Baltics
Hipther Agency welcomes Andrada Bota as B2B Sales Executive

The team at Hipther Agency (parent brand for European Gaming Media and Events / PICANTE Media and Event), leading media/news organization and boutique-style conference specialist, is excited to announce that starting 2020, Andrada Bota will take on the role of B2B Sales Executive.
Andrada is an energetic person, who brings a wealth of experience ranging from Customer Care, Accounts Payable, Accounts Receivable and Marketing at international companies such as EXL or Genpact.
She is now in charge of all B2B sales activities at all Hipther Agency brands, among which advertising on several news outlets owned by the company and also caters for the events/conferences department.
Among the company-owned brands, you can find the leading news portals such as EuropeanGaming.eu, EEGaming.org, iGamingRadio.com, GamblingIndustryB2B.com, Picante.Today, TheBlockchainExaminer.com, TheFintechBuzz.com, Roboticulized.com, and GrassNews.net
As part of the role, Andrada is also in charge of securing and tailoring sponsorship packages for the already famous events portfolio, which includes CEEGC Budapest, CEEG Awards, Prague Gaming Summit, MARE BALTICUM Gaming Summit, The Baltic and Scandinavian Gaming Awards, European Gaming Congress, Southern European Gaming Awards and the TECH Conference Europe (TCE) series.
âWe are excited to start the work with Andrada and officially welcoming her on board! We have recorded a large growth in 2019 and we intend to keep the trend for the coming years by implementing more services and features for our readers and partners. The joining of our two sister brands and activities under the Hipther umbrella is also part of our plans for the future, thus Andrada becomes the first team member to be part of our newest questâ, stated ZoltĂĄn TƱndik, Co-Founder, Co-Owner and Head of Business at Hipther Agency.
“I was really happy when I found out that I have been chosen one for the B2B Sales Executive position at Hipther Agency. The team members that are positive, are always constant in their work and build a business or a relationship on sustainable principles. These are my favorite kind of people, and this is the main reason why I enjoy being part of the team.
Before joining Hipther Agency, I worked in various departments such as Customer Care, Accounts Payable, Accounts Receivable, Marketing, in different companies, so I have now a complete picture in front of me, and I really hope my experience will help the growth of Hiptherâ, added Andrada Bota, B2B Sales Executive at Hipther Agency.
You can reach Andrada on LinkedIn to discuss potential partnerships or possibilities that help your brand reach the right audience.
About Hipther Agency
Hipther Agency is the parent brand for several new outlets and boutique-style conferences which are represented in large by European Gaming Media and Events, and PICANTE Media and Events.
Launched in 2019, the agency enhances the offering of the two leading brands under one strong parent brand by also offering new services and tools for a worldwide reach.
For more details visit www.hipther.agency
About European Gaming Media and Events
European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +50,000 readers.
The official company (PROSHIRT SRL), has been listed for 3 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.
The events division produces the prominent conferences in the region such as:
- CEEGC (Central and Eastern European Gaming Conference)
- CEEG Awards (Central and Eastern European Gaming Awards)
- Prague Gaming Summit
- MARE BALITCUM Gaming Summit
- Baltic and Scandinavia Gaming Awards
- EGC (European Gaming Congress)
- The Southern European Gaming Awards
- VIGE (Vienna International Gaming Expo)
The live events/conference division is in charge of organizing boutique style executive gaming events that focus on bringing inside information from the top gaming experts in the European Union and beyond.
In short, they cover most areas of Europe with international events that serve the local and global industry, optimize networking opportunities and bring the hottest topics into scope.
For more details about the latest industry news, events calendar or subscription opportunities, visit europeangaming.eu
About PICANTE Media and Events
PICANTE.today is a news publishing website which digests/handpicks the latest news about technology, entertainment, lifestyle, finance and politics and serves them to their readers and subscribers daily.
As a responsible learning source, the team at PICANTE Media and Events are committed to 3 main principles:
Trusted and Reliable Reporting & Publishing
The articles and press releases on their website are all published from verified sources.
