eSports
DATA.BET announces official ICE Launch

esports B2B solutions provider to kick start data and trading services with $250,000 ICE esports tournament
DATA.BET, set to be the industry’s most comprehensive esports data and solutions provider, will be showcasing its launch at ICE London 2020 in February.
A subsidiary of GG.BET, the industry’s largest esports betting operator, DATA.BET is slated to become the industry’s largest data supplier more than 6000 esports matches per month, the majority of which will be live.
Set to participate to great fanfare at ICE London’s upcoming $250,000 esports tournament, the ground-breaking initiative, which is being undertaken in partnership with GG.BET, will comprise an 800sqm state-of-the-art Esports Arena.
Featuring a custom built stage, commentator ICE box, DATA.BET lounge, themed bar and a betting hatch allowing players to ‘bet’ ICE and GG.Bet dollars in order to simulate esports wagering, the tournament is set to be stream to an online global audience in excess of 5 million.
DATA.BET’s offering will include a comprehensive suite of esports operator services and solutions that will provide Managed Trading Services, raw esports data and a fully bespoke plug-in esports sportsbook totalling 6,000 esports matches, 3000 live odds and 600 betting markets each month.
Founded with the vision of bringing the market for esports data and trading solutions into maturity, DATA.BET’s initial suite of solutions has been designed to be the most comprehensive solution yet brought to market. These include:
- Esports Raw Data: Exclusive supplier of data feeds, providing access to real-time streams of popular tournaments in different formats, along with the ability to form live lines for traders.
- Managed Trading Services (MTS): Covers full spectrum of esports market with odds powered by risk, liability and player management, bespoke to each client’s needs. Designed to prevent abusive behaviour and improperly sets odds, DATA.BET’s MTS provides real time monitoring and key player information as well as effective player profiling and customisable risk management.
- Plug-in Sportsbook: Bespoke to esports, DATA.BET’S iFrame solution is designed to be integrated alongside operators’ existing sportsbooks, as well as complete control over the brand, customer management, payments, operations and unparalleled odds and risk management.
Commenting on the launch, Tetyana Pshevlotska, Chief Business Development Officer at DATA.BET said: “Esports is the fastest growing betting market on the planet, and after bringing together some of the brightest esports innovators, we are launching DATA.BET to bring the market into maturity with the industry’s most advanced package of solutions.”
As well as providing to our customers everything that an esports operator would need, we aim to make our services fully bespoke to each customer with a solutions package that is set to be the most comprehensive ever seen. We’re looking forward to ICE London 2020 and beyond as we begin to roll out our services.”
eSports
UNITED KINGDOM TO HOST 2024 PUBG MOBILE GLOBAL CHAMPIONSHIP

PUBG MOBILE Esports is thrilled to announce that the 2024 PUBG MOBILE Global Championship (PMGC) will be held in the UK, taking place live next December with a $3 million prize pool. The first time a major PUBG MOBILE event has been hosted in the UK, this tournament will bring local fans a unique opportunity to see the very best skill that the world has to offer. This news comes ahead of this year’s 2023 PUBG MOBILE Grand Finals in Istanbul.
James Yang, Senior Director of PUBG MOBILE Global Esports, announced the news during the opening ceremony of the 2023 PMGC Grand Finals, with the exact UK location to be revealed at a later date. This is the first time a major PUBG MOBILE event has been held in the country and the first in Western Europe since 2018.
The highlight of the PUBG MOBILE Esports calendar, the PMGC brings together dozens of teams from around the world to compete in the ultimate showcase of talent. This year’s Grand Finals are taking place this weekend in Istanbul, Türkiye, where the final sixteen teams remaining in the competition will battle it out to become PUBG MOBILE World Champion.
Joining next year’s PMGC in the top tier of PUBG MOBILE Esports events, as well as next year’s midseason tournament in Riyadh, Saudi Arabia, is the PUBG MOBILE Global Open (PMGO), which will take place in Brazil throughout March and April 2024 and feature a $500,000 prize pool.
eSports
Global Esports Federation joins UNESCO Chair on Governance & Social Responsibility

