Gambling in the USA

Hard Rock International Unveils Star-Studded Cast In Big Game Commercial

Published

6 years ago

January 31, 2020

Jennifer Lopez stars, cameos from DJ Khaled, Alex Rodriguez, Pitbull, and Steven Van Zandt in “The Hype,” directed by Michael Bay

Ahead of its primetime premiere, Hard Rock International reveals an all-star celebrity line-up, featured in the Michael Bay production titled, “The Hype.” The first Big Game commercial for both the brand and South Florida-based filmmaker, “The Hype” follows global superstar Jennifer Lopez on a thrilling pursuit through the world’s first Guitar Hotel® at the newly expanded Seminole Hard Rock Hotel & Casino Hollywood, encountering a few familiar faces along the way.

Hard Rock International will debut its first Big Game commercial at the end of the first half of the event broadcast on February 2, 2020, which takes place at the state-of-the-art Hard Rock Stadium in South Florida.

“The Hard Rock brand has celebrated and archived iconography and memorabilia that is synonymous with the best of music and entertainment,” expressed megastar Jennifer Lopez. “I hope this fun, action-packed spot filmed at The Hard Rock’s Guitar Hotel & Casino will continue to add to that tradition.”

Hard Rock tapped filmmaker Michael Bay to create a highly visual, fast action commercial that will leave a lasting impression on audiences. Bay’s repertoire – with film credits including, “Armageddon,” the “Transformers” series, and “Bad Boys” – name recognition and deep roots in South Florida make him the ideal fit for this powerful collaboration.

Joining Jennifer Lopez in the spot are GRAMMY® Award winning artist and producer DJ Khaled, who just announced a residency with Hard Rock International; GRAMMY® Award winner Pitbull; former Major League Baseball All-Star Alex Rodriguez; and singer-songwriter/actor Steven Van Zandt.

“The Big Game is a global sporting event that incorporates music and entertainment, two cornerstones of the Hard Rock brand,” said Jim Allen, chairman and CEO of Hard Rock International. “As one of the most recognizable brands in the world, this is the perfect platform for Hard Rock to collaborate with immensely talented star power, including Michael Bay, one of the world’s greatest producers and directors. We’re confident that ‘The Hype’ will captivate millions of viewers.”

In conjunction with the spot, Hard Rock’s “Live Like a Legend” $2 Million Giveaway will also be launching on hardrock.com. Details on how to enter will be announced in the upcoming days.

Since the brand’s inception in 1971, Hard Rock has been synonymous with music and entertainment, as evidenced by 35,000 live shows annually across the portfolio, celebrating contemporary, emerging and legendary artists worldwide. This is also displayed in Hard Rock’s curated music memorabilia, which includes the world’s most valuable collection of more than 83,000 music items and pop-culture artifacts. Along with unique memorabilia adorning the walls, every property offers stylish design, unparalleled service and a unique vibe. With 31 hotels and 12 casinos currently operating around the globe (and exploration of more than 17 property deals in the pipeline), in addition to 251 iconic Hard Rock Cafes, Hard Rock is recognized as a world-class entertainment and lifestyle brand, offering guests an immersive music experience relevant to all generations.

For more information or to book a stay at any of the Hard Rock Hotels & Casinos around the globe, visit hardrock.com.

Gambling in the USA

IGT Games Deliver Giant Million-Dollar-Plus Jackpots in January

Published

5 days ago

February 25, 2026

GamingAmericas.com

igt-games-deliver-giant-million-dollar-plus-jackpots-in-january

IGT announced that its Wheel of Fortune Slots, Powerbucks, and MegaJackpots games awarded four momentous jackpots in January.

Lucky slots players won the following million-dollar-plus jackpots last month:

• On January 5, a Wheel of Fortune Slots player won $1,132,199 playing Wheel of Fortune Super Cash Link at Beau Rivage Resort & Casino in Biloxi, Miss.

• On January 8, a Powerbucks slots player won CA$1,657,823 playing Whitney Houston Powerbucks slots at Lake City Casino Vernon in British Columbia, Canada.

• On January 15, a Powerbucks slots player won CA$1,056,637 playing Gong Xi Fa Cai Grand at ACE Casino Red Deer in Alberta, Canada.