NO Psychological and Emotional Manipulation
The editorial team and marketing team do not aim to produce emotional manipulation and always stay away from news, press release and articles that produce fear, anxiety, racism or show any sort of cruelty towards animals and humankind.
NO Fake News
PICANTE.today ensures readers will never find any âdirectedâ lies on the news portal as the team has taken an anti-fake news standing point from their inception.
For more details, visit www.picante.today
The events division produces prominent TECH Conference Europe series. For more details, visit www.techconference.eu
AI customer service
Introducing the newest testing tool for AI-boosted customer engagement

Reading Time: 2 minutes
Is AI technology really at the point where it can truly add value to customer engagement? Tugi Tarkâs new sandbox environment allows operators to find out.Â
Tugi Tark, the Estonian-based international AI customer service company, has launched its sandbox this week with the aim of giving operators the ability to explore how AI could work for their players, using their specific casino policies and player profiles, all in a real-world scenario.
By testing an unlimited number of situations wherein players interact with AI agents, the sandbox allows operators to experience how conversations and escalation flows would work if they implemented Tugi Tark as their customer service solution.
Harpo Lilja, CEO of Tugi Tark, explains: âThe sandbox is essentially a controlled environment weâve created where operators can test the AI agent capabilities against their own needs. They can configure the sandbox to their specific casino policies and adjust the agentâs tone of voice â which gives them a first-hand preview of how our AI agent can serve their players.
He continues: âOne reason we built the sandbox is that we know from conversations with operators that people are still hesitant about whether AI solutions have reached a point in customer service where the impact is worth implementing â or if AI technology is still at a level where it risks alienating players due to poor quality. And people donât want to commit if they donât really know what theyâre getting, which is often the case, as companies usually donât provide enough testing to do so.
What does the sandbox allow operators to do?
Tugi Tarkâs sandbox can mimic everything operators need to see how it actually works, including:
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player frustrations
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technical troubleshooting
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KYC concerns, bonus requests
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payment issues, and more.
Casinos can manually add synthetic player data without integration, which showcases how well the AI agent can handle player inquiries when it has access to both policy documentation, player data, and gaming history.
Tugi Tarkâs hybrid AI model blends operational automation with human oversight, focused on compliance, emotional intelligence, empathy, service mindset, and player safety. And now, thatâs available for operators to test fully using their own unique circumstances.
The testing environment allows manual casino player profile inputs, such as name, account creation date, birthday, KYC status, account limits, player segment, available bonuses, transaction and game history, and a brandâs all policies.
Using intuitive automation, the AI agent is contextually appropriate for each conversation â there are no drop-down menus or prompts, but rather, ânaturalâ language that mimics how humans communicate. For example, if users misspell, abbreviate, or use slang, the agent will understand, and if not, it will ask follow-up questions until it does.
Another feature that was integrated for customer comfort is that if a player is a little vague, rather than return the classic AI chatbot âI didnât understand your inquiryâ, the agent can check all the KYC documentation, including status, player history, exact amounts and date, so it can ask intuitive follow-up questions and arrive at a solution more quickly and thoroughly.
âWith the sandbox up and running, any operator in dozens of languages and geos is able to test how Tugi Tarkâs AIÂ agents will work, on their site, within their player base. That means without having to endure lengthy sales pitches or commit to a product, operators are able to test exactly what itâs like having our technology work for them,â concludes Lilja. âAnd the great thing is that the entire process has a setup time of 30 minutes.
The post Introducing the newest testing tool for AI-boosted customer engagement appeared first on European Gaming Industry News.
Baltics
Bombay announces strategic C-Suite appointments with a view towards regulated online growth

Reading Time: 2 minutes
Bombay Group is pleased to announce two strategic appointments to its C-Suite, Rhiannon Bach as Chief Marketing Officer (CMO), and Lauren Findlay as Chief Digital Officer (CDO). Bach and Findlay join the executive leadership team at a pivotal moment in the Groupâs evolution.
