Affiliate Industry
1xBet sets bar high for Affiliates and eSports at “indescribable” ICE and iGB events
Acclaimed online sports betting odds provider 1xBet reflects on “being at epicentre of gaming” at ICE London and iGB Affiliate with the brand garnering major attention at both events. As the company prepares to drive its eSports and Affiliates lines even further, 1xBet’s event team explores new partnerships formed in London and its enhanced growth strategy for 2020…
1xBet took a more prominent position at ICE this year – how was the event for you?
We were looking forward to ICE London and were duly impressed by the values of the event organisers, Clarion Gaming, who are interested in real issues and problems related to the gaming industry. 1xBet fully agrees with the mission of the conference, which brings together gaming leaders for a constructive dialogue, helping everyone to better understand in which areas technology, and our industry, will develop.
What were the main talking points of ICE London?
We are very pleased that ICE 2020 brought together the most creative and ambitious people in gambling. It was incredibly interesting to see the new products the participants showed and, as one of the world’s leading gaming brands, we did not come to the exhibition empty-handed either. Our two stands at ICE and one at iGB Affiliate London immediately attracted the attention of hundreds of visitors, with the interactive features entertaining the crowds and the raffle draws providing a great end to the evenings.
How important is it that this year saw the first ever ICE London Esports Arena: what does that bring to the table and how does it help organizations such as yourselves drive the sector?
We were very pleased to know that an eSports tournament was to be held as part of the conference. Need I say how important eSports is today and how big its audience is? 1xBet understands this and is working on interesting activities for eSports fans with some exciting new developments ahead for 2020. As for the tournament, it was interesting to follow the events and heartily lend our support to Natus Vincere, who finished second overall. It was nice to see the guys in the finals of the top-level tournament and this confirms that we have chosen a worthy partner.
With regards to eSports, can you discuss 1xBet’s future investment strategy in the sector?
The sponsorship agreement with Natus Vincere inspires us to take further steps in this direction. Esports is very popular, and we are closely watching the steady growth of this industry. 1xBet strives to work closely with leaders in this field and our strategy means we do everything to ensure that fans of eSports have a great time with us and their favourite teams.
As for the future, we are determined to develop partnerships with leading cyber teams and continue to improve the eSports aspect of our business, so watch this space!
Last year saw 1xBet embrace the Affiliate sector even further, how did this impact your presence and business goals at iGB Affiliate in 2020?
We are very enthusiastic about events like iGB Affiliate London as they give us a great opportunity to meet with partners. We are always happy about this because we get to see many old friends!
This year, we were pleasantly surprised to not only have numerous meetings but also to meet many new faces. The 1xBet team is always open to cooperation and glad to share our experience.
Were you able to advance any new partnerships or market growth during your time in London at ICE or iGB Affiliate?
Yes, we have laid the groundwork for numerous new deals which we look forward to confirming as they progress. The 1xBet brand sets the bar high, and in 2020 we are determined to raise the level of quality of our products even higher. We are looking forward to new meetings and events, where we will gladly show and discuss the latest industry developments.
What can you tell us about the year ahead for the brand?
These two major events in London were a great start to the year. We were pleased with the outcome of the ICE London and iGB Affiliate events, and especially with our meetings with partners.
Visiting such exhibitions only strengthens our belief in how fast the global marketplace is progressing, and 1xBet along with it. We are already excited to come back next year with a host of newly realised projects and ideas. Being at the epicenter of the gaming industry is an indescribable feeling that we really enjoy!
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Raketech Group Holding Plc announced an agreement to sell the Casumba assets due to regulatory developments affecting its markets.
The transaction, valued at a fixed consideration of EUR 12 million, will be paid in monthly instalments through December 2029, with no upfront cash payment. Under IFRS 9 accounting standards, the deferred consideration has been measured at the fair value of approximately EUR 7 million at closing. The EUR 5 million difference between the fixed consideration and the fair value reflects an element of ongoing credit risk and the extended payment schedule. Any further adjustments will be recognised through the profit and loss account over the payment period, in accordance with IFRS 9 requirements.
The consideration carries an 8% interest rate and will be paid in variable monthly instalments through December 2029.
The sale supports Raketech’s platform-first strategy, focusing on core markets and sustainable growth in iGaming affiliation. The decision to divest Casumba stems from recent regulatory shifts in its markets. This move aims to remove regulatory risks, and redirect capital to Raketech’s leading iGaming affiliation platform, AffiliationCloud.
The Casumba assets generated annualised revenues of approximately EUR 4.0 million with an EBITDA of EUR 2.9 million, based on the Q2 2025 run rate.
