ANJL
Brazil targets match-fixing and redirects betting revenue to security
The sports betting and iGaming landscape in Brazil is going through a period of accelerated maturity, where the integrity agenda and fiscal architecture are taking center stage in discussions between the private sector and public authorities.
Over the past week, a series of regulatory measures, institutional alliances, and market movements have consolidated the perception that the gaming industry is not just an entertainment niche, but a strategic pillar for the country’s economic development and institutional security.
From the creation of educational tools for athletes to the allocation of revenue to the Federal Police, the Brazilian ecosystem is being redesigned to meet international compliance standards while dealing with the inherent complexities of a market of continental proportions.
Ministry of sport and ANJL transform private initiative into national integrity policy
The sports integrity agenda in Brazil took a decisive step forward with the launch of an educational platform focused on preventing match-fixing.
The project, presented during BiS SIGMA Americas 2026, is the result of a collaboration between the ministry of sport and the ANJL, with technical support from Sportradar.
The tool represents the national scaling of a pioneering initiative by the Esportes Gaming Brasil group, owner of the Esportes da Sorte brand, which already applied the model in sponsored clubs.
The national secretary of sports betting and economic development of sport, Giovanni Rocco, highlighted that the platform is the central axis of the new national integrity policy.
According to the secretary, providing technical knowledge to athletes is an essential preventive measure to stop professionals from becoming criminal agents through lack of knowledge.
Rocco stated that the role of athletes is to guarantee competitiveness, and the government is ready to apply severe punishments if rules are violated.
The ceo of the Esportes Gaming Brasil group, Darwin Filho, participated in the ceremony and reinforced that integrity is built through active education.
The group was the main supporter of the transition of this model to the public sphere, after testing the effectiveness of training in teams such as Corinthians, Ceará, and Náutico.
Filho believes that prevention is the most effective way to protect competitions and improve the response capacity of athletes when faced with illicit proposals.
For the president of the ANJL, Plínio Lemos Jorge, transparency is the foundation of responsible gaming and a requirement for professional operators acting within the law.
Jorge emphasized that many of these companies are listed on stock exchanges and depend on the credibility of sports to maintain their sustainability.
The partnership with public authorities ensures that the Brazilian market aligns with the best practices of countries with mature regulations, such as England and Italy.
The platform, developed by Sportradar, consists of an online program that will be available to all clubs and athletes in the country starting in May.
The director of integrity at Sportradar LATAM, Felippe Marchetti, explained that the pedagogical modules cover everything from the scale of the problem to forms of protection.
In addition to educating professionals, the tool will contribute to the qualification of Brazilian police forces in interpreting technical monitoring reports.

Brazil redirects a portion of betting revenue to the Federal Police
The fiscal architecture of iGaming in Brazil underwent a significant structural change with the issuance of Provisional Measure (MP) No. 1.348 by the president of the Republic.
The new rule establishes the redirection of part of the revenue from fixed-odds betting to the fund for the equipment and operationalization of the core activities of the Federal Police (FUNAPOL).
This change alters articles of the betting law and complementary law No. 89 of 1997, consolidating the sector as a direct financier of federal public security.
The movement is strategic, as it does not represent the creation of a new tax burden for operators, but rather a reiteration of the destination of resources that were already planned to be phased in over the coming years.
For the private sector, the most positive aspect of the measure is the maintenance of immediate fiscal neutrality.
The redirection of the 3% staggered adjustment, originally intended for social security and general health, will now go toward funding health assistance and extraordinary operational activities for members of the Federal Police (PF), the Federal Highway Police (PRF), and the Federal Penal Police.
The implementation of this new structure will be gradual, seeking to preserve liquidity and avoid financial shocks for the operating agent and licensed platforms.
In the 2026 cycle, FUNAPOL will receive 1% of the revenue, a percentage that will rise to 2% in 2027 until reaching the definitive ceiling of 3% starting in 2028.
As betting revenue in the regulated market is still in the process of stabilization, the federal government authorized an advance contribution of up to R$ 200 million from the National Treasury to FUNAPOL in 2026.
This contribution acts as a financial anticipation that signals the executive branch’s confidence in the revenue performance of the gaming industry in the coming years.
Analytically, this decision creates a significant institutional shield for the sector.
By becoming a pillar of support for public security, the betting industry gains legitimacy and becomes a more difficult target for prohibitionist attacks, as its income now funds essential services for the state.
On the other hand, the market must remain attentive to operating margins, as the portion allocated to system maintenance will be reduced to accommodate the transfer to the police fund.
