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European Leagues Expand Data Partnerships

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16 European leagues appoint official partners for collection and supply of fast data to betting industry.

On behalf of its members, The Association of European Professional Football Leagues (European Leagues) and its data partners (in alphabetical order: Genius Sports, Sportradar and Stats Perform) are pleased to announce a second multi-league agreement for an additional three seasons ending in 2022 which marks the continuation of an initial cooperation that began in 2017.

The agreements now include sixteen (16) professional football leagues, as listed below:

The Austrian Bundesliga, Belgium ProLeague, Czech Ligová Fotbalová Asociace, Danish Divisionsforeningen, Finnish Football League Association, Greek Super League, Israeli Professional Football League, Professional Football League of Kazakhstan, Latvian Football Higher League, Dutch Eredivisie, Norwegian Toppfotball, Liga Portugal, Romanian Liga Profesionista de Fotbal, Serbian Super Liga, Swedish Föreningen Elitfotboll and Swiss Football League.

The non-exclusive agreements give the sixteen leagues’ official betting data partners access to optimal, secure positions in-stadia for the live collection of fast data allowing them to offer the most accurate and reliable data services to their betting operator customers.

Jacco Swart, Managing Director – European Leagues: “This partnership captures one of the key aims of the European Leagues when it comes to providing valuable and innovative services to our member leagues. The European Leagues are uniquely positioned to take advantage of opportunities such as these and we look forward to continuing to support the development of our members in relation to league business development. I’m delighted that we have not only being able to continue the relationship we have developed with these companies but that the number of leagues participating in this collective commercial project increased significantly which is the best proof that this approach functions.”

Steven Burton, Managing DirectorGenius Sports, said: “This expanded partnership with the European Leagues outlines our commitment to providing sports with a fair and transparent return from betting on their games. Each of the leagues included in this agreement has control over how their data is collected and distributed, affording vital visibility to safeguard their competitions.”  

David Lampitt, Managing Director Sports Partnerships – Sportradar: “Sportradar is very pleased to partner with the EL given the progressive approach they have adopted for this deal. We view cooperation as key to the integrity, growth and sustainability of global sport, and we look forward to continuing to working together in an open, transparent and collaborative manner for the benefit of the leagues.”

Alex Rice, Chief Rights Officer – Stats Perform: “Stats Perform is delighted to continue and expand our partnership with European Leagues. The transparent and progressive approach taken by European Leagues, provides value and security for the member leagues and encourages the collection and distribution of high-quality fast data with the upmost integrity to the betting markets.

The European Leagues look forward over the coming years to further deepening our relationship with Genius Sports, Sportradar, and Stats Perform Group in areas related to, for example, the protection and use of official league data in new and innovative ways.

 

 

Cheltenham Festival

Richard Johnson and Hayley Moore to join Press Box PR’s Cheltenham Festival preview event in Gibraltar

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Two-time Gold Cup-winning jockey Richard Johnson and Sky Sports Racing presenter Hayley Moore will headline a Cheltenham Festival Preview evening hosted by Press Box PR in Gibraltar next month.

Taking place on Thursday, March 5, at Ivy Sports Bar & American Grill in Ocean Village, the event will bring together professionals from across the gambling and racing industries for an exclusive preview of the Cheltenham Festival 2026, which begins on March 10.

Johnson, widely regarded as one of the most accomplished jump jockeys of his era, will share expert insight into the key races, leading contenders, and the demands of competing on racing’s biggest stage. He will be joined by Moore, who will offer analysis of the major storylines, form trends, and narratives shaping this year’s Festival.

The evening will be hosted by racing presenter and writer Kitty Waddell, who will moderate the discussion and lead a live audience Q&A with the panel.

Guests attending the event can expect:

• Detailed previews and tips for the Festival’s headline races
• Behind-the-scenes insights from Johnson’s career at the top level of jump racing
• Expert commentary from Moore on form, trends, and key contenders
• A live Q&A session with the panel
• Networking opportunities alongside complimentary food and drinks

Attendees will also have the chance to win prizes during the evening.

With offices in London and Manchester, Press Box PR — winner at the European iGaming Awards 2026 — is a PR agency specialising in securing media coverage across iGaming, sport, consumer, finance, hospitality, and catering sectors. The agency also supports brands in achieving visibility within AI citations and LLM-driven recommendations.

Jack Mansell, Managing Director of Sport at Press Box PR, said:
“The Cheltenham Festival is the highlight of the jump racing calendar and a huge moment for many of the brands we work with across betting and gaming. We wanted to create an event that gives industry colleagues genuine insight from people who have competed at – and covered – the very highest level of the sport.

“Richard and Hayley bring an incredible depth of knowledge and experience, and we’re looking forward to welcoming clients, partners and friends of the industry for what should be an entertaining and informative evening in Gibraltar.”

The Cheltenham Festival Preview will run from 7pm to 10pm on Thursday, March 5, at Ivy Sports Bar & American Grill, Ocean Village, Gibraltar.

Industry professionals wishing to attend are invited to RSVP to [email protected] by Monday, March 2. Guests are asked to confirm numbers and share any dietary requirements when responding. Places are limited and will be allocated on a first-come, first-served basis.

The post Richard Johnson and Hayley Moore to join Press Box PR’s Cheltenham Festival preview event in Gibraltar appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Audio Description

Brøndby IF Launches Permanent Audio Description Service for Fans Inside and Outside the Stadium

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Last night’s clash between Brøndby IF and Sønderjyske in the 3F Superliga became the first match delivered through the club’s new permanent audio description service, designed for fans both in the stadium and at home. Developed in close partnership with the Danish Association of the Blind and main partner Betano, the initiative enables supporters with visual impairments to follow matches more fully from the stands or their living rooms.

