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Esports Players League Aims for Accelerated Growth with Esports During the Lockdown, Enters into a Strategic Partnership with Paytm First Games

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Esports Players League (ESPL), the new global esports tournament network and platform has entered into a strategic partnership with Paytm First Games, India’s leading gaming destination.

Paytm First Games is India’s fastest growing gaming destination and sees more than half a million daily active gamers on the platform, spending anywhere between 30 to 45 minutes per session. It has witnessed 200 percent growth in the last month, with over 75,000 new users joining the platform every day. Paytm First Games is the digital gaming platform of Gamepind Entertainment Private Limited, which is a joint venture between AGTech Holdings Limited and One97 Communications Limited, which is the parent company of India’s largest digital payments & financial services platform Paytm (valued at $17 billion).

With its strong position, Paytm First Games will introduce ESPL’s unique, mobile and online focussed tournaments to gaming enthusiasts in India. It will oversee the rollout of ESPL’s amateur esports platform in India and execute tournaments, acquire users, secure local sponsorship and partnership deals, and create local media content. ESPL will support Paytm First Games’ efforts by delivering the complete tech solution, global sponsorships, media deals, and winning esports strategy. The first ESPL season is scheduled from May to November 2020.

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ESPL’s tournaments platform is largely online focussed and is expected to gain traction in the current global COVID-19 pandemic situation that has forced more than 1 billion people to stay at home due to the various movement restrictions imposed by governments.

“India has over 300 million gamers and will roll out 5G connectivity in 2020, making the country a key market for ESPL’s rapidly expanding network of amateur esports tournaments that create a bedroom-to-champion pathway for online gamers,” said ESPL CEO Michael Broda. “We can’t think of a better-positioned partner than Paytm for our expansion into the highly-desirable Indian mobile gaming market.”

Sudhanshu Gupta, COO – Paytm First Games said, “As malls, movie theatres and popular hangout options shut down temporarily in the wake of the COVID-19 outbreak, online gaming is picking up as a popular option for stay at home entertainment. E-sporting is fast expanding its gamer base in India. Our partnership with ESPL focuses on grass-root amateur leagues and the mobile esports space. This partnership will help us to launch the unique esports tournaments in India that will further expand the online gaming landscape in India.”

ESPL is a global esports tournament platform provider focused on creating mobile and online ecosystems for amateur esports leagues globally. Through ESPL’s national franchise model, up-and-coming esports talents can easily participate in global competitions. By facilitating grassroots participation in what is a rapidly expanding market, ESPL has direct access and exposure to a large, valuable and often overlooked segment of the esports industry.

Phase one of ESPL’s global roll-out has yielded franchise partnership agreements in Southeast Asia and Latin America. ESPL also entered its first media partnership with eGG Network, the largest esports TV network in Southeast Asia and Australia that reaches approximately 100 million TV viewers. ESPL will announce additional key international partnerships soon.

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ESPL is co-founded by former eSports.com CEO Michael Broda, Kin Wai Lau, founder of iCandy Interactive Limited (ASX: ICI), and Datuk Azrin Bin Mohd Noor of behavioral data and technology firm Sedania Innovator Berhad. eSports.com is a leading global esports media company, and iCandy Interactive is a mobile game developer that serves a community of 350 million gamers.

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SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau

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SEGA SAMMY CREATION INC. proudly announces the first installation of Prosperity Peaks™, the latest addition to their successful Dice series, now live on casino floors in Macau. Building on the proven success of its earlier Dice games, this new title continues the legacy with powerful features and a design tailored for Asian players.

The Asian themed Prosperity Peaks™ retains the fan-favorite Dice Wild and Wild Reels features that have defined the series, while introducing an enhanced Jackpot Bonus that delivers more frequent and rewarding win opportunities. Players will experience the thrill of hitting Jackpots more often, adding extra excitement to every spin.

