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Tier-1 casino lobbies are becoming less concentrated as regional challengers gain ground.

New data from Blask reveals that while Pragmatic Play remains the dominant game provider across most tier-1 European iGaming markets, regional dynamics are becoming increasingly fragmented as competitors such as Playtech, Evolution, Hacksaw Gaming, RTG and 3 Oaks Gaming rapidly expand their positions in local casino lobbies.

According to Blask’s latest analysis of tier-1 operator lobbies across Europe, North America and Australia, no single provider now holds an overwhelming market monopoly in most mature jurisdictions — with several countries showing signs of diversification and aggressive competition between suppliers.

In the United Kingdom, Pragmatic Play retained the leading position despite its market share declining year-over-year from 15.53% to 13.99%. At the same time, Reel Kingdom nearly doubled its presence, while Playtech also strengthened its position, reflecting increasing pressure on the long-time market leader.

Spain emerged as one of the most competitive European jurisdictions. While Pragmatic Play and Playtech both expanded their shares, the standout growth came from Evolution, which surged from 0.33% to 5.58% in just one year, signaling a major expansion of live casino content within the market.

Italy showed an even sharper shift toward supplier parity. Pragmatic Play and Playtech both lost substantial market share year-over-year, leaving the country without a clearly dominant provider. Evolution also accelerated its presence in the market, growing from 0.13% to 3.41%.

Germany remained one of Pragmatic Play’s strongest territories despite a decline from 17.39% to 14.40%. However, the market’s fastest-growing supplier was Hacksaw Gaming, which more than doubled its share and entered direct competition for a top-tier position.

France demonstrated one of the most balanced supplier landscapes in Europe. While Pragmatic Play overtook Play’n GO to become the leading provider in 2026, the difference between major suppliers remains minimal, suggesting that player demand in the country is spread across a wide range of content studios.

The Nordic markets also showed signs of changing player preferences. In Sweden, all top-five providers lost market share year-over-year while smaller suppliers expanded, indicating rising demand for newer studios. Denmark showed particularly strong momentum for Evolution, whose growth correlated with increasing live casino demand tracked by Blask.

Outside Europe, market structures differed significantly.

In the United States, RTG remains the dominant supplier with an 18.05% share, far ahead of competitors that struggle to exceed the 6% threshold. Meanwhile in Australia, 3 Oaks Gaming emerged as the leading provider, narrowly competing with Playson in one of the most distinct supplier ecosystems among tier-1 markets.

“Tier-1 markets are no longer moving toward monopoly dynamics,” said Vitaly Zubtsov, Head of PR at Blask. “What we see instead is fragmentation: local player preferences, live casino expansion, and new-generation studios increasingly reshape supplier hierarchies country by country.”

The report is based on Blask’s proprietary lobby-tracking technology, which continuously monitors game visibility and supplier presence across major regulated iGaming markets.

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Playtech has announced the expansion of its partnership with Solaya Group, becoming the exclusive Bingo provider for the operator’s UK-facing Zebra Bingo, Bingostars and Peachy Games brands.

The partnership, first established in 2024 through the delivery of Casino content, continues to grow. After the successful launch of Zebra Bingo onto Playtech’s iBingo platform last year, the recent migrations of Bingostars and Peachy Games further strengthen the collaboration.

This expansion reinforces Playtech’s leadership in the UK Bingo market, while providing Solaya Group with seamless access to Playtech’s network, including access to the largest B2B bingo liquidity pool and a wide range of popular networked rooms familiar to UK players. Both teams are working closely to tailor the product offering to Solaya Group’s extensive UK player base.

Campaign activities are already underway, leveraging the strength of Playtech’s network and content, with guidance from Playtech’s dedicated network management team to support Solaya Group’s continued growth.

Marat Koss, Chief Interactive Gaming Officer at Playtech, said: “Solaya Group is a fantastic addition to the Playtech Bingo network. Our partnership began in 2024, and we’re proud to be expanding it into the Bingo vertical. Playtech remains committed to delivering a first‑class bingo experience, and Solaya Group’s players will now benefit from a wide range of engaging content, games, and prizes.”

Ed Pellant, Head of Commercial Partnerships and Delivery at Solaya Group,said: “Successfully migrating all three of our new bingo brands on to Playtech’s next-generation iBingo represents a significant milestone for Solaya Group. An elite array of bingo games has been a staple of our offering for years and we are excited to build on that with a partner as established as Playtech.”

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