Playtech

Playtech Live and Sony Pictures Television extend agreement for Who Wants to be a Millionaire? until 2028

Published

2 years ago

February 23, 2024

playtech-live-and-sony-pictures-television-extend-agreement-for-who-wants-to-be-a-millionaire?-until-2028

Playtech, has announced a two-year extension to its exclusive agreement with Sony Pictures Television to produce Live experiences based on the iconic TV quiz show, Who Wants To Be A Millionaire? expanding across North America.

Who Wants to Be a Millionaire? stands as a globally renowned television game show that has captivated audiences since its inception. The Playtech Live games include many of the classic Who Wants To Be A Millionaire? TV show features such as: 50/50, Ask the Audience and Ask the Host, which gives the player the chance to have incorrect answers removed based on the level of question they have reached.

Playtech previously announced a strategic five-year partnership with Sony Pictures Television to work together to bring three games of the much-loved Who Wants To Be A Millionaire? brand into the Playtech Live digital entertainment portfolio. Following the success of Live Roulette and Live Trivia, Playtech has recently introduced an exciting addition to their line-up: Video Poker Live, inspired by the popular TV show Who Wants To Be A Millionaire? Playtech will be developing more dedicated Millionaire branded games, network wide.

This collaboration will extend to more territories, including the U.S, Mexico, and Canada, as Playtech continues to demonstrate their commitment to capitalising on the growing potential of the North American gaming market whilst recognising the significant player base in these regions. Furthermore, this aligns seamlessly with Playtech’s overarching strategy of partnering with popular brands to deliver an unparalleled gaming experience to players.

Sasha Uman, Chief Commercial Officer at Playtech Live comments: “Collaborating with Sony Pictures Television has been a tremendous opportunity for us. It showcases our commitment to securing top iconic brands in the game show and entertainment industry, and our dedication to offering high-quality and innovative gaming options to the audience. It has allowed us to bring a diverse range of interactive games including Live Roulette, Live Trivia, and the latest addition, Video Poker Live inspired by the beloved Who Wants To Be A Millionaire? Brand. Who Wants To Be A Millionaire? has been a global favourite for many years, and we are thrilled to be able to bring the excitement of this iconic game show to players worldwide, especially to our North American audience.”

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Brooks Pierce

Inspired Entertainment Announces New SaaS Distribution Agreement with Playtech

Published

1 week ago

April 17, 2026

Wladimir P.

inspired-entertainment-announces-new-saas-distribution-agreement-with-playtech

Inspired Entertainment, a leading provider of B2B gaming content and systems, announced a new SaaS distribution agreement with Playtech, one of the world’s leading gambling technology companies.

Under the agreement, Inspired’s Virtual Sports portfolio, including its market-leading licensed content and U.S. sports offerings, will be distributed via Playtech’s Sportsbook platform to operators worldwide.

The SaaS solution features a cloud-hosted back-end integration with Playtech, allowing for modular delivery that can be adapted to customer needs. Inspired’s Virtual Sports portfolio provides operators with products designed to enhance engagement and drive player growth. This integration enables Playtech’s partners seamless access to Inspired’s Virtual Sports.

“This partnership represents a major milestone for Inspired. By becoming one of Playtech’s Virtual Sports partners, we can deliver our cutting-edge content to a wider global audience via one seamless integration,” said Brooks Pierce, President and CEO of Inspired.

“We are delighted to partner with Inspired Entertainment. This agreement extends our Virtual Sports offering and reaffirms Playtech’s commitment to providing innovative, engaging experiences to players across multiple regulated territories,” said Yori Arami, VP of Sports Commercial at Playtech.

This agreement combines Inspired’s innovative content and cloud-native delivery with Playtech’s established operator network, resulting in a more engaging virtual gaming experience for players.

The post Inspired Entertainment Announces New SaaS Distribution Agreement with Playtech appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Compliance Updates

Playtech Enters Connecticut iGaming Market

Published

1 month ago

March 25, 2026

GamingAmericas.com

playtech-enters-connecticut-igaming-market

Playtech has expanded into Connecticut, marking its entry into the sixth regulated iGaming state, continuing the company’s strong upward trajectory in the US.

Having been granted an Online Gaming Service Provider licence by the Connecticut Department of Consumer Protection, expansion into the state further accelerates Playtech’s U.S. growth, strengthening multi‑state partnerships with licensed operators in the process.

After launching in Delaware late last year, this latest step reflects Playtech’s commitment to scaling in all regulated markets as demand continues to build across the US’ iGaming landscape.

With this launch, players in Connecticut will now have access to Playtech’s portfolio of high-quality award-winning iGaming content, including a combination of bespoke and exclusive titles that have deeply resonated with audiences in other regulated U.S. markets.

Jonathan Doubilet, General Manager, USA at Playtech, said: “We are thrilled to expand our presence into a sixth U.S. state. Connecticut is a well-established iGaming market with a vast player-base that we anticipate will engage strongly with our first-class offering. It’s a source of pride that our most valued partners continue to place trust in us to reach the high standards the U.S. iGaming market demands.”

The post Playtech Enters Connecticut iGaming Market appeared first on Americas iGaming & Sports Betting News.

Jani Kontturi Head of Games at SkillOnNet

SkillOnNet and Playtech Strengthen Ties Through Multi-Market Games Expansion

Published

1 month ago

March 17, 2026

Wladimir P.

skillonnet-and-playtech-strengthen-ties-through-multi-market-games-expansion

Playtech’s casino and bingo offerings launch in various regulated markets.

SkillOnNet and Playtech have solidified their enduring collaboration with a multi-national launch of Playtech’s top-tier casino and bingo offerings.

The global entertainment brand SkillOnNet has successfully incorporated and unveiled the extensive game collection of the software giant in Portugal and Brazil, with Greece expected to go live soon. A launch in Peru is anticipated shortly as well.

Simultaneously, SkillOnNet has introduced Playtech Bingo through its well-known PlayOJO Bingo brand. Playtech’s advanced iBingo platform is renowned as one of the industry’s most robust and scalable options, providing shared network liquidity, improved player engagement features, and a comprehensive range of bingo variations and progressive jackpots.

The contract encompasses a range of customized, market-oriented marketing initiatives in each region, aimed at showcasing Playtech’s top-rated and most well-known games on SkillOnNet’s premier, TV-promoted brands, including PlayOJO, PlayUZU, and BacanaPlay.

The campaigns aim to boost player acquisition and engagement while enhancing the visibility of Playtech’s leading games in every regulated market. The agreement strengthens the already strong relationship between the two firms, highlighting their mutual emphasis on regulated expansion, high-quality player experiences, and sustainable market growth.

Jani Kontturi, Head of Games at SkillOnNet said: “Portugal, Brazil, Greece and Peru are all strategically important markets for SkillOnNet, and working with Playtech allows us to deliver premium content that resonates with local players while meeting each market’s regulatory requirements.”

Marat Koss, Chief Interactive Gaming Officer at Playtech, commented: “We’re excited to expand our longstanding collaboration with SkillOnNet into new markets and bring our next-gen iBingo platform to new players. The multi-market launch serves as both a strong testament to the quality of our technology and the trust placed in our long-term Bingo strategy. We look forward to continued shared success with a valued partner.”

The post SkillOnNet and Playtech Strengthen Ties Through Multi-Market Games Expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.