Affiliate Industry
1xBet sets bar high for Affiliates and eSports at “indescribable” ICE and iGB events
Acclaimed online sports betting odds provider 1xBet reflects on “being at epicentre of gaming” at ICE London and iGB Affiliate with the brand garnering major attention at both events. As the company prepares to drive its eSports and Affiliates lines even further, 1xBet’s event team explores new partnerships formed in London and its enhanced growth strategy for 2020…
1xBet took a more prominent position at ICE this year – how was the event for you?
We were looking forward to ICE London and were duly impressed by the values of the event organisers, Clarion Gaming, who are interested in real issues and problems related to the gaming industry. 1xBet fully agrees with the mission of the conference, which brings together gaming leaders for a constructive dialogue, helping everyone to better understand in which areas technology, and our industry, will develop.
What were the main talking points of ICE London?
We are very pleased that ICE 2020 brought together the most creative and ambitious people in gambling. It was incredibly interesting to see the new products the participants showed and, as one of the world’s leading gaming brands, we did not come to the exhibition empty-handed either. Our two stands at ICE and one at iGB Affiliate London immediately attracted the attention of hundreds of visitors, with the interactive features entertaining the crowds and the raffle draws providing a great end to the evenings.
How important is it that this year saw the first ever ICE London Esports Arena: what does that bring to the table and how does it help organizations such as yourselves drive the sector?
We were very pleased to know that an eSports tournament was to be held as part of the conference. Need I say how important eSports is today and how big its audience is? 1xBet understands this and is working on interesting activities for eSports fans with some exciting new developments ahead for 2020. As for the tournament, it was interesting to follow the events and heartily lend our support to Natus Vincere, who finished second overall. It was nice to see the guys in the finals of the top-level tournament and this confirms that we have chosen a worthy partner.
With regards to eSports, can you discuss 1xBet’s future investment strategy in the sector?
The sponsorship agreement with Natus Vincere inspires us to take further steps in this direction. Esports is very popular, and we are closely watching the steady growth of this industry. 1xBet strives to work closely with leaders in this field and our strategy means we do everything to ensure that fans of eSports have a great time with us and their favourite teams.
As for the future, we are determined to develop partnerships with leading cyber teams and continue to improve the eSports aspect of our business, so watch this space!
Last year saw 1xBet embrace the Affiliate sector even further, how did this impact your presence and business goals at iGB Affiliate in 2020?
We are very enthusiastic about events like iGB Affiliate London as they give us a great opportunity to meet with partners. We are always happy about this because we get to see many old friends!
This year, we were pleasantly surprised to not only have numerous meetings but also to meet many new faces. The 1xBet team is always open to cooperation and glad to share our experience.
Were you able to advance any new partnerships or market growth during your time in London at ICE or iGB Affiliate?
Yes, we have laid the groundwork for numerous new deals which we look forward to confirming as they progress. The 1xBet brand sets the bar high, and in 2020 we are determined to raise the level of quality of our products even higher. We are looking forward to new meetings and events, where we will gladly show and discuss the latest industry developments.
What can you tell us about the year ahead for the brand?
These two major events in London were a great start to the year. We were pleased with the outcome of the ICE London and iGB Affiliate events, and especially with our meetings with partners.
Visiting such exhibitions only strengthens our belief in how fast the global marketplace is progressing, and 1xBet along with it. We are already excited to come back next year with a host of newly realised projects and ideas. Being at the epicenter of the gaming industry is an indescribable feeling that we really enjoy!
SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.
The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.
Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.
Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.
“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”
Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Affiliate Software Platform Wins at IGA 2025 appeared first on European Gaming Industry News.
MetaBet, the pioneering provider of sports betting engagement tools, has partnered with Gentoo Media, a leading affiliate, to integrate its cutting-edge sports betting widgets into two of Gentoo’s flagship websites, World Sports Network (WSN) and Time2play.
MetaBet’s proprietary widgets are designed to nurture engagement, increase sportsbook conversions, and maximize affiliate revenue, all through seamless integration with just one line of code. With market-setting load speed and contextual placements, MetaBet’s products will empower Gentoo to focus on what they do best.
