Kalshi
Blask: US prediction market demand rises 5x since August 2025
Branded demand for prediction markets in the United States has increased more than fivefold since August 2025, according to new data from Blask. The company said the rise has been sustained over eight consecutive months and comes without a single major macro event driving the category.
Blask said current demand remains about 49% below the all-time high recorded during the November 2024 US election cycle, which it described as a spike “largely driven by a single, high-impact event.” The current pattern, by contrast, suggests steadier engagement rather than an event-led surge.
The competitive landscape is increasingly concentrated. As of March 2026, Polymarket and Kalshi jointly account for around 94% of all branded demand in US prediction markets, Blask said, with both platforms gaining share during the expansion.
At the state level, Blask reported wide swings in the balance between the two leaders. Kansas is the most lopsided, with Polymarket at 95.5% of branded demand versus Kalshi’s 3.5%. Louisiana is closest, with Polymarket at 59% and Kalshi at 35.3%. Blask said California leads overall demand with 15.9% of total US branded demand, followed by New York at 10.8%.
Outside the top two, the rest of the market accounts for about 6% of branded demand, Blask said. Myriad holds under 1%, while Robinhood is the fastest-growing name tracked, with a year-over-year increase of +983.4% but a 0.24% share.
Alongside the data, Blask said it has launched a dedicated prediction market analytics feature to let operators track demand, competitive positioning and regional distribution in real time.
The post Blask: US prediction market demand rises 5x since August 2025 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Elie Mishory
Novig Appoints Elie Mishory as Chief Regulatory and Legal Affairs Officer to Help Lead the Next Chapter of Federally Regulated Sports Trading
Novig announced that Elie Mishory has joined the company as Chief Regulatory and Legal Affairs Officer, bringing more than a decade of experience at the center of the legal and regulatory effort to establish prediction markets in the US.
Mishory joins Novig at a pivotal moment for the company, following its recent designation by the U.S. Commodity Futures Trading Commission (CFTC) as a Designated Contract Market (DCM). In his new role, he will oversee Novig’s regulatory, compliance and public policy functions as the company prepares to expand its federally regulated sports prediction market platform nationwide.
Mishory comes to Novig after shaping the landscape for legal prediction markets. Previously, he served as Chief Regulatory Officer and General Counsel at Kalshi, where he led the company’s legal and regulatory strategy from before launch and helped establish the broader acceptance of prediction markets as a regulated asset class.
Prior to Kalshi, Mishory served at the CFTC, including in leadership roles within the Division of Market Oversight and as counsel to Commissioner Brian Quintenz. During his tenure, he worked closely with Commissioner Quintenz on the development of Any Given Sunday, Commissioner Quintenz’s widely cited statement on sports event contracts that helped shape the modern regulatory discussion surrounding sports-related event markets.
Most recently, following his time in the private sector, Mishory returned to public service, working with DOGE and supporting initiatives at the U.S. Securities and Exchange Commission focused on government modernisation and operational efficiency.
“Elie has been at the center of the most consequential regulatory developments in prediction markets — he helped bring them from a fringe idea to the center of the national conversation. Elie jokes that if you hate legal prediction markets, he’s happy to take the blame. That conviction is exactly why we wanted him at Novig: he believes, as we do, that transparent, compliant markets should reward skill. As we build the regulated exchange for sports and the financial contracts that follow, Elie will be central to getting the hardest part right,” said Jacob Fortinsky, co-founder and CEO of Novig.
“I joined Novig because this is the team best positioned to build the future of regulated sports trading. Jacob and Kelechi have built a world-class team of sports traders who are also world-class market builders, engineers, lawyers, and operators. This team understands sports trading from the inside, and it is building a platform for sports traders, by sports traders. I have enormous respect for the CFTC’s staff and leadership, who bring extraordinary dedication, seriousness, and professionalism to hard questions of market structure and look forward to working constructively with them as Novig leads in protecting its community, innovates in responsible market design, and provides a safe, fair, and best-in-class experience as a good citizen in the federally regulated marketplace,” said Mishory.
“I didn’t join Novig to play defense. Sports traders deserve transparent markets, fair rules, strong compliance, and an excellent trading experience — and they deserve a team that will advocate for them. I am joining Novig ready to help bring the fight for legal, regulated, trader-first markets to sports trading,” Mishory added.
The post Novig Appoints Elie Mishory as Chief Regulatory and Legal Affairs Officer to Help Lead the Next Chapter of Federally Regulated Sports Trading appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alex Cuoci
Wealthsimple and Kalshi Partner to Bring Prediction Markets to Canada
Wealthsimple announced the release of Wealthsimple Predict, providing retail investors the ability to trade event contracts on Kalshi. The standalone application is scheduled to launch this summer. Through the app, users will have access to approximately 4000 Kalshi event-based contracts in categories Wealthsimple is authorized to offer in the Canadian market, specifically climate, financial markets, and economic indicators.