Raketech will record a non-cash loss on disposal of approximately EUR 10 million in Q3 2025. This loss primarily arises from the difference between the book value of the Casumba assets and the IFRS 9 fair value of the consideration. The loss on disposal is a one-off, non-recurring loss and will not impact Raketech’s cash flow or operational performance.
The transaction has been signed and closed on 24 September 2025.
Johan Svensson, CEO of Raketech, said: “This sale marks another step in refining our portfolio and concentrating on our core goal of creating the top commercial platform for iGaming affiliation. By divesting Casumba, we eliminate regulatory exposure and unlock resources for growth opportunities. This transaction reflects our dedication to sustainable shareholder value and financial discipline.”
The post Raketech Announces Divestment of Casumba Assets appeared first on European Gaming Industry News.
Amusnet, a top-tier gaming provider, has announced a new partnership with Onlandia.org.ua, a prominent Ukrainian iGaming affiliate. This collaboration is designed to leverage Onlandia’s extensive market reach and dedicated platform to amplify Amusnet’s brand presence and effectively drive engagement within the Ukrainian market.
The partnership will utilise Onlandia’s platform to feature exciting game content, exclusive interviews and run various activities. It will also ensure Ukrainian players have direct access to the latest news and updates from Amusnet.
“We are excited to partner with Onlandia.org.ua. By combining their expertise in audience engagement with our top-tier portfolio, we can drive substantial regional growth and strengthen brand visibility in this key focus market for Amusnet. This collaboration represents a strategic step toward expanding our footprint and delivering long-term value to operators and players,” said Liliya Chatalbasheva, Chief Marketing and Communications Officer at Amusnet.
“We are delighted to begin this partnership with Amusnet. We see them not just as developers, but as reliable partners who strive to ensure their games are presented fairly and transparently. This collaboration will allow us to continue providing high-quality content for Ukrainian players, helping them navigate the world of the gaming industry,” said a representative of onlandia.org.ua.
This partnership marks a significant step for Amusnet in reinforcing its commitment to the Ukrainian market and shaping the future of online gaming in the region.
The post Amusnet Announces Partnership with Onlandia.org.ua appeared first on European Gaming Industry News.
Affiliate Industry
Nikita Lukanenoks Brings Slotsjudge Into Spotlight With Affiliate Leaders Awards 2025 Nomination
Content Manager’s commitment to clear, reliable casino reviews earns recognition in one of the most competitive categories at the Affiliate Leaders Awards 2025.
Nikita Lukanenoks, Content Manager at Slotsjudge, has been nominated for Affiliate Content Manager of the Year at the Affiliate Leaders Awards 2025. The nomination highlights his contribution to the platform’s growth and puts Slotsjudge alongside some of the most recognised names in the iGaming industry.
Being shortlisted in such a competitive category as Affiliate Content Manager of the Year only highlights the growing influence of Slotsjudge in the iGaming space. The platform has steadily moved from a niche review site to a recognised industry player, attracting a wider audience and building trust among players. This growth has been driven by a clear focus on high-quality, informative content that keeps readers coming back and helps them make better decisions when choosing where and what to play.
Slotsjudge stands out for the way it combines clear, practical casino reviews with helpful guides that even beginners can easily follow. This approach has not only improved how players choose casinos, but has also boosted user engagement across the platform. In addition, strict editorial standards keep every review accurate, up to date, and written in plain, straightforward language, giving readers confidence in the information they find.
“For me, it is all about creating content that is genuinely useful to players. Whether someone is completely new or already experienced, they should find clear, honest information that helps them make better decisions. In an industry that is constantly changing, I believe staying transparent and adapting quickly is the best way to keep our readers’ trust.” — Nikita Lukanenoks, Slotsjudge.
A strong work ethic in content creation has always been central to Slotsjudge’s growth and solid reputation. By providing readers with relevant information, practical tips, and regular updates, the site continues to attract new visitors, while also rewarding returning players with regular perks like Wheel of Fortune. This approach has made Slotsjudge a trusted destination for players seeking the latest insights from the iGaming world.
High-quality content has become one of the main drivers of success in affiliate marketing. In a competitive space where players have countless options, clear and trustworthy information can make a significant difference. The nomination highlights how valuable a strong editorial approach is for building credibility, driving engagement, and building trust with readers.
The post Nikita Lukanenoks Brings Slotsjudge Into Spotlight With Affiliate Leaders Awards 2025 Nomination appeared first on European Gaming Industry News.
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