Asia
Harsha Bhogle Invests in Fantasy Akhada
India’s well-known cricket commentator Harsha Bhogle has signed an investment partnership with Fantasy Akhada, which is one of India’s rapidly growing fantasy sports platform. Harsha Bhogle will become the brand ambassador for the company. He will also pick up stakes in the company.
Bhogle has been the only popular and mainstream commentator in India who has not played first class cricket. He is a well known figure all over India because of his lively and humorous after-game presentations.
Fantasy Akhada is founded by Amit Purohit in January 2020. It has acquired over 100,000 customers in span of eight months.
Bhogle commented on the development: “I have always been interested in fantasy sport because it allows fans to test their wits against others and allow them to be more involved. Fantasy Akhada is an initiative of hard-core sports lovers who understand the fan and fantasy sport and I enjoy seeing young, driven people trying to move ahead. I am hoping Fantasy Akhada will become a platform where fans can congregate and enjoy playing fantasy sport”.
Amit Purohit said: “We are excited to have Harsha, a stalwart in the world of cricket, join us as an investor at this stage of our journey. When we decided to look for a brand icon for Fantasy Akhada, we aimed at having someone who has an immensely powerful brand image in the minds of the Indian Cricket Fans. We were also clear that it was not just about getting a face for the brand but, in fact, we wanted someone who shares our vision that we have for the business and believes in it wholeheartedly. We are a young organization and we would also be looking at Harsha as a mentor to us from time to time. Hence, we are humble yet highly enthusiastic to have Mr. Bhogle onboard with us.”
“This is a long-term partnership wherein apart from being the face of the brand, he will also guide us in this journey thanks to his vast experience and in-depth knowledge in the world of sports, especially Cricket. We are also very sure that his understanding of fan behavior/preferences and strong business background will help us in planning the next phase of growth for our startup.” Amit added.
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Asia
Junglee Rummy Unveils the Grand Winnings Tournament Premiere Series with a 35 Crore INR Guaranteed Prize Pool
Junglee Rummy, India’s Most Trusted Rummy Site, has launched its highly anticipated GW Premiere Series, the final leg of its three-month-long Grand Winnings Tournament, with a guaranteed prize pool of 35 crore INR. Launched on 1 September 2024, the GW Premiere Series is designed to thrill rummy enthusiasts and test the sharpest minds in the game, culminating in a thrilling grand finale on 30 September 2024, where players will compete to win from a 2.5 crore INR guaranteed prize pool.
The Grand Winnings Tournament, which kicked off in July this year, has sparked immense excitement in the online rummy community by offering a total prize pool of over 90 crore INR. The tournament has already attracted more than 6 lakh players from across the country, with over 35 thousand winners so far. The tournament has featured standout campaigns, such as the GW Millionaire Series and the GW Azadi Series, each pushing the boundaries of skill gaming and strategic acumen. The GW Premiere Series aims to elevate the competitive spirit even further, featuring daily finales with a 40 lakh INR guaranteed prize pool. Players can also compete in weekly finales with a prize pool of up to 1.25 crore INR each.
Mohul Mukherjee, Vice President of Product Marketing and Communications at Junglee Games, said: “As the Grand Winnings Tournament culminates into the Grand Winnings Premiere Series, the red carpet is rolled out with even bigger rewards for players. The popularity of the series in the last two months bears testimony to the great passion our players have for the game, and we remain committed to providing them with an exceptionally rewarding experience.”
Junglee Rummy’s commitment to entertainment and skill-based competition shines through the GW Premiere Series. With the grand finale featuring a 2.5 crore INR guaranteed prize pool, the series promises unparalleled excitement and challenge, reiterating Junglee Rummy’s dedication to celebrating and rewarding the art of skill gaming.
The post Junglee Rummy Unveils the Grand Winnings Tournament Premiere Series with a 35 Crore INR Guaranteed Prize Pool appeared first on European Gaming Industry News.
Asia
Esports World Cup Foundation Signs MoU with China Media Group and VSPO
The Esports World Cup Foundation (EWCF), on August 25, signed a Memorandum of Understanding (MoU) with China Media Group’s National Institute for Esports Development (NIED) and VSPO, the largest esports company in Asia, at the New Global Sport Conference (NGSC24).
The three-way agreement, signed during the New Global Sport Conference at the Four Seasons Hotel in Riyadh, is a significant step forward for the industry and aims to leverage the resource advantages of each organisation. It fosters collaboration within the sports culture industry, with a particular focus on esports and gaming.
The signing ceremony was attended by Mr. Faisal Bin Homran, Chief Product Officer of Esports World Cup Foundation; Mr. Xu Qiang, Director of the Youth Sports Programme Centre of China Media Group and Executive Vice President of NIED; and Dino Ying, Founder, Chairman and CEO of VSPO.
Under the terms of the MoU, all three organisations will collaborate on a wide range of initiatives within China. Key areas of cooperation include esports event broadcasting on CCTV, the application of cutting-edge technologies, market expansion and the promotion of event content.
Faisal Bin Homran said: “I welcome this collaboration between the Esports World Cup Foundation, China Media Group’s National Institute for Esports Development and VSPO. Together, with our combined platforms, expertise and resources, we are confident we can elevate the industry to new heights and continue to engage and inspire fans and audiences throughout China.”
Ying said: “It’s a huge honor to be a strategic partner with the Chinese Media Group and the Esports World Cup Foundation with the establishment of the CMG National Institute for Esports Development, which marks another key sign of Beijing’s support for esports development.”
The post Esports World Cup Foundation Signs MoU with China Media Group and VSPO appeared first on European Gaming Industry News.
Asia
BETBY STRENGHTENS 4RABET PARTNERSHIP WITH STRATEGIC AGREEMENT FOR ASIA EXPANSION
BETBY, the premium sports betting supplier, has announced the expansion of its long-standing partnership with 4rabet, building on their initial agreement to provide premium sportsbook solutions. This enhanced collaboration is now focused on capturing growth opportunities in the Asian market.
4rabet brings “extensive expertise and a deep understanding of the Asian market,” which will support BETBY’s goal of expanding its presence in the region. BETBY plans to introduce a variety of content and features specifically tailored for the Asian gaming community.
This latest development with a key industry partner further solidifies BETBY’s reputation for establishing successful partnerships, following several similar expansions announced in recent months.
Chris Nikolopoulos, CCO at BETBY, commented: “We are thrilled to expand our presence in the Asian market alongside 4rabet. We recognize the vast potential in the region and are dedicated to providing an exceptional sportsbook solution and betting experience for players there. This partnership is a significant milestone in our mission to deliver innovative betting experiences, including our popular esports content, that resonate with the Asian audience.”
Alex Petrenko, Head of Sportsbook at 4rabet, added: “4rabet continues to enhance its specialized offerings for the Asian market through strong partnerships with industry leaders, guided by our comprehensive 360-degree approach. BETBY shares our commitment to delivering top-tier sports betting entertainment, and I am confident that this long-term partnership will be mutually beneficial for both companies.”
The post BETBY STRENGHTENS 4RABET PARTNERSHIP WITH STRATEGIC AGREEMENT FOR ASIA EXPANSION appeared first on European Gaming Industry News.
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