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European Leagues Expand Data Partnerships

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16 European leagues appoint official partners for collection and supply of fast data to betting industry.

On behalf of its members, The Association of European Professional Football Leagues (European Leagues) and its data partners (in alphabetical order: Genius Sports, Sportradar and Stats Perform) are pleased to announce a second multi-league agreement for an additional three seasons ending in 2022 which marks the continuation of an initial cooperation that began in 2017.

The agreements now include sixteen (16) professional football leagues, as listed below:

The Austrian Bundesliga, Belgium ProLeague, Czech Ligová Fotbalová Asociace, Danish Divisionsforeningen, Finnish Football League Association, Greek Super League, Israeli Professional Football League, Professional Football League of Kazakhstan, Latvian Football Higher League, Dutch Eredivisie, Norwegian Toppfotball, Liga Portugal, Romanian Liga Profesionista de Fotbal, Serbian Super Liga, Swedish Föreningen Elitfotboll and Swiss Football League.

The non-exclusive agreements give the sixteen leagues’ official betting data partners access to optimal, secure positions in-stadia for the live collection of fast data allowing them to offer the most accurate and reliable data services to their betting operator customers.

Jacco Swart, Managing Director – European Leagues: “This partnership captures one of the key aims of the European Leagues when it comes to providing valuable and innovative services to our member leagues. The European Leagues are uniquely positioned to take advantage of opportunities such as these and we look forward to continuing to support the development of our members in relation to league business development. I’m delighted that we have not only being able to continue the relationship we have developed with these companies but that the number of leagues participating in this collective commercial project increased significantly which is the best proof that this approach functions.”

Steven Burton, Managing DirectorGenius Sports, said: “This expanded partnership with the European Leagues outlines our commitment to providing sports with a fair and transparent return from betting on their games. Each of the leagues included in this agreement has control over how their data is collected and distributed, affording vital visibility to safeguard their competitions.”  

David Lampitt, Managing Director Sports Partnerships – Sportradar: “Sportradar is very pleased to partner with the EL given the progressive approach they have adopted for this deal. We view cooperation as key to the integrity, growth and sustainability of global sport, and we look forward to continuing to working together in an open, transparent and collaborative manner for the benefit of the leagues.”

Alex Rice, Chief Rights Officer – Stats Perform: “Stats Perform is delighted to continue and expand our partnership with European Leagues. The transparent and progressive approach taken by European Leagues, provides value and security for the member leagues and encourages the collection and distribution of high-quality fast data with the upmost integrity to the betting markets.

The European Leagues look forward over the coming years to further deepening our relationship with Genius Sports, Sportradar, and Stats Perform Group in areas related to, for example, the protection and use of official league data in new and innovative ways.

 

 

Ahmed Baker Chief Commercial Officer at Incentive Games

INCENTIVE GAMES LAUNCHES REAL-MONEY GAMES WITH NOVIBET IN BRAZIL

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Leading B2B games provider Incentive Games, through its real-money gaming division Incentive Studios, has expanded its partnership with leading GameTech operator Novibet with the launch of three real-money titles in Brazil, further strengthening its presence in Latin America.

The partnership has seen three of Incentive Studios’ titles, Mega Flight, Kicker and Velocity, go live on Novibet’s platform on 8 April, further enhancing the operators’ real-money gaming offering.

Novibet is recognised for its commitment to delivering a seamless sportsbook and casino experience across multiple regulated markets, including a growing footprint in Latin America. The integration of Incentive Studios’ innovative, high-energy crash and arcade titles further supports this strategy, adding engaging content tailored for modern players.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said of the partnership, “Novibet is an operator with a clear focus on delivering high-quality digital gaming experiences across regulated markets. We’re incredibly proud to see three of our real-money games go live in Brazil, and even more so to have worked so closely with their incredible team to make the launch a success. Brazil is an important market for us, and this is a great step forward in our continued growth across the region.”

Nick Bachas, Chief Strategic Partnerships & Project Officer at Novibet said, “Incentive Games brings a fresh and engaging approach to real-money gaming, and the addition of these titles enhances our offering with dynamic content that appeals to a broad range of players. Brazil continues to be a key focus for us, and this launch is another step in expanding Novibet’s portfolio with innovative experiences.”

The post INCENTIVE GAMES LAUNCHES REAL-MONEY GAMES WITH NOVIBET IN BRAZIL appeared first on Americas iGaming & Sports Betting News.

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PokerStars sets $50m+ guaranteed Anniversary Series for May 10–June 3

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Online festival spans 461 tournaments and includes three Main Events on May 24 plus a $500,000 GTD Sunday Storm PKO final on May 10.

PokerStars will run an online Anniversary Series with more than $50m in guarantees from May 10 to June 3, 2026, the operator said on April 27. The schedule includes 461 tournaments and is positioned to mark PokerStars’ 25th anniversary, alongside the 15-year milestone for Sunday Storm.

The festival’s buy-ins range from $5.50 to $15,000, with qualifiers starting at $0.55, according to the company. PokerStars said it will also distribute more than $650,000 in Anniversary Series Lucky Dip tickets during the series.

PokerStars is headlining the series with three Main Events on May 24:

  • a $109 tournament with a $1.5m guarantee,
  • a $1,050 Main Event with a $2.5m guarantee,
  • and a $5,200 Main Event with a $2m guarantee.

Weekly Sunday events include Sunday Million, Sunday High Rollers, and Mystery Bounty specials, with Second Chance Main Events (PKO) scheduled for May 31.

The operator is also running a Sunday Storm 15th anniversary Progressive Knockout tournament with a $500,000 guarantee for an $11 buy-in. Phase 1 events are underway, with Phase 2 set for May 10.

“We’re proud to celebrate 25 years of PokerStars bringing big money poker tournaments safely to players around the world,” said Steve Clarricoats, Associate Director of Online Scheduling. “Putting $50 million up in guarantees shows our focus remains on bringing the best of PokerStars to more players in a variety of tournaments.”

More relevant data as follows:

The post PokerStars sets $50m+ guaranteed Anniversary Series for May 10–June 3 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Alea shortlisted for two SBC Awards Europe categories

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The supplier is nominated for Game Aggregator of the Year and Employer of the Year ahead of SBC Summit Malta on April 29.

Alea has been named a finalist in two categories at the upcoming SBC Awards Europe: Game Aggregator of the Year and Employer of the Year. The company announced the nominations on April 28 from Barcelona.

Founder Alexandre Tomic said the double shortlisting reflects a link between product delivery and company culture. “If people don’t care about what they’re building, it shows immediately. In the product, in the details, everywhere. Reliability can’t be bolted on later, it’s a consequence of that care.”

“We’ve spent years building a team that takes ownership and holds a certain standard. Seeing both nominations together just tells me we’re doing something right.” Tomic added.

The news comes ahead of SBC Summit Malta, where Alea said Tomic and COO Ramon Glieneke will take part in conference sessions on April 29. Tomic is scheduled to appear on “Casino vs Sports: Can Gamification Truly Cross Over?” while Glieneke is due to join “The COO Horizon: Challenges and Opportunities in 2026/27.”

Alea said its wider team will be onsite throughout the summit at Booth D22.

More relevand data as follows:

The post Alea shortlisted for two SBC Awards Europe categories appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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