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Gaming Innovation Group (GiG) and Betgenius inked a strategic deal that offers operators a fully-integrated sportsbook and platform solution.

As per the deal Betgenius’ end-to-end live data, trading and risk management services are integrated with GiG’s platform technology.  The new sportsbook will provide betting content from over 300 competitions including the English Premier League, Serie A and EuroLeague basketball.

Betgenius will handle the day-to-day sportsbook management operations, while GiG will take care of the technical architecture and front-end development.

Jack Davison, Chief Commercial Officer at Genius Sports Group, the parent company of Betgenius says: “The Betgenius-GiG partnership is highly complementary for a number of reasons. Not only do our technologies and specialist services dovetail perfectly to create a complete sportsbook platform solution, our values as highly compliant businesses who operate in a responsible way are very much aligned. We’re excited to work together.”

Richard Brown, CEO of GiG says: “Betgenius is a market leader within sports data as well as having a first-class risk and trading management solution, and I am delighted that they have chosen GiG as their partner to create a sportsbook and platform solution. Combined we will offer a highly competitive offering to the market, already proven by the signing of a Heads of Terms with a major operator. The partnership will also further improve operational efficiency within our Sports segment.”

The partnership will come into force from the end of September.

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