eSports
INTRALOT Delivers eSports Betting in Peru
INTRALOT Group has successfully enabled the launch of eSports betting for its partner Intralot de Peru, supporting the leading lottery operator in Peru to enhance its sportsbook and offer an elevated player entertainment through content within one of the fastest growing segment of the online game market. The eSports games are offered in cooperation with Sportradar and include Counter Strike, League of Legends, Dota2, Star Craft II, Call of Duty and Overwatch. In addition, the offering includes Electronic Leagues of Fifa20 and NBA2K. Additional games will be introduced to the Intralot de Peru’s portfolio in order to further engage the current player community and attract new players.
“We are pleased to successfully introduce eSports betting in Peru and enrich our sportsbook,” said Mr. Alberto D’Angelo, CEO of Intralot de Peru. “As the leading betting operator in Peru, we continuously look at ways to expand the entertainment options for our players and enhance their experience; INTRALOT has been a trusted and reliable partner in this effort by demonstrating operational expertise both in retail and digital helping us grow our operation.”
“We are excited to continue to innovate with our long-term partner Intralot de Peru and create value that capitalizes on the transformative power of our technology,” said Mr. Christos Dimitriadis, INTRALOT’s Group CEO. “In a booming market like eSports betting, it’s all about gaining a first-mover advantage and Intralot de Peru has proven its forward-looking strategy by trusting INTRALOT’s proven solutions and world-class customer service that will drive the Lottery’s growth and ensure increased returns for the Peruvian community.”
Up until recently, eSports betting has remained under the radar, but market research indicates betting on eSports is growing just as fast, if not faster, than eSports itself. As COVID-19 pandemic continues to create an unprecedented disruption at the gaming industry due to the suspension of the most popular sports betting competitions and leagues, eSports betting is getting more popular and offers an attractive alternative proposition that responds to the increased demand for content. According to H2 Gambling Capital’s projection, the gross win from eSports betting will grow by almost 40% this year and is expected to double in size by 2024.
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Craig Levine
Zenni Optical Announces Partnership with ESL FACEIT Group (EFG)
Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
Bucks Gaming
CREAM CITY CONVERGENCE ESPORTS TOURNAMENT SELECTED AS CAPCOM PRO TOUR EVENT
Bucks Gaming’s Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.
The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.
Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this year’s tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.
eSports
Kambi and Abios Join ESIC as Anti-Corruption Supporters
The Esports Integrity Commission (ESIC) has announced Kambi and Abios, its esports data subsidiary, as new ESIC Anti-Corruption Supporters. This partnership signals the alignment of Kambi’s longstanding commitment to corporate probity and sports integrity with ESIC’s ongoing battle against match-fixing and corruption in esports.
Kambi and Abios join a distinguished class of other Anti-Corruption Supporter stakeholders who have historically worked with ESIC to ensure that attacks against the competitive integrity of esports competition are appropriately reported and dealt with. Anti-Corruption Supporters assist ESIC in investigating suspicious betting activity, supporting ESIC’s broader mission to combat cheating and betting fraud in the esports industry. Kambi and Abios’ entrance into the Anti-Corruption Supporter class will see the entities actively work with ESIC to assist in ESIC’s mission to disrupt, prevent, investigate and prosecute all attempts to compromise competitive integrity in esport competition.
Abios’ Managing Director and Founder, Anton Janér, commented: “Our mission at Abios has always been to enable the sustainable growth of esports. As such, we’re incredibly excited to join ESIC in their mission to future-proof esports through combatting match-fixing and other integrity-related malpractices. Fair play is a crucial component in ensuring the viability of esports as a long-term community and investment and we hope to be able to support the industry together with ESIC going forward.”
Stephen Hanna, ESIC’s Chief Executive Officer, commented: “We are pleased to welcome Kambi and Abios as Anti-Corruption Supporters. Kambi and Abios are well trusted and recognised operators in their respective industries, and their entrance into the Anti-Corruption Supporter class of ESIC membership emphasises their shared commitment to upholding the highest standards of integrity and fair play within the esports industry.”
The post Kambi and Abios Join ESIC as Anti-Corruption Supporters appeared first on European Gaming Industry News.
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