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Blask: US prediction market demand rises 5x since August 2025

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Branded demand for prediction markets in the United States has increased more than fivefold since August 2025, according to new data from Blask. The company said the rise has been sustained over eight consecutive months and comes without a single major macro event driving the category.

Blask said current demand remains about 49% below the all-time high recorded during the November 2024 US election cycle, which it described as a spike “largely driven by a single, high-impact event.” The current pattern, by contrast, suggests steadier engagement rather than an event-led surge.

The competitive landscape is increasingly concentrated. As of March 2026, Polymarket and Kalshi jointly account for around 94% of all branded demand in US prediction markets, Blask said, with both platforms gaining share during the expansion.

At the state level, Blask reported wide swings in the balance between the two leaders. Kansas is the most lopsided, with Polymarket at 95.5% of branded demand versus Kalshi’s 3.5%. Louisiana is closest, with Polymarket at 59% and Kalshi at 35.3%. Blask said California leads overall demand with 15.9% of total US branded demand, followed by New York at 10.8%.

Outside the top two, the rest of the market accounts for about 6% of branded demand, Blask said. Myriad holds under 1%, while Robinhood is the fastest-growing name tracked, with a year-over-year increase of +983.4% but a 0.24% share.

Alongside the data, Blask said it has launched a dedicated prediction market analytics feature to let operators track demand, competitive positioning and regional distribution in real time.

The post Blask: US prediction market demand rises 5x since August 2025 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Sportradar signs multi-year global data and integrity deal with Kalshi

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Agreement covers official league data and services for prediction markets across MLB, NHL, MLS and UFC, among others.

Sportradar Group AG (NASDAQ: SRAD) has signed a multi-year global agreement with Kalshi to provide official sports data and related infrastructure for prediction markets, the companies said June 08, 2026. The deal was announced from St. Gallen, Switzerland and New York.

Under the agreement, Sportradar becomes an official data and solutions provider for Kalshi across major sports properties including Major League Baseball (MLB), the National Hockey League (NHL), Major League Soccer (MLS), and Ultimate Fighting Championship (UFC), among others. Sportradar said the package includes official sports data and live odds for pre-game and in-play markets, fan engagement products such as scores and schedules, customer acquisition services, and integrity tooling including Sportradar UFDS AI and Sportradar Integrity Exchange (SIE).

Sportradar also said the agreement establishes the ability for it to enter into agreements directly with Kalshi partners, including brokers and market makers, using real-time official data and scalable solutions.

Carsten Koerl, Chief Executive Officer of Sportradar, said: “Prediction markets represent a compelling growth engine for the global sports ecosystem and Sportradar is uniquely positioned to shape and power this emerging sector. Our partnership with Kalshi extends the reach of our premium sports data and services into a rapidly evolving landscape, fostering collaboration with market makers and the broader marketplace. This partnership with Kalshi marks a critical first step. We look forward to working with key prediction market participants as the landscape matures, establishing the trusted, compliant framework for sports innovation just as we have successfully delivered in online sports betting.”

Tarek Mansour, co-founder and CEO of Kalshi, said: “The breadth and depth of this partnership is what makes it a big deal. We’re using official league data to ensure quicker trade settlements, creating an overall better customer experience. We’re also collaborating on an integrity monitoring program to further protect our users.” Sportradar added that it will provide products and services to Kalshi and other licensed prediction market entities operating in compliance with applicable regulations and legal requirements.

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Clear Street Announces Strategic Partnership with Kalshi

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Clear Street, a cloud-native financial infrastructure technology firm on a mission to give every sophisticated investor access to every asset in every market, has announced a strategic partnership with Kalshi, the world’s largest prediction market. Clear Street has become the first institutional Futures Commission Merchant (FCM) to join Kalshi’s exchange and clearing house, opening regulated, institutional access to one of the fastest-growing asset classes in modern markets. Also part of the partnership, Clear Street launches swap capabilities for ETF issuers structuring listed investment products around prediction markets.

