AI
Movers and Shakers – From Data to Decisions: What It Really Takes to Make AI Work in iGaming
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“Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape.
By Claudia Heiling, Co-Founder & COO, Golden Whale
For years, iGaming has considered itself a data-driven industry. We’ve all spent time refining segmentation, optimising CRM journeys, mapping behavioural signals, and building increasingly complex player models. And with machine learning now widely available, whether bought, built, or borrowed, it would be reasonable to assume that the industry is already fully realising the benefits of AI.
But speak to most operators, product teams, or data leads and you’ll hear a different story.
There are models running somewhere – and usually several. There are predictions being generated. There are dashboards, reports, and insights circulating. Yet the business impact often feels inconsistent. Some initiatives deliver a clear uplift; others stall or never make it past a proof-of-concept stage. Projects that shine in testing environments don’t always translate into live, reliable operations.
The issue is rarely the model. And it’s rarely the data team. The gap is operational.
It’s one thing to build machine learning models. It’s another to make them function as part of the daily working rhythm of an iGaming business.
The operators and providers seeing the strongest and most reliable gains are the ones who treat AI not as an experiment, but as a capability: something that must be designed, deployed, monitored, re-trained, and continuously improved. This is closer to how we already treat core game operations, promotional systems, risk tooling, or CRM orchestration. It’s iterative, structured and ongoing.
In practice, that means building the frameworks around the models, not just the models themselves. Continuous data flows. Automated re-training. Real-time deployment pipelines. Feedback loops that allow systems to learn not just once, but constantly. When we work with iGaming clients who have embraced this operational mindset and leverage our ready-to-deploy MLOps system built for iGaming, the impact becomes both compounding and predictable.
The other shift happening is cultural. There has been a lingering expectation in some corners of the industry that AI will replace manual decision-making entirely and that it will “take over” processes like CRM optimisation, fraud detection, or product adjustment.
That’s neither realistic nor particularly desirable.
iGaming is too contextual, too human, too dependent on craftmanship and intuition.
The real value of AI is in augmentation: giving teams better visibility, faster feedback, and stronger evidence on which to base decisions.
In organisations where this mindset has taken hold, you see a different dynamic.
CRM teams run more experiments, more often, because they aren’t spending time rebuilding segments from scratch. Analysts spend less time on manual spreadsheet simulation and more on strategic exploration. Live-ops managers can respond to player behaviour as it changes, not after the weekly report comes in.
AI becomes the layer that enhances judgement, rather than replaces it.
And when AI is integrated technically and culturally, the commercial outcomes are hard to ignore. In setups where continuous learning pipelines are properly established and aligned with live operations, we’ve seen engagement and retention metrics improve dramatically and sustainably, with activity and revenues rising by 100–200%, while bonus and incentive costs drop by 20%+, driving growth and both securing and expanding market share. Operational teams benefit too, with workflows becoming smoother and less manual because the system is handling the constant data processing and iteration.
The improvements don’t come from having more complex algorithms. They come from having a structure that allows those algorithms to perform reliably, adapt to change, and keep learning over time.
This is where the conversation about AI in iGaming is quietly changing.
It’s no longer dominated by model performance or dataset scale, rather it is focused on repeatability, reliability and learning speed.
The distinction matters because it separates having AI, from running AI.
And the operators and providers who get this right aren’t just improving performance in the short term. They are building organisational momentum, a capability that compounds over time and is very difficult to replicate quickly.
In a sector defined by tight margins, competition and rapidly shifting player expectations, that advantage is significant.
So, if there is a “next step” in the industry’s AI journey, it’s not a more complex algorithm. It’s not a bigger data pool. And it’s not a new suite of predictive dashboards.
It’s the ability to learn continuously, responsibly and at scale.
Because in iGaming, as in intelligence, data alone doesn’t win. What wins is the ability to turn learning into action again and again.
The post Movers and Shakers – From Data to Decisions: What It Really Takes to Make AI Work in iGaming appeared first on European Gaming Industry News.
AI
2026 Rewards AI Capability, Not AI Talk – HIPTHER Prague Summit Unveils the Next-Era HIPTHER Academy
HIPTHER Prague Summit proudly introduces the Hands-On HIPTHER Academy and next-gen career advancement. Because 2026 won’t reward AI Talk – It will reward AI Capability.
As the HIPTHER Prague Summit celebrates 10 years of impact across Gaming & Tech, the 2026 edition shifts the spotlight toward what truly defines the next era of professional growth: practical AI capability, personal authority, and reputational strength.
