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European Leagues Expand Data Partnerships

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16 European leagues appoint official partners for collection and supply of fast data to betting industry.

On behalf of its members, The Association of European Professional Football Leagues (European Leagues) and its data partners (in alphabetical order: Genius Sports, Sportradar and Stats Perform) are pleased to announce a second multi-league agreement for an additional three seasons ending in 2022 which marks the continuation of an initial cooperation that began in 2017.

The agreements now include sixteen (16) professional football leagues, as listed below:

The Austrian Bundesliga, Belgium ProLeague, Czech Ligová Fotbalová Asociace, Danish Divisionsforeningen, Finnish Football League Association, Greek Super League, Israeli Professional Football League, Professional Football League of Kazakhstan, Latvian Football Higher League, Dutch Eredivisie, Norwegian Toppfotball, Liga Portugal, Romanian Liga Profesionista de Fotbal, Serbian Super Liga, Swedish Föreningen Elitfotboll and Swiss Football League.

The non-exclusive agreements give the sixteen leagues’ official betting data partners access to optimal, secure positions in-stadia for the live collection of fast data allowing them to offer the most accurate and reliable data services to their betting operator customers.

Jacco Swart, Managing Director – European Leagues: “This partnership captures one of the key aims of the European Leagues when it comes to providing valuable and innovative services to our member leagues. The European Leagues are uniquely positioned to take advantage of opportunities such as these and we look forward to continuing to support the development of our members in relation to league business development. I’m delighted that we have not only being able to continue the relationship we have developed with these companies but that the number of leagues participating in this collective commercial project increased significantly which is the best proof that this approach functions.”

Steven Burton, Managing DirectorGenius Sports, said: “This expanded partnership with the European Leagues outlines our commitment to providing sports with a fair and transparent return from betting on their games. Each of the leagues included in this agreement has control over how their data is collected and distributed, affording vital visibility to safeguard their competitions.”  

David Lampitt, Managing Director Sports Partnerships – Sportradar: “Sportradar is very pleased to partner with the EL given the progressive approach they have adopted for this deal. We view cooperation as key to the integrity, growth and sustainability of global sport, and we look forward to continuing to working together in an open, transparent and collaborative manner for the benefit of the leagues.”

Alex Rice, Chief Rights Officer – Stats Perform: “Stats Perform is delighted to continue and expand our partnership with European Leagues. The transparent and progressive approach taken by European Leagues, provides value and security for the member leagues and encourages the collection and distribution of high-quality fast data with the upmost integrity to the betting markets.

The European Leagues look forward over the coming years to further deepening our relationship with Genius Sports, Sportradar, and Stats Perform Group in areas related to, for example, the protection and use of official league data in new and innovative ways.

 

 

EQL Games

Playforge lands north American distribution deal with EQL Games

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New game genres, including ‘Rotocade® ‘ and ‘Dial’, expand content options for North American lottery operators.

Playforge, the next-gen iLottery games studio, has announced a strategic distribution agreement with EQL Games, a provider of disruptive gaming content to lottery partners, bringing a new wave of high-retention, mobile-first iLottery games to the North American market.

The collaboration will leverage EQL’s robust aggregation platform and RGS to seamlessly deliver Playforge’s complete portfolio of iLottery titles to operators.

This include its innovative ‘Rotocade®‘, Dial, and instant win genres that promise to attract a diverse range of players with their novel mechanics and lighting fast mobile-first approach.

As the region’s gaming landscape evolves rapidly, traditional lotteries are facing increased competition from emerging digital betting and entertainment platforms.

This distribution agreement will service online lotteries with the fast-paced, engaging content that attracts the future core of lottery audiences.

The agreement will also allow operators to access new game formats that are tailored to acquire and retain more engaged, digitally native players, while helping modernise lottery brand perception.

Adam Barber, founder and CEO at Playforge, said: “Younger gaming generations demand more from digital content, and player expectations online are evolving fast.

