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Playtech Live and Sony Pictures Television extend agreement for Who Wants to be a Millionaire? until 2028





Playtech, has announced a two-year extension to its exclusive agreement with Sony Pictures Television to produce Live experiences based on the iconic TV quiz show, Who Wants To Be A Millionaire? expanding across North America.

Who Wants to Be a Millionaire? stands as a globally renowned television game show that has captivated audiences since its inception. The Playtech Live games include many of the classic Who Wants To Be A Millionaire? TV show features such as: 50/50, Ask the Audience and Ask the Host, which gives the player the chance to have incorrect answers removed based on the level of question they have reached.

Playtech previously announced a strategic five-year partnership with Sony Pictures Television to work together to bring three games of the much-loved Who Wants To Be A Millionaire? brand into the Playtech Live digital entertainment portfolio. Following the success of Live Roulette and Live Trivia, Playtech has recently introduced an exciting addition to their line-up: Video Poker Live, inspired by the popular TV show Who Wants To Be A Millionaire? Playtech will be developing more dedicated Millionaire branded games, network wide.

This collaboration will extend to more territories, including the U.S, Mexico, and Canada, as Playtech continues to demonstrate their commitment to capitalising on the growing potential of the North American gaming market whilst recognising the significant player base in these regions. Furthermore, this aligns seamlessly with Playtech’s overarching strategy of partnering with popular brands to deliver an unparalleled gaming experience to players.


Sasha Uman, Chief Commercial Officer at Playtech Live comments: “Collaborating with Sony Pictures Television has been a tremendous opportunity for us.  It showcases our commitment to securing top iconic brands in the game show and entertainment industry, and our dedication to offering high-quality and innovative gaming options to the audience. It has allowed us to bring a diverse range of interactive games including Live Roulette, Live Trivia, and the latest addition, Video Poker Live inspired by the beloved Who Wants To Be A Millionaire? Brand. Who Wants To Be A Millionaire? has been a global favourite for many years, and we are thrilled to be able to bring the excitement of this iconic game show to players worldwide, especially to our North American audience.”

Arthur Paikowsky

Playtech Supports ICRG’s Research on the Impact of Gambling on Under-served Groups in the US and Canada





Playtech has provided support for the International Center for Responsible Gaming’s (ICRG) research program. The ICRG, a global pioneer and leader in gambling disorder research and education, has been conducting stringent competitions for research grants since 1996.

The ICRG, overseen by an independent Scientific Advisory Board comprising leading addiction specialists, has recently invited applicants to participate in research focused on the impact of gambling on under-served groups in the US or Canada. The strategic initiative aims to ensure funding for high-quality research in this critical area.

Playtech has actively supported this effort by funding research to better understand the impact of gambling on under-served groups in the US and Canada. This research will also help researchers, policymakers, regulators and the industry better understand how best to strengthen and enhance player protection amongst the groups in scope for the study.

Arthur Paikowsky, President of ICRG, said: “We are immensely grateful for Playtech’s donation, which marks a significant step towards improving our understanding of gambling-related health issues among indigenous communities in the US and Canada. This contribution will greatly enhance the effectiveness of responsible gambling measures and Playtech’s commitment to this cause is commendable and will undoubtedly make a substantial impact in the field of gambling research.”


Jonathan Doubilet, VP of US Business Operations at Playtech, said: “Playtech is committed to creating a safer gambling environment and is a strong supporter of research that helps reduce gambling related harm and enhance player protection measures. We are delighted to be able to support the ICRG’s research that will help advance player protection for vulnerable groups in the US and Canada.”

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Grant Williams

Playtech and Hard Rock Digital Reach First Milestone Bringing RNG Slots, Table Games and Live Dealer Games to North America





Playtech announced the successful completion of the first milestone in its strategic partnership with Hard Rock Digital (HRD). Since the initial announcement, Playtech has delivered a range of games through HRD’s existing proprietary Hard Rock Bet platform in New Jersey, including RNG slots, table games, and live dealer games. The table games include several Playtech-developed Hard Rock Bet branded games.

Under the terms of the partnership, HRD licensed Playtech’s proven technology solutions and iGaming content, enabling customers to enjoy a wide variety of exciting games through HRD’s proprietary online casino platform and technology offering. Customers in New Jersey and those in any future Hard Rock Bet iCasino markets in North America will have access to Playtech’s market leading RNG slots, and live dealer games, includes classical table games such as Blackjack, Roulette and also the award-winning game show Adventures beyond wonderland offering an unparalleled gaming experience for Hard Rock players.