• On January 18, an online slots player won $1,247,834 playing MegaJackpots Cash Eruption on Caesars Palace Online Casino in New Jersey.

Wheel of Fortune slots have minted over 1200 millionaires and awarded over $3.6 billion in jackpots since their launch in 1996. IGT Powerbucks slots have paid 74 jackpots of CA$1 million or more since their Canadian debut in 2016.

The post IGT Games Deliver Giant Million-Dollar-Plus Jackpots in January appeared first on Americas iGaming & Sports Betting News.

AI in lottery

Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering

Published

6 days ago

February 24, 2026

Wladimir P.

scientific-games-appoints-rich-wasserman-as-senior-vice-president-of-product-engineering

Scientific Games has appointed Rich Wasserman as Senior Vice President of Product Engineering, reinforcing its commitment to advancing lottery systems technology and digital innovation.

Based in Atlanta, the global lottery provider continues to expand its technology leadership as one of the fastest-growing suppliers of retail and digital lottery solutions worldwide.

Leadership Experience from Amazon, Facebook and Stitch Fix

Wasserman brings more than 20 years of experience leading engineering, data science and product teams across high-performance technology platforms.

He previously held senior leadership roles at:

Amazon
Facebook
Stitch Fix

At Stitch Fix, he served as Vice President of Engineering and Data Science, leading automation, AI-driven systems and platform optimization initiatives. Wasserman holds a Ph.D. in Electrical Engineering and a Computer Science degree from the University at Buffalo.

Driving Innovation Across Global Lottery Platforms

In his new role, Wasserman will oversee Product Engineering across Scientific Games’ global portfolio serving more than 150 government-regulated lotteries. His responsibilities include advancing:

Retail lottery systems
Digital lottery platforms
Hardware and software innovation
Data analytics and AI capabilities
Consumer engagement technologies

CEO Pat McHugh stated that Wasserman’s experience scaling AI-powered platforms at world-class technology firms will help accelerate innovation and deliver next-generation lottery solutions focused on sustainable growth.

Strengthening Lottery Technology Leadership

Scientific Games continues to invest in technology, analytics and digital transformation to enhance consumer experiences across retail and online lottery channels. The appointment underscores the company’s strategy to integrate advanced analytics and machine learning into its global lottery ecosystem.

The post Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gambling in the USA

Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering

Published

6 days ago

February 24, 2026

GamingAmericas.com

Former Amazon, Facebook and Stitch Fix Exec to Lead Product Engineering for Global Lottery Provider

Scientific Games has named Rich Wasserman as Senior Vice President of Product Engineering. Wasserman brings more than 20 years of experience leading global engineering, data science and product organizations across complex, high-performance technology platforms.

As the industry’s fastest-growing lottery systems technology provider, Scientific Games continues to invest in technology and talent to deliver seamless consumer experiences across lottery retail and digital channels.

Wasserman previously held senior leadership roles at Amazon and Facebook, where he led large-scale systems powered by advanced analytics and machine learning. Most recently, he served as Vice President of Engineering and Data Science at Stitch Fix, leading integrated teams focused on automation and platform optimization. Wasserman holds a Ph.D. in Electrical Engineering and a degree in Computer Science from the University at Buffalo.

In his new role, Wasserman will lead Product Engineering across Scientific Games’ global product portfolio serving government-regulated lotteries, advancing hardware and software platforms to accelerate innovation, expand analytics capabilities and consumer-engagement to deliver long-term value for lottery customers worldwide.

“We’re excited to add Rich’s deep technical expertise scaling innovative, AI-driven platforms at world-class organizations to further strengthen Scientific Games’ technology leadership,” said Pat McHugh, Chief Executive Officer of Scientific Games. “As we continue investing in innovation and analytics across retail and digital lottery solutions, his experience and leadership will help us deliver the next generation of high-performance products that drive sustainable growth for our lottery customers worldwide.”

Scientific Games serves more than 150 lotteries globally with a comprehensive portfolio of retail systems, digital platforms, instant games and analytics solutions.

The post Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering appeared first on Americas iGaming & Sports Betting News.