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Playtech Live and Sony Pictures Television extend agreement for Who Wants to be a Millionaire? until 2028

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Playtech, has announced a two-year extension to its exclusive agreement with Sony Pictures Television to produce Live experiences based on the iconic TV quiz show, Who Wants To Be A Millionaire? expanding across North America.

Who Wants to Be a Millionaire? stands as a globally renowned television game show that has captivated audiences since its inception. The Playtech Live games include many of the classic Who Wants To Be A Millionaire? TV show features such as: 50/50, Ask the Audience and Ask the Host, which gives the player the chance to have incorrect answers removed based on the level of question they have reached.

Playtech previously announced a strategic five-year partnership with Sony Pictures Television to work together to bring three games of the much-loved Who Wants To Be A Millionaire? brand into the Playtech Live digital entertainment portfolio. Following the success of Live Roulette and Live Trivia, Playtech has recently introduced an exciting addition to their line-up: Video Poker Live, inspired by the popular TV show Who Wants To Be A Millionaire? Playtech will be developing more dedicated Millionaire branded games, network wide.

This collaboration will extend to more territories, including the U.S, Mexico, and Canada, as Playtech continues to demonstrate their commitment to capitalising on the growing potential of the North American gaming market whilst recognising the significant player base in these regions. Furthermore, this aligns seamlessly with Playtech’s overarching strategy of partnering with popular brands to deliver an unparalleled gaming experience to players.

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Sasha Uman, Chief Commercial Officer at Playtech Live comments: “Collaborating with Sony Pictures Television has been a tremendous opportunity for us.  It showcases our commitment to securing top iconic brands in the game show and entertainment industry, and our dedication to offering high-quality and innovative gaming options to the audience. It has allowed us to bring a diverse range of interactive games including Live Roulette, Live Trivia, and the latest addition, Video Poker Live inspired by the beloved Who Wants To Be A Millionaire? Brand. Who Wants To Be A Millionaire? has been a global favourite for many years, and we are thrilled to be able to bring the excitement of this iconic game show to players worldwide, especially to our North American audience.”

Delaware North

Playtech Expands U.S. Footprint into Fourth Regulated iGaming State with Launch in West Virginia

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Playtech announced its entry into West Virginia, its fourth regulated iGaming state, marking a significant milestone in the company’s U.S. growth trajectory. This expansion underscores Playtech’s commitment to delivering innovative, high-quality entertainment and cutting-edge technology to both partners and players across the U.S. market.

Playtech has expanded its operations in West Virginia, partnering with multiple operators to deliver its award-winning Casino, RNG, and Live content. RSI, Delaware North, DraftKings, and BetMGM are among the latest operators to join Playtech’s expansion in the state. This growth will continue in the coming months with a variety of other operators.

Jonathan Doubilet, VP of U.S. Business Operations at Playtech, said: “Our expansion into this regulated iGaming state reflects our strong strategic focus on delivering engaging, innovative, and responsible entertainment to players, while supporting our partners with the latest in gaming technology. Supporting our customers across all regulated states and countries in which they operate is at the heart of what we do. The trust and confidence they place in us as an agile and scalable partner is what helps in meeting the demands of the ever-expanding US iGaming industry.”

The post Playtech Expands U.S. Footprint into Fourth Regulated iGaming State with Launch in West Virginia appeared first on Gaming and Gambling Industry in the Americas.

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Grant Williams

Hard Rock Digital and Playtech Launch New Jersey’s First Live-Dedicated Trivia Experience

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Playtech and Hard Rock Digital (HRD) have launched New Jersey’s first-ever dedicated trivia experience on the top-rated Hard Rock Bet online casino platform. This milestone establishes Hard Rock Bet as the first operator to launch a dedicated Live Trivia Game Show in the state.

