mismo respaldo masivo y el mismo éxito que ya cosechamos en la pasada edición del Certamen”.
The post COMATEL CELEBRARÁ UNA FIESTA PARA CIENTOS DE OPERADORES TRAS FINALIZAR EL PRIMER DÍA DE LA FERIA ESPAÑOLA, INTERAZAR appeared first on Americas iGaming & Sports Betting News.
Fotini Matthaiou
Octavian Gaming Titles Go Live with Novibet in Mexico
Octavian Gaming has announced the go-live of its high-quality game portfolio with Novibet, one of the leading international GameTech operators, marking the official launch of the partnership in Mexico.
This collaboration represents an important step in Octavian Gaming’s international expansion strategy and further strengthens Novibet’s casino offering in the local market through the introduction of engaging, high-performing content. The launch includes an initial one-month market exclusivity period. The collaboration is set to expand into additional regulated markets, including Brazil and Greece, following a jointly defined strategic roadmap.
This strategic launch brings a curated selection of Octavian Gaming’s premium titles to Novibet players, enhancing the operator’s casino proposition with engaging content designed to deliver strong entertainment value and consistent performance. The agreement aligns with Novibet’s strategy to enrich its casino catalogue through carefully selected, high-quality content partnerships, underscoring its commitment to providing a safe, responsible, and compelling player experience across regulated environments. The addition of Octavian Gaming’s portfolio supports Novibet’s focus on sustainable player engagement and long-term product value.
The integration was completed in partnership with ESA Gaming, ensuring a seamless and scalable delivery framework that supports efficient deployment across multiple jurisdictions.
Marco La Grutta, Business Development Director at Octavian Digital, said: “Going live with Novibet is a major milestone for Octavian. Novibet is a prestigious partner and one of the most recognized GameTech operators internationally. We have successfully launched in Mexico and look forward to expanding the partnership into additional markets, bringing our games to new audiences worldwide.”
Fotini Matthaiou, Executive Director of Casino at Novibet, added: “Strengthening our casino proposition through carefully selected content partnerships remains a key priority for Novibet. Octavian Gaming’s titles complement our portfolio with engaging gameplay experiences, and the launch in Mexico represents an important addition to our offering in the market, supporting our strategy of delivering high-quality entertainment and long-term player value across all our markets.”
The post Octavian Gaming Titles Go Live with Novibet in Mexico appeared first on Americas iGaming & Sports Betting News.
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