Playtech announced the successful completion of the first milestone in its strategic partnership with Hard Rock Digital (HRD). Since the initial announcement, Playtech has delivered a range of games through HRD’s existing proprietary Hard Rock Bet platform in New Jersey, including RNG slots, table games, and live dealer games. The table games include several Playtech-developed Hard Rock Bet branded games.
Under the terms of the partnership, HRD licensed Playtech’s proven technology solutions and iGaming content, enabling customers to enjoy a wide variety of exciting games through HRD’s proprietary online casino platform and technology offering. Customers in New Jersey and those in any future Hard Rock Bet iCasino markets in North America will have access to Playtech’s market leading RNG slots, and live dealer games, includes classical table games such as Blackjack, Roulette and also the award-winning game show Adventures beyond wonderland offering an unparalleled gaming experience for Hard Rock players.
The partnership has seen the release of a dedicated Blackjack table with more to follow, offering Hard Rock players a customised experience. This is just the beginning of a series of bespoke developments that will be made over the course of this partnership as Playtech remains committed to delivering innovative and engaging gaming experiences to HRD’s customers.
This valuable partnership combines Hard Rock’s strong global brand and Playtech’s extensive international market knowledge and innovative games. Currently, HRD offers online and retail sports betting in Arizona, Florida, Indiana, Ohio, Tennessee (online only), and Virginia, while offering retail sports betting and an integrated online sportsbook-casino experience in New Jersey. HRD also plans to launch in more states in the future and intends to bring its online Sportsbook and iGaming offerings to select international markets in the coming years.
Jonathan Doubilet, VP of U.S. Business Operations at Playtech, said: “Our alliance is built on shared values, mutual trust, and a joint vision of driving innovation and a unique customer experience. By combining our expertise and resources, we are delighted to have reached our first milestone together and are excited about accelerating our growing partnership with Hard Rock Digital.”
Grant Williams, Senior Vice President of Casino at Hard Rock Digital, said: “We’re committed to having the best product in the market, and our first dedicated table – which will be one of many bespoke developments – is yet another way we are providing legendary entertainment to our players. We’re thrilled to introduce Playtech’s offerings to our New Jersey Hard Rock Bet players and look forward to continuing to develop unique digital experiences together as we expand in the US and international markets.”
Wazdan Adds to North American Roster with Hard Rock Bet in New Jersey
Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has further grown in North America following a key partnership with Hard Rock Digital and its Hard Rock Bet platform in New Jersey.
The deal saw customers of the iconic brand able to enjoy incredibly popular titles such as Magic Stars 3, Burning Sun and Sizzling Eggs, among a plethora of titles.
Wazdan brought its numerous years of experience to the partnership and a strong track record in key regulated states in America with its games consistently performing excellently with players.
It becomes the latest commercial success for Wazdan following recent agreements with BetMGM and Tipico in New Jersey, all of which have been integrated via Light & Wonder’s aggregation offering.
Hard Rock Digital recently launched its Hard Rock Bet platform in New Jersey, bringing a highly-rated, easy-to-use online experience to players throughout the state. Beyond Wazdan’s titles, Hard Rock Bet has added hundreds of games to its platform including classic titles, new releases each month and games found on the casino floor at Hard Rock Hotel & Casino Atlantic City.
“We’re thrilled to partner with a brand as impressive as Hard Rock and deliver some of our top-performing content to its customer base,” the North America and Latin America Head of Account Management for Wazdan, Izabela Slodkowska-Popiel, said. “Our partnership with Light & Wonder has driven us to new heights across North America and we’re confident that this will be another exciting expansion for us.”
“We’re excited to be adding Wazdan’s popular games to our highly-rated Hard Rock Bet platform in New Jersey,” the Casino Senior Vice-President for Hard Rock Digital, Grant Williams, said. “With hundreds of gaming options and engaging promotions like our $1 million-in-prizes Winterfest, Hard Rock Bet is entertaining our players like no one else can.”
DWG teams up with Hard Rock Bet in New Jersey
Design Works Gaming has further cemented its position as one of New Jersey’s leading online casino suppliers as the studio lands another major partnership, this time with Hard Rock Bet – Hard Rock Digital’s newly-released improved online gaming experience.
The agreement sees a range of DWG content made available to Hard Rock’s online players in the Garden State, including Armadillo Artie Gone Wild and Tiger Palace. The casino will bring additional content to their players over the coming months, including DWG’s premium LuckyTap titles and popular Vegas-style steppers.
Hard Rock Digital SVP of Casino Grant Williams said: “Our Hard Rock Bet online casino has been a hit so far in New Jersey with the addition of more casino games – hundreds more – to our all-new, easy-to-use app and web experiences. We’re excited for the addition of DWG’s popular titles to our robust gaming portfolio and to continue adding more games each month to entertain our players like no one else can.”
DWG CEO Troy Zurawski said: “Hard Rock’s iconic brand and reputation combined with DWG’s high-performing content is a winning combination. The partnership is a logical next step for both of us as we each look to further scale our presence in New Jersey. The Hard Rock team has nearly 50 years of experience providing world-class entertainment, so they know what to deliver to keep their players coming back for more. And our content is proven to do just that.”
DWG games have taken the New Jersey market by storm in recent months. LuckyTap and other titles have regular presence in the top 10 spots on the Eilers-Fantini Online Game Performance Report, which tracks more than 35,000 games across Michigan, West Virginia, Pennsylvania, New Jersey and Connecticut. In this report, Flippin Rich LuckyTap was named the number 1 performing online casino game overall in regulated US markets for September 2022. Break the Bounty LuckyTap and Piggy Payouts Bank Buster LuckyTap also hit the top of the list over the last 12 months.
DWG content can be easily found among the hundreds of games on the Hard Rock Bet platform in New Jersey by searching for a specific title, theme, or provider – DWG – via the search function on the home page.
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