Brøndby IF is now the first club in Denmark and across the Nordic region to introduce a permanent audio description service for every home fixture. Available via radio.brondby.com, the service provides real-time spoken narration of on-pitch action, player movement, atmosphere, and key visual moments. A specially trained commentator delivers detailed descriptions to help visually impaired fans experience matches more completely.

Thomas Skov, Marketing Director and Head of Fan Experience at Brøndby IF, said:
“Brøndby IF is a unique community that must be accessible to everyone. Therefore, we must open as many doors as possible into that community. With permanent audio description both at the stadium and for those listening from home, we are taking a very concrete step to make the matchday experience at our home games even more inclusive. As a Brøndby IF fan, you should feel welcome and part of the club’s community no matter what. As a club, we have a strong responsibility to remove barriers that may stand in the way.”

Partnerships in Action

To mark the launch, members of the Danish Association of the Blind attended the home fixture against Sønderjyske, with the initiative receiving strong recognition from the organisation.

Diana Stentoft, National Chair of the Danish Association of the Blind, commented:
“Audio description is about equal access to the community, and it means that even more people can experience football – including those who cannot follow the game visually. Audio description makes a significant difference for blind and visually impaired people, as they are no longer dependent on random radio excerpts or constantly asking others what is happening on the pitch. We are therefore pleased that Brøndby IF is offering audio description at its home matches and thereby improving the opportunity for blind and severely visually impaired fans to follow the club’s games.”

Alongside the Danish Association of the Blind, Betano played a central role in supporting and developing the permanent service. The launch represents the first step in a broader ambition shared by Brøndby IF and Betano to reduce accessibility barriers in football.

Kresten Hougaard, Country Manager for Betano in Denmark, said:
“Inclusion is a key priority for Betano, as we strongly believe that everyone should have equal opportunities to enjoy the game. As the main partner of Brøndby IF, it is important for us to turn our commitments into action. We are proud to have participated in the development of a service that gives fans with visual impairments better access to the full football experience.”

Benefiting All Fans — Beyond the Stadium

The solution at Brøndby Stadium is the first permanent system of its kind in the Nordic region and can be accessed from anywhere.

At the stadium, fans can listen live via their smartphones and headphones through radio.brondby.com. At home, the same commentary can be synchronised with live TV broadcasts, allowing supporters to follow the match in real time from anywhere.

Thomas Skov added:
“The reach of Brøndby IF’s new audio description service extends beyond people with visual impairments. Fans who, for various reasons, are unable to attend the stadium can now follow the match on the go or from home and thereby be part of the club’s community.”

The software powering the service is provided by German technology company Mycrocast, which delivers similar solutions to clubs in the Bundesliga and Ajax Amsterdam.

Lead audio description commentator Selver Elezovic will front coverage of Brøndby IF’s matches. He previously provided commentary for Danish fixtures, including at EURO 2024, and will be joined at Brøndby’s home games by former player Joel Kabongo.

The post Brøndby IF Launches Permanent Audio Description Service for Fans Inside and Outside the Stadium appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Amilton Noble

Amilton Noble é anunciado como Advisory Partner da Betshield

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A Betshield anunciou a chegada de Amilton Noble como Advisory Partner. O executivo passa a integrar o núcleo estratégico da companhia em um momento de maior exigência operacional para operadores licenciados no mercado brasileiro de apostas.

A movimentação ocorre em paralelo a uma mudança relevante na forma como o setor vem sendo avaliado. Além do acompanhamento regulatório, decisões judiciais recentes passaram a considerar não apenas a existência de políticas formais de proteção ao usuário, mas a capacidade das plataformas de demonstrar monitoramento contínuo e atuação preventiva diante de comportamentos de risco.

A Evolução para o Conceito de “Trust & Protection”

Reconhecida por sua atuação pioneira em tecnologia de Jogo Responsável, a Betshield acompanha essa evolução ampliando sua presença dentro das operações de iGaming. A empresa passa a estruturar sua proposta como uma camada permanente de confiança e proteção operacional, incorporando:

  • Gestão de risco.

  • Controles internos.

  • Capacidade de comprovação de diligência.

Liderança e Experiência

Amilton Noble possui trajetória consolidada na indústria de jogos, loterias e iGaming. Como Advisory Partner, contribuirá para o posicionamento institucional da empresa e para a consolidação de práticas operacionais mais estruturadas no ambiente regulado. Para Noble, o setor entra em uma nova etapa de maturidade:

“A maturidade do mercado passa pela capacidade de demonstrar diligência. Não é apenas uma discussão sobre licença, mas sobre responsabilidade operacional. O operador precisará apresentar evidências de acompanhamento e atuação preventiva. A tecnologia passa a ser parte da proteção da própria empresa.”

Um Novo Posicionamento de Mercado

Thiago Iusim, fundador e CEO da Betshield, afirma que o momento representa uma evolução de posicionamento:

“O Jogo Responsável sempre foi o nosso ponto de partida. Mas percebemos cedo que era necessário ir além da funcionalidade isolada. O mercado passou a exigir capacidade de demonstrar diligência operacional. Estruturamos o conceito de Trust & Protection: uma camada permanente entre operador, regulador e usuário.”

A tecnologia da Betshield realiza monitoramento contínuo de comportamento, identifica padrões de risco e gera histórico documentado de atuação preventiva. A plataforma também incorporou um módulo de prevenção à lavagem de dinheiro (PLD), ampliando o escopo de proteção.

Recentemente, a Betshield também anunciou uma parceria estratégica com a CGS Events, colocando a proteção do jogador como tema central da agenda de eventos em 2026.

The post Amilton Noble é anunciado como Advisory Partner da Betshield appeared first on Americas iGaming & Sports Betting News.

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