Latin America
BlueRibbon Software Enters Latin American Online Market with New Codere Partnership
B2B marketing platform provider BlueRibbon Software is set to enter the Latin American market after signing a partnership deal with Codere, one of the largest online operators in Spain and Mexico.
The agreement with BlueRibbon will see Codere implement the cutting-edge jackpot-based solution across all of the group’s online assets in both countries, further empowering Codere to solidify its competitive advantage in the region by offering a bespoke online playing experience.
BlueRibbon has recently signed several similar deals with other European-based operators and penetrating the Latin American market is aligned with the company’s strategic plan to expand into additional regulated countries.
“As we have seen in the European markets, players are looking for innovation and offering the same experience as the competition isn’t going to cut it when it comes to building brand loyalty. By partnering with us, Codere is confirming that the same is true for their players,” says Amir Askarov, Co-founder and CEO of BlueRibbon.
“Codere is one of the most respected and well-known brands in Latin America, and we are excited to enter this new market with such a strong partner. We know that smaller, more winnable jackpots not only hold players’ attention but also give operators the control to market promotions to specific segments, helping them hit company goals. I am confident that BlueRibbon’s solution will support Codere’s plan to create an exciting online environment that attracts and engages players throughout their lifecycle,” Askarov added.
Erez Leket, Product Department Manager at Codere, said: “Blue Ribbon has set a new standard when it comes to player engagement and they are the ideal content partner for us across both our most important and our emerging markets. We look forward to working closely together with them in Spain, Mexico, Colombia, Argentina and many more exciting jurisdictions.”
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Colombian market
GoldenRace reinforces leadership in the Colombian market alongside Olympia Apuestas Virtuales
GoldenRace, a global leader in Virtual Sports and the first and only ACDV-certified provider in Colombia, has signed a partnership with Olympia Apuestas Virtuales. This collaboration expands GoldenRace’s footprint in the Colombian retail sector while raising standards for virtual gaming.
Colombia has long been a strategic market for GoldenRace, and its compliance with Coljuegos regulations ensures operators can run certified, fully transparent products. Olympia’s terminals now feature GoldenRace’s full virtual sports portfolio, demonstrating how advanced technology can seamlessly adapt to local legal and operational requirements. Since November 2025, Olympia has successfully deployed multiple terminals, highlighting growing player demand for fast, secure, and accessible gaming experiences.
GoldenRace virtual betting delivers instant excitement, with events every five minutes and betting options across football, horse racing, dog racing, motorcycling, and more. The platform requires minimal registration while offering immediate results, catering to players seeking quick, adrenaline-filled entertainment.
Martin Wachter, CEO and Founder of GoldenRace, commented:
“Our track record in Colombia has allowed us to understand what operators need and what players love. Partnering with Olympia lets us expand in the retail sector, bringing certified virtual games to physical points of sale where trust and immediacy are crucial.”
David Cadavid, Betting Coordinator at BetPlay and Olympia Casinos, added:
“This partnership is central to our diversification and growth strategy. Virtual betting represents both fast, accessible entertainment and a contribution to the national economy. GoldenRace’s certified products are a clear opportunity for innovation, development, and profitability in Colombia.”
The GoldenRace–Olympia alliance is set to continue transforming the virtual betting landscape in Colombia, offering players instant action while supporting sustainable business growth.
The post GoldenRace reinforces leadership in the Colombian market alongside Olympia Apuestas Virtuales appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ThrillTech, a global leader in side-bet jackpot technology for iGaming operators and game studios, has partnered with EstrelaBet to launch ThrillPots in the regulated Brazilian market.
EstrelaBet has built a strong presence in Brazil by backing innovation and working with international technology partners as the market develops, making them an ideal launch partner for ThrillTech’s entry into the market
This partnership is ThrillTech’s first operator deal in Brazil and follows the company’s expansion into the market under a regulated framework. Through the agreement, ThrillPots will be introduced to EstrelaBet’s platform as ThrillTech continues to build a presence in Latin America’s regulated markets.
The EstrelaBet partnership builds on a year of robust momentum for ThrillTech, following recent operator launches, including its agreement with NordPlay. In 2025, the company expanded its regulatory footprint to 10 jurisdictions, secured ISO 27001 certification, and strengthened its senior leadership team as it prepared for further geographic growth. ThrillTech’s ThrillPots and ThrillDrops products are now deployed across 10 regulated markets globally.
Ben Bradtke, Co-Founder of ThrillTech, said “This partnership brings ThrillTech into Brazil, which is a market that’s developed fast and is setting the pace for regulated growth in the region. EstrelaBet knows the market inside out, and together, we’re bringing ThrillPots live and opening up new jackpot experiences for Brazilian players.”
Pedro Schmidt, Chief Commercial Officer for EstrelaBet added: “This partnership introduces a new jackpot technology to the Brazilian regulated market. We are pleased to be among the first operators to make this solution available locally, expanding the range of experiences offered to our players while maintaining our commitment to responsible gaming.”
The post ThrillTech enters Brazilian market with EstrelaBet appeared first on Americas iGaming & Sports Betting News.
Comatel
COMATEL CELEBRARÁ UNA FIESTA PARA CIENTOS DE OPERADORES TRAS FINALIZAR EL PRIMER DÍA DE LA FERIA ESPAÑOLA, INTERAZAR
COMATEL, una de las grandes empresas triunfadoras en la pasada edición de INTERAZAR, celebrará una gran Fiesta exclusiva para cientos de Operadores en un céntrico hotel de la capital madrileña. Como ya hiciera en la pasada Edición del Certamen, con notable éxito y la asistencia de casi 600 Operadores, el Evento se desarrollará en la noche del 28 de abril, tras el cierre del primer día de Feria.
En opinión de Fidel Molina, presidente de COMATEL: “La Feria Española es un magnífico punto de encuentro para los Operadores de toda España, como se viene demostrando año tras año y COMATEL aprovechará la oportunidad para compartir con nuestros numerosos clientes una Fiesta distendida, alegre y ajena al duro trabajo diario. Esperamos obtener con la iniciativa el mismo respaldo masivo y el mismo éxito que ya cosechamos en la pasada edición del Certamen”.
The post COMATEL CELEBRARÁ UNA FIESTA PARA CIENTOS DE OPERADORES TRAS FINALIZAR EL PRIMER DÍA DE LA FERIA ESPAÑOLA, INTERAZAR appeared first on Americas iGaming & Sports Betting News.
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