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Eastern Europe

Kyiv hosted an international esports tournament: WePlay! Mad Moon

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On Feb. 19-23 the Ukrainian capital hosted an international esports tournament WePlay! Dota 2 Tug of War: Mad Moon with a $300,000 prize pool. The event included players from Sweden, Poland, Jordan, Germany, Serbia, Argentina, Peru, and other countries.

Between Feb. 20 and 23, the players competed in front of a live audience at Kyiv concert-hall VDNG (pavilion #9). The residents and guests of the city had an opportunity to attend the event for free and meet esports legends such as Danil “Dendi” Ishutin, Clement “Puppey” Ivanov, Kuro “KuroKy” Salehi Takhasomi, and many others.

At the venue, WePlay! Esports and the event partners provided various activities. For example, the visitors could participate in amateur tournaments and win prizes at the WePlay! Tournament Platform stand. After their matches, the professional teams participated in autograph signing sessions.

Now that the tournament has ended, the WePlay! Esports team has received a plethora of positive feedback about the show component of the event. From SFM-clips, augmented reality, music performances, and the atmosphere of cyberpunk, the viewers were delighted by what they saw on live streams and on the stage. The approach to organizing esports events where competitive matches are a part of a show is something we call esportainment.

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“Each tournament is another challenge on the quest for our goal — organizing the most popular esports shows in the world. We thrive not only to live up to the expectations of our audience but also to exceed them. WePlay! Mad Moon proved once again that we are on the right path. In March, we will announce a new event plan. Trust me; it will be impressive.”
– Managing Partner of WePlay! Esports Yuriy Lazebnikov

One of the most extraordinary moments of the show happened when teams arrived on stage on board the Madmoontruck. This moment was extensively covered in the press and went viral on social media.

In the finals of WePlay! Mad Moon, champions of the two previous Dota Pro Circuit events went toe to toe in a nail-biter series. Team Secret won the first two games of the best of 5 series, but Team Nigma managed to come back and win the championship.

WePlay! Mad Moon prize pool allocation:

  • 1st Team Nigma — $130,000
  • 2nd Team Secret — $60,000
  • 3rd Virtus.pro — $30,000
  • 4th Gambit Esports — $20,000
  • 5th/6th B8 — $12,000
  • 5th/6th Aggressive Mode — $12,000
  • 7th/8th Infamous — $8,000
  • 7th/8th Ninjas in Pyjamas — $8,000
  • Amer “Miracle-“ Al-Barkawi (Team Nigma) won $10,000 as the core MVP
  • Maroun “GH Merhej (Team Nigma) won $10,000 as the support MVP

WePlay! Mad Moon is the final tournament of the Dota 2 Tug of War trilogy series. It also included WePlay! Radiant with a prize pool of $50,000 and WePlay! Dire with a prize pool of $30,000.

According to analytical company Esports Charts, the event attracted 295,110 peak viewers during the series between Team Nigma and Virtus.pro. The official English-speaking broadcast peaked at 91,093 viewers.

“We are happy about breaking yet another record in viewership. The WePlay! Esports team once again organized a show that WOWED! We’ve set the bar even higher for ourselves and esports in general. We will only allow ourselves to get better with time.”
– Business Development Manager компании WePlay! Esports. 

#MadMoon, #WePlayDota2

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Source: WePlay! Esports Press Office

Balkans

BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI

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BEGE (Balkan Entertainment and Gaming Expo) and EEGS (Eastern European Gaming Summit) are excited to announce their groundbreaking 2025 concept, which emphasizes the critical importance of proximity, collaboration, and forward-thinking strategies – all while integrating the latest advancements in Artificial Intelligence.

At the heart of this initiative is a strong commitment to fostering meaningful connections within the industry. Together, BEGE and EEGS are creating a vibrant platform for networking and idea exchange, bringing industry leaders together to explore the future of gaming. With multiple networking opportunities throughout the BEGE and EEGS, attendees will have countless chances to engage with one another, share insights, and forge valuable partnerships.

