BOYLE Sports has agreed a World Cup content partnership with football creator Mark Goldbridge, covering the tournament from 11 June to 19 July.

The operator said the deal includes 32 branded watchalongs across Goldbridge’s football channels, including The United Stand and That’s Football. The schedule covers every England World Cup fixture, Scotland’s group-stage matches, and selected other games, starting with the tournament opener between Mexico and South Africa.

Alongside the live watchalongs, Goldbridge will produce preview content for England’s group games and a “Game Changers” social series highlighting five players ahead of each round. BOYLE Sports said product integrations will run throughout the campaign.

BOYLE Sports said the partnership follows a prior campaign during the Premier League season and was supported by media agency Miroma Founders Network. The operator also pointed to the recent appointment of Olivia Buzaglo as its football ambassador as part of its summer football content plans.

Commenting on the partnership, Gill Blake-Swift, Director of Brand at BOYLE Sports, said: “Mark Goldbridge represents everything we stand for as a brand – passion for sport, confidence in your opinions and a deep connection with fans. His ability to engage audiences in an authentic, entertaining way makes him the perfect partner for this summer’s World Cup as we continue to build our digital presence and bring fans closer to the moments that matter.”

Mark Goldbridge added: “The World Cup is the biggest stage in football and I’m delighted to be partnering with BOYLE Sports across the tournament. The watchalongs are all about bringing fans into the emotion of the game in real time, and this partnership enable us to do that across some of the biggest fixtures of the summer. From England games to the standout matches across the tournament, we’ll be giving fans reaction, opinion, debate and plenty of moments to get involved in.”

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PopOK Gaming has partnered with Lithuanian operator TOPsport to integrate PopOK’s content into TOPsport’s platform.

Under the agreement, TOPsport players will gain access to PopOK Gaming’s catalogue, including slots, live casino titles and instant games.

“We are incredibly proud to collaborate with TOPsport, a brand that defines excellence in the Lithuanian market,” said Luiza Melikyan, Head of Business Development of PopOK Gaming. “Our mission has always been to provide high-quality, entertaining content that resonates with players. Partnering with a market leader like TOPsport allows us to showcase our innovation to a massive audience and reinforces our commitment to growth in regulated European markets.”

TOPsport CEO Dainius Gulbinas said: “This collaboration is an important step for both teams. PopOK’s engaging content and dynamic entertainment format are a strong addition to the TOPsport platform, helping us deliver even more variety, quality, and excitement to Lithuanian players.”

PopOK Gaming said the integration supports TOPsport’s strategy to broaden its entertainment offering in the region.

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