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Boomerang Partners highlights from iGB Affiliate Barcelona 2026: The Sports Marketing & Betting Calendar 2026 presentation, sports activations and the ‘Best Live Event Marketing Campaign’ award
From 20th to 21st January, Boomerang Partners participated in the iGB Affiliate Barcelona 2026. This event once again brought together key players of the global affiliate marketing industry, serving as a platform for strategic discussions, partnerships, and knowledge exchange. Boomerang met with current and new affiliate partners, presented its latest expert product, the Sports Marketing and Betting Calendar 2026, and reaffirmed sports as its core strategic segment. Also, the company won the prestigious ‘Best Live Event Marketing Campaign’ award at the European iGaming Awards.
Sports as a strategic focus
For Boomerang Partners, sports is a long-term strategic vertical. The company aspires to become the world’s leading sports-focused affiliate program, backed by extensive experience and deep expertise. iGB Affiliate Barcelona provided an excellent opportunity to meet with affiliate partners and discuss collaboration for the current year, which can rightfully be called the Year of Sports, thanks to the FIFA World Cup 2026, the Olympic Winter Games Milano Cortina 2026, and numerous other tournaments across various sports.

Strategy sessions and analytics at the core
Boomerang Partners traditionally attends major industry events together with representatives of its in-house analytics team. During iGB Affiliate Barcelona, the company held a series of strategic sessions with affiliate partners, focusing on traffic planning, seasonality, and campaign efficiency.
This approach allows affiliate teams to meet not only Boomerang’s affiliate managers, but also the analysts behind the company’s strategies. As a result, exhibitions like iGB Affiliate Barcelona become effective spaces for in-depth discussions and long-term planning rather than surface-level networking.
A must-have tool for sports-focused affiliates
One of the key highlights of Boomerang Partners’ participation was the presentation of the Sports Marketing & Betting Calendar 2026. This exclusive guide was introduced as both a practical analytics product and a value-driven gift for affiliate partners.
The Calendar consolidates sports schedules, traffic peak predictions, GEO insights, industry trends summary, and expert recommendations into a single framework, helping affiliate teams plan campaigns throughout the year. It can provide practical value to experienced sports-focused affiliates in shaping their strategies. Newcomers starting in the vertical will gain valuable insights into many nuances of working with sports traffic, such as the importance of tailoring campaigns to specific tournament phases (pre-event, during the competition, or post-event).
Booth concept and sports-focused activations
Boomerang Partners’ booth reflected the company’s sports-first positioning. All on-booth activities were built around sports engagement – from interactive mechanics to branded giveaways. All of this reinforced the message that Boomerang speaks the language of sports affiliates and understands their needs.
So, among all those who downloaded the Sports Marketing & Betting Calendar 2026 via QR code at the booth during the exhibition, a fully-funded trip and accommodation in Milan was raffled, including tickets to a home match of the Club at the iconic San Siro Stadium.


Looking ahead
Boomerang Partners encourages affiliate teams to stay up to date on upcoming updates and to actively use analytical tools when planning sports campaigns. Tools like the Sports Marketing & Betting Calendar 2026 are designed to help partners anticipate traffic peaks, optimize strategies, and drive sustainable growth in the sports vertical.
Darina Sharban, Affiliate Team Lead at Boomerang Partners, commented:
“iGB Affiliate Barcelona is always about quality conversations. This year, we saw strong interest from partners who already work with sports traffic and want deeper analytics to scale their campaigns. Such opportunities are provided to them by our Sports Marketing & Betting Calendar 2026.”
Kristina Shkredova, Affiliate Team Lead at Boomerang Partners, said:
“What stood out was how many discussions went beyond campaign planning. Partners were focused on seasonality, long-term planning, and how to prepare for major sports events in advance.”
Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, added:
“Events like this allow us to align expectations. When affiliate partners see our analytics approach and tools like the Sports Marketing & Betting Calendar, conversations become much more strategic.
Well-deserved recognition
During iGB Affiliate Barcelona, the winners of the European iGaming Awards were announced. Boomerang Partners won in the category ‘Best Live Event Marketing Campaign’. In doing so, the jury rightfully acknowledged the company for its outstanding execution of the Golden Boomerang Awards ceremony at the legendary San Siro Stadium in Milan in May 2025. The event was combined with an exclusive networking and a charity auction. The participation of AC Milan Legend Andrea Pirlo, who presented awards in 11 categories, gave the ceremony a special status.
With iGB Affiliate Barcelona 2026 behind them, Boomerang Partners continues to focus on analytics, expertise, and long-term partnerships – keeping sports at the center of its affiliate strategy. Download the Sports Marketing & Betting Calendar 2026 on the company’s official website and plan your sports traffic campaigns effectively.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The agency’s client portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
Amusnet
Week 7/2026 slot games releases
Here are this weeks latest slots releases compiled by Eastern European Gaming
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BGaming is honoring the Chinese New Year this February by launching three new games themed around Chinese culture. This is the most recent in a series of seasonal promotional game collections launched by the studio. It comes after the successful releases of the Xmas, Halloween, Oktoberfest, and Valentine’s promotional sets in 2025.

