Latin America
BlueRibbon Software Enters Latin American Online Market with New Codere Partnership
B2B marketing platform provider BlueRibbon Software is set to enter the Latin American market after signing a partnership deal with Codere, one of the largest online operators in Spain and Mexico.
The agreement with BlueRibbon will see Codere implement the cutting-edge jackpot-based solution across all of the group’s online assets in both countries, further empowering Codere to solidify its competitive advantage in the region by offering a bespoke online playing experience.
BlueRibbon has recently signed several similar deals with other European-based operators and penetrating the Latin American market is aligned with the company’s strategic plan to expand into additional regulated countries.
“As we have seen in the European markets, players are looking for innovation and offering the same experience as the competition isn’t going to cut it when it comes to building brand loyalty. By partnering with us, Codere is confirming that the same is true for their players,” says Amir Askarov, Co-founder and CEO of BlueRibbon.
“Codere is one of the most respected and well-known brands in Latin America, and we are excited to enter this new market with such a strong partner. We know that smaller, more winnable jackpots not only hold players’ attention but also give operators the control to market promotions to specific segments, helping them hit company goals. I am confident that BlueRibbon’s solution will support Codere’s plan to create an exciting online environment that attracts and engages players throughout their lifecycle,” Askarov added.
Erez Leket, Product Department Manager at Codere, said: “Blue Ribbon has set a new standard when it comes to player engagement and they are the ideal content partner for us across both our most important and our emerging markets. We look forward to working closely together with them in Spain, Mexico, Colombia, Argentina and many more exciting jurisdictions.”
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BETBY, the innovative sports betting supplier, has announced its participation in two of the most prominent industry events in Latin America: SBC Rio and SiGMA Americas. Both exhibitions are set to take place in Brazil, where BETBY will showcase its cutting-edge sportsbook solution and strengthen its presence in the region.
During both expos, which provide an exceptional opportunity to connect with local partners, global stakeholders, and prospective clients, BETBY will present its unique sportsbook technology and its extensive range of products. This includes the provider’s proprietary esports feed, BETBY Games, and its comprehensive suite of AI sportsbook tools, AI Labs. Among BETBY’s latest features is its industry-first AI-powered feed, enabling the creation of odds for entertainment markets. Further product launches are anticipated ahead of the events.
Chris Nikolopoulos, Chief Commercial Officer at BETBY, commented: “SBC Rio and SiGMA Americas represent two significant opportunities for us to showcase our unique sportsbook solution and engage with industry leaders from across Latin America. Brazil is a key region for us, and with exciting developments in our roadmap, we are eager to connect with partners, discuss innovations, and explore new collaborations.”
He further added: “These events are the perfect platform for BETBY to demonstrate our commitment to delivering forward-thinking, high-performance products to the market, and we look forward to the energy and networking opportunities they will bring.”
At SBC Rio, hosted in Rio de Janeiro from February 25th to 27th, BETBY’s team will welcome delegates at Stand B730 whilst in SiGMA Americas, held in São Paulo from April 7th to 10th, visitors can find the supplier’s team of sportsbook experts at Stand G140.
The post BETBY TO SHOWCASE INNOVATIVE SPORTSBOOK SOLUTION IN BRAZIL TOUR DE FORCE appeared first on Gaming and Gambling Industry in the Americas.
Tickets for BiS SiGMA Americas 2025 are now available at a promotional price until February 10, 2025. After this date, prices will be adjusted. The public can choose between Standard, Premium and Platinum categories, each offering exclusive benefits:
Promotional price list (until February 10, 2025):
- STANDARD: R$ 299
Access to the fair during the three days of the event.
- PREMIUM: R$ 939
Includes all Standard benefits, with access to conference auditoriums and exclusive recordings of the lectures.
- PLATINUM: R$ 2,199
Includes all Premium benefits, plus:
Participation in the BiS Awards ceremony, with a gala dinner during the awards ceremony
Exclusive access to networking drinks during the three days at the event’s official hotel..
Guaranteed entry to the closing party on April 10th.
BiS SiGMA Americas 2025 Highlights
In addition to the presence of the main companies in the sector, the event will be a showcase for technological and regulatory innovations, with discussions relevant to the development of the industry. The complete program includes, in addition to the fair, a poker tournament, the BiS Awards – an awards ceremony that recognizes the best in the sector –, networking drinks and a super closing party on the last day of the event.
How to purchase your tickets
Tickets can be purchased directly through the event’s official website.
For more information on how to be a sponsor, exhibitor at the fair or carry out a strategic action at the event, contact the organizing team through the event’s official page.
The website has a permanent humanized customer service chat to offer support and information in the best possible way.
The post Advance tickets for BiS SiGMA Americas are now on sale appeared first on Gaming and Gambling Industry in the Americas.
‘Go to’ LatAm platform provider extends regional reach with content distribution deal in new market
Vibra Gaming, the ‘go-to’ LatAm content and platform developer will see its award-winning content played by Ecuadorian players following a deal with the PlayGreen brand.
The agreement will see Vibra Gaming’s library added to the PlayGreen portfolio for its players to access online and on mobile. PlayGreen is an operator brand created by players for players and aimed at next-generation users offering next-level gaming experiences across Latin America.
The Ecuador brand will have access to all Vibra Gaming’s content including its latest slots such as Candy Loop, Red Moon Pirates and Paddy’s Cash, classic online table games like Roulette, Blackjack, and Texas Hold’Em, video bingos, and its Quick Games series with Sumo Food Fest, Vibra Crash, Double and Dice.
Ramiro Atucha, CEO, Vibra Gaming, said: “This marks a great beginning of the year for Vibra Gaming with more of our content being played by more players across different markets and on great partner brands such as PlayGreen.
“PlayGreen has a really dynamic approach to betting and gaming, with the aim of attracting new audiences to their offering and promising the ultimate gaming experience. We’re delighted to be part of that and very excited to see how this develops.”
Jean Paul Váron, General Manager Latam, PlayGreen, said: “Vibra Gaming content has been on our radar for some time so we’re very pleased to be able to offer it to our players who we know will enjoy this fresh, exciting content that has had huge success in other LatAm markets.”
The post PlayGreen to offer Vibra Gaming content in Ecuador appeared first on Gaming and Gambling Industry in the Americas.
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