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UKGC sets industry tough challenges to accelerate progress to raise standards and reduce gambling harm

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Working groups led by senior industry leaders will tackle high value customer incentives, advertising online and responsible product design

The Gambling Commission has announced the formation of three industry working groups to tackle key challenges as part of a drive to make gambling safer.

The first-of-its kind initiative follows a briefing to industry leaders in October from the Commission’s chief executive Neil McArthur in which he laid down three challenges and opportunities that the industry must grasp to raise standards and reduce harm across the sector.

Led by senior leaders in the gambling industry the three collaboration groups will focus on game and product design, advertising technology and high value customer incentives to gamble. SG Gaming and Playtech have committed to leading work on producing an effective Industry Code for Product Design, while Sky Betting and Gaming will oversee the Advertising Technology working group. The third group, which will address issues around VIP inducements to gamble, will be led by GVC. All three groups will work closely with the Betting and Gaming Council.

Gambling Commission chief executive Neil McArthur said: “Consumer behaviour and technology are changing so quickly that only a bold and innovative approach will allow us to achieve a reduction in the numbers of people experiencing, or at risk from, gambling related harm.

“I’ve been encouraged by the willingness of so many operators to work with us on these challenges. We’ve set demanding timetable for progress because we cannot proceed at the speed of the slowest. If rapid progress is not made then we will have to look at other options, as making gambling safer for consumers is paramount.”

The three working groups are, in more detail:

Safer products: The industry code for responsible product and game design working group will set out how the gambling industry can produce safer products in the future, the techniques to use when designing apps, online games and gaming machine products, the risks associated with each product and how they can be mitigated, and a clear explanation of what is not acceptable.

Safer advertising online: An interim report by Gamble Aware from earlier this year shows that children, young people and vulnerable adults report they are being exposed to significant levels of online gambling adverts – including via social media. The Advertising Technology challenge will therefore explore and quickly accelerate opportunities to reduce the amount of advertising seen by children, young people and vulnerable adults.

Use of VIP incentives: The incentivisation of high value customers working group will help ensure bonuses, hospitality and gifts in particular around VIP programmes, are offered in a manner which is consistent with the licensing objectives to make gambling fairer, safer and crimefree. The Commission’s casework has found evidence that the approach of some licensees has exacerbated at-risk behaviour and this new group will identify how existing rules can be strengthened.

This approach utilises the skills and resources of the industry but ensures the Commission retains control of outputs – and consequently the best progress for British consumers.

The Gambling Commission announced in October that it would launch an industry-wide challenge to find a technology solution to creating a single customer view which would protect gamblers who gamble with more than one company. The Commission will be working with the Information Commissioners Office (ICO) and a kick-off event will be taking place in Birmingham in February for industry and technology providers. More details on this initiative will be announced in the coming weeks.

The Gambling Commission recently received independent advice on tackling online harms from both the Advisory Board for Safer Gambling and their Digital Advisory Panel.

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Betting and Gaming Council

Proposed betting tax in the UK could wipe out 3,400 bookies and 25,000 jobs, new analysis warns

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Proposals to significantly increase the tax rate on gaming machines could have dire consequences, threatening the existence of 3,400 betting shops and putting 25,000 jobs at risk, as highlighted by industry research.

According to findings from the Betting and Gaming Council, a recent report submitted to the Treasury by a think tank suggests raising the Machine Games Duty (MGD) from 20% to 50%, which could devastate high streets across Britain. Currently, there are about 5,800 betting shops in the UK, which not only support 42,000 jobs but also contribute £140 million annually to horse racing.

This sector pays approximately £1 billion in direct taxes to the Treasury and another £60 million in business rates to local councils. Under the proposed increase from the Institute for Public Policy Research (IPPR), with each bookmaker restricted to four gaming machines, we could see the closure of 3,400 shops. This could lead to the loss of 25,000 jobs and a reduction of £84 million in essential funding for horse racing, further straining already beleaguered high streets.

This warning comes in the context of campaigns from anti-gambling organizations urging Chancellor Rachel Reeves to elevate taxes on regulated betting and gaming as a means to help bridge a £30 billion shortfall in public finances.

BGC Chief Executive Grainne Hurst said: “Any increase in betting and gaming taxes on any part of the industry would hammer ordinary punters while threatening British jobs, high streets and the future of horse racing.