This distribution partnership with EQL Games will help North American lotteries to stay ahead of that curve with our next-generation content, featuring new game concepts that capture players’ imagination and drive loyalty.

“With our in-house expertise that crafts games with novel mechanics and first-rate artistry, combined with EQL’s aggregation know-how and regional market knowledge, we can’t wait to get the future of iLottery content into the hands of players who demand more.”

Brad Cummings, founder and CEO at EQL Games, added:

“Playforge is exactly the kind of contemporary content provider the lottery industry needs to broaden its offerings in the fight to stay relevant to quickly changing player demographics.

Our technology is built to expand access to the best lottery games, empowering operators to leverage content like Playforge’s, which demonstrates first-rate craftsmanship, and the power to engage a new audience of lottery player.

“Short-form game styles are an important part of the portfolio for all lotteries looking to diversify their content portfolio, Playforge’s new and innovative approach will be of significant benefit to our lottery operator partners in the years to come.”

At present, less than a third of US states offer iLottery instant win games. Helping lotteries transition to a more sustainable, future-proof audience is critical to its ongoing success.

The post Playforge lands north American distribution deal with EQL Games appeared first on Americas iGaming & Sports Betting News.

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Superbet becomes first betting platform available on Brazil’s Apple Store

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Superbet has reinforced its pioneering position in the Brazilian regulated betting market by becoming the first betting platform officially available on Brazil’s Apple Store.

The app listing comes immediately after Apple updated its guidelines on May 8, allowing the distribution of fixed-odds betting applications in the country.

The move further highlights Superbet’s leadership within Brazil’s newly regulated gaming landscape.

The company was among the first operators to secure authorization under the federal betting framework, positioning itself at the forefront of compliance, responsible gaming and digital innovation.

With the application now officially accessible to iOS users in Brazil, customers can enjoy a fully regulated betting experience through a platform operating in accordance with local legislation and Apple’s updated distribution policies.

Industry experts see the measure as an important milestone in the fight against illegal betting operators, while also strengthening consumer protection and trust in licensed brands.

Superbet has significantly expanded its presence in Brazil over recent years through sponsorship agreements, marketing campaigns and strategic partnerships, becoming one of the most visible betting brands in the market.

The operator has also invested heavily in mobile-first technology and user experience, recognizing Brazil as one of the world’s fastest-growing mobile betting environments.

The approval of regulated betting apps on major digital marketplaces is expected to accelerate the migration of users toward licensed operators and contribute to the consolidation of a safer and more transparent betting ecosystem in Brazil.

The post Superbet becomes first betting platform available on Brazil’s Apple Store appeared first on Americas iGaming & Sports Betting News.

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Gaming Corps Secures Alberta iGaming Licence Ahead of Market Launch

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Gaming Corps has secured a conditional iGaming supplier licence from the Alberta Gaming, Liquor & Cannabis (AGLC), positioning the studio for launch in Alberta’s regulated market from day one.

Granted through its subsidiary Gaming Corps Malta Ltd, the licence allows the company to manufacture and supply gaming software in the Canadian province ahead of the market opening on 13 July 2026.

With approval now secured, Gaming Corps continues to accelerate its North American expansion strategy while strengthening its position in regulated markets.

The move gives operators in Alberta access to Gaming Corps’ portfolio of casino games and proprietary game mechanics as the province prepares to open its regulated iGaming framework.

Alex Lorimer, COO at Gaming Corps said: “Securing our Alberta licence marks another important step in Gaming Corps’ regulated market expansion strategy. Canada continues to represent a key growth region for us, and we’re excited to bring our expanding portfolio of games and unique mechanics to operators and players in Alberta.”

Alberta is set to become Canada’s second regulated open iGaming market, following Ontario, with the AGLC overseeing licensing and compliance requirements for operators and suppliers.

The post Gaming Corps Secures Alberta iGaming Licence Ahead of Market Launch appeared first on Americas iGaming & Sports Betting News.

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