Federal government creates a national policy to combat fraud and manipulation in sport
In parallel with the educational initiatives, the federal government formalized the National Policy for the Prevention and Confrontation of Match-Fixing (PNPEMR) through an inter-ministerial resolution.
Signed by the ministries of Sport, Finance, and Justice and Public Security, the new rule establishes rigid guidelines for monitoring, preventing, and repressing fraud that could compromise the unpredictability of competitions.
policy is structured into four operational axes: regulation, prevention, monitoring and supervision, and repression, seeking to preserve sporting merit and competitive ethics as non-negotiable values.
Within this new policy, institutional roles have been clearly defined.
The Ministry of Sport assumes general coordination of actions, while the Ministry of Finance remains responsible for the regulation and financial supervision of the betting market.
The Ministry of Justice and Public Security will act in the direct articulation of police forces to conduct criminal investigations.
The Federal Police (PF) will play a central role in investigating crimes with interstate or international impact, with a special focus on monitoring suspicious financial movements that may be linked to transnational match-fixing networks.
The policy also provides for the creation of reporting mechanisms with identity protection, encouraging professionals in the sector to report illegal activities without fear of retaliation.
Barrichello opens BiS SIGMA Americas in a moment of regulatory expansion
The dynamism of the Brazilian market was evidenced during the opening of BiS SIGMA Americas 2026 in São Paulo, one of the largest global events in the sector.
Former Formula 1 driver Rubens Barrichello, now non-executive director at Softswiss, was responsible for the opening ceremony, highlighting the rapid transformation of the betting industry in the country driven by the convergence of sport, technology, and entertainment.
Barrichello used his experience in motor racing to draw an analogy about the management of iGaming, stating that technology must be accompanied by rigorous security control, comparing the power of platforms to the power of a racing car that requires balance between the equipment and the driver’s integrity.
The event brought together major names from football, such as Júlio César, Zinho, Diego Lugano, and Aloísio Chulapa, reinforcing the central role of the sport as the main driver of engagement in the sector.
The presence of high-profile athletes helps bring the industry closer to the general public, demystifying the segment and strengthening its connection with the national passion.
During the debates, the regulatory focus dominated attention, with panels discussing the challenges of taxation, the fight against the illegal sector, and the maintenance of competitiveness for licensed operators in the face of new rules.
Eman Pulis, founder of the SIGMA Group, emphasized that the organization’s goal by 2030 is to be the most trusted source for players, acting as a shield for operators who follow the rules.
For the experts present, although Brazil has made significant progress in creating a regulated environment, the continued success of the market will depend on the ability of authorities and the private sector to overcome obstacles such as the high tax burden and the persistence of unlicensed platforms.
The dialogue between public policy makers and executives during BiS SIGMA showed that mutual collaboration is the only way to sustain the long-term growth of the sector in the coming years.

Optimove acquires Smartico in a strategic move to consolidate CRM and gamification
In the international sphere of technology applied to iGaming, Optimove announced the acquisition of Smartico, a pioneering company in the combination of CRM and gamification.
The agreement provides that both brands will continue to operate independently, maintaining their autonomous founders, teams, and product roadmaps.
This strategy of operational independence is seen as a move to preserve the organic innovation and entrepreneurial spirit that led Smartico to stand out as a notable competitor in the player retention market.
Pini Yakuel, CEO and founder of Optimove, expressed his admiration for how Smartico built its business without external capital and how it was the first to effectively integrate gamification into CRM marketing.
For Optimove, the acquisition is a way to support an original approach that iGaming operators have widely adopted.
While Optimove bases its strategy on advanced data analysis and decision-making agents based on artificial intelligence, Smartico brings the differentiator of direct gamification in the player’s journey, now enhanced by the integration of generative IA across its entire platform.
The global online betting market, projected to double in size by 2033, reaching the US$ 185 billion mark, demands increasingly sophisticated engagement tools.
Arman Gal, CEO and cofounder of Smartico, highlighted that the union with Optimove occurs at a crucial moment for the industry, where regulatory complexity in regions like Latin America and Europe requires reliable and innovative CRM platforms.
The competition between the two business units within the same group is seen as an intentional dynamic that promises to deliver better results for operators, driving the technological evolution of the user retention sector.

Brazilians spent nearly R$ 2.5 billion in Las Vegas in the year 2024
An exclusive survey obtained by the BNLData portal from the Las Vegas Convention and Visitors Authority (LVCVA) revealed the economic impact and behavior of Brazilian tourists in the world capital of entertainment. In 2024, Brazil recorded 138,200 tourists in the American city, occupying the seventh position among the main source markets for visitors.
