Baltics
Hipther Agency welcomes Andrada Bota as B2B Sales Executive
The team at Hipther Agency (parent brand for European Gaming Media and Events / PICANTE Media and Event), leading media/news organization and boutique-style conference specialist, is excited to announce that starting 2020, Andrada Bota will take on the role of B2B Sales Executive.
Andrada is an energetic person, who brings a wealth of experience ranging from Customer Care, Accounts Payable, Accounts Receivable and Marketing at international companies such as EXL or Genpact.
She is now in charge of all B2B sales activities at all Hipther Agency brands, among which advertising on several news outlets owned by the company and also caters for the events/conferences department.
Among the company-owned brands, you can find the leading news portals such as EuropeanGaming.eu, EEGaming.org, iGamingRadio.com, GamblingIndustryB2B.com, Picante.Today, TheBlockchainExaminer.com, TheFintechBuzz.com, Roboticulized.com, and GrassNews.net
As part of the role, Andrada is also in charge of securing and tailoring sponsorship packages for the already famous events portfolio, which includes CEEGC Budapest, CEEG Awards, Prague Gaming Summit, MARE BALTICUM Gaming Summit, The Baltic and Scandinavian Gaming Awards, European Gaming Congress, Southern European Gaming Awards and the TECH Conference Europe (TCE) series.
“We are excited to start the work with Andrada and officially welcoming her on board! We have recorded a large growth in 2019 and we intend to keep the trend for the coming years by implementing more services and features for our readers and partners. The joining of our two sister brands and activities under the Hipther umbrella is also part of our plans for the future, thus Andrada becomes the first team member to be part of our newest quest”, stated Zoltán Tűndik, Co-Founder, Co-Owner and Head of Business at Hipther Agency.
“I was really happy when I found out that I have been chosen one for the B2B Sales Executive position at Hipther Agency. The team members that are positive, are always constant in their work and build a business or a relationship on sustainable principles. These are my favorite kind of people, and this is the main reason why I enjoy being part of the team.
Before joining Hipther Agency, I worked in various departments such as Customer Care, Accounts Payable, Accounts Receivable, Marketing, in different companies, so I have now a complete picture in front of me, and I really hope my experience will help the growth of Hipther”, added Andrada Bota, B2B Sales Executive at Hipther Agency.
You can reach Andrada on LinkedIn to discuss potential partnerships or possibilities that help your brand reach the right audience.
About Hipther Agency
Hipther Agency is the parent brand for several new outlets and boutique-style conferences which are represented in large by European Gaming Media and Events, and PICANTE Media and Events.
Launched in 2019, the agency enhances the offering of the two leading brands under one strong parent brand by also offering new services and tools for a worldwide reach.
For more details visit www.hipther.agency
About European Gaming Media and Events
European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +50,000 readers.
The official company (PROSHIRT SRL), has been listed for 3 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.
The events division produces the prominent conferences in the region such as:
- CEEGC (Central and Eastern European Gaming Conference)
- CEEG Awards (Central and Eastern European Gaming Awards)
- Prague Gaming Summit
- MARE BALITCUM Gaming Summit
- Baltic and Scandinavia Gaming Awards
- EGC (European Gaming Congress)
- The Southern European Gaming Awards
- VIGE (Vienna International Gaming Expo)
The live events/conference division is in charge of organizing boutique style executive gaming events that focus on bringing inside information from the top gaming experts in the European Union and beyond.
In short, they cover most areas of Europe with international events that serve the local and global industry, optimize networking opportunities and bring the hottest topics into scope.
For more details about the latest industry news, events calendar or subscription opportunities, visit europeangaming.eu
About PICANTE Media and Events
PICANTE.today is a news publishing website which digests/handpicks the latest news about technology, entertainment, lifestyle, finance and politics and serves them to their readers and subscribers daily.
As a responsible learning source, the team at PICANTE Media and Events are committed to 3 main principles:
Trusted and Reliable Reporting & Publishing
The articles and press releases on their website are all published from verified sources.
NO Psychological and Emotional Manipulation
The editorial team and marketing team do not aim to produce emotional manipulation and always stay away from news, press release and articles that produce fear, anxiety, racism or show any sort of cruelty towards animals and humankind.
