Asia
Gen.G Unveils NBA 2K League Team Name and Logo at the Asia-Pacific Invitational in Seoul, South Korea

- New NBA 2K League Team to go by the Gen.G Tigers of Shanghai
- Seven players from Gen.G’s Shanghai Invitational invited to the APAC Invitational
Global esports organization Gen.G today unveiled the team name, logo and social media channels for its new NBA 2K League squad, the Gen.G Tigers of Shanghai. The announcement was made today in Seoul, South Korea by Gen.G CEO Chris Park at the NBA 2K League APAC Invitational at Nexon Arena — the league’s second international qualifying event in the Asia-Pacific region.
In September, the NBA 2K League and Gen.G announced that the Tigers of Shanghai will be joining the league for the 2020 season, becoming the league’s first team outside of North America. The launch signified the first step in Gen.G’s long-term effort to help the NBA 2K League develop a stronger presence globally, with an emphasis on Asia and China in particular. Gen.G’s new franchise logo depicts a crouching tiger donning the organization’s signature black-and-gold colors, an attack-oriented symbol familiar to Gen.G’s international #TigerNation fan base.
“We are thrilled to introduce the Gen.G Tigers of Shanghai, the latest addition to Gen.G’s #TigerNation,” said Chris Park, CEO of Gen.G. “The 2020 season will be historic for both Gen.G and the NBA 2K League’s bright future in Asia.”
Gen.G and the NBA 2K League have already collaborated to grow the league’s international player pool and fanbase. Gen.G recently hosted the Shanghai Invitational, its first-ever Pro-Am tournament in China featuring 20 of the best Chinese NBA 2K players. Seven players from that group were invited to the APAC Invitational, where NBA 2K League personnel will be in attendance to identify players who will become eligible for the 2020 NBA 2K League Draft.
As part of its continued effort to engage with a growing worldwide fan base, the NBA 2K League this week launched the league’s official Weibo channel in China, where NBA 2K League fans in China can follow along for the latest news, updates and content.
Further underscoring the appetite for the game on a global scale, the NBA 2K League will host the NBA 2K League Global Invitation Match, a series of exhibition matches featuring APAC Invitational players and 2019 NBA 2K League Finals MVP Michael “BearDaBeast” Key (T-Wolves Gaming) playing against top representatives from NBA2K Online 2 (a free-to-play online game published in China), including National League Champion “Shy.” The games will be live-streamed in China on Tencent’s Penguin Esports, Douyu (a Gen.G streaming partner) and Huya.
In addition to NBA 2K players from China, the APAC Invitational showcases top talent from Australia, New Zealand, the Philippines and South Korea competing over two days of gameplay, including scrimmages and a tournament, and participating in interviews with league representatives. The tournament on Jan. 21 will be livestreamed on the NBA 2K League’s Twitch and YouTube channels and in China on Tencent’s Penguin Esports, Douyu and Huya.
Committed to the growth and global expansion of the NBA 2K League, Gen.G will build on the success of the Shanghai Invitational to identify top talent across Asia in the near future and contribute to the development of the NBA 2K League.
Asia
NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025

NODWIN Gaming, South Asia’s leading esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournament’s reach and representation across India.
As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.
In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gaming’s recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.
Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIV’s incredible reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”
With the addition of Sony LIV as the exclusive Hindi broadcast partner and NODWIN Gaming as the strategic regional media and marketing partner, the EWC is poised to reach unprecedented heights in South Asia. This aligns with the mission of making esports more inclusive, accessible and locally relevant.
With top-tier Indian talent competing across multiple titles, the Esports World Cup 2025 presents a unique opportunity to showcase India’s growing presence in global esports and to unite audiences around a shared national dream.
The post NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025 appeared first on European Gaming Industry News.
Asia
SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau

SEGA SAMMY CREATION INC. proudly announces the first installation of Prosperity Peaks™, the latest addition to their successful Dice series, now live on casino floors in Macau. Building on the proven success of its earlier Dice games, this new title continues the legacy with powerful features and a design tailored for Asian players.
The Asian themed Prosperity Peaks™ retains the fan-favorite Dice Wild and Wild Reels features that have defined the series, while introducing an enhanced Jackpot Bonus that delivers more frequent and rewarding win opportunities. Players will experience the thrill of hitting Jackpots more often, adding extra excitement to every spin.
The company stated today that “The Prosperity Peaks™ Link game is designed uniquely for Asia and it’s highly anticipated when we first showcased in recent gaming shows. We deliberately brings all the elements fun and excitement to promote better entertainment on the gaming floor altogether.”
The initial launch in Macau is just the beginning. Prosperity Peaks™ will also be coming soon to additional properties throughout Macau and extended to other key markets.
The post SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau appeared first on European Gaming Industry News.
Asia
12BET Goes Crypto with Big Rewards

As cryptocurrency adoption surges worldwide—driven by landmark legislation and growing investor confidence—12BET, continues to lead in embracing digital innovation. Recent U.S. Congressional moves to pass crypto-focused legislation, alongside India’s evolving regulatory stance, mark a global shift towards mainstream acceptance of digital assets.
12BET, a pioneering name in the igaming world since 2007, invites crypto users to experience fast, secure and flexible transactions through its wide range of supported cryptocurrencies. Players can choose from the widely used USD-pegged stablecoin USDT (Tether), Bitcoin (BTC), Ethereum (ETH) and the community-favourite Dogecoin (DOGE). These crypto-friendly payment options ensure seamless access to 12BET’s full entertainment portfolio—meeting the expectations of a new generation of tech-forward players.
“As cryptocurrency continues to reshape how people handle money, we’re proud to give our players modern payment options that reflect our values of fairness and transparency. We’re building a platform that moves in step with global innovation and player-first features,” said Rory Anderson, spokesperson for 12BET.
To celebrate this growing momentum, 12BET is offering all eligible users a spin on their Lucky Wheel, with prizes including an iPhone 16 Pro Max, a 2.5g 999 gold bar and a DJI Osmo Pocket 3—available for a limited time.
This move comes amid growing global crypto adoption, with recent legislative efforts like the GENIUS Act and CLARITY Act in the US, and increased regulatory clarity in markets like India. As the global crypto market surpasses $4 trillion, 12BET is doubling down on its mission to deliver a future-ready, player-first gaming experience.
The post 12BET Goes Crypto with Big Rewards appeared first on European Gaming Industry News.
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