Incentive Games, a leading B2B games provider, has been granted an interim gaming licence in Pennsylvania by the Pennsylvania Gaming Control Board. The approval, effective immediately, enables the company to offer its portfolio of real-money gaming products to licensed operators within the state.

This builds on Incentive Games’ earlier licensing success in Michigan in 2025 and continues its expansion across regulated North American markets. The Pennsylvania approval further reinforces the company’s focus on regulatory excellence, operational transparency and secure, responsible gaming practices as it scales its presence in the region.

Achieving a Pennsylvania licence opens access to one of the most established and competitive iGaming markets in the United States, where stringent standards govern compliance and player protection. Incentive Games’ approval reflects its ability to meet these expectations across multiple jurisdictions.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Being granted an interim licence in Pennsylvania is a huge achievement for our business and a strong endorsement of our regulatory approach. It strengthens our position in North America and supports our ambition to grow through trusted partnerships in regulated markets. We look forward to working with operators in Pennsylvania to deliver high-quality real-money gaming experiences to their players.”

Executive takes leadership of the group’s brand, communications and sponsorship strategies

Esportes Gaming Brasil (EGB), owner of the Esportes da Sorte, Onabet and Lottu brands, has announced Andréa Curral as its new Marketing Director.

With more than 17 years of experience in branding, media, communications and consumer experience, the executive will now lead the company’s positioning strategies, campaigns and sponsorship initiatives at a time of consolidation and expansion within Brazil’s regulated market.

Andréa will be responsible for the group’s brand-building, media, communications, campaigns and proprietary projects divisions.

Her role also includes the strategic management of the group’s sponsorship portfolio, which includes clubs such as Corinthians, Ceará, Ferroviária and Náutico, as well as major cultural events sponsored by the company.

The appointment reinforces the group’s ongoing institutional and operational strengthening, as it continues to expand investment in technology, user experience and brand development within the gaming and entertainment sector.

Having previously worked at companies including Discovery, Warner Bros. and Privalia, Andréa has built a career managing high-complexity operations and leading integrated projects across branding, performance, consumer experience (UX) and brand reputation.

For Andréa Curral, the challenge lies in strengthening the connections between brand, business and audience experience.

“Taking on the marketing leadership of a group with the relevance and growth trajectory of EGB is an opportunity to build projects with real impact.

Our focus is to develop strategies that expand brand presence, strengthen relationships with audiences and support the company’s growth in a consistent way,” she said.

Andréa holds a degree in Social Communication from FAAP, a postgraduate qualification in Project and Portfolio Management from Universidade Anhembi Morumbi, and an MBA in Digital Business from FIAP.

Throughout her career, she has led multidisciplinary teams and participated in organisational transformation and operational integration processes within the media and technology sectors.

About Esportes Gaming Brasil

Esportes Gaming Brasil is one of the main groups in the betting sector in the country, with 100% national operations and an official license granted by the Ministry of Finance, through SPA/MF.

The authorization covers its two brands: Esportes da Sorte and Onabet, operating throughout Brazil.

A leader in innovation and a defender of market regulation, the group’s pillars are its commitment to responsible gaming and continuous investment in technologies for user control and well-being.

With hundreds of jobs created, its operations go beyond betting: it supports projects in the areas of sports and culture, such as the Corinthians, Ceará, Ferroviária and Náutico clubs, as well as high-profile initiatives such as Galo da Madrugada and the Recife and Olinda Carnival.

Onabet, in turn, expands the group’s digital reach with creative campaigns and partnerships with influencers, strengthening the connection with the public on online platforms.