Press Releases
ZetaDisplay receives order from Finnish Veikkaus within existing supply agreement
ZetaDisplay AB has received a significant order within existing supply agreement for Digital Signage from the Finnish entertainment company Veikkaus. The three-year service agreement comprises installation in Feel Vegas entertainment center in Turku. The planned installation time is July 2020 and the total contract value is estimated at 1.5 MSEK.
“Veikkaus has been our customer for several years”, comments Per Mandorf, President & CEO at ZetaDisplay. “The gaming sector asks today for a more complex delivery of engaging Digital Signage solutions than before and we are happy that our Finnish team has been selected as business partner for this delivery”, Mandorf concludes.
About Feel Vegas
Feel Vegas is a gambling and entertainment concept of Veikkaus, the leading Finnish gaming and betting company which is state owned. Feel Vegas operates 8 entertainment centers across the country uniting international gaming entertainment, spectator sports and restaurant services in one place.
About ZetaDisplay
ZetaDisplay acts at the heart of digital transformations in physical environments. We contribute to nudging peoples’ behaviour at the point-of-decision in retail environments, public spaces and workplace environments. Our solutions are known as Digital Signage that we develop and offer as SaaS-solutions. We are a European leader and intend to drive the further consolidation of the market organically and through acquisitions.
ZetaDisplay has its head office in Malmö. The company generates revenues of MSEK 436 and employs 160 staff at nine offices in six European countries. In total, the company handles 50,000 installations on 50 markets. The share is listed on Nasdaq Stockholm [ZETA]. More information at www.zetadisplay.com
Press Releases
YouGov unveils US bettor research report, which highlights that 43% of sports bettors use three or more sportsbook apps
YouGov has released its US bettor research report, which provides detailed insights into the preferences of US sports bettors.
Utilizing YouGov Custom Research, the report uncovers the impact that ESPN BET has had on the market, which in-app sportsbook features drive bettor engagement, and much more.
The report finds that:
- 71% of 25-44 year-old bettors find the ability to live stream sporting events that they bet on in their sportsbook app important (vs 65% all ages)
- bet365 is the most used sportsbook by 21-34 year-olds and DraftKings is used most by all other ages
- 67% of 21-24 year-old current and prospective bettors are likely to create a sportsbook account with a sportsbook that is associated with a streaming service (vs 57% of all ages)
- 51% of sports bettors are using ESPN BET more than they used to (vs 15% using it less)
“The US sports betting industry is a very competitive marketplace and maintaining loyalty from customers has proven to be difficult for sportsbooks, especially when new sportsbooks enter the market,” said Jeff Morris, VP at YouGov.
“Our research shows that the sportsbooks that incorporate key in-app features like live streaming sporting events can provide an advantage for driving interaction from current sports bettors and attracting prospective sports bettors.”
The report highlights key factors that would influence prospective sports bettors to create their first sportsbook account and provides an in-depth look at how sports bettor preferences vary across age groups.
Latest News
RAPTOR PR HIRES AWARD-WINNING JAMES LAW AS PR DIRECTOR
Raptor PR, the specialist tech PR agency for the global video games industry, has appointed MCV/DEVELOP 30 Under 30 2023 winning PR and communications professional James Law as PR Director. James will play an instrumental role in the establishment of Raptor PR’s new consumer gaming PR division, and will be leading on key B2B accounts at the agency.
Since early 2021, Raptor PR has carved out a unique reputation as the world’s only specialist B2B tech PR agency for the global games industry. James’ appointment will see the agency expand its B2B offering with a fully integrated B2C PR service for ambitious game development studios and publishers from the worlds of mobile, PC and console gaming.
James was previously PR Manager at Heaven Media, a leading creative marketing agency specialising in the gaming and technology industries. His experience includes global brands such as Nexon, Fanatec, and PowerA, as well as indie darlings like OutOfTheBit, Wales Interactive, and Utomik. Prior to Heaven Media, James was an experienced consumer games industry journalist, having written for leading gaming outlets such as Eurogamer, NME, Rock Paper Shotgun, and PC Gamer. He has also been Managing Editor at Gfinity Esports.