More impressive than the volume of people is the level of spending: Brazilian tourists left approximately R$ 2.5 billion in the local economy, with an average spending per trip of US$ 3,351.
This value places Brazil in the third position globally in average spending per tourist, surpassed only by Australia and India, and ahead of mature markets such as Canada, Mexico, Germany, and the United Kingdom.
The report details that 48.7% of Brazilian visitors gambled in casinos or participated in games during their stay in Nevada, an ironic fact considering that physical casinos remain prohibited in Brazil since 1946.
This behavior suggests a familiarity and a natural demand from the Brazilian public for gaming experiences in regulated and high-quality environments.
The average profile of the Brazilian tourist in Las Vegas is a person of approximately 40 years old, with an average annual family income of US$ 44,456, who plans their trip more than four months in advance.
Most travel motivated by leisure and holidays, staying an average of six nights in the city.
Consumption is diversified, with significant spending on accommodation, shopping, and food, in addition to entertainment.
The preference for direct flights and convenient schedules was also highlighted as a determining factor in the choice of trip.
These data offer a valuable perspective for the new operators of the regulated Brazilian market, demonstrating that there is a high-value audience, educated in gaming consumption and eager for sophisticated entertainment options within the national territory.
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ANJL
ANJL participates in Legitimuz Day in São Paulo
The entity participates in discussions on regulation, enforcement, and responsible gaming for Brazil’s betting market
The National Association of Games and Lotteries (ANJL) participated this Monday in Legitimuz Day, an event held at the JW Marriott in São Paulo that brought together specialists, industry representatives, and authorities to discuss some of the main topics on the Brazilian gaming and betting regulatory agenda.
The association was represented by legal consultant Bernardo Cavalcanti Freire and attorney Giovanna Dias.

Their participation reinforces the association’s active role in monitoring discussions surrounding the consolidation of Brazil’s regulated market, especially at a time when the country continues advancing the implementation of rules, controls, and best practices for the sector.
Legitimuz Day was divided into six thematic panels: Regulation, Advertising, Illegal Gambling and Enforcement, Taxation, Responsible Gaming, and B2B Supplier Regulation.
The agenda reflected the complexity of the market and the need for an integrated approach capable of combining legal certainty, consumer protection, operational integrity, and the fight against illegal activities.
For ANJL, exchanging experiences with mature jurisdictions is an important step toward improving the Brazilian regulatory model.

The debate surrounding responsible gaming, enforcement, and the channeling of consumers toward authorized operators is directly linked to building a sustainable and transparent market capable of distinguishing regulated companies from platforms operating outside the law.
In addition to responsible gaming, the program also addressed sensitive topics for the sector’s development, including advertising rules, taxation criteria, enforcement mechanisms, and the role of B2B suppliers within the regulated ecosystem.
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“Novo Desenrola Brasil"
Evolution of betting in Brazil: revenue, compliance and integrity
The gaming and lottery sectors in Latin America are undergoing a structural transformation marked by new regulations, disputes over state and federal authority, and profound changes in corporate responsibility models.
In Brazil, the federally regulated betting market continues to expand rapidly.
Tax revenues generated during the first quarter of 2026 reached record levels and fueled legislative debates over the redistribution of resources toward defense, education, and sports initiatives.
At the same time, the federal government strengthened social protection mechanisms through the Prize and Betting Management System (SIGAP), which now allows the automatic blocking of citizens enrolled in official debt renegotiation programs.
Meanwhile, state lotteries are facing stricter oversight from Caixa Econômica Federal, while the broader Ibero-American lottery and marketing ecosystem prepares for one of the most important industry events of the year: the II Ibero-American Lottery Marketing Seminar, scheduled to take place in Buenos Aires.
Record revenues drive new tax legislation
Brazil’s federal regulation of the online betting market has exceeded initial expectations and positioned the country among the world’s most profitable and heavily taxed gaming jurisdictions.
According to recent data from Receita Federal, the government collected R$ 3.4 billion in taxes directly linked to the sector during the first three months of 2026.
The figure represents growth of 123.7% compared to the same period in 2025 and confirms the rapid migration of consumers from unregulated operators to licensed platforms.
To put the growth into perspective, total tax revenue generated throughout 2025, the first full calendar year under federal regulation, reached R$ 9.95 billion.
The most significant increase occurred in December 2025, when monthly revenue surpassed R$ 1.1 billion, more than 3,000% higher than in December 2024.
The tax burden framework
The primary source of revenue comes from the federal tax of 12% imposed on Gross Gaming Revenue (GGR). In addition, licensed operators must also pay corporate taxes such as PIS and Cofins.