“The power of community is essential to our mission,” says Natalia Baevska, Project Manager of BEGE and EEGS. “By collaborating, we can harness our collective strengths to unlock new opportunities for growth within the region.”

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Nino Berezhiani, Marketing Manager, highlights the significance of the initiative’s theme, “Proximity to Potential: Where Every Piece Matters.” She explains, “This slogan captures the essence of our vision. It underscores the idea that every connection and collaboration serves as a vital piece of a larger puzzle, driving innovation and success in our industry. We are excited to create an environment where companies can showcase their achievements, celebrate excellence and engage in meaningful dialogue.”

In addition to the networking events, the initiative will feature an impressive lineup of thought-provoking lectures and lively panel discussions led by industry experts, all designed to spark engagement and collaboration.

Furthermore, the integration of AI into this initiative promises to elevate gaming experiences and enhance operational efficiency, setting a new benchmark for innovation in the sector.

With this ambitious initiative, BEGE and EEGS are poised to transform the gaming landscape in the Balkans, encouraging all stakeholders to come together and actively shape the industry’s future.

The post BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI appeared first on European Gaming Industry News.

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Compliance Updates

Ukraine Creates New Agency Named “PlayCity” to Control Gambling and Lotteries

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Ukraine has created a new agency named “PlayCity” to control state policy in the field of gambling and lotteries.

The work of “PlayCity” will be coordinated by the Cabinet of Ministers through the Deputy Prime Minister for Innovation, Development of Education, Science and Technology — Minister of Digital Transformation Mykhailo Fedorov.

In 2025, the agency will be financed within the budget of the liquidated Gambling Commission (CRGL).

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In December 2024, the parliament decided to liquidate CRGL and transfer gambling regulation functions to the Ministry of Digital Economy. It was decided to automate licenses to remove the human factor from the process and reduce corruption.

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Eastern Europe

GGBET UA is expanding its presence in football: first press conference with FC Zorya held in Kyiv

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The first media event as part of FC Zorya Luhansk’s partnership with their title sponsor, GGBET UA, has taken place in Kyiv. Zorya is the second Ukrainian football team that the brand has successfully collaborated with. The partnership with the leading betting brand has boosted Zorya’s media activity and brought the club closer to fans.

By working with GGBET UA, Zorya have strengthened their presence on social media, regularly sharing engaging and interactive content. Thanks to this new strategy for interacting with fans, the reach and engagement of certain types of social media posts have doubled. The club have launched an updated version of their official site, where you can now find all the information about their history and current activities. Zorya will also soon be delighting fans by launching an official fan shop.

This approach to the partnership between GGBET UA and FC Zorya Luhansk is bringing the team closer to their fans, creating real value for all involved, and promoting Ukrainian football.

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GGBET UA CEO Sergii Mishchenko shared his thoughts about the collaboration and the future of the partnership: “GGBET chooses its partners carefully. Signing football clubs just for the sake of a portfolio is not the approach we take. Shared values, a drive for growth, and a desire to evolve and improve are all important to us. Our partnership with FC Zorya is a brilliant example of our philosophy when it comes to collaboration. We only started working together at the end of 2024, and we’re already seeing results. And we have many new and interesting things to look forward to in the future.”

During the press conference, club representatives also shared the results of their winter training sessions and discussed how the team is preparing for the second half of the Ukrainian Premier League season. The club also announced that it has signed some new players: Bosnia’s Dejan Popara and Ukraine’s Volodymyr Bilotserkovets.

You may recall that previously GGBET UA broadened its support for Ukrainian football by partnering with FC Dynamo Kyiv. A press conference with the club was held in autumn 2024 and was an important step forward in terms of strengthening the brand’s ties with Ukrainian football.

The post GGBET UA is expanding its presence in football: first press conference with FC Zorya held in Kyiv appeared first on European Gaming Industry News.

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