Press Releases
European Leagues Expand Data Partnerships
16 European leagues appoint official partners for collection and supply of fast data to betting industry.
On behalf of its members, The Association of European Professional Football Leagues (European Leagues) and its data partners (in alphabetical order: Genius Sports, Sportradar and Stats Perform) are pleased to announce a second multi-league agreement for an additional three seasons ending in 2022 which marks the continuation of an initial cooperation that began in 2017.
The agreements now include sixteen (16) professional football leagues, as listed below:
The Austrian Bundesliga, Belgium ProLeague, Czech Ligová Fotbalová Asociace, Danish Divisionsforeningen, Finnish Football League Association, Greek Super League, Israeli Professional Football League, Professional Football League of Kazakhstan, Latvian Football Higher League, Dutch Eredivisie, Norwegian Toppfotball, Liga Portugal, Romanian Liga Profesionista de Fotbal, Serbian Super Liga, Swedish Föreningen Elitfotboll and Swiss Football League.
The non-exclusive agreements give the sixteen leagues’ official betting data partners access to optimal, secure positions in-stadia for the live collection of fast data allowing them to offer the most accurate and reliable data services to their betting operator customers.
Jacco Swart, Managing Director – European Leagues: “This partnership captures one of the key aims of the European Leagues when it comes to providing valuable and innovative services to our member leagues. The European Leagues are uniquely positioned to take advantage of opportunities such as these and we look forward to continuing to support the development of our members in relation to league business development. I’m delighted that we have not only being able to continue the relationship we have developed with these companies but that the number of leagues participating in this collective commercial project increased significantly which is the best proof that this approach functions.”
Steven Burton, Managing Director – Genius Sports, said: “This expanded partnership with the European Leagues outlines our commitment to providing sports with a fair and transparent return from betting on their games. Each of the leagues included in this agreement has control over how their data is collected and distributed, affording vital visibility to safeguard their competitions.”
David Lampitt, Managing Director Sports Partnerships – Sportradar: “Sportradar is very pleased to partner with the EL given the progressive approach they have adopted for this deal. We view cooperation as key to the integrity, growth and sustainability of global sport, and we look forward to continuing to working together in an open, transparent and collaborative manner for the benefit of the leagues.”
Alex Rice, Chief Rights Officer – Stats Perform: “Stats Perform is delighted to continue and expand our partnership with European Leagues. The transparent and progressive approach taken by European Leagues, provides value and security for the member leagues and encourages the collection and distribution of high-quality fast data with the upmost integrity to the betting markets.
The European Leagues look forward over the coming years to further deepening our relationship with Genius Sports, Sportradar, and Stats Perform Group in areas related to, for example, the protection and use of official league data in new and innovative ways.
Latest News
Highlight Games’ platform clears Italy’s ADM collaudo certification
Company plans to roll out SOCCERBET with LALIGA archive footage on its own platform in Italian retail after the World Cup.
Highlight Games Limited said its proprietary platform has passed Italy’s ADM collaudo process, the technical certification required for gaming platforms. The company announced the approval on 14 July 2026 from London.
Following the conclusion of the World Cup, Highlight said it will launch its Spanish SOCCERBET product featuring archive LALIGA footage on its own platform across Italian retail channels. The company added that operators will transfer to Highlight’s platform over the months that follow.
The supplier said the certification allows it to deliver its content via its own “zero-cost streaming technology” in Italy and gives it control over its product roadmap in what it called its most important market.
Steven Holmes, CEO, Highlight Games said: ‘This is a huge moment for Highlight as we bring our video-based technology stack to the Italian market and join a select few who are able to offer an officially ADM certified platform. Italy is where SOCCERBET has proven itself time and again and passing the ADM collaudo means we can now deliver that content on our own platform, with our zero-cost streaming solution, exactly as it was designed to be experienced.
‘Owning the technology end to end means we control our own roadmap, resulting in faster launches, smoother integrations for our operator partners and a richer experience for players. Our products consistently perform at the top of the market wherever they are live, and with our platform now officially certified in Italy, we have everything in place to build on that momentum.’
The post Highlight Games’ platform clears Italy’s ADM collaudo certification appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine
The 10-week phased event runs Daily Heats through September 6, with raffles awarding more than $100,000 in $109 tickets each week.
PokerStars is allocating more than $800,000 worth of $109 Daily Heat (Phase 1) tickets through its “Ticket Machine” promotion ahead of the Sunday Million 20th Anniversary Finals (Phase 2) on Sunday, September 6.
The Sunday Million 20th Anniversary is being run as a 10-week phased tournament, with Daily Heats running now through September 6. Players who advance from a $109 Daily Heat carry their stack into the Finals, with PokerStars noting that only one stack may be carried through to Phase 2.
To enter the Ticket Machine, players must opt in to the “Ticket Machine” ICE Challenge and complete weekly poker challenges. Each completed challenge adds entries to a Saturday raffle, with PokerStars saying more than $100,000 in $109 Daily Heat tickets will be awarded each week. Players can complete each challenge up to four times, for a maximum of 24 raffle entries per week.
PokerStars said that, after the first two weeks of Daily Heats, 270 players from more than 40 countries have already qualified for the Finals, including 50 who qualified into Phase 1 via satellites. Brazil and Ukraine lead the qualifiers list with 33 players each, according to the operator.
The operator has set a $5 million guarantee for the Sunday Million 20th Anniversary. Additional qualification routes include satellites starting at $0.55, special edition Spin & Go’s from $0.75, and “Wildcard Wins”, described by PokerStars as a new leaderboard promotion running until July 19. PokerStars also said players redeeming a $530 Bronze Pass will receive “25% extra value in the bundle” for a limited time, including an additional $109 Sunday Million 20th Anniversary ticket and $23.50 in tournament tickets.
The post PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
casino
CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show
Kickoff Roulette Ronaldinho launches with a Gold Number mechanic and English/Portuguese language support.
CreedRoomz has named former football star Ronaldinho as brand ambassador for its new live casino game show, Kickoff Roulette Ronaldinho. The supplier said the title is now available for integration by B2B partners.
The company positions the product as a roulette-led live game show built around a football theme, running from a virtual studio. According to CreedRoomz, the game includes a “Gold Number Mechanic” where randomized lucky numbers can add multipliers from x50 to x700.
When asked about the crossover between football and casino entertainment, Ronaldinho said: “The fact that football is a global passion also helps, so I believe everyone will like “Kickoff Roulette Ronaldinho” for that reason.. and for the innovation of everything that is happening.”
CreedRoomz said the game is available in English and Portuguese, framing Portuguese language support as relevant for operators targeting Brazil and other Portuguese-speaking audiences. Armen Mnaskanian, Head of Sales Department at Creedroomz, said: “Bringing Ronaldinho into the CreedRoomz family represents a massive leap forward for live casino entertainment. Football and iGaming both thrive on passion and excitement. By fusing Ronaldinho’s legendary star power with powerhouse monetization mechanics, we are giving our partners the ultimate competitive edge and a next-generation casino offering.”
The post CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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