Affiliate Industry

1xBet sets bar high for Affiliates and eSports at “indescribable” ICE and iGB events

Published

5 years ago

March 4, 2020

Acclaimed online sports betting odds provider 1xBet reflects on “being at epicentre of gaming” at ICE London and iGB Affiliate with the brand garnering major attention at both events. As the company prepares to drive its eSports and Affiliates lines even further, 1xBet’s event team explores new partnerships formed in London and its enhanced growth strategy for 2020…

1xBet took a more prominent position at ICE this year – how was the event for you?

We were looking forward to ICE London and were duly impressed by the values of the event organisers, Clarion Gaming, who are interested in real issues and problems related to the gaming industry. 1xBet fully agrees with the mission of the conference, which brings together gaming leaders for a constructive dialogue, helping everyone to better understand in which areas technology, and our industry, will develop.

European Gaming Congress 2024 (Warsaw, Poland)

What were the main talking points of ICE London?

We are very pleased that ICE 2020 brought together the most creative and ambitious people in gambling. It was incredibly interesting to see the new products the participants showed and, as one of the world’s leading gaming brands, we did not come to the exhibition empty-handed either. Our two stands at ICE and one at iGB Affiliate London immediately attracted the attention of hundreds of visitors, with the interactive features entertaining the crowds and the raffle draws providing a great end to the evenings.

How important is it that this year saw the first ever ICE London Esports Arena: what does that bring to the table and how does it help organizations such as yourselves drive the sector?

We were very pleased to know that an eSports tournament was to be held as part of the conference. Need I say how important eSports is today and how big its audience is? 1xBet understands this and is working on interesting activities for eSports fans with some exciting new developments ahead for 2020. As for the tournament, it was interesting to follow the events and heartily lend our support to Natus Vincere, who finished second overall. It was nice to see the guys in the finals of the top-level tournament and this confirms that we have chosen a worthy partner.

With regards to eSports, can you discuss 1xBet’s future investment strategy in the sector?

The sponsorship agreement with Natus Vincere inspires us to take further steps in this direction. Esports is very popular, and we are closely watching the steady growth of this industry. 1xBet strives to work closely with leaders in this field and our strategy means we do everything to ensure that fans of eSports have a great time with us and their favourite teams.

As for the future, we are determined to develop partnerships with leading cyber teams and continue to improve the eSports aspect of our business, so watch this space!

Last year saw 1xBet embrace the Affiliate sector even further, how did this impact your presence and business goals at iGB Affiliate in 2020?

We are very enthusiastic about events like iGB Affiliate London as they give us a great opportunity to meet with partners. We are always happy about this because we get to see many old friends!

This year, we were pleasantly surprised to not only have numerous meetings but also to meet many new faces. The 1xBet team is always open to cooperation and glad to share our experience.

Were you able to advance any new partnerships or market growth during your time in London at ICE or iGB Affiliate?

Yes, we have laid the groundwork for numerous new deals which we look forward to confirming as they progress. The 1xBet brand sets the bar high, and in 2020 we are determined to raise the level of quality of our products even higher. We are looking forward to new meetings and events, where we will gladly show and discuss the latest industry developments.

What can you tell us about the year ahead for the brand?

These two major events in London were a great start to the year. We were pleased with the outcome of the ICE London and iGB Affiliate events, and especially with our meetings with partners.

Visiting such exhibitions only strengthens our belief in how fast the global marketplace is progressing, and 1xBet along with it. We are already excited to come back next year with a host of newly realised projects and ideas. Being at the epicenter of the gaming industry is an indescribable feeling that we really enjoy!

Related Topics:1xBet ICE London iGB Affiliate

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Gentoo Media reports Q3 2024

Published

1 week ago

November 13, 2024

George Miller

Reading Time: < 1 minute

Gentoo Media Inc., now solely an affiliate-focused business, reports record high revenues for the 15th consecutive quarter

Gentoo Media Inc. presents its Q3 2024 financial report, with record-high revenue of EUR 30.4 million, up 35% year-over-year, marking the 15th consecutive quarter of growth. During the quarter, the company completed the spin-off of its Platform & Sportsbook division and formally rebranded from Gaming Innovation Group Inc. to Gentoo Media.

Q3 highlights

Gentoo Media reported all-time high revenues of € 30.4m, up 35% YoY, of which 12% organic growth.
EBITDA before special items reached €14.6m, with an EBITDA margin of 48%.
EBITDA after special items increased by 36% to €14.0m, with an EBITDA margin of 46% (46%).
EBIT reached €10.0m, with a margin of 33% (32%).
Focus on higher-value markets continued in Q3. Value of deposits increased 36% for the player base, while player intake reached 112,000, down 2% YoY.
Gentoo Media is now purely an affiliate-focused business after distribution of the Platform & Sportsbook division to shareholders on 30 September 2024.
Cash flow from operations will improve post-split, expanding capital allocation options moving forward
Gentoo Media is now better positioned to deliver meaningful returns and create substantial value for our investors.

Investor presentation and webcast

CEO of Gentoo Media, Jonas Warrer, will host a presentation of the Q3 2024 results via livestream at 09:00 CET today.

The presentation will be followed by a Q&A-session, and investors, analysts and journalists are welcome to participate. The presentation will be given in English.

The post Gentoo Media reports Q3 2024 appeared first on European Gaming Industry News.

Affiliate Industry

Increase Redirect Speed by 5 Times with Affilka New Feature

Published

3 weeks ago

October 31, 2024

George Miller

increase-redirect-speed-by-5-times-with-affilka-new-feature

Reading Time: 2 minutes

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post Increase Redirect Speed by 5 Times with Affilka New Feature appeared first on European Gaming Industry News.