Yaspa welcomes Cameron Flood as new Head of Product

Yaspa, a prominent fintech focused on payment and identity solutions, has declared the hiring of Cameron Flood as Head of Product for the UK and Europe. In his new position, Flood will manage all product development and launches for Yaspa in the UK and European markets.

Flood is a seasoned product leader who most recently held the position of Head of Product at Shieldpay, a fintech focused on streamlining payments in markets with high value and large volume. In this position, he directed the product strategy and implementation for the firm’s digital escrow and payment solutions, emphasizing the simplification of intricate financial processes and guaranteeing security in critical transactions, ideally equipping him to spearhead Yaspa’s product development in European iGaming markets.

Prior to this, Flood established a strong background in product management through multiple positions, including his role as Product Manager at Vocalink, where he concentrated on creating and implementing real-time domestic payment systems in countries like Peru, the Philippines, and Saudi Arabia.

His background is marked by significant knowledge in the fintech industry, particularly in managing the convergence of regulatory compliance, user experience, and technical scalability. During his career, he has shown a reliable capacity to convert intricate business needs into customer-focused product roadmaps, successfully connecting engineering teams with commercial stakeholders.

This week, Sifted named Yaspa as the fourth highest-growing start-ups in the UK and Ireland. In the last 12 months, Yaspa was named winner of the Real-Time Payments Innovation award at the 2025 Payments Awards and one of the CB Insights Top 100 Fintechs, a global ranking that spotlights the most promising and innovative companies shaping the future of financial services. This comes during a period of sustained growth for Yaspa in the past 18 months and closed a $12m investment round in July, led by Discerning Capital. This growth has culminated in the opening of its new Atlanta office in the US, as well as the opening of its tech hub in Leeds, UK, in August 2025.

Yaspa’s CEO James Neville said: “We’re delighted to welcome Cameron to the team. His experience and expertise make him ideally placed to continue to drive product innovation across payments and data solutions in our core markets. Cameron will be working closely with Max Collinge, now our Vice President of Product, based in the US; and will add on-the-ground experience to ensure Yaspa continues to be leading product innovation in the payment sector for years to come.”

Cameron Flood commented: “I’ve been impressed by what Yaspa has already achieved, building payments solutions that don’t just move money faster, but provide real-time intelligence that helps businesses grow responsibly. I’m excited to scale our product capabilities to serve even more businesses while maintaining the innovation and customer-centricity that has driven Yaspa’s success.”

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