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US prediction markets surge 5x in eight months, Blask reveal

Published

3 months ago

April 30, 2026

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New data from Blask reveals that branded demand for prediction markets in the United States has increased more than fivefold since August 2025, signaling a sustained resurgence in interest toward event-based trading platforms. To support deeper analysis of this fast-growing segment, Blask has also rolled out a dedicated prediction market analytics feature, enabling operators to track demand dynamics, competitive positioning, and regional distribution in real time.

Despite this rapid growth, the category has not yet reached its historical peak. Current demand levels remain approximately 49% below the all-time high recorded during the November 2024 US election cycle — a spike largely driven by a single, high-impact event.

From event-driven spikes to sustained growth

Unlike the sharp, short-lived surge seen in 2024, the current rally has developed steadily over eight consecutive months without a comparable macro trigger. This shift suggests a structural evolution of the category, moving from episodic attention toward more consistent user engagement. At the same time, the competitive landscape has consolidated rather than diversified.

A tightening duopoly

As of March 2026, Polymarket and Kalshi jointly account for approximately 94% of all branded demand in US prediction markets. Both platforms have strengthened their positions during the growth period, increasing their respective market shares while the overall category expanded.

State-level data reinforces this dominance. In Kansas, Polymarket controls 95.5% of branded demand, compared to Kalshi’s 3.5%, representing the most extreme imbalance. Louisiana shows the closest competition, with Polymarket at 59% and Kalshi at 35.3%. Across all states, however, the two operators overwhelmingly dominate user interest.

These insights are now directly accessible through Blask’s prediction market analytics, allowing operators to benchmark performance not just nationally, but at the state level where competitive dynamics can differ significantly.

Challengers remain marginal — but signals are emerging

Beyond the leading duopoly, the rest of the market accounts for just 6% of total branded demand. Myriad currently ranks as the closest competitor, holding under 1% share.

Meanwhile, Robinhood presents the fastest growth trajectory in the category, with a year-over-year increase of +983.4%. While its absolute share remains low at 0.24%, the momentum indicates potential early-stage positioning in the space.

Demand concentrated in key states

The expansion of prediction markets is national in scope, but demand remains highly concentrated geographically. California leads with 15.9% of total US branded demand, followed by New York at 10.8%. Together, these two states account for over a quarter of the entire category’s interest.

This geographic distribution further highlights the importance of granular analytics, as operators competing in prediction markets increasingly need localized insights rather than relying on aggregate national trends.

A maturing category

The latest data points to a category transitioning from volatility to structure. While prediction markets are still influenced by major real-world events, the current growth pattern suggests increasing baseline demand – and a competitive environment defined by scale rather than fragmentation.

As the market continues to evolve, the key question is no longer whether interest will return, but how it will be distributed – and whether new entrants can meaningfully challenge an increasingly entrenched duopoly.

The post US prediction markets surge 5x in eight months, Blask reveal appeared first on Americas iGaming & Sports Betting News.

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Blask: US prediction market demand rises 5x since August 2025

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Central America

FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera

Published

6 hours ago

July 20, 2026

Wladimir P.

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Deal covers worldwide distribution of Liga Primera and Copa Primera content for sportsbooks and betting suppliers.

FeedConstruct has acquired exclusive worldwide streaming and data rights for Nicaragua’s top-tier football competitions, Liga Primera and Copa Primera.

The company said the agreement delivers start-to-finish coverage of every match across both competitions and expands its Central American football portfolio for sportsbook operators and providers using its data integration and streaming.

Ani Isakhanyan, Head of Rights and Content at FeedConstruct, stated, “Securing these exclusive rights is a highly valuable addition to our portfolio. Liga Primera and Copa Primera deliver the consistent football content that the global iGaming industry demands. This acquisition ensures our partners can offer comprehensive coverage of a rapidly emerging betting market.”

Allan J. Chamorro, Managing Partner at Apollo Sports Business Group, added, “Nicaragua has rapidly established itself as one of Central America’s fastest-growing football markets, attracting growing regional recognition and international commercial interest. Our partnership with FeedConstruct builds on that momentum by expanding the global distribution of Liga Primera and Copa Primera while powering sustainable commercial opportunities that strengthen clubs, elevate the competitions, and accelerate the long-term growth of the game.”