History is shaped by those who win, but in Medusa vs Perseus: Stone Duel, the new slot from sought-after iGaming creator ICONIC21, the result lies with the player. Transforming one of history’s most renowned rivalries into a 5×5 grid format, ICONIC21 offers a game characterized by intensity, impressive visuals, and clear mechanics.
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TaDa Gaming introduces a fresh and engaging experience with Gallina Fortunata. Designed in portrait mode and built for fast, intuitive play, this innovative release blends reel-based gameplay with a flexible cashout mechanic, giving players full control over when to collect their winnings.

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Gaming Corps has enhanced its slot collection with the launch of Wild Woof Returns, a follow-up to the popular Wild Woof game that elevates the original’s feature-rich gameplay. Wild Woof Returns immerses players directly into a cartoon-themed Wild West, as Sheriff Woof Garret pursues the notorious Feline Four once more.

Get ready to immerse yourself in a realm of influence, passion, and fortune in Hidden Treasures of Rome: Cleopatra’s Love – the sophisticated latest release from coveted software developer Swintt’s Premium collection where empires converge and the bounty of a kingdom is poised for victory!

ENJOY has enhanced its growing slot collection with the launch of Diamond Slam, an exciting and powerful new game that combines traditional slot charm with contemporary jackpot-oriented mechanics. The small 3×3, 5 fixed payline slot embodies the allure of classic fruit machines with colorful fruit icons, seamless animations, and a lively backdrop, producing a dynamic and engaging environment.

Amusnet has released 40 Vampire Beast, a chilling new video slot that drags players straight into a gothic nightmare – where every spin pulses with tension, mystery and untamed power. Built on 40 fixed paylines, the game delivers relentless action amplified by Expanding Wilds and a fearsome multiplier feature that can turn a single spin into a monstrous reward.

Booming Games has introduced Gold Gold Gold Hold and Win this week. The game features a 5×3 layout with 25 paylines, offering significant risks with a top payout of 2,000 times the wager. Offering instant cash prizes at the end of each spin, Gold Gold Gold Hold and Win delivers an exceptional experience for players in search of high-stakes excitement.

ELA Games has officially launched its newest slot, Tea Party of Fortune. Now accessible throughout the studio’s complete partner network, this story-driven title welcomes players into a Secret Garden where engaging mechanics blend with a beloved fairytale theme.

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Just in time for Valentine’s Day, Slotland.eu encourages players to enjoy a hint of legendary enchantment with the debut of its whimsical new slot, Aphrodite’s Kiss. Drawing inspiration from the timeless Greek goddess of love and beauty, this game combines romantic charm with the possibility of lofty rewards.