A study commissioned by the Brazilian Institute of Responsible Gaming (IBJR) and prepared by LCA Consultoria concluded that the sector’s effective tax burden reached approximately 32% in 2025.
The report also projected that the figure could rise to 42% by 2033 once the national Tax Reform is fully implemented.
Representatives of the National Association of Gaming and Lotteries (ANJL) argue that the industry already ranks among the country’s most heavily taxed economic sectors.
A significant portion of those resources is directed toward public services such as healthcare, education, culture, and sports.
Funds redirected to defense and education
The rapid increase in tax revenue has triggered new political disputes over how betting proceeds should be allocated.
One of the main proposals under discussion is Senate Bill PL 6.124/2025, recently approved by the Senate Sports Committee.
The bill modifies the distribution model established under Law 13.756/2018 and redirects part of the funds previously allocated exclusively to the Ministry of Sports toward the Military Sports Commission, which operates under the Ministry of Defense.
The goal is to finance high-performance sports programs administered by the armed forces. After advancing through the Sports Committee, the proposal moved to the Economic Affairs Committee for final review.
At the same time, Brazil’s Chamber of Deputies approved Bill PL 6133/2025, which proposes the creation of the Federal University of Sports in Brasília.
The institution would serve as a national center for scientific research, sports medicine, and professional athletic training.
The proposal establishes that part of its funding will come directly from revenues generated by online betting and lotteries.
Industry companies and technology providers view the initiative as an example of how regulation can be transformed into long-term social investment and structural development.
New betting restrictions affect debt relief participants
As the market expands, the federal government has intensified policies focused on social protection and financial harm prevention.
On May 15, 2026, a new federal measure officially came into force requiring the suspension of betting access for citizens enrolled in the “Novo Desenrola Brasil” debt renegotiation program.
The rule was implemented through a provisional presidential decree signed by President Luiz Inácio Lula da Silva and imposes a mandatory one-year betting ban on individuals seeking state-supported debt renegotiation.
The government argues that the measure is intended to prevent financially vulnerable citizens from risking money on betting activities while undergoing financial recovery.
Technical controls via SIGAP
The practical implementation of the policy relies heavily on the technological infrastructure of the federal Prize and Betting Management System (SIGAP).
The Secretariat of Prizes and Betting (SPA-MF) updated the system by introducing a new compliance code.
Once a citizen enrolls in the “Novo Desenrola Brasil” program, their information is centralized by Banco do Brasil and integrated into the federal database managed by the SPA.
From that point onward, whenever a licensed operator performs an account validation or login verification, the system automatically returns the following status: “Blocked – Novo Desenrola Brasil Program.”
Operators are therefore required to immediately restrict access once the status is identified.
Strict compliance deadlines for operators
The technical procedures were formalized through SPA/MF Ordinance No. 1,237 and complemented by Normative Instruction No. 3.
The rules establish strict operational obligations for all licensed platforms, including daily user verification, continuous database reviews, and immediate suspension of restricted accounts.
The regulation determines that, once a restriction is identified, the operator has a maximum of three days to finalize the formal account suspension.
Before permanently blocking the account, the operator must inform the user about the legal reason for the restriction and offer the opportunity to voluntarily withdraw remaining funds.
If the user does not withdraw the balance within the established period, the operator must return the funds within two days by transferring the amount to a previously verified bank account linked to the user’s CPF.
In addition, operators are required to maintain complete digital records of communications, transactions, timestamps, and operational receipts for a minimum period of five years in order to facilitate future federal audits.
Caixa revokes state lottery licenses
While online betting operators adapt to new regulatory requirements, the traditional retail lottery sector is also facing stricter enforcement.
In April 2026, Caixa Econômica Federal officially revoked six lottery operating licenses across several Brazilian states.
The decisions were published in the Diário Oficial da União.
For the first time in recent years, two of the revocations occurred due to voluntary withdrawals by the operators themselves rather than direct administrative sanctions.
The affected units were located in Minas Gerais, Pará, Rio de Janeiro, São Paulo, and Paraíba.
Sanctions under Circular 1084
The remaining four closures resulted from mandatory cancellations linked to contractual and operational violations.
The sanctions were applied under Caixa Circular No. 1084/2025, which governs the bank’s Administrative Sanctions System.
Accumulated data indicate an increasingly aggressive enforcement policy. During the first four months of 2026, Caixa canceled 50 lottery licenses nationwide.
January recorded the highest number of sanctions, with 23 revocations, followed by 11 in February, 10 in March, and six in April.