“Prediction markets are the fastest-growing segment of global financial markets, letting traders turn an opinion into a position on the factors that shape our world – where inflation is headed, what happens to rates, or how the year unfolds. Until now, Canadians have had limited access. Wealthsimple Predict gives Canadians a clean, well-designed way to access these markets, with education and guardrails built in from day one,” said Brett Huneycutt, co-founder and Chief Product Officer, Wealthsimple.
“Kalshi was founded on a simple belief: views on the future should have markets, and those markets should be available to everyone. That’s why we’re partnering with Wealthsimple, Canada’s leading financial innovator – to give everyday investors in Canada access to fair, secure, and regulated prediction markets,” said Alex Cuoci, Kalshi.
In March, the Canadian Investment Regulatory Organization (CIRO) authorized Wealthsimple to offer event and forecast contract trading, also known as prediction markets. These contracts are regulated as futures contracts (derivatives). The approval covers contracts with a 30-day settlement period or longer, within the categories of economic indicators, financial markets, and climate. Wealthsimple is the second investment dealer to receive regulatory approval from CIRO for prediction markets.
To access trading through Wealthsimple Predict, new clients must complete a standard Know Your Client (KYC) process. Education is built into every stage of the experience, including a guided orientation of a client’s first trade. The app also shows users key disclosures and definitions, including trading risk reminders, contract resolution information, notices that positions can be sold at any time, and liquidity risk warnings on lower-activity markets. Wealthsimple Predict will only be available to Canadian residents.
Kalshi is authorized to operate in the US as an event contracts exchange, with federal authority from the Commodity Futures Trading Commission (CFTC), the regulatory authority for the U.S. derivatives market. Prediction markets follow the same regulatory framework applied to other financial assets traded in the US, such as equities, bonds, and traditional derivatives, with clear rules for price formation, settlement, and governance.
The post Wealthsimple and Kalshi Partner to Bring Prediction Markets to Canada appeared first on Americas iGaming & Sports Betting News.
Compliance Updates
Kentucky AG Files Lawsuits Against Companies Allegedly Operating Illegal Betting, Gambling Platforms
Kentucky Attorney General Russell Coleman announced on Wednesday that his office has filed separate lawsuits against three online platforms he claims are operating without licenses and engaging in illegal sports betting and gambling.
The lawsuits were filed in Franklin Circuit Court against:
Kalshi, a prediction market platform, and its affiliates including Coinbase;
Polymarket, a prediction market platform, and its affiliates; and
VGW, an online casino platform with brands including Chumba Casino, Global Poker, and LuckyLand Slots.
The suits against Kalshi and Polymarket allege that they allow users to place wagers on game winners, point spreads and player statistics, and that they are doing business in Kentucky without a gaming license or following state regulations.
The suit against Kalshi states that it offers so-called “event contracts” on several topics; sports betting made up approximately 70% of its trading volume during a selected sample period in 2025.
The Polymarket suit states that the platform’s flashy advertisements on social media and elsewhere give the false and misleading impression that it is authorized to offer sports wagering under Kentucky law. The platform offers many of the same traditional sports bets as a licensed sportsbook.
“Kalshi and Polymarket are operating illegal sportsbooks in Kentucky and breaking our laws. These multi-billion dollar corporations and their legal fictions don’t pass the sniff test. As one of our state legislative leaders said it best, ‘If it looks like a duck and quacks like a duck’,” said Coleman on the suits.
The suits also allege that each company offers few or no resources to identify or seek help for a gambling problem.
The suit against VGW and its affiliates states that they allegedly operate unlawful sweepstakes casino websites that use two different types of virtual gambling chips.
The games on websites are designed to look and feel like slot machines and blackjack.
The alleged online casinos offer two types of chips: one free and one with cash value.
According to the suit, users pay real money for so-called Sweeps Coins, just as gamblers pay for poker chips at a real casino, or they can cash out their winnings.
“This company may use new technology and a new scheme to hide, but the reality is the same,” Coleman said on the suit. “Our Office has a duty to stop illegal gambling in Kentucky regardless of how it’s packaged.”
In recent months, Coleman has joined in national bipartisan efforts to regulate prediction markets.
The post Kentucky AG Files Lawsuits Against Companies Allegedly Operating Illegal Betting, Gambling Platforms appeared first on Americas iGaming & Sports Betting News.
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