Press Releases

Spotlight Sports Group and Betfair Exchange announce new partnership ahead of Cheltenham

Published

6 years ago

March 6, 2020

Spotlight Sports Group, the home of highly successful brands in the sports betting world, including Racing Post, have announced a new partnership with the Betfair Exchange.

The partnership sees the launch of the new show ‘Racing Post Live’ covering the biggest horseracing festivals throughout the calendar year.

Kicking off with the upcoming Cheltenham Festival, the new show combines Spotlight Sports Group and Betfair Exchange experts with some special guests to offer live and real-time insight, tips and reaction for every day of Cheltenham.

Speaking about the new partnership, Spotlight Sports Group digital marketing director, Gethin Evans, discussed the group’s growing digital voice: “We are very excited to work on this innovative video proposition in partnership with the marketing team at Betfair.

“It’s a fantastic opportunity for us as digital publishers, for Betfair as a real-time exchange education platform and for the sport of horseracing to get a true digital share of voice across our group, including the Racing Post and MyRacing channels. We have a great mix of in-house talent and external guests to provide live insight at major racedays and have some fun at the same time.”

The new show will run throughout the flat and jumps season, covering more than 42 live racedays and producing several Betfair Exchange educational videos.

Harry Phillips, Betfair head of UK&I brand marketing, spoke about the opportunity Betfair now have to reach and educate a new audience through Spotlight Sports Group channels.

“We are constantly looking for scalable ways to reach qualified digital audiences, and we are delighted to be working with Spotlight Sports Group to do that.

“The opportunity to partner on a pioneering live show across the biggest horseracing festivals is something that will help build awareness and education of the Betfair Exchange product.

“We are working with the Spotlight Sports Group in-house production team to produce a true made- for-platform watch along for horseracing, which we hope drives further engagement in the sport going forward.”

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Octoplay Goes Live in Michigan

Published

1 hour ago

January 29, 2026

GamingAmericas.com

Octoplay is now live in Michigan across BetMGM, FanDuel, Fanatics, and Rush Street Interactive, marking the company’s second U.S. state and largest coordinated market entry to date. The simultaneous go-live with four tier-one operators arrives less than six months after Octoplay’s United States debut in New Jersey.

Since its founding in October 2022, Octoplay has secured active licenses across thirteen regulated jurisdictions, including the United Kingdom, New Jersey, Ontario, Michigan, the Netherlands, Sweden, Denmark, Belgium, Malta, Italy, Greece, Romania, and Slovakia. Michigan extends that momentum into the U.S. As one of the top three states by iGaming revenue, it represents a significant market, and Octoplay enters it with four tier-one operators live from day one.

“Just months after our New Jersey debut, Michigan represents the next phase of our U.S. expansion,” says Ralitsa Georgieva, Director of Business Development at Octoplay. “Launching simultaneously with four leading operators shows the confidence the market has in our content. We expect to carry this momentum into additional states throughout 2025.”

Earlier this year, Octoplay ranked first among U.S. rising suppliers by overall index in H1 according to Eilers & Krejcik, underscoring the company’s accelerating trajectory. With Michigan now live and additional state applications in progress, Octoplay is positioned to extend its North American footprint throughout 2025 and beyond.

The post Octoplay Goes Live in Michigan appeared first on Americas iGaming & Sports Betting News.

Latest News

MGA Games Launches Poseidon’s Orb Slot Featuring Sticky Wilds and Free Spins

Published

23 hours ago

January 28, 2026

Wladimir P.

mga-games-launches-poseidon’s-orb-slot-featuring-sticky-wilds-and-free-spins

MGA Games, a prominent Spanish firm specializing in content creation for international casino operators, will debut Poseidon’s Orb on January 28, its latest video slot for the .com markets. This title encourages players to join an explorer on an epic quest to find the legendary city of Atlantis.

The game is a Video Slot with 5 reels and 3 rows, offering 10 paylines, and includes Wild and Scatter symbols that activate Free Spins. A remarkable aspect is the Sticky Wilds mechanic in the Free Spins round—an inventive element that boosts thrill and raises winning possibilities. It additionally includes an optional purchase of Free Spins, adjustable for each operator.

The theme of Poseidon’s Orb, drawn from global myths and legends, aims to attract a diverse audience of players. Its stunning visuals and film-inspired score further guarantee an engaging experience brimming with thrills and rewards.

Classified under popular themes like “Adventure,” “Mythology,” “Treasures,” and “Fantasy,” this latest MGA Games Video Slot serves as a valuable enhancement to any operator’s collection, improving player retention and profits, while the Free Spins purchase feature offers an extra revenue opportunity.

The post MGA Games Launches Poseidon’s Orb Slot Featuring Sticky Wilds and Free Spins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gambling Studio

Ludus Games Debuts PvP-First Gambling Studio and Unveils Flagship Title “Battle Fury”

Published

1 day ago

January 28, 2026

Wladimir P.

ludus-games-debuts-pvp-first-gambling-studio-and-unveils-flagship-title-“battle-fury”

Ludus Games, a new studio dedicated to next-generation PvP gambling content, officially launches today and introduces its flagship real-money title, Battle Fury, built specifically for iGaming operators.

Uniting veterans from mobile free-to-play, esports, and real-money gaming, Ludus Games creates competitive multiplayer formats that play like real games while integrating seamlessly into casino and sportsbook ecosystems. The studio focuses on PvP-by-design experiences, lightweight high-performance clients, and analytics-ready backends that boost engagement, session depth, and long-term value.

“Most gambling content still looks like single-player math models wearing a casino skin,” said Dmytro Paliants, Founder of Ludus Games. “We created Ludus to bring true competitive gameplay — short, intense real-time duels — into the iGaming world, while preserving the predictability, compliance, and margin operators require.”

Battle Fury: Real-Time PvP Engineered for iGaming

Battle Fury is a real-time, session-based PvP title where players enter compact arenas, outmaneuver opponents, and time abilities to win the pot. Designed with mobile-first performance and seamless cross-platform input, it offers:

Short, intense matches that maximize bet cadence and repeat play
Head-to-head duels with real-time competitive outcomes
Lightweight Unity client optimized for mobile, tablet, and desktop

“Our goal is to make PvP as easy to operate as a slot,” added Paliants. “Operators get a stable, portfolio-level RTP around 90%, built-in competitive formats, and a client that feels like a top-tier mobile game. Players get skill-influenced competition — operators get predictable performance.”

Built for Operators: From Integration to Retention

Ludus Games provides a technology stack tailored for casino and sportsbook environments, including:

PvP-first formats that drive social stickiness and repeat sessions
High conversion & retention via competitive loops, streak mechanics, and ladders designed by mobile gaming veterans
Stable and responsible margin, with portfolio RTP configured at ~90%
Multi-platform reach with responsive UX for mobile, tablet, and desktop
Rapid go-to-market through fast skinning, localization, and lightweight API integration

Demo builds are available to qualified partners upon request.

The post Ludus Games Debuts PvP-First Gambling Studio and Unveils Flagship Title “Battle Fury” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.