The Group encompasses Bombay Club Tallinn, the exclusive Bombay Yacht and Jet, a collection of high-end restaurants and bars, the five-star Burman Hotel, and most recently the launch of Yolo.com, a newly licensed, Estonian-regulated online casino. Yolo.com is set to become a unique digital destination where players can unlock exclusive rewards and experiences across Bombayâs prestigious offline assets. Bombay forms part of Yolo Groupâs luxury B2B and B2C offering, covering a suite of online and land-based options.
Bach will lead the global marketing and advertising for Bombay Group, overseeing the companyâs Clubs, maritime operations, and expanding hospitality and concierge brands. Her mandate includes strengthening brand identity, elevating guest experiences and expanding loyalty and VIP engagement across markets. With a career spanning four continents, Bach brings more than 15 years of senior leadership experience in casino marketing, hospitality, and technology. She has held executive roles with multinational casino operators in Macau, Australia, and the United States, and most recently served as Head of North American Growth for Atomize RMS, a Sweden-based hospitality technology company.
Findlay is tasked with leading the Groupâs new flagship online casino, Yolo.com, and driving the digital transformation of Bombay Groupâs luxury offline ecosystem into a seamlessly integrated premium digital experience. She brings over 15 years of combined experience in iGaming, agency, and e-commerce, having previously held senior leadership roles including Commercial Strategy Director at LeoVegas Group, Chief Marketing Officer within Happy Hour Group. More recently, she has served as Fractional CCO/CMO for multiple start-ups and scale-ups through her consultancy. Her expertise lies in go-to-market launches, brand development, and optimising commercial performance across digital acquisition and retention operations.
âWe are delighted to welcome Rhiannon and Lauren to the executive leadership team,â said Kevin McGowen, Chief Executive of Bombay Group. âThe combined and extensive international backgrounds of both individuals and proven track record make these executive appointments exceptionally well-suited to lead Bombayâs digital and marketing strategies as we continue to expand globally.â
These appointments underscore Bombay Groupâs commitment to investing in world-class leadership and delivering innovative, memorable experiences to guests worldwide.
The post Bombay announces strategic C-Suite appointments with a view towards regulated online growth appeared first on European Gaming Industry News.
Baltics
SEOBROTHERS ambassador Jevgenijs Aleksejevs crowned IBF Europe Middleweight boxing champion

Reading Time: < 1 minute
Latvian boxer and SEOBROTHERS ambassador Jevgenijs âThe Hurricaneâ Aleksejevs has captured the IBF Europe Middleweight title, defeating Polandâs PrzemysĆaw ZyĆk in a commanding performance at the KOK 127 World Series event, held on Saturday night at the Xiaomi Arena in Riga.
The victory continues Aleksejevsâ unbeaten streak and marks his second major title. In September 2024, the 32-year-old claimed the IBO European Middleweight belt.
Eugene Ravdin, Head of PR at SEOBROTHERS, said: âCongratulations to Jevgenijs and all the team behind him. This title took an awful lot of effort from an awful lot of people. Weâre proud of Jevgenijs. Winning the IBF Europe title confirms his place among Europeâs top middleweights.â
Aleksejevs dictated the pace from the opening bell, targeting the body and mixing in precise combinations. ZyĆk, known for his resilience and inconvenient style, attempted to disrupt Aleksejevsâ rhythm through frequent clinches, but struggled to find momentum.
As the fight progressed, Aleksejevs showcased his technical versatility â alternating between body and head attacks, using sharp uppercuts, and controlling the distance.
The final rounds saw the Polish fighter pushing for a knockout, but Aleksejevsâ composure and defense ensured a decisive finish. The judges delivered a unanimous decision: 100-89, 99-90, and 98-91, all in favour of Aleksejevs.
Aleksejevs said: âTo be honest, I got sick a day before the fight â I didnât tell anyone, but I felt like I was run over by a truck. Still, to stand here now as European champion is incredible.â
âIn the first round, I landed some good shots, but then I decided to slow down and not waste too much energy. My opponent is a tough, tricky boxer. Even though I wasnât at my best physically, I stuck to the plan and it worked.â
The post SEOBROTHERS ambassador Jevgenijs Aleksejevs crowned IBF Europe Middleweight boxing champion appeared first on European Gaming Industry News.
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