Latin America
GrooveGaming launch 2020 by getting into the groove in Latin America
Accessible aggregator GrooveGaming has started the year with a major foray into Latin America through a partnership with Patagonia Entertainment (Salsa Technology) that kicks-off the year nicely for both brands and hands GrooveGaming a prime place with players in South America.
GrooveGaming are working with a number of big global operators, offering the latest of today’s most popular slots and table games, together with a plethora of casino games and other major content including live gaming. Groove Gaming has created and curated commercial partnerships with the world’s most distinguished games providers to provide operators a wide range of options for every market and the BI tools to continuously make sure the games that are offered will maximise player experience.
GrooveGaming has built an industry-coveted diverse portfolio of proprietary and 3rd party HTML5 video slots and table games as well as over 2500 casino games together with the biggest Lotto, Video Bingo, Live games, Virtual Sports, Table Games and Sportsbook. GrooveGaming’s global reach is underpinned by tailoring games lists and promotions for operators working in multiple markets to reflect typical regional player attitudes thereby helping to drive player engagement and revenue.
GrooveGaming has significantly grown its presence over the last year across key global markets and important regulated jurisdictions through partnerships with major online gambling operators. The aggregator’s products recently went live with EveryMatrix, iGP, Digitain, ALEA and Quickfire and boasts a significant presence across Europe’s regulated gambling markets, as well as with a raft of other entities including Nucleus Gaming, 7 Stargaming, WeAreCasino, SuperSpade Gaming, RivalGaming, SoftGaming, Merkur, and many others.
By concluding this year opening deal with Patagonia Entertainment, GrooveGaming are significantly strengthening their presence in the Latin American market, Patagonia Entertainment’s stronghold. Every client enjoys 24/7/365 account services to maximise revenue and introduce games that deepen player involvement.
A key reason why GrooveGaming is becoming a supplier of choice around the world is that GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce higher yield.
A secondary element of the deal means GrooveGaming will be welcoming Patagonia’s own casino content onto its platform. This includes Patagonia’s world renowned Video Bingos portfolio, which features classics such as Pachinko 3D, Goal Bingo, Show Ball Plus and Pirates Bingo. Each has multiple in-game features, such as bonus rounds, free rounds, and many other prizes.
Patagonia Entertainment’s Global Business Development Manager Victor Arias said: “We greatly admire GrooveGaming’s content and we look forward to welcoming the games to our platform. The content exchange will help us build on a strong start to 2020 and give GrooveGaming access to the LatAm market.”
Rebecca Sotomora, Head of Sales at GrooveGaming said: “We are absolutely delighted kicking-off the year going live with Patagonia and making our games available in Latin America. The South American gaming market is showing a lot of promise and has increased in popularity over the last few years so we are naturally excited about the upcoming opportunities. The GrooveGaming team are looking forward to a long and successful partnership that will see us continue to bring new and innovative content to Latin America with Patagonia Entertainment.”
For further information visit www.groovegaming.com
CGS Events
“Francisco Leiva: Forging the Future of the Gaming Industry in Chile”
In the vibrant gaming industry in Chile, Francisco Leiva’s figure emerges as a key reference. A trained industrial civil engineer, his professional journey spans 35 years, from his beginnings in the public sector to his prominent role as Superintendent of Casinos, and more recently as Corporate Manager of Strategic Development at Marina del Sol. His entry into this industry, marked by challenges and significant achievements, reflects his commitment to progress and innovation. In this interview, Francisco shares his vision, experience, and accumulated wisdom over the years.
Could you tell us a bit about your career, professional trajectory, and path to where you are today; What motivated you to enter the Gaming industry?
I am an industrial civil engineer, and my career started in the public sector 35 years ago. Initially, I worked at the Ministry of Health and then at the Ministry of Finance, where I was involved in the drafting and legislative processing of various bills, such as the anti-money laundering law and the gaming casinos law.
Given my work in the legislative process of the gaming casinos bill, after its enactment in February 2005, President Ricardo Lagos appointed me as the first Superintendent of Casinos to implement the law. It was a significant professional and personal challenge as it involved bringing an industry that was far behind similar developed countries as Chile up to date.
During your time as Superintendent of Casinos in Chile, what were the most challenging tasks you undertook, and what would you say was your legacy in the gaming industry?
The main challenge was implementing the new gaming casinos law, which involved setting up the Superintendency, hiring staff, and preparing all conditions for private investors to apply for new casino operation permits. This led to 52 projects being submitted for the 18 available casino permits, with investments exceeding US$ 755 million at the time. Foreign investment accounted for 55%, and national investment for 45%.
The result was the construction of 18 new casinos along with complementary facilities such as hotels, convention centers, restaurants, and other leisure facilities that turned these areas into tourist attractions in the cities where they were built.
Undoubtedly, the main challenge was meeting the tender requirements within a tight timeframe. We managed to have a competitive process with operators from around the world, radically changing Chile’s gaming casinos industry.
The legacy was transforming the gaming casinos industry from seven municipal casinos to a modern industry with 24 top-level casinos and facilities.
What significant lessons have you learned throughout your career? And what message would you like to leave for future generations?