This year, HIPTHER places a powerful new emphasis on the HIPTHER Academy – the summit’s applied learning environment designed to move beyond theory and into real execution professionals can use immediately.
From AI Hype to Real-World Application
The message shaping 2026 is clear:
The future won’t reward those who talk about AI.
It will reward those who know how to use it.
Positioned as the practical layer of the summit, the HIPTHER Academy delivers:
- 80% hands-on, applied AI workshops
- Real operational use cases, including vibe coding, compliance automation, AI-driven workflows, and responsible implementation boundaries
- Immediate, role-ready takeaways professionals can implement the moment they return to work
This applied focus distinctly separates HIPTHER Prague Summit from generic “AI trend” events – emphasizing execution over theory and capability over buzzwords.
Authority, Reputation & the Human Edge
Technical skill alone is no longer enough.
In an AI-accelerated landscape, positioning, leadership presence, and trust define who stands out.
That’s why the HIPTHER Academy integrates human authority and reputational growth alongside AI capability.
Featured workshops include:
- From Profile to Authority: Positioning Your LinkedIn Presence for Trust – Marija Hammond
- Personality and High-Stakes Conversations in the Workplace – Maria Loumpourdi
- How to Build a Company’s Reputation – Magdalena Radomska-Trzaska
Together, these sessions shape a new professional equation:
HIPTHER Academy = AI capability + personal authority + reputational strength.
Inside the 10th Anniversary Edition of HIPTHER Prague Summit
Under the theme “Decoding the Future: 10 Years of Impact,” the 2026 summit marks its most ambitious edition yet.
Taking place at OREA Hotel Andels Praha on 24–25 March 2026, the event brings together a global audience across:
iGaming, eSports, Blockchain, AI, Fintech, Compliance, Regulation
Attendees can expect eight dedicated Academy workshops delivering applied knowledge.
HIPTHER’s Co-Founder & Head of Business Zoltan Tündik, stated about this year’s HIPTHER Academy in Prague: “While 2025 was dominated by conversations about AI, 2026 is the year we are witnessing real acceleration. New developments, real projects, and genuinely useful tools being created at unprecedented speed. I recently noticed this while recording a podcast: we no longer say ‘this wasn’t possible a few years ago.’ We now say ‘this wasn’t possible a few months ago.’ That shift in language says everything about the pace of AI-driven innovation.
The market will not reward AI commentary anymore. It will reward AI capability. That’s exactly why the HIPTHER Academy focuses on practical application, giving professionals the ability to execute, not just discuss. In 2026, competitive advantage belongs to those who can apply AI confidently, responsibly, and effectively in real business environments.”
More Academy Highlights
Insightful sessions expanding the Academy’s practical scope include:
- Branding in the Attention Economy – Marija Hammond, Brand Advisor & Speaker
- LinkedIn as a Dealflow Engine – Marie Zamecnikova, Personal Brand Strategist and Executive Advisor
- Communications & Growth Execution – Wojciech Trzaska, Chief Communications Officer at SB Software
- AI-Powered Marketing & PR – Uliana Korobeynikova, Head of Public Relations at iAffiliate
Alongside AI insights from The Playa, Murmur Intelligence, and further expert-led workshops to be announced.
The Career-Advancement Layer of Prague 2026
With the HIPTHER Academy, the Prague Summit evolves beyond a conference into a career acceleration environment — equipping professionals not just to understand the future, but to operate inside it with confidence, credibility, and authority.
Because in 2026, the real competitive edge isn’t access to AI.
It’s knowing how to apply it — and being trusted when you do.
Join the 10th Anniversary HIPTHER Prague Summit — invest in career-growth and personal authority. See you there!
The post 2026 Rewards AI Capability, Not AI Talk – HIPTHER Prague Summit Unveils the Next-Era HIPTHER Academy appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI
Confronting the age of AI-driven fraud
Gerardo Prieto, Chief Information Security Officer at The Mill Adventure, explores how the rise of generative AI is forcing a total paradigm shift in iGaming security and player verification.
Online gambling’s traditional identity stand-off has reached a breaking point. For years, operators walked a tightrope, balancing rigid AML/KYC regulations against the player’s desire for frictionless onboarding. But as we move through 2026, the ground has shifted substantially. The modern fraudster is no longer a manual actor relying on basic tools like Photoshop, but a 24/7 automated threat, utilising adaptive AI to evolve faster than most development sprint cycles.