Liga Primera and Copa Primera are the main competitions in Nicaragua’s professional football calendar. FeedConstruct said the competitions are gaining regional recognition in Central America, supported by regular participation in CONCACAF tournaments.

The post FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Cool Bus Shelter

The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers

Published

15 hours ago

July 20, 2026

Wladimir P.

the-uae-lottery-backs-cool-bus-shelter-initiative-for-outdoor-workers

The UAE Lottery has partnered with SmartLife Foundation to support outdoor workers during the UAE summer, backing the Cool Bus Shelter initiative in Abu Dhabi on July 20, 2026.

The programme aligns with the UAE’s Midday Break rules, which require outdoor work to stop between 12:30 PM and 3:00 PM during peak heat. As part of the initiative, air-conditioned buses were stationed near labour sites to provide workers a place to rest before returning outdoors.

Volunteers from The UAE Lottery and SmartLife Foundation provided cold towels, cold water and drinks, according to the organisations. Workers also received portable rechargeable neck fans intended to provide additional cooling after the break.

Suzan Kazzi, Associate Director – Corporate Social Responsibility at Momentum- The UAE Lottery, said: “Outdoor workers are the backbone of our cities’ urban development, and initiatives like the Cool Bus Shelter ensure they receive the care and recognition they deserve during the most challenging months of the year. This is our small way of saying thank you and reminding them that their wellbeing truly matters”.

Abhijeet Oak, Vice President at SmartLife Foundation, added: “At SmartLife Foundation, we believe that protecting the wellbeing of outdoor workforce is a shared responsibility. Through the Cool Bus Shelter initiative, we are proud to collaborate with organizations such as The UAE Lottery and other community partners to create moments of comfort, appreciation and human connection that leave a lasting impact”.

The post The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Bally’s Intralot

Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland

Published

16 hours ago

July 20, 2026

Wladimir P.

intralot-ireland-limited-signs-seven-year-contract-extension-with-premier-lotteries-ireland

Bally’s Intralot announced that its subsidiary Intralot Ireland Limited has signed a seven year contract extension, through November 2034, with Premier Lotteries Ireland (PLI). The agreement supports PLI’s continued operation of the Irish National Lottery through the remainder of its license period and reinforces Bally’s Intralot’s role as a trusted technology and services partner.

Under the terms of the agreement, Bally’s Intralot will modernise PLI’s technology ecosystem by deploying its next-generation LotosX Omni solution and PlayerX Player Account Management platform. The solution will provide a modern, cloud-based technology foundation supporting lottery operations across retail and digital channels, while incorporating advanced retailer management, instant games management, device management and content management capabilities. The agreement also includes comprehensive support and maintenance services, along with cloud operations and cybersecurity services for the first year, designed to ensure the long-term reliability, security and performance of PLI’s technology environment.

Through this partnership, Bally’s Intralot will support PLI in delivering a future-ready operating environment designed to enhance operational efficiency, accelerate innovation and strengthen player engagement. The modernisation will provide a secure, scalable and resilient platform that enables PLI to continue evolving its offerings while improving time-to-market implementation of new initiatives, along with maintaining the highest standards of reliability and service to players and retailers across Ireland.

“We are pleased to extend our partnership with Bally’s Intralot, a relationship built on trust, commitment to excellence, and shared ambition since 2014. As we look to the future, this agreement provides a strong platform for continued innovation and growth, ensuring we can deliver a modern, secure, and world-class National Lottery that places responsible play at its heart while continuing to benefit communities across Ireland,” said Cian Murphy, CEO of PLI.

Robeson Reeves, CEO of the Bally’s Intralot Group, said: “We are proud to extend our long-standing partnership with Premier Lotteries Ireland for a further seven years. This agreement reflects the strength of our technology and the trust we have built with PLI over more than a decade of collaboration. We look forward to continuing to support the National Lottery of Ireland and to delivering innovative, responsible gaming experiences to players across the country.”

The post Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.