As the first institutional FCM member of Kalshi’s exchange and clearing house, Clear Street’s collaboration launches with institutional trading access to Kalshi’s 24/7 regulated event contracts and expands to include regulated clearing and settlement, large-scale risk transfer through block trading, swap solutions for ETFs and infrastructure designed to scale the liquidity of Kalshi’s markets. By combining Clear Street’s institutional client base with Kalshi’s regulated venue, the two companies aim to establish prediction markets as a serious component of modern institutional portfolios.

Andy Volz, Chief Commercial Officer of Clear Street, said: “This partnership is a natural extension of our mission to give every sophisticated investor access to every asset, in every market. Prediction markets are emerging as a regulated, fast-growing asset class, and our institutional clients want access to clearing, risk management and swap product capabilities for this growing space. Our cloud-native, end-to-end capital markets platform was purpose-built to deliver this kind of access with speed, transparency and scale.”

For Kalshi, the addition of Clear Street is the latest step in the platform’s path to widespread institutional adoption, which has increased drastically in recent months as investors show strong demand for trading event-based contracts and hedging event-based risks.

Max Crowley, Vice President of Business Development at Kalshi, said: “Institutional demand for prediction markets is at a tipping point, and our clients have been clear about what they need to scale into the asset class: regulated clearing, deep institutional liquidity and the operational rigor of a modern infrastructure provider. Clear Street delivers all of that, and as the first institutional FCM to join Kalshi, they are setting the standard for how event contracts will be accessed, cleared and risk-managed at institutional scale. This partnership is a major step forward for our market and for the broader category.”

Clear Street’s purpose-built infrastructure powers an end-to-end capital markets platform that enables rollout of new products and services without duplicating technology stacks or rebuilding systems.

Jon Daplyn, Chief Operating Officer of Clear Street, said: “We built a single platform, a single ledger, across every stage of the trade lifecycle. That architecture drives our product velocity and enables the flexibility to move into new markets and bring emerging asset classes like prediction markets onto the same infrastructure as our equities, options, futures, fixed income, derivatives and digital asset businesses without starting from scratch every time.”

The post Clear Street Announces Strategic Partnership with Kalshi appeared first on Americas iGaming & Sports Betting News.

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Una decisión inequívoca para los mercados predictivos en Brasil

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La Resolución 5.298 del Consejo Monetario Nacional de Brasil establece un límite regulatorio claro para los mercados de predicción como Polymarket y Kalshi.

En este análisis, Carlos Akira Sato examina cómo la medida refleja un cambio profundo en la arquitectura financiera de Brasil, redefiniendo qué califica como un instrumento financiero legítimo y estableciendo límites a la financiarización de eventos no económicos.

Carlos Akira Sato es cofundador de Fenynx Digital Assets y especialista en mercados regulados, infraestructura financiera y juego responsable.

En este artículo de opinión, argumenta que la Resolución 5.298 de Brasil no se trata tanto de prohibir Polymarket y Kalshi, sino de definir los límites de la próxima generación del sistema financiero.

La publicación de la Resolución nº 5.298 del Consejo Monetario Nacional establece, de forma inequívoca, un nuevo límite para la actuación de plataformas como Polymarket y Kalshi en el país. La conclusión es directa: estos modelos dejan de encontrar espacio regulatorio en Brasil. Pero la relevancia de la decisión no reside en la prohibición en sí, sino en lo que revela sobre el futuro de la arquitectura financiera.

La Resolución 5.298 no aborda explícitamente los mercados predictivos. Actúa en un plano más profundo, al redefinir qué puede considerarse un instrumento financiero legítimo.

Al exigir que los contratos estén vinculados a variables económicas con formación objetiva de precios, el regulador elimina la posibilidad de estructurar instrumentos —por sofisticados que parezcan— basados en eventos políticos, sociales o conductuales. No se trata de un ajuste periférico, sino de un reposicionamiento conceptual.