WSN and Time2play are trusted platforms for sports betting and casino enthusiasts in the US and Canada. Between them, they have captured an audience of millions of sports fans on the back of expert reviews, exclusive offers, and accurate content. As Gentoo amplifies its presence in the US, MetaBet’s innovative technology will be a key element in their success.
MetaBet Founder, Mark Phillip, said: “Partnering with Gentoo Media, a data-driven company with a new name but long track record, is a testament to our market-leading status. Our technology, leveraged through their trusted platform will enhance engagement and conversions to accelerate Gentoo’s growth strategy within the US and beyond.”
The post MetaBet inks Gentoo Media partnership to enhance flagship sites appeared first on Gaming and Gambling Industry in the Americas.
Today, on 15 January, SOFTSWISS, an international tech company with over 15 years of experience in iGaming, celebrates the 7th anniversary of its affiliate marketing platform and highlights some key product milestones.
Launched in 2018, Affilka by SOFTSWISS has quickly become a leading affiliate management platform powering the iGaming industry. Celebrating its 7th anniversary, the product now supports over 440 brands, reflecting its growing influence. Notably, the number of iGaming operators using the platform increased by 37% over the past year.
Providing cutting-edge tools like the newly presented Geo-Distributed Redirect feature, the trusted Comprehensive Reporting, Flexible Commission Constructor, and Built-in Payment Processing, the platform ensures operators are aligned with relevant affiliate marketing trends, optimising affiliate program management and elevating operational efficiency.
User Experience Optimisation with Geo-Distributed Redirect Feature
This feature aligns with the increasing focus on user experience optimisation and minimising friction in user journeys. Rapid, seamless redirects fastened by 2.5 to 5 times maximise user engagement, reduce bounce rates, and improve conversions, reflecting the industry’s shift toward prioritising customer-centric design.
Simulated tests conducted in one region showed a reduction from 1.5 seconds to just 300–500 milliseconds – ranking among the fastest response rates in the industry. As a result, the feature has driven a 3.5% to 7% increase in users successfully reaching casino sites, leading to higher registrations and deposits.
Comprehensive Reporting for Data-Driven Decision-Making
Affilka by SOFTSWISS offers comprehensive reports with near real-time statistics. This advanced analytics tool aligns with the growing reliance on complete actionable data. It provides a competitive edge, as both operators and affiliates can receive timely information to make informed decisions. The faster affiliates receive data on player activity, the quicker they can adjust their marketing strategies to attract higher-quality traffic.
Flexible Commission Constructor Empovers Customisation
Affiliates and operators are moving toward highly tailored commission structures to better align with performance metrics. The Flexible Commission Constructor provided by Affilka by SOFTSWISS reflects this demand, enabling the creation of CPA, RevShare, Hybrid, and other bespoke models to meet diverse business needs.
Built-in Payment Processing for Seamless Financial Operations
As the affiliate industry expands globally, ensuring timely, secure, and multi-currency payment solutions is critical. Built-in Payment Processing aligns with the trend of streamlining financial workflows, fostering trust, and improving affiliate retention through hassle-free payouts.
Affilka by SOFTSWISS integrates multiple payment systems, including Neteller, Skrill, Cryptoprocessing, and bank transfers, facilitating efficient and timely affiliate payouts directly from the platform’s back office. This seamless payment processing enhances operational efficiency and ensures affiliates receive their earnings promptly.
Sharing plans for 2025 Anastasia Borovaya, Head of Affilka by SOFTSWISS, highlights: “We are going to enhance our platform with powerful features like Cohort Analysis, Traffic Report for affiliates, and improved Subaffiliate Module with new commission plans and reporting tools. The additional geo-specific payment methods for affiliate cashouts will strengthen the platform. We will also continue to focus on optimising traffic delivery, load balancing and enhancing system stability and fault tolerance to ensure uninterrupted traffic flow.”
Cohort Analysis will provide deeper insights into player behaviour over time. Traffic Report for affiliates will ensure comprehensive data on user clicks by click country, user agent, device, operating system, and other vital criteria.
The Affilka by SOFTSWISS team anticipates insightful discussions and potential collaboration at iGB Affiliate on 21–22 January in Barcelona. Partners and customers can book a meeting at stand C10 via the link.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post 7 Years of Affiliate Innovation: Affilka by SOFTSWISS Celebrates Anniversary appeared first on European Gaming Industry News.
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