One lesson is that ambitious goals can only be achieved through dedication and by building motivated teams with clear objectives. It’s impossible to do it alone in tasks like these.
I believe the message is to work with honesty, dedication, and without losing sight of the task entrusted to you.
Knowing you personally, not just professionally, what activity inspires you or helps you achieve balance in your life?
Since I was a child, I have been passionate about playing tennis, and I have tried to maintain this passion even as a senior player. In this sense, I think engaging in sports helps maintain a healthy mind and body, which is essential to counter the stress that comes with demanding and complex work.
Similarly, one cannot neglect family life, as they are the ones who will ultimately support you in difficult times.
In summary, the only way, although not easy, is to harmonize work demands with a balanced life.
Finally, what is your opinion on hosting such an important international event in your country? And in a way, being one of the hosts to such important international personalities.
It is very important for the country to host such events that allow interaction among different actors in the gaming industry. It facilitates the exchange of experiences and networking, allowing the industry to continue developing. It is also important for public authorities, especially regulatory ones, to participate so they can understand the industry’s reality and see where the industry is heading given technological and cultural changes.
Francisco Leiva’s story in the gaming industry in Chile is an inspiring testimony of determination and success. From his crucial role in implementing the gaming casinos law to his contribution to the industry’s growth and modernization, his legacy endures as a beacon of positive change. Beyond his professional achievements, Francisco reminds us of the importance of balancing work and personal life, as well as the need to stay focused on values such as honesty and dedication. His optimism and commitment to the future of the gaming industry in Chile are a reminder that success is achieved through effort, teamwork, and a clear vision.
Albert Bellavista CEO at Betsala
Relax Gaming enhances Latin American presence with Betsala partnership
Relax Gaming, the iGaming aggregator and supplier of unique content, has further increased its footprint in the LatAm market, by partnering with leading Chilean brand Betsala.
The agreement will see Betsala significantly boost its offering to players across Chile, with curated content from Relax’s award-winning portfolio becoming available to the operator.
Betsala players will now be able to enjoy top-performing titles such as Money Train 4, Temple Tumble and Beast Mode, all of which have proven to be huge hits in key regulated markets.
This latest LatAm development for Relax sees the supplier further improve its profile within the region, where it has already cemented its status as a leading supplier of iGaming content after a successful launch in Colombia in 2022.
Betsala launched in 2020 and is fronted by Chilean football legend Marcelo Salas, with the former Lazio and Juventus star also serving as a brand ambassador.
Nadiya Attard, CCO at Relax Gaming, said: “We are delighted to partner with Betsala. The LatAm market is one of the most exciting in the world with Chilean players seeking the most comprehensive offerings from suppliers.
“Partnering with the best brands is important in enhancing our footprint in such a key jurisdiction. Betsala’s leading platform will help present our offering to a wider audience.”
Albert Bellavista, CEO at Betsala added: “Relax Gaming has earned a reputation as a leading content provider across all regulated markets and we are thrilled to be able to integrate curated content into our platform. We pride ourselves on delivering a best-in-class offering and Relax’s content is a game-changer for us and will significantly boost engagement and enjoyment with our players.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
CGS Santiago
Pragmatic Play to Participate in CGS Santiago
Pragmatic Play, a leading content supplier to the iGaming industry, is set to participate in CGS Santiago this month, as the provider seeks further inroads across the continent.
The provider is also the standalone Diamond Sponsor at the event, which takes place at Espacio Riesco in the country’s capital, Santiago, on May 29 and 30.
Pragmatic Play is set to attend the event as a renowned actor in the market, for its multi-product offering, comprising Slots, Live Casino content, Virtual Sports, Sportsbook, and Bingo, including fan-favorite titles Gates of Olympus and the popular Blackjack X.
With expo season now in full swing, CGS Santiago marks another conference in the region for the supplier, following its presence at BiS – SiGMA Americas in Brazil, GAT Expo in Colombia, and SBC Summit Rio earlier this year.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Latin America remains a key focus for Pragmatic Play as it gears up to make meaningful connections in Chile, a region full of potential as the iGaming industry continues to evolve in this part of the world. Pragmatic Play is also proud to be a Diamond Sponsor at this year’s expo, showcasing the importance that CGS Santiago represents and the immense opportunities that the two-day event has on offer.”
-
EurAsia5 days ago
Evoplay expands footprint in Georgia with Europebet partnership
-
Balkans5 days ago
SOFTSWISS Expands to Bulgaria: European Growth Through Partnership
-
Christine A. Dorchak5 days ago
Greyhound Advocates Applaud Gov. Ned Lamont for Signing Bill to Outlaw Dog Racing
-
Latest News4 days ago
NIFL Strikes Exclusive Data & Streaming Deal With FeedConstruct
-
Aposta Ganha4 days ago
Aposta Ganha strengthens LatAm sports betting market integrity with IBIA membership
-
Latest News5 days ago
ELA Games Announces New Slot Game – Big Wave Delight
-
Eastern Europe4 days ago
TotalBet Joins Forces with Fast Track to Boost Player Engagement
-
Compliance Updates4 days ago
ITIA Bans Two Players for Corruption Linked to Belgian Syndicate