The company stated today that “The Prosperity Peaks™ Link game is designed uniquely for Asia and it’s highly anticipated when we first showcased in recent gaming shows. We deliberately brings all the elements fun and excitement to promote better entertainment on the gaming floor altogether.”

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The initial launch in Macau is just the beginning. Prosperity Peaks™ will also be coming soon to additional properties throughout Macau and extended to other key markets.

The post SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau appeared first on European Gaming Industry News.

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12BET Goes Crypto with Big Rewards

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As cryptocurrency adoption surges worldwide—driven by landmark legislation and growing investor confidence—12BET, continues to lead in embracing digital innovation. Recent U.S. Congressional moves to pass crypto-focused legislation, alongside India’s evolving regulatory stance, mark a global shift towards mainstream acceptance of digital assets.

12BET, a pioneering name in the igaming world since 2007, invites crypto users to experience fast, secure and flexible transactions through its wide range of supported cryptocurrencies. Players can choose from the widely used USD-pegged stablecoin USDT (Tether), Bitcoin (BTC), Ethereum (ETH) and the community-favourite Dogecoin (DOGE). These crypto-friendly payment options ensure seamless access to 12BET’s full entertainment portfolio—meeting the expectations of a new generation of tech-forward players.

“As cryptocurrency continues to reshape how people handle money, we’re proud to give our players modern payment options that reflect our values of fairness and transparency. We’re building a platform that moves in step with global innovation and player-first features,” said Rory Anderson, spokesperson for 12BET.

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To celebrate this growing momentum, 12BET is offering all eligible users a spin on their Lucky Wheel, with prizes including an iPhone 16 Pro Max, a 2.5g 999 gold bar and a DJI Osmo Pocket 3—available for a limited time.

This move comes amid growing global crypto adoption, with recent legislative efforts like the GENIUS Act and CLARITY Act in the US, and increased regulatory clarity in markets like India. As the global crypto market surpasses $4 trillion, 12BET is doubling down on its mission to deliver a future-ready, player-first gaming experience.

The post 12BET Goes Crypto with Big Rewards appeared first on European Gaming Industry News.

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Enforcement Directorate of India Issues Fresh Summons to Meta, Google in Online Betting Probe

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Executives of tech giants Meta and Google did not depose before the Enforcement Directorate of India (ED) on Monday and have now been given fresh summons for July 28 in a money laundering case linked to promotion of illegal online betting and gambling platforms.

The representatives of the two companies sought deferment of the July 21 summons, saying they need time to collect relevant information and documents before they present themselves for questioning and recording of their statements at the federal probe agency.

The executives have been given a one-week extension and asked to depose on July 28. Once they depose, their statements will be recorded under the Prevention of Money Laundering Act (PMLA).

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A Google spokesperson said that the company was “committed to keeping our platforms safe and secure, prohibiting the promotion of illegal gambling ads.”

“We are extending our full support and cooperation to investigating agencies to hold bad actors responsible and keep users safe,” the spokesperson said.

There was no response from Meta.

The federal agency is probing several platforms allegedly hosting illegal betting and gambling links, including instances of advertisements placed for them on various social media outlets and app stores.

The tech giants are understood to have been called by the ED to know how such illegal platforms can place ads on their portals.

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Some actors, celebrities and sports persons are also under the scanner of the agency in these cases, and are expected to depose.

The ED has claimed illegal online betting and gambling platforms cheated people of their hard-earned money, and also laundered and evaded paying taxes of up to several crores of rupees.

Google said its “continuous AI advancements, complemented by human expertise, ensure all ads on our surfaces comply with local laws and our strict ad policies, and protect users from evolving threats.”

“Last year alone, we removed 247.4 million ads and suspended 2.9 million advertiser accounts in India,” the firm said.

The ED is investigating more than a dozen cases linked to illegal gambling and betting platforms across the country, including the Mahadev Online Book (MOB) app, whose main promoters hail from Chhattisgarh.

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The post Enforcement Directorate of India Issues Fresh Summons to Meta, Google in Online Betting Probe appeared first on European Gaming Industry News.

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