The trend follows the pattern seen in 2025, when Caixa executed 162 mandatory license cancellations, reinforcing the message of zero tolerance toward financial irregularities and compliance failures.
State advertising restrictions face legal challenges
The expansion of the regulated market has also generated legal disputes over the limits between state and federal authority.
The Secretariat of Prizes and Betting (SPA-MF) publicly questioned the constitutionality of a law approved in the state of Rio Grande do Sul that imposes strict restrictions on online betting advertising within the state.
The federal government argues that the Brazilian Constitution grants exclusive authority to the Union to legislate on lotteries, monetary systems, and national commercial activities.
According to the SPA’s interpretation, allowing individual states to establish independent advertising rules could fragment the national regulatory framework and create operational barriers for federally licensed companies.
Furthermore, the regulator argues that excessive regional restrictions could undermine the player channeling process established under Law 14.790/2023.
The dispute is expected to be analyzed by higher courts and may become a landmark case defining the limits of state autonomy within federally regulated industries.

Buenos Aires hosts the Cibelae Seminar
The transformation of the lottery market and communication strategies will be among the main themes of the II Ibero-American Lottery Marketing Seminar, scheduled for May 31 to June 2, 2026, in Buenos Aires.
The event is organized by the Ibero-American Corporation of State Lotteries and Betting (Cibelae) with institutional support from Spain’s ONCE.
Under the theme “Marketing in Times of Change: Change Drives New Opportunities,” the seminar will bring together executives, regulators, and specialists from Latin America and Europe to discuss innovation, consumer behavior, and digital transformation.
The academic program will address changes in consumer behavior, new generational dynamics, and the impact of emerging technologies on traditional lottery models.
Confirmed speakers include:
- Change management: Connie Demuru, CEO of Desti, will analyze business agility models and customer retention strategies.
- Brand transformation: Javier Álvarez Pecol, president of APEIM, will present case studies of traditional companies that successfully adapted to technological modernization.
- Corporate culture: Federico Fros Campelo will discuss how organizational culture influences a company’s ability to innovate.
- Consumer trends: Ximena Alarcón, CEO of Youniversal, and Maria Zavalski will explore macroeconomic consumer trends and their influence on lottery products.
- AI and new media: Mariano Dorfmann will analyze the impact of short-form vertical video content on consumer attention, while Noelia Lara Mansilla will address the use of generative artificial intelligence in marketing.
Regional competitors in the Advertising Awards
In addition to the keynote sessions, the seminar will feature panels bringing together state lottery operators and international technology providers.
Representatives from Loterías de Puerto Rico, CAIXA Loterias, Ecuador’s National Lottery, Uruguay’s La Banca, and the Lottery of the City of Buenos Aires (LOTBA) will participate alongside companies such as Scientific Games, Brightstar Lottery, and EveryMatrix.
Discussions will focus on the adaptation of traditional lotteries to multichannel digital models and the generational challenges linked to consumer behavior and communication.
The event will also host the second edition of the Cibelae Lottery Advertising Awards, created to recognize the industry’s best communication campaigns.
The 2026 edition achieved a record 49 nominations submitted by 18 lottery organizations from ten countries.
All participating campaigns, originally launched during 2025, will compete in three categories:
- Social media advertising: 20 campaigns.
- Commercial advertising: 19 campaigns.
- Institutional advertising: 10 campaigns.
Brazil will have a strong presence in the competition through Caixa Loterias and Lottopar, the lottery operator of the state of Paraná.
The campaigns will be evaluated by a specialized jury composed of five advertising experts and later reviewed by the seminar’s organizing committee.
The five highest-scoring campaigns in each category will advance to a shortlist presented during the closing ceremony.
Final winners will be selected through real-time voting by event attendees using a QR code-based digital system.
Evaluation criteria will include creativity, audience engagement, structural quality, and the ability to reshape consumer perception within an increasingly competitive and digitalized market.
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Anatel
Evolución de las apuestas en Brasil: regulación, política y cumplimiento
El mercado de apuestas brasileño atraviesa su período de transición más complejo desde la legalización inicial de las apuestas de cuota fija.
Esta semana, la industria fue testigo de una confluencia de victorias judiciales, consolidación institucional y una aguda escalada en la fricción política que amenaza con polarizar el próximo ciclo electoral de 2026.
A medida que la Secretaría de Premios y Apuestas del Ministerio de Hacienda (SPA-MF) avanza para finalizar la arquitectura técnica del mercado, incluyendo rigurosos estándares de certificación y protocolos contra el lavado de dinero, el sector se encuentra en el corazón de un debate nacional sobre responsabilidad social, integridad financiera y los límites de la intervención estatal.

