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Finland: Prevalence of at-risk gambling has decreased – gambling problems still as common as before

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According to a study conducted by the Finnish Institute for Health and Welfare (THL), the prevalence of “at-risk gambling” which causes individual mild harms has decreased in Finland. The 2019 study indicated that 11 per cent of the Finnish population had engaged in at-risk level gambling in the past 12 months. In the previous study, conducted in 2015, the proportion of at-risk gamblers was 15 per cent. The prevalence of at-risk gambling has decreased in both men and women.

At-risk gambling refers to gambling which causes some individual harms and often precedes the development of problem gambling. According to the 2019 study, three per cent of the Finnish population, meaning approximately 112,000 people, had experienced gambling problems. The proportion of such individuals has remained the same since 2007.

According to the study, 1.4 per cent of Finns – around 52,000 people – suffered in 2019 from probable pathological gambling, which is the most severe form of problematic gambling.

In contrast, the study indicates that gambling without indentified problems has increased. The number of gamblers remained the same between 2015 and 2019, but changes took place in the frequency of gambling: the proportion of Finns who gambled less often than once a month increased, whereas the proportion of those gambling more often than this decreased.

The past-year prevalence of gambling at least one game type among the respondents was 78.4 per cent.

 

Online gambling has become more common

In 2019, one third of the respondents (36.3 %) had been gambling online. The proportion of online gamblers increased by 12.7 percentage points from 2015.

At the same time, the proportion of those who gambled games offered by foreign operators increased from 3.3 to 5.4 per cent. Almost all gamblers (98.1 %) who had gambled games offered by an operator other than Veikkaus Oy had also gambled Veikkaus Oy’s games.

In 2019, 2.5 per cent of the gamblers accounted for one half of the total gambling expenditure. This means that of the 2,917,000 people living in mainland Finland who participated in gambling in 2019, 72,000 people spent one half of the total expenditure of that year. Veikkaus Oy’s share of the online gambling expenditure was 83.6 per cent, while the other game operators accounted for 16.4 per cent.

“Only a relatively few people gamble games offered by operators other than Veikkaus, when compared to the number of those gambling Veikkaus games. Then again, there is big money involved in foreign online games. Therefore, it is now important to monitor how the closing of the Finnish slot machines due to the coronavirus epidemic affects online gambling”, says THL Senior Researcher Anne Salonen.

 

One in five Finns has someone with problematic gambling in their immediate social circle

Just over one fifth (21.1 %) of the respondents reported that at least one person in their immediate social circle had demonstrated problematic gambling. This means that around 790,000 persons are affected by someone close to them having a gambling problem, and this proportion has increased.

According to Salonen, the result may also indicate that Finns have become more aware of gambling problems, and the issue is now discussed more openly and boldly than before.

Since 2007, THL has been monitoring gambling, the prevalence of gambling problems, and the attitudes and opinions related to gambling by carrying out a population survey every four years among Finnish people aged from 15 to 74. In 2019, the study was participated in by 3994 Finns. Statistics Finland conducted the interviews over the telephone. The study was carried out by the Finnish Institute for Health and Welfare, and commissioned and financed by the Ministry of Social Affairs and Health (section 52 of the Lotteries Act).

THL publishes the Finnish Gambling 2019 results in stages; the first step now is to publish the main results concerning gambling and gambling problems. The results concerning the attitudes and opinions related to gambling will be published later this year.

 

Source: thl.fi

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Alex Malchenko Head of Sales at Evoplay

Evoplay expands Brazil presence through Oleybet partnership

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Evoplay, the award-winning game development studio, has further strengthened its position in Brazil’s regulated market through a new partnership with local operator Oleybet.

With a strong focus on the supplier’s high-performing slot portfolio, the agreement sees 24 of Evoplay’s titles available on Oleybet’s online casino.

The rollout supports the operator’s strategy to enhance its casino offering with visually rich content tailored to local player preferences.

Oleybet, a brand operated by Lindau Gaming S.A. in Brazil, continues to grow as a key player in the country’s evolving iGaming landscape, offering sportsbook, online casino and live casino products.

The brand is focused on delivering a high-quality and secure user experience, underpinned by robust compliance standards and a strong commitment to responsible gaming.

The partnership enables Evoplay to further expand its reach in one of Latin America’s most promising regulated markets, as Brazil continues to offer opportunities for both suppliers and operators.

By leveraging Sportingtech’s platform, the integration ensures a seamless rollout of Evoplay’s content, allowing Oleybet to scale its games offering while maintaining operational efficiency.