The post Week 7/2026 slot games releases appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Aphrodite’s Kiss
Love on the Reels: Slotland Introduces “Aphrodite’s Kiss”
A Perfect Union – Enjoy love with 25 Free Spins and a 90% Match Bonus available to All Players.
Just in time for Valentine’s Day, Slotland.eu encourages players to enjoy a hint of legendary enchantment with the debut of its whimsical new slot, Aphrodite’s Kiss. Drawing inspiration from the timeless Greek goddess of love and beauty, this game combines romantic charm with the possibility of lofty rewards. Every participant is encouraged to experience this with 25 FREE SPINS and a 90% Match Bonus, while VIP members enjoy a 120% Match—promotions valid until February 17th.
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The post Love on the Reels: Slotland Introduces “Aphrodite’s Kiss” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Boomerang Partners
Boomerang Partners announces the launch of the exclusive TIME TO WIN tournament for affiliates
Boomerang Partners has launched an exclusive affiliate tournament timed to coincide with a pivotal stretch of the 2026 global sports calendar. Running until 31 March, the activation operates under the TIME TO WIN concept — the strategic framework underpinning the company’s collaboration with its Official Regional Partner, AC Milan, throughout the Year of Sports.
The 2026 calendar features a concentration of major competitions, including the FIFA World Cup 2026 and the Olympic Winter Games Milano Cortina 2026. Positioned across February and March — one of the season’s most commercially active periods — the tournament is designed to help sports-focused affiliates capitalize on heightened engagement.
TIME TO WIN tournament prizes
Following a teaser campaign featuring AC Milan players Ruben Loftus-Cheek, Alexis Saelemaekers, Christian Pulisic, Adrien Rabiot and Rafael Leão, Boomerang Partners confirmed 12 February as the official launch date. The tournament is hosted on the AC Milan Hub, a digital platform created within the partnership between Boomerang Partners and the Club.
Participants can unlock prize draws by reaching specified point thresholds. Available rewards include match experiences and exclusive club-related trips, such as visits to Milanello Sports Center.
Prize categories include:
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TIME TO WIN merchandise packs for teams
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Official AC Milan jerseys signed by players
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Match trip for AC Milan vs Cagliari
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Match trip for AC Milan vs Juventus with pre-match access
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Exclusive Milanello experience for affiliate teams
Affiliates earning at least 100 points will also receive bonus points toward the Golden Boomerang Awards 2026.
Participation mechanics
The competition runs from 12 February to 31 March 2026. During this period, affiliates complete tasks across designated segments, accumulate points and progressively unlock access to five prize draws. Activities include social media initiatives, surveys and collaborative promotional efforts coordinated through the AC Milan Hub.
The role of the AC Milan Hub
The AC Milan Hub serves as the central platform for all TIME TO WIN initiatives. Designed as an integrated digital ecosystem, it combines campaign tools, interactive mechanics and access to exclusive club-related experiences. While the tournament represents the flagship activation for Q1 2026, the Hub will host additional partnership initiatives throughout the year.
By embedding the competition within this platform, Boomerang Partners expands the value of participation beyond a standalone performance challenge, positioning affiliates within a broader brand collaboration framework.
Strategic support for affiliates
Participants also gain access to Boomerang Partners’ Sports Marketing & Betting Calendar 2026 — a practical planning resource that outlines tournament cycles, regional sports trends and campaign timing strategies. The guide provides structured insights into market behaviour, enabling affiliates to approach peak sporting periods with data-driven precision.
TIME TO WIN as a strategic framework
TIME TO WIN represents the overarching concept guiding Boomerang Partners’ 2026 partnership with AC Milan. More than a campaign theme, it reflects a shared emphasis on performance, ambition and long-term growth. The concept is designed to support multiple activations throughout the sports season, extending beyond traditional sponsorship formats.
Affiliates are encouraged to prepare campaigns in advance to maximize results during the tournament window.
About Boomerang Partners
Boomerang Partners is a global marketing agency and Official Regional Partner of AC Milan. The company launched the Golden Boomerang Awards in 2024, with more than 400 affiliate teams participating in its 2025 season. Its partner network spans more than 40 markets, offering affiliate and entertainment services supported by localized solutions and multilingual customer support.
The post Boomerang Partners announces the launch of the exclusive TIME TO WIN tournament for affiliates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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