Durante años, plataformas como Polymarket y Kalshi prosperaron precisamente en la ambigüedad. No son casas de apuestas tradicionales ni encajan completamente como bolsas de derivados.

Operan en un territorio intermedio: contratos basados en probabilidades, lenguaje financiero y una promesa implícita de descubrimiento eficiente de precios sobre el futuro. Esa zona gris siempre fue su principal activo y también su mayor riesgo regulatorio. Lo que Brasil ha hecho ahora es eliminarla.

El punto más sofisticado de la resolución está en su diseño. El Consejo Monetario Nacional no atacó la tecnología, ni el formato de las plataformas, ni su ubicación. Atacó la esencia: la naturaleza del riesgo negociado.

Al hacerlo, volvió irrelevante si la operación se realiza mediante contratos bilaterales, plataformas offshore o protocolos basados en blockchain. Si el riesgo no es económico, el contrato no es admisible. Es una forma de regulación que privilegia la sustancia sobre la forma y que, por ello, tiende a ser más resiliente.

Esta decisión proyecta efectos más allá del debate sobre apuestas. Dialoga directamente con la discusión sobre tokenización y con la idea, ampliamente difundida en los últimos años, de que cualquier evento podría convertirse en un activo digital.

Brasil señala lo contrario: la innovación es bienvenida, pero no ilimitada. La tokenización encuentra legitimidad cuando está anclada en la economía real —crédito, cuentas por cobrar, activos productivos— y la pierde cuando intenta capturar comportamientos, opiniones o eventos sociales como base de negociación.

Es en este punto donde la resolución también revela una tensión institucional. El propio texto normativo asigna a la CVM la responsabilidad de emitir regulación complementaria. La elección es jurídicamente comprensible, pero institucionalmente discutible.

Si el propio diagnóstico del regulador reconoce que se trata de instrumentos híbridos —que transitan entre derivados, valores mobiliarios y estructuras de captación—, la ausencia de una iniciativa conjunta desde el inicio resulta llamativa. La opción de una regulación secuencial, con el CMN estableciendo directrices y la CVM detallando la normativa, introduce un desfase que puede reabrir temporalmente la misma zona gris que se busca cerrar.

La paradoja es evidente. La resolución es sofisticada al atacar la esencia económica de los contratos, pero fragmenta la ejecución regulatoria al distribuir competencias de forma no simultánea.

En un entorno donde la innovación financiera ocurre en la intersección de distintos regímenes —bancario, mercado de capitales y, en ciertos casos, apuestas—, la coordinación deja de ser deseable para convertirse en necesaria. La falta de sincronía puede generar interpretaciones divergentes, inseguridad jurídica y, sobre todo, oportunidades residuales de arbitraje.

Aun así, el núcleo de la decisión permanece sólido. Al restringir lo que puede considerarse un activo financiero, Brasil establece un límite silencioso pero poderoso a la financiarización de la realidad. No todo evento puede convertirse en un contrato. No toda expectativa puede convertirse en un precio. Y no todo lo que puede tokenizarse debe necesariamente negociarse.

Decir que Polymarket y Kalshi no pueden operar en Brasil es, por tanto, correcto. Pero es solo la superficie. Lo que está en juego es la definición de las fronteras de la próxima generación del sistema financiero.

Un sistema que seguirá incorporando tecnología e innovación, pero que, al menos en el caso brasileño, permanecerá anclado en la economía real. Y en ese proceso, la calidad de la coordinación entre reguladores será tan determinante como la claridad de las propias reglas.

Carlos Akira Sato – Cofundador de Fenynx Digital Assets. Especialista en mercados regulados, infraestructura financiera, gobernanza, innovación y juego responsable.

The post Una decisión inequívoca para los mercados predictivos en Brasil appeared first on Americas iGaming & Sports Betting News.

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