Alex Malchenko, Head of Sales at Evoplay, said: “Brazil remains a key focus for Evoplay, and partnering with Oleybet is another key strategic move in strengthening our presence in this dynamic market.

“Our portfolio is designed to deliver strong engagement across diverse player demographics, and we’re confident our games will resonate well with Oleybet’s audience as they continue to grow their offering.”

Robson Salvador, Ombudsman Director at Lindau, added: “We are very pleased to partner with Evoplay, a provider known for innovation and high-quality gaming experiences.

“This collaboration reinforces Oleybet’s commitment to offering a diverse and engaging portfolio to Brazilian players, always aligned with the highest standards of compliance and responsible gaming. We see this partnership as an important step in strengthening our positioning in Brazil’s regulated market.”

The post Evoplay expands Brazil presence through Oleybet partnership appeared first on Americas iGaming & Sports Betting News.

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BMM Testlabs

BMM Testlabs hires Michael Minor as SVP and North America BD lead

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Minor will lead land-based gaming sales strategy and customer engagement across the region.

BMM Testlabs has appointed Michael Minor as Senior Vice President & North America Market (NAM) Leader, Business Development, the company said.

In the role, Minor will lead land-based gaming sales strategy and customer engagement across North America, with a mandate to expand BMM’s regional presence and relationships with manufacturers, suppliers, and operators.

Minor brings more than 20 years of experience in business development leadership, client engagement, and sales strategy, according to BMM. He previously held senior roles at NEXTEQ, Pavilion Payments, and IGT.

Kirk White, Global President, Land-Based Gaming & Inspections, said, “Michael is a respected leader with deep experience across the North American gaming market. He understands our customers, knows how to build strong teams, and has a proven track record of delivering growth. With BMM’s full NAM coverage for certification services, we are excited to welcome Michael to BMM, supporting our client-engagement experience as we expand our services across the region.”

Minor said, “I am excited to join BMM Testlabs at such an exciting time for the company as the industry highly values what BMM is offering for Compliance and QA services. BMM has a strong reputation and focus on quality, speed, and integrity, and I look forward to working with our customers and teams across North America to support their growth and success.”

More data as follows:
  • BMM Testlabs: https://bmm.com/ Company site for confirmation of the executive appointment and BMM’s testing and certification services.
  • American Gaming Association: https://www.americangaming.org/ Trade body resource for North American gaming market context referenced in the appointment.
  • Pavilion Payments: https://www.pavilionpayments.com/ Background on one of Minor’s prior employers cited in the release.
  • IGT: https://www.igt.com/ Background on one of Minor’s prior employers cited in the release.

The post BMM Testlabs hires Michael Minor as SVP and North America BD lead appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BMM TESTLABS WELCOMES EXPERIENCED GAMING EXECUTIVE MICHAEL MINOR AS SENIOR VICE PRESIDENT & NAM LEADER, BUSINESS DEVELOPMENT

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BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Michael Minor has joined the Company as Senior Vice President & North America Market (NAM) Leader, Business Development.

In this role, Minor will lead land-based gaming sales strategy and customer engagement across the region, helping expand BMM’s presence and strengthen relationships with manufacturers, suppliers, and operators.

Minor brings more than 20 years of leadership experience in managing business development teams, client engagements, and sales strategies, and in-depth knowledge of gaming technologies and enterprise platform solutions. He previously held senior-level roles at NEXTEQ, Pavilion Payments, and IGT, where he led major initiatives and supported large-scale deployments of systems and technologies.

Kirk White, Global President, Land-Based Gaming & Inspections, said, “Michael is a respected leader with deep experience across the North American gaming market. He understands our customers, knows how to build strong teams, and has a proven track record of delivering growth. With BMM’s full NAM coverage for certification services, we are excited to welcome Michael to BMM, supporting our client-engagement experience as we expand our services across the region.”

Minor said, “I am excited to join BMM Testlabs at such an exciting time for the company as the industry highly values what BMM is offering for Compliance and QA services. BMM has a strong reputation and focus on quality, speed, and integrity, and I look forward to working with our customers and teams across North America to support their growth and success.”

 

The post BMM TESTLABS WELCOMES EXPERIENCED GAMING EXECUTIVE MICHAEL MINOR AS SENIOR VICE PRESIDENT & NAM LEADER, BUSINESS DEVELOPMENT appeared first on Americas iGaming & Sports Betting News.

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