Rana Rahman, Founder and CEO at Raptor PR, commented: “We’re beyond excited to have James come on board to help shape the next evolution of Raptor PR. We’ve spent the last three and a half years establishing ourselves as the leading B2B tech PR agency for the global games industry, with flagship clients such as The Games Fund, Sandsoft, Midjiwan, Stardust, and Metaplay. We implicitly understand the complexities of the businesses and technologies that are powering the games industry, hence it is a natural progression for team Raptor PR to voyage into the world of consumer gaming PR, immediately supporting our existing portfolio with consumer gaming consultancy and tactical execution.”
James Law, PR Director at Raptor PR, commented: “Raptor PR is in such an exciting place with the agency’s fantastic success and strength in the B2B gaming and tech sectors. The opportunity to lead the agency’s nascent consumer gaming division is one I couldn’t resist – I love the games industry and the people in it, and the Raptor team is one that shares my passion for gaming and drive to make the industry a better place. I can’t wait to get stuck in – meeting the brilliant Raptor team and working alongside them has already been a fascinating learning experience, and it’s been a treat to be able to contribute and deliver my own unique perspectives. Here’s to a successful new partnership!”
James’ work demonstrates a passion for the games industry community, and a desire to make it a better place. As co-founder of startmenu, a website and community dedicated to bringing new and upcoming writing talent together within the games industry, James has helped build bridges into the industry that previously didn’t exist. At Raptor PR, James will be supported in his voluntary roles, as an ambassador for Safe In Our World, the video games industry mental health charity, and as a mentor in the 2024 Limit Break mentorship scheme.
The post RAPTOR PR HIRES AWARD-WINNING JAMES LAW AS PR DIRECTOR appeared first on European Gaming Industry News.
Latest News
F1 Star Joins SOFTSWISS as LatAm Non-Executive Director: Key Highlights
On the eve of SiGMA Americas, the largest iGaming show in the region, SOFTSWISS, a leading global software supplier with 15 years of experience, introduced the racing legend Rubens Barrichello as its Non-Executive Director in Latin America. Local press, influencers, and industry representatives attended the unveiling event, expressing broad interest in SOFTSWISS as the company actively expands its presence in the region.
During the official introduction, Ivan Montik, Founder of SOFTSWISS, and Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, shared the company’s plans for the Brazilian market, commented on the local gambling regulations, and answered questions about Barrichello’s role within SOFTSWISS.
Ivan Montik, Founder of SOFTSWISS, expressed his excitement about the significant milestone, saying: “This marks a thrilling chapter for us. It’s an extraordinary day for me personally as I’ve been a Formula 1 fan since 1994, my teenage years. Welcoming Rubens to our team feels like a dream come true.”
Rubens Barrichello, now serving as SOFTSWISS’ Non-Executive Director in Latin America, highlighted his deep connection to the company’s values. “I am new to this role but no stranger to challenges. In racing, the goal is always to win, but knowing when to step back and why things didn’t go as planned is important. I see responsible gaming in a similar manner. It is about knowing your limits and pushing forward to improve. I’m here to bring that mindset to our team.”
In light of the ever-evolving news about gambling regulation, Montik commented: “We are looking forward to the final version of the Brazilian law, expected to be unveiled this July. Understanding the regulatory landscape will guide our efforts to adapt to software requirements and bring solutions to the market. We aim to collaborate closely with local operators and businesses, empowering them with robust software tools tailored to their needs.”
Addressing security concerns, Ivan Montik emphasised: “Ensuring the security of our software solution has always been paramount. It’s been a core strength for us since the beginning. Throughout our journey in the industry, we have maintained a clean record with no cases of software hacks, of which I am proud. Our software undergoes rigorous testing by international laboratories like GLI, meeting many cybersecurity standards. We not only meet but exceed these requirements because fraudulent activities and hacker attacks constantly target the gaming industry.”
Rubens Barrichello’s appointment as Non-Executive Director in Latin America signifies a pivotal strategic step for SOFTSWISS, particularly in Brazil’s rapidly expanding market. With projections from TGM Research indicating that by 2026, Brazil’s iGaming industry could yield gross revenues of 2.3 billion euro, potentially accounting for 1% of Brazil’s GDP, which stands at 1.5 trillion euro.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
The post F1 Star Joins SOFTSWISS as LatAm Non-Executive Director: Key Highlights appeared first on European Gaming Industry News.
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