The partnership has seen the release of a dedicated Blackjack table with more to follow, offering Hard Rock players a customised experience. This is just the beginning of a series of bespoke developments that will be made over the course of this partnership as Playtech remains committed to delivering innovative and engaging gaming experiences to HRD’s customers.

This valuable partnership combines Hard Rock’s strong global brand and Playtech’s extensive international market knowledge and innovative games. Currently, HRD offers online and retail sports betting in Arizona, Florida, Indiana, Ohio, Tennessee (online only), and Virginia, while offering retail sports betting and an integrated online sportsbook-casino experience in New Jersey. HRD also plans to launch in more states in the future and intends to bring its online Sportsbook and iGaming offerings to select international markets in the coming years.


Jonathan Doubilet, VP of U.S. Business Operations at Playtech, said: “Our alliance is built on shared values, mutual trust, and a joint vision of driving innovation and a unique customer experience. By combining our expertise and resources, we are delighted to have reached our first milestone together and are excited about accelerating our growing partnership with Hard Rock Digital.”

Grant Williams, Senior Vice President of Casino at Hard Rock Digital, said: “We’re committed to having the best product in the market, and our first dedicated table – which will be one of many bespoke developments – is yet another way we are providing legendary entertainment to our players. We’re thrilled to introduce Playtech’s offerings to our New Jersey Hard Rock Bet players and look forward to continuing to develop unique digital experiences together as we expand in the US and international markets.”

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Jonathan Doubilet

Playtech’s Player Account Management (PAM+) Platform is Selected to Power Ocean Casino Resort’s Online Casino Relaunch





Playtech has announced its partnership with Ocean Casino Resort for the re-launch of its online casino platform in New Jersey.

Ocean Casino Resort has selected Playtech as its new platform provider and primary game provider, making it the second customer to implement Playtech’s award-winning Player Account Management (PAM+) system in the US.

Through the seamless integration of Playtech’s products, including the Player Account Management (PAM+) platform, Live Casino, and iCasino, Ocean Casino Resort will now be able to offer its players an unparalleled online casino experience. This partnership not only enhances the gaming experience at Ocean Casino Resort but also marks another successful implementation of Playtech’s PAM+ platform in the US.

As part of this exciting technology partnership, Playtech will utilize its omnichannel capabilities to bring the digital experience to Ocean players as well as introduce its entire catalog of New Jersey-approved games to the luxury resort’s online player base. Players can now access some of Playtech’s best titles, including the highly popular Gold Rush Cash Collect, providing an exciting array of games. Through its Live Casino offering, Playtech will also be bringing its unique and award-winning suite of live Casino games including Adventures beyond Wonderland.


Ocean Casino Resort will have access to third-party content through the Playtech Open Platform (POP), which integrates directly with Playtech’s Player PAM+ platform. This allows operators to access a wide range of popular online and mobile in-house and third-party games. Additionally, Ocean Casino Resort will utilize Playtech’s AI-based Responsible Gaming technology, BetBuddy. Integrated into Playtech’s PAM+ platform, BetBuddy leverages the latest research on gambling behaviour patterns and advanced machine learning and AI capabilities to provide enhanced responsible gambling measures for online casino players.

“We excited to partner with Playtech to offer our players the best possible online casino experience. Playtech’s full service, state-of-the-art technology provides us with the tools and capabilities needed to deliver an exceptional and engaging online gaming experience. The agreement marks the beginning of a successful and exciting partnership with one of the world’s largest games providers,” Ray Stefanelli, VP of Online Gaming at Ocean Casino Resort, said.

“We are extremely proud to be the partner of choice for re-launching Ocean Casino Resort’s online casino offering and introducing exciting new gaming experiences for their customers. As Ocean Casino Resort continues to achieve exceptional growth, the resort is investing in state-of-the-art gaming technology and innovative systems to enhance its operations and our team is incredibly driven toward Ocean’s ongoing customer service strength, growth success, and market differentiation. We look forward to continuing to build on this fantastic partnership, driving continuous innovation in user experiences and helping to transform the journey of Ocean’s players,” Jonathan Doubilet, VP of U.S. Business Operations at Playtech, said.

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