La ANJL asegura el acceso a la Apple Store para operadores licenciados
Una barrera significativa de entrada para el mercado digital regulado en Brasil ha sido desmantelada tras la presión judicial estratégica de la Asociación Nacional de Juegos y Loterías (ANJL).
Durante meses, los operadores autorizados enfrentaron obstáculos inconsistentes al intentar listar sus aplicaciones en la App Store de Apple, encontrándose a menudo compitiendo en desventaja frente a plataformas ilegales offshore que eludían los canales oficiales.
La decisión de la ANJL de llevar el asunto a los tribunales sirvió como catalizador para un cambio de política.
La asociación argumentó que restringir a los operadores autorizados de los canales oficiales de distribución digital era contraproducente para los objetivos mismos de la regulación brasileña.
Al permitir aplicaciones licenciadas, la industria proporciona un entorno seguro y transparente para los consumidores, facilitando que el público identifique plataformas legítimas que se adhieren a las leyes federales.
Si bien la solicitud inicial de una medida cautelar de urgencia no fue concedida en su totalidad, el reconocimiento judicial del marco regulatorio de Brasil forzó un realineamiento en las operaciones locales de Apple.
El tribunal reconoció que las directrices internas globales de Apple ya permiten aplicaciones de juegos y loterías en jurisdicciones donde son legales y están reguladas.
Este movimiento se ve como una gran victoria para la canalización del mercado, ya que las tiendas de aplicaciones oficiales ofrecen características de seguridad superiores, herramientas de verificación de edad y capacidades de monitoreo que están ausentes en el “mercado gris” o a través de descargas directas de archivos APK.
Para la ANJL, este es un paso fundamental para proteger al consumidor y garantizar que los altos costos de cumplimiento de los actores autorizados se vean recompensados con un acceso justo al ecosistema digital.
SINAPO y el impulso por la armonía regulatoria nacional
En Brasilia, el gobierno federal dio un paso decisivo hacia la unificación del fragmentado panorama regulatorio a través de la primera reunión ordinaria del Foro del Sistema Nacional de Apuestas (SINAPO).
Liderada por la Secretaría de Premios y Apuestas (SPA-MF), la reunión incluyó a representantes de 15 estados y del Distrito Federal, destacando la complejidad de gestionar un mercado de dimensiones continentales donde los poderes estatales y federales a menudo se superponen.
El tema central del foro fue la necesidad de armonía técnica y normativa.
Brasil vive actualmente una “carrera regulatoria” donde diferentes estados están implementando sus propios modelos de lotería y apuestas, a veces con distintos grados de rigor.
El SINAPO busca garantizar que estas iniciativas estatales no se conviertan en refugios seguros para operaciones irregulares ni creen incertidumbre jurídica para los operadores que buscan trabajar en todo el país.
El gobierno federal presentó sus avances desde el inicio de 2024, enfatizando que la transparencia y la protección del apostador deben ser el denominador común en todas las jurisdicciones.
Integración tecnológica a través del sistema SIGAP
Un avance fundamental en las discusiones fue la propuesta de adopción del sistema SIGAP (Sistema de Gestión de Premios y Apuestas) por parte de las loterías estatales.
Desarrollado por el SERPRO, este sistema federal está diseñado para proporcionar un monitoreo en tiempo real de todas las transacciones, el comportamiento de los jugadores y las obligaciones fiscales.
Durante el foro, surgió el consenso de que los estados con menos infraestructura tecnológica podrían beneficiarse del uso del sistema federal, ya sea en su totalidad o como referencia para su propia personalización.
El gobierno federal expresó su disposición a compartir códigos fuente y proporcionar capacitación técnica a los reguladores estatales.
Este movimiento hacia un “entorno tecnológico compartido” es crucial para una aplicación efectiva de la ley.
Si las loterías estatales y el regulador federal operan con sistemas compatibles, se vuelve significativamente más difícil para los operadores ilegales explotar lagunas o para que las empresas licenciadas cometan errores en sus informes fiscales y de responsabilidad social.
El objetivo es establecer una base de datos unificada de sitios autorizados, evitando el bloqueo accidental de operaciones legales mientras se afilan las herramientas utilizadas para identificar las clandestinas.
La ofensiva contra el mercado ilegal: 41.000 sitios bloqueados
La lucha contra el mercado ilegal ha alcanzado una escala sin precedentes. La SPA-MF, en asociación con la Anatel, estableció un laboratorio especializado que utiliza herramientas automatizadas para escanear la web en busca de sitios de juego no autorizados.
