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Yggdrasil offers keys to its kingdom with new Publishing arm

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Strategic division will be unveiled at ICE London 2020

Yggdrasil, the innovative online gaming solutions provider, is kickstarting a new decade with the launch of its game-changing Publishing division, offering customers ‘the keys to its kingdom’ with all tools they need to build, create and offer a complete B2B gaming business.

As part of its the new strategic approach, Yggdrasil will franchise its entire business, from its current and future content portfolio and industry-leading gamification to its advanced platform technology and new GATI (Game Adaption Tools & Interface) product. This will enable partners to instantly create their own unique, end-to-end iGaming offering supported by, and in partnership with, Yggdrasil Publishing.

Future customers will be able to license any, or all elements, of Yggdrasil’s gaming eco-system with all technology, functions and content already proven after being live in the most developed iGaming markets for the last six years.

The three core value propositions for the Publishing arm will be: YG Franchise (platform IP licensing) YG Masters (game development and distribution program), and YG Game IP (game IP licensing).

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Experienced industry executive Björn Krantz joined Yggdrasil in January 2020 to head up the new Publishing business and will be at ICE London between 4th to 6th February to meet both existing and potential new customers.

Björn Krantz, Head of Publishing, said: “We are really excited to showcase our new Publishing business which will give operators, studios and suppliers all the tools, tech and knowledge to take control of their content production and distribution and create unique player experiences. 

“This is a ground-breaking global licensing business that significantly changes our and the industry’s approach to content creation, publishing and distribution. In a very short space of time we have become well-known for our highly innovative online gaming content, platform and software solutions but we are now taking this to another level altogether.”

To find out more about the new Publishing division, visit stand N3-140 at ICE London 2020 between February 4th to 6th.

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Allwyn Launches Player Protection Lab

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Allwyn, the lottery-led gaming entertainment company, has announced the launch of Allwyn Player Protection Lab, a global responsible gaming initiative aimed at supporting novel research and innovation to advance player safety.

Opening immediately for applications, the programme will support academics and experts working in the field of responsible gaming to explore new ideas, concepts and perspectives. Applicants are encouraged to submit proposals focusing on one of three key areas: digital innovation; using messaging to drive positive play; and developing effective safety tools.

Following the open call for applications, awards will be made for successful projects of up to €100,000, dependent on the scope of the prospective proposal.

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The project demonstrates Allwyn’s commitment to developing global leading practice in responsible gaming. The call for applications will ensure Allwyn is casting the widest net and has the best chance to uncover new and interesting approaches to protecting players.

Nicole Garrett, Head of Responsible Gaming at Allwyn, said: “The Player Protection Lab is an exciting new avenue for Allwyn. Our responsible gaming team is seeking proposals that will encourage progress in player safety and break new ground in our industry. We hope that by opening the application process, we will have the opportunity to explore genuinely new ideas and draw lessons from other sectors.”

The call for proposals will run until 14 November.

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Creedroomz Introduces Cashout Blackjack

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Creedroomz has launched Cashout Blackjack, a new version of its popular Live Blackjack game designed to redefine player engagement. This major update features a groundbreaking Side Bet Gamble mechanic, a completely redesigned UI and other key enhancements that deliver a new standard of excitement.

The Side Bet Gamble is an industry-first feature that gives players total control over their side bet winnings. Unlike traditional bonus rounds that are passive or tied to specific game events, this optional decision occurs only for players who have won a side bet, right at the end of the round after the last dealer card has been dealt. Players are given a choice: Gamble their winnings for a chance to double their payout, or Skip and keep their original amount. This high-stakes, real-time decision point transforms every win into an exhilarating risk-reward moment.

Cashout Blackjack also includes a suite of powerful updates:

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Sleek New UI: A fully redesigned interface built for seamless usability on all devices.

Rebalanced Side Bets: Payouts have been rebalanced to make side bets more compelling and rewarding.

Auto-stand applied on hard / non-splitable scores of 17, 18, 19 and 20.

The new Cashout Blackjack, complete with the Side Bet Gamble feature, is now available to all Creedroomz partners. This launch underscores Creedroomz’s strategic vision to provide partners with groundbreaking tools that ensure they remain at the forefront of the competitive iGaming market.

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Onlyplay Releases Gold Oktoberfest Video Slot

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Onlyplay has released its latest game Gold Oktoberfest! This vibrant video slot takes you straight into the heart of the world’s most joyful celebration, where laughter fills the air, the smell of grilled sausages drifts through the crowd and every corner glitters with the promise of unexpected treasures. From the very first spin you are no longer just a player – you are a guest of honour at the grand Oktoberfest, with reels that shine like freshly polished beer mugs and symbols that dance with colour and flavour.

The reels are alive with frothy mugs of beer, golden pretzels, hunter hats with bright feathers, shining hops and bursting wursts, each symbol bringing a little more of that irresistible Bavarian charm to your screen. The mascot himself, a cheerful fellow in traditional costume with a hearty laugh and a stein in his hand, welcomes you into the game with warmth and good fortune, reminding you that this is not just a slot – this is a festival of joy, risk and reward. Every spin feels like another toast, another clink of mugs, another chance to step closer to the treasure hidden beneath the foam.

As the game unfolds, the atmosphere grows more intense. You feel the adrenaline rush with every coin that lands, the suspense when the reels slow down, the electricity of risk turning into triumph when the screen lights up with a jackpot win. Mini, Major or even Grand – each prize feels like the ultimate cheer from the crowd, a standing ovation of golden confetti and roaring applause. And when the bonus round begins, it’s like the music swells, the lights grow brighter and the party rises to a whole new level, carrying you on a wave of excitement that never seems to end.

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