Since the announcement of their strategic partnership in 2024, Playtech has provided a wide range of gaming content through Hard Rock Bet, including slots, card & table games, and live dealer games. The introduction of Playtech’s Live Trivia now adds a new layer of engagement, offering players an exciting, interactive experience beyond traditional casino gaming.

Playtech’s Live Trivia Game Show is a quiz-based segment, hosted by highly trained game show presenters, that invites players to participate in scheduled trivia promotions, answer questions in real-time, and win prizes. The show is streamed live via Playtech’s advanced platform, bringing a fully customizable experience in design, themes, and language. Operators can create tailored prizes, including Golden Chips and Free Spins, which can be awarded individually or distributed among winners, ensuring an engaging and flexible offering for players.

Jonathan Doubilet, VP of US Business Operations at Playtech, said: “Our partnership with Hard Rock Digital has been built around a unified vision to drive innovation and deliver exceptional customer experiences. We are proud to celebrate this milestone with the launch of our Live Trivia Game Show on the Hard Rock Bet platform, bringing a new level of entertainment to their players.”

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Grant Williams, Senior Vice President of Casino at Hard Rock Digital, said: “We’re thrilled to be the first in New Jersey to offer Playtech’s Live Trivia Game Show, and continue to elevate the player experience with cutting-edge, innovative content. This exclusive experience will truly stand out in the market and uniquely engage players with our top-rated platform by testing their knowledge, competing for rewards, and enjoying interactive, real-time entertainment like never before.”

The post Hard Rock Digital and Playtech Launch New Jersey’s First Live-Dedicated Trivia Experience appeared first on Gaming and Gambling Industry in the Americas.

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Playtech Publishes its Third Responsible Gambling Report Exploring Consumer Insights in Latin American Gambling Industry

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Playtech has released the third edition of its e-book focusing on the Latin American gambling industry. This edition, explores player trends, concerns, and key interests, offering expert insights on responsible gaming to industry peers in one of the fastest-growing regions worldwide.

The latest version of the study includes significant updates and findings from a survey conducted with 2500 people across Latin America. Participants from Argentina, Brazil, Chile, Peru, and Colombia shared their experiences as online players, providing a comprehensive overview of public perceptions of the Latin American market, including previously unpublished insights.

Brazil and Peru launched online gambling regulations this year, and player perceptions are shifting. The new regulations have increased confidence in the sector, with only 25% of respondents avoiding betting due to concerns about fraud and gambling-related harm. Peru has seen the highest rate of frequent players, with 92% betting monthly, and 80% of respondents supporting stronger regulations on betting advertisements.

In Argentina, 77% of respondents advocate for stricter regulations on betting advertisements, similar to other countries, while 88% support stronger age verification policies on betting websites due to challenges with minors playing online. In Chile, 63% of participants feel safer using a legal and registered platform, though only 15% consider themselves fully up-to-date with current legislation.

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Colombia, which has updated its regulations in recent years, emerged as the most mature market surveyed. The importance of fast and reliable payment providers was highlighted, with 58% of Colombians citing this as the most crucial factor when choosing a gambling platform.

Mor Weizer, CEO of Playtech, said: “We are pleased to release our third report on ‘Responsible Gambling: Consumer Insights and Trends in Latin America.’ Since launching the first edition in 2020, our goal has been to provide the sector with a deeper understanding of the region’s specific needs and challenges as the online gambling sector continues to mature and evolve with new regulations. This latest edition provides valuable insights into local market nuances across Latin America. Markets like Brazil and Peru present significant opportunities for growth and innovation. Playtech is excited to play a pivotal role as a technology partner, contributing to the sustainable growth of the online entertainment sector. By sharing these insights and fostering knowledge exchange within the industry, Playtech is committed to supporting the long-term success of the sector in Latin America, while also promoting a more responsible and consumer-focused gambling environment.”

The post Playtech Publishes its Third Responsible Gambling Report Exploring Consumer Insights in Latin American Gambling Industry appeared first on Gaming and Gambling Industry in the Americas.

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