CasinoBarcelona.es, a well-known online casino operator in Spain, has teamed up with NetRefer, the top data-driven, AI-enhanced affiliate marketing platform in the industry, to enhance the growth and management of its affiliate program.

CasinoBarcelona.es, part of Casinos Grup Peralada, has established a solid reputation as a top online casino operator in Spain. Operating since 2012, the brand has dedicated over ten years to enhancing its digital services, merging industry knowledge with a strong emphasis on player experience, responsible gaming, and enduring sustainability. Although grounded in a wider legacy of leisure and entertainment, its expansion has been fueled by digital activities and the capacity to foresee market trends.

Casino Barcelona’s online offerings include casino games, sports betting, and poker, featuring a diverse array of game types like slots and live roulette. Throughout the years, the operator has consistently broadened its catalogue, becoming the first online casino in Spain to exceed 5,000 slot games. This wide range of content showcases a sustained approach aimed at diversity, creativity, and providing a premium gaming experience tailored to various player tastes.

Accountable and sustainable practices are fundamental to Casinos Grup Peralada’s overall strategy, and specifically for CasinoBarcelona.es. The operator fosters a secure and open gaming atmosphere via its Responsible Gaming Decalogue and collaborates closely with expert organizations like Acencas. Moreover, a collaboration agreement with Bellvitge University Hospital enhances ongoing prevention and training efforts that strengthen its enduring dedication to player safety.

Various acknowledged certifications and standards also bolster this dedication. The organization possesses ECA + G4 accreditation for responsible gaming, in addition to ISO 9001 and ISO 14001 certifications for quality and environmental management. The Biosphere certification given to Casino Barcelona highlights its dedication to sustainability and responsible practices in the entertainment industry.

Affiliate marketing is essential for enhancing CasinoBarcelona.es’s growth strategy. By choosing NetRefer, the operator secures a platform aimed at providing performance transparency, dependable tracking, and effective partner management. This allows CasinoBarcelona.es to confidently track affiliate activities, enhance partnerships, and foster sustainable growth throughout its online operations.

Alejandro Mayol, Marketing Manager at CasinoBarcelona.es, said, “We had been looking for a technology partner to support the next stage of our affiliate strategy. Feedback from our affiliates highlighted the need for a more competitive solution. From the early stages of our discussions, NetRefer demonstrated the technological robustness and reliability we were looking for, which gave us the confidence to move forward with the partnership.”

Michael Saliba, Global Acquisitions Manager at NetRefer, commented, “Casino Barcelona is a respected and established online brand in the Spanish market, with a strong commitment to responsibility and long-term sustainability. We are proud to support their affiliate programme with stable, scalable technology that delivers the clarity and operational confidence teams need to grow in the competitive European and global markets.”

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