“The figures for Machine Games Duty speak for themselves – thousands of shop closures, tens of thousands of job losses, and an £84 million hit to horse racing. This isn’t a small tweak to the tax system – it’s an act of economic vandalism against communities, workers and Britain’s second most popular spectator sport.

“These proposals risk achieving the exact opposite of what the Treasury intends – lower tax receipts, fewer jobs and more punters turning to unsafe, unregulated black market gambling.

“Britain’s betting and gaming sector is one of the most highly regulated in the world, supporting jobs, investment and sport across the UK.

“We urge the Government to resist short-term tax raids that would cause long-term damage – to jobs, to the economy, and to the future of British sport.”

Nearly half of all UK pubs host at least one gaming machine, earning landlords around £9,000 a year on average. Any sharp increase in MGD would add further pressure on those businesses, as well as on bingo halls and casinos that also rely on gaming machines for revenue.

The wider high street would feel the impact too. Research by ESA Retail found that 89% of betting shop customers visit other local businesses during the same trip – underlining the role bookmakers play in supporting footfall and spending.

BGC members currently contribute £6.8 billion to the UK economy, pay £4 billion in taxes, and support more than 109,000 jobs – including thousands in hubs such as Manchester, Leeds, Stoke-on-Trent, Sunderland and Nottingham.

The IPPR has suggested that increasing gambling taxes could raise up to £3.2 billion a year by hiking MGD and Remote Gambling Duty to 50%, and doubling General Betting Duty to 30%.

However, independent analysis shows such measures would damage the regulated sector, cut jobs and tax income, and drive more consumers towards unregulated operators.

 

Source: bettingandgamingcouncil.com

The post Proposed betting tax in the UK could wipe out 3,400 bookies and 25,000 jobs, new analysis warns appeared first on European Gaming Industry News.

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FUN88 Launches AI Game Recommendations, Setting New iGaming Standard

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FUN88, a leading online gaming platform, has introduced its latest breakthrough in the iGaming industry: AI-powered recommendations for slot games. This new feature marks a significant step in enhancing user experience, offering tailored game suggestions based on individual preferences and gaming behaviour.

By analysing user data and local market trends, the AI system recommends popular games tailored to regions such as Thailand and Vietnam, ensuring a more personalised and engaging experience for every player.

Key Highlights of the AI Game Recommendations Feature:

• Personalised Recommendations – AI analyses gameplay history and preferences to suggest slot games that best fit each player.

• Enhanced User Experience – A seamless, customised journey that saves players time.

• Available for Vietnam and Thailand Players – The feature is available to registered FUN88 users in these markets, reinforcing the brand’s commitment to innovation.

• Responsible Gaming Focus – AI technology also supports FUN88’s dedication to safe and responsible play.

This launch marks another step forward for FUN88 in combining technology and entertainment to enhance user satisfaction. The new system not only makes gameplay more convenient and exciting but also aligns with FUN88’s long-term vision of offering safe, smart and enjoyable gaming.

Players can now explore the new AI-powered recommendations by registering on FUN88 or logging in to their accounts. Through the FUN88 app, users can easily access their favorite categories, manage their accounts and enjoy exclusive promotions.

The post FUN88 Launches AI Game Recommendations, Setting New iGaming Standard appeared first on European Gaming Industry News.

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AskGamblers Casino Complaint Service

AskGamblers Casino Complaint Service Surpasses $80 Million Returned to Players

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The AskGamblers Casino Complaint Service is a vital wheel in the mechanism of AskGamblers, and lately, that wheel has been spinning faster than ever. After reaching the $70 million milestone only a few months ago, the service has now gone above and beyond once again.

At AskGamblers, every complaint is handled with care and persistence to ensure fair treatment for players facing issues with online casinos. The most recent case involved a user who had difficulties withdrawing their winnings from Jackbit Casino. The amount in question was significant – $3,311,000.

After the AGCCS team reached out to the casino, the issue was resolved in less than two weeks, and the player successfully received their funds.

Since its launch in 2009, AGCCS has now returned over $80 million to players across the globe.

Dijana Radunović, General Manager at AskGamblers, said: “Every time our complaint team reaches a new milestone, I’m reminded of how much passion and effort they put into helping players. We’re proud of them and the impact they’re making – it’s a reminder that fairness in gaming really matters.”

The post AskGamblers Casino Complaint Service Surpasses $80 Million Returned to Players appeared first on European Gaming Industry News.

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