Hasta la fecha, se han identificado más de 41.000 sitios ilegales que han sido objeto de órdenes de bloqueo.
Estas herramientas son capaces de capturar evidencia de canales encriptados como Telegram y plataformas de redes sociales populares como Instagram, donde ocurre gran parte de la promoción ilegal.
La automatización del laboratorio permite la rápida distribución de listas de bloqueo a los proveedores de servicios de internet (ISP). Sin embargo, el gobierno reconoce que los operadores ilegales son altamente resilientes, lanzando a menudo nuevos dominios espejo (como 93d.com seguido de 94d.com) tan pronto como se implementa un bloqueo.
Para contrarrestar esto, el gobierno está avanzando hacia un modelo de escaneo sistémico en tiempo real apoyado por asociaciones de la industria, que están ayudando a financiar los costos tecnológicos de estas soluciones de cumplimiento.
La estrategia es aumentar el costo operativo para los actores ilegales hasta un punto en el que el mercado brasileño ya no les resulte rentable.
La Ley Antifacción y la vigilancia financiera
Quizás el desarrollo regulatorio más significativo en 2026 es la implementación de la llamada “Ley Antifacción” (Ley 15.328/2026).
Esta legislación ha cambiado fundamentalmente el panorama de riesgos para las instituciones financieras y los proveedores de pago que operan en el espacio de las apuestas.
La ley fue diseñada para evitar que la industria del juego sea utilizada como vehículo para el crimen organizado y el lavado de dinero, otorgando a las autoridades el poder de ordenar el congelamiento inmediato de fondos en cuentas vinculadas a operaciones de apuestas no autorizadas.
La Secretaría de Premios y Apuestas está revisando actualmente sus ordenanzas existentes para alinearlas con este nuevo poder legal.
Una fecha límite crítica es el 25 de mayo de 2026, para cuando el Banco Central de Brasil debe publicar las normas específicas que dictarán cómo los bancos y las fintechs deben ejecutar estos bloqueos.
La expectativa es que esto cubra las lagunas operativas actuales donde se utilizan empresas “testaferro” o entidades fantasma para mover fondos ilegales incluso después de una intervención inicial.
El PIX bajo escrutinio y la responsabilidad tributaria solidaria
El sistema de pago instantáneo PIX, que se ha convertido en el método dominante para las transacciones de apuestas en Brasil, está bajo una intensa vigilancia.
Las autoridades han identificado un grupo central de aproximadamente 30 a 40 instituciones financieras (de las 950 que participan en el sistema) que están frecuentemente involucradas en facilitar pagos para sitios ilegales.
Estas instituciones han sido criticadas por no reportar actividades sospechosas al COAF (Consejo de Control de Actividades Financieras) y por permitir la rápida reapertura de cuentas bajo diferentes nombres corporativos.
Bajo la Ley Complementaria 224/2025, el gobierno ha introducido el concepto de responsabilidad tributaria solidaria.
Esto significa que si un proveedor de pago es notificado oficialmente de la ilegalidad de un sitio pero continúa procesando sus transacciones, el proveedor se vuelve legalmente responsable de los impuestos y multas que deba el operador.
Esta medida tiene como objetivo forzar una cultura de “autovigilancia” dentro del sector fintech, ya que el riesgo financiero de ignorar las listas de bloqueo del gobierno ahora supera las tarifas de procesamiento obtenidas del volumen ilegal.

Polarización política: la postura prohibicionista de Boulos
Mientras el Ministerio de Hacienda trabaja en la regulación técnica, se ha abierto una brecha política significativa dentro del gobierno federal.
El Ministro de la Secretaría General de la Presidencia, Guilherme Boulos, figura clave del ala política de la administración, se ha manifestado firmemente a favor de una prohibición total de las apuestas en Brasil.
Boulos sostiene que la industria es responsable de una transferencia masiva de riqueza desde familias de bajos ingresos hacia corporaciones offshore, y que se ha convertido en una herramienta principal para el lavado de dinero y la financiación de desinformación antigubernamental.
La retórica de Boulos sugiere que la regulación de 2024 ha fallado en abordar los daños sociales del juego.
Ha pedido el “fin de la fiesta de las apuestas”, afirmando que las plataformas están “comiendo” el tiempo libre de los trabajadores y destruyendo los presupuestos familiares.
Esta posición contrasta agudamente con los esfuerzos del Ministerio de Hacienda, liderado por Fernando Haddad, quien ha argumentado consistentemente que la prohibición solo empuja la actividad a la clandestinidad, donde no se pagan impuestos y no existen protecciones para el consumidor.