For operators, the cost of losing this arms race is staggering. Identity fraud and money laundering have converged as the predominant risks, with 64.8% of businesses citing them as their primary threats. However, the real wake-up call is the point of entry. Recent market analysis reveals that the financial threshold is now the most vulnerable vector, with 41.9% of fraud attempts occurring specifically during the deposit stage. This is now the absolute frontline of defence.
The death of seeing-is-believing
We have moved well beyond the era of scripted attacks. The new frontline is defined by AI-driven abuse, where generative models create synthetic identities and high-fidelity deepfakes. Using real-time FaceSwap and lip-sync algorithms, bad actors can now bypass standard KYC protocols with ease. The traditional liveness check – asking a user to blink or turn their head – is increasingly obsolete against sophisticated generative adversarial networks (GANs).
The nightmare scenario for the modern CISO is the rise of camera injection. In these attacks, fraudsters bypass the device’s physical camera sensor entirely, feeding AI-generated content directly into the verification stream. Because the software believes it is receiving a direct feed from hardware, it misses the red flags of a digital overlay. In this landscape, the human eye has become a vulnerability, and pixels alone can no longer be trusted to verify a soul.
Biology vs. Algorithms: The new verification
To defend the perimeter, operators need to shift to a verification model rooted in physics and biology, not just image recognition. This requires advanced countermeasures like Remote Photoplethysmography (rPPG). This technology analyses minute light absorption patterns to track blood flow changes invisible to the naked eye. An AI deepfake might have perfect skin texture and flawless movement, but it does not have a pulse. By detecting the heartbeat in a video stream, we can distinguish between a living human and a digital mask.
We must also utilise 3D geometry and lighting physics to validate that a user’s environment is a physical reality. While a deepfake can simulate a face, it often fails to replicate the complex interaction between environmental light and the 3D topography of human skin. If the light source doesn’t wrap around the subject correctly, or if the depth map detects a planar surface, the system exposes the image for what it is: a flat counterfeit. We are essentially moving toward a proof-of-presence model that demands physical consistency.
The lifecycle defence
Resilience in 2026 requires a ‘shift left’ strategy. This means intercepting fraud at the absolute earliest stage. However, security cannot simply end at the front door and needs to evolve into a lifecycle defence system.
At onboarding, the priority is stopping synthetic identities. At the deposit stage, operators must employ multi-signal matching to validate KYC names against cardholders, dismantling muling rings before they can load funds. During gameplay, behavioural AI is essential to analyse betting patterns for bot signatures. Finally, at withdrawal, we must replace simple passwords with biometric step-up checks to prevent Account Takeover (ATO) fraud.
The operational standard is now risk-based authentication. Instead of rigid ‘allow or block’ rules, operators must move toward dynamic risk profiles for every session. By ingesting over 100 different signals, including biometric, IP, and device data, a system can apply friction only where it is explicitly needed. Low-risk users on trusted devices enjoy a seamless experience, while medium-risk anomalies trigger a passive biometric scan. Only overt threats are blocked immediately.
In this new reality, survival is about agility and not budget. Annual audits and static policies are relics of the past. If your security strategy is static, you are effectively opening the door to attackers. It is time to cultivate an adaptive immune system that evolves faster than the threat.
The post Confronting the age of AI-driven fraud appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI
Investor`s perspective: highlights from ICE Barcelona 2026
The Investments team at RedCore held dozens of meetings at ICE Barcelona with projects from MarTech/Traffic, iGaming, AI/ML, and RegTech. We share our observations on the direction of the market and changes in the approach of startups.
Technology is the main trend
The products at the conference focused on offering fundamentally new solutions rather than competing head-on. There were a huge number of game providers, but the ones that attracted attention were those betting on technological innovation.
“The trend is clear: products are trying to offer something completely new, rather than just competing in their niche,” notes Andrei Alexandrov, Investment Portfolio Manager at RedCore.
The influx of incoming applications confirmed this: even without a targeted search, most projects fell within the fund`s priority areas — MarTech/Traffic, iGaming solutions, AI/ML, and RegTech.
AI and data are changing the traffic game
At iGB Affiliate, which ran parallel to ICE, AI solutions for traffic were everywhere: trackers, predictive models, player behavior analysis panels. This reflects the maturity of the market — traffic optimization is no longer possible without ML/AI approaches.
The main competitive asset today is data and segmentation