The Global Esports Federation is honored by the appointment of Thanos Karagrounas, GEF’s Executive Director, Strategy & Impact, as a member of the Advisory Committee of the UNESCO Chair on Governance and Social Responsibility in Sport.
The UNESCO Chair was established in June 2023 with the long-term aim of fostering an integrated system of research, education, and training to enhance the quality of governance practices within the sport industry and advocate socially responsible program designs that prioritize sport as a core component.
As a global leader in the realm of sustainable development and social impact, Thanos Karagrounas has been appointed to play a pivotal role in the Advisory Committee, co-coordinating one of the six strategic pillars on esports.
“It is a distinct honor to be a member of this esteemed group of internationally renowned experts. The opportunity to combine our diverse experiences and perspectives will contribute to the Chair’s objectives. The inclusion of esports as one of the UNESCO Chair’s six strategic pillars, underscores the important role GEF is playing in the governance and social responsibility realm and our commitment towards making an impact on a global scale.” ~ Thanos Karagrounas, GEF Executive Director, Strategy & Impact
The GEF convenes its #worldconnected esports community, harnessing the energy to drive meaningful progress. As a member of the Advisory Committee, the GEF looks forward to contributing its expertise to accelerate its overall contribution to the UN Sustainable Development Goals.
DUST Identity Inc.
DUST Identity Announces $40M Series B and Partnership with Oxygen Esports

DUST Identity Inc., whose technology enables product authentication by linking physical items to their digital records, announced the launch of its mobile solution, which is fueling its growth into new industries. Initially designed for high-security applications, the company is now expanding its offerings to include the authentication of luxury goods, artwork, game-used apparel and memorabilia, and other one-of-a-kind items. This expansion comes as DUST signs a partnership with Oxygen Esports and raises $40M in Series B funding.
DUST Identity’s new product line for mobile is an on-demand solution that reinforces authenticity for any physical object of value by enhancing the traceability and visibility of the object’s origin. Oxygen Esports, one of North America’s largest multi-title esports organizations, will leverage this new solution through a recently signed partnership agreement with DUST. This partnership comes as DUST sees keen interest from the sports and entertainment space. It also signals DUST’s growing commitment to enabling organizations to build meaningful and long-lasting relationships with fans through the activation of authentic, game-used merchandise.
“The merchandise we sell reinforces our brand reputation and DUST’s solution is helping us protect our brand, athletes, and fans from counterfeit memorabilia. We’re looking forward to working with DUST to unlock rich omnichannel experiences for fans, as we leverage their technology,” Dani Marks, CMO at OXG, said.
The partnership with Oxygen Esports and launch of the company’s mobile solution follows a $40 million Series B round led by Castle Island Ventures, with participation from Amex Ventures, Kleiner Perkins, Airbus Ventures, 8VC, and others.
For new investor Amex Ventures, this round signifies an opportunity to invest in an innovative solution that can help brands enhance trust with their customers and unlock new growth opportunities.
“We all interact with many physical items daily, but largely have no proof of these items’ origin. By linking a physical item to its digital record, DUST’s technology provides new capabilities to track and trace an item across its lifecycle. In doing so, DUST helps unlock new customer engagement opportunities and loyalty concepts for brands across a wide range of industries,” Margaret Lim, Managing Director of Amex Ventures, said.
Ophir Gaathon, CEO and Co-Founder of DUST Identity, said: “People want to trust that the products they are spending their time and money on are genuine, and the foundation of that trust comes from being able to validate an item’s authenticity. Our technology provides that validation. DUST Identity has broadened its mission of protecting and connecting everything that matters by introducing our new mobile solution. We’re excited to utilize our funding to deliver on this mission as we bring our technology to many new industries.”
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