NO Fake News
PICANTE.today ensures readers will never find any “directed” lies on the news portal as the team has taken an anti-fake news standing point from their inception.
For more details, visit www.picante.today
The events division produces prominent TECH Conference Europe series. For more details, visit www.techconference.eu
Betsson Group has announced that from the 2025-26 season, Lithuania’s premier basketball league will be officially known as Betsson-LKL.
This marks a new phase in Betsson’s long-standing partnership with the Lithuanian Basketball League (LKL). Since 2017, the Betsafe brand has served as the league’s title sponsor, supporting the continued development of professional basketball in the country. Earlier this year, Betsafe in Lithuania was rebranded to Betsson.
A refreshed visual identity for the league has also been unveiled, marking the beginning of this new chapter.
“This step allows us to further strengthen our position in the market, offer customers the benefits of our technology platform, and continue upholding high standards of responsible gaming,” said Aurimas Šilys, Head of Betsson Lithuania.
“We are grateful for a partnership that goes beyond branding. Our work with Betsson Group is rooted in a shared vision – to develop a top-tier basketball league in Lithuania that inspires fans and players alike,” said Rasa Liuimienė, General Director of the LKL.
The upcoming Betsson-LKL season will officially commence in autumn 2025.
The post Lithuanian Basketball League Becomes Betsson-LKL from 2025 appeared first on European Gaming Industry News.
SOFTSWISS, a leading iGaming software provider, has strengthened its European presence by making the Jackpot Aggregator available in Estonia. This strategic move follows the recent Jackpot Aggregator certification in Bulgaria, Brazil, and Peru.
Estonia remains a strong and digitally mature iGaming market in Europe. Industry revenue is projected to reach 452.5 million dollars in 2025, with growth expected to push that figure past 508 million dollars by 2029. The casino and slots segment alone is expected to generate more than 206 million dollars this year. With user penetration at 31.2% and over 450,000 players forecast by the end of the period, the market continues to draw interest from operators across the region.
In July 2025, SOFTSWISS introduced Paid Participation campaigns – a new Jackpot Aggregator feature where players pay a small fee to join jackpots, prize drops, or other campaigns. This model offers a more engaging experience, giving players better chances of winning and fewer participants. For operators, it opens a new revenue stream by funding prize pools through player contributions.
Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator, shares: “The Jackpot Aggregator has proven its impact across multiple markets, and we are excited to bring its full potential to operators in Estonia. Now, Estonian operators can launch player-centric jackpot campaigns tailored to their brand and audience. We see strong potential in the Estonian market and are ready to support partners with the tools they need to stand out.”
The Jackpot Aggregator also integrates directly with the SOFTSWISS Game Aggregator, which now offers over 35,000 games – the largest portfolio in the industry – and maintains enterprise-level uptime at 99.999%. Together, these solutions offer a powerful combination for operators looking to scale with confidence.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Jackpot Aggregator Enters the Estonian Market appeared first on European Gaming Industry News.
Push Gaming continues to grow in the Baltic region thanks to its latest commercial partnership with OlyBet.
The agreement with the number one gaming and entertainment brand in the Baltics now offers Push Gaming’s complete range of popular slots to players throughout Latvia and Estonia. Key titles from the Razor Shark and Retro series are now available, along with highly anticipated releases such as Wild Swarm Triple Hive and Bamboo Ways, due to launch soon.
Launching with OlyBet follows other recent European growth for Push Gaming in Bulgaria, Spain, and Serbia, and maintains Push Gaming’s ambitious strategy in regulated markets.
Andy Bentley, Chief Operating Officer at Push Gaming, said: “Having our content live with market leaders such as Olybet is a key pillar of our commercial strategy. OlyBet provides us with a fantastic partnership and a shared ambition to grow in both regions.
“We’re scaling our collaborations globally to meet player demand, and our thriving relationship with the leading brand in Latvia and Estonia is another important milestone in our progress.”
Tomas Graham, Chief Operations Officer at OlyBet, added: “The added strength of Push Gaming’s slots in our lobby is considerable, and we’re delighted to have them available for our players.
“It is essential for us to offer the best games available to ensure OlyBet provides the best experience possible and remains the first choice in entertainment across each market.”
The post Push Gaming levels up in Latvia and Estonia with OlyBet appeared first on European Gaming Industry News.
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