Esta división interna se ve cada vez más influenciada por las encuestas de año electoral.
Con la carrera presidencial de 2026 en el horizonte, la “demonización” de las apuestas se ha convertido en una narrativa política conveniente para aquellos que buscan apelar a votantes conservadores o de bajos ingresos preocupados por la deuda familiar.
El líder del gobierno en la Cámara, Paulo Pimenta, presentó recientemente un proyecto de ley para prohibir totalmente los casinos online, señalando además que la administración podría estar moviéndose hacia políticas más restrictivas a pesar del trabajo regulatorio en curso.

Maduración del mercado y la perspectiva de Flutter
El impacto económico de estos cambios regulatorios y políticos fue un tema central en la São Paulo Innovation Week.
Expertos de la industria debatieron el futuro del mercado bajo la premisa de si la “burbuja de las apuestas” finalmente está estallando.
Marcelo Damato, exasesor de la SPA, destacó el peligroso ciclo de patrocinios hiperinflados en el fútbol brasileño.
Señaló que el repentino aumento en el gasto de las marcas de apuestas elevó los costos de los clubes a niveles insostenibles, y ahora que el mercado se está consolidando, muchos clubes enfrentan “deudas explosivas” a medida que los contratos de patrocinio se cancelan o renegocian.
Alvaro Garcia, CMO de Flutter Brazil, ofreció una visión más optimista aunque realista. Garcia sostuvo que el mercado atraviesa actualmente un proceso de “normalización”.
Según Garcia, la fase inicial de adquisición, caracterizada por un gasto irracional y falta de enfoque en la sostenibilidad a largo plazo, está llegando a su fin.
Cree que la industria acabará convirtiéndose en una parte respetada del ecosistema deportivo, siempre que los operadores cambien su enfoque hacia la inversión racional y el marketing basado en el entretenimiento.
Garcia también abordó el debate sobre las restricciones publicitarias.
Argumentó que la mejor manera de proteger a los consumidores es a través de iniciativas de juego responsable basadas en datos, en lugar de prohibiciones totales.
Mediante el uso de datos bancarios y el análisis del comportamiento del jugador, las empresas reguladas pueden identificar hábitos de juego riesgosos a tiempo e intervenir.
La postura de Flutter es que un mercado saludable requiere un esfuerzo conjunto entre el Estado, las plataformas y las instituciones financieras para garantizar que la “larga cola” de operadores depredadores y no regulados sea reemplazada por un sector profesionalizado y sostenible.
Certificación y el futuro de la integridad deportiva
La integridad técnica sigue siendo una alta prioridad para la Secretaría de Premios y Apuestas.
A través de las Ordenanzas 300 y 722, el gobierno ha establecido un riguroso proceso de certificación para los sistemas operativos utilizados por las plataformas de apuestas.
Laboratorios acreditados, que actúan como extensiones técnicas de la SPA, son ahora responsables de auditar algoritmos, sistemas de juego e integraciones de pago.
Estas certificaciones, basadas frecuentemente en el estándar internacional GLI 21, deben renovarse anualmente para garantizar el cumplimiento continuo.
En paralelo, la Policía Federal ha institucionalizado oficialmente un grupo dedicado a investigar la manipulación deportiva y los delitos relacionados con las apuestas.
Este grupo, establecido el 12 de mayo de 2026, tiene como objetivo centralizar todas las investigaciones relacionadas con el amaño de partidos, creando un canal de inteligencia unificado que conecte a las agencias de seguridad federales y estatales.
El objetivo es ir más allá de las medidas reactivas y establecer un sistema de vigilancia proactivo que pueda identificar patrones de apuestas sospechosos antes de que afecten la integridad del deporte brasileño.
Un mercado en la encrucijada
Mientras Brasil se prepara para la siguiente fase de su viaje regulatorio, la industria se encuentra en una encrucijada.
Por un lado, el Ministerio de Hacienda está construyendo un marco técnico de clase mundial centrado en el cumplimiento, la transparencia y el monitoreo estatal.
Por otro lado, una marea creciente de prohibicionismo político amenaza con deshacer años de progreso en favor de ganancias electorales a corto plazo.
Los próximos meses serán críticos para determinar si Brasil puede finalizar con éxito su transición hacia un mercado de apuestas regulado, responsable y económicamente significativo, o si retrocederá a un ciclo de prohibición y actividad clandestina.
El éxito del “experimento brasileño” en la regulación del juego depende ahora tanto de la excelencia técnica como de la estabilidad política.
The post Evolución de las apuestas en Brasil: regulación, política y cumplimiento appeared first on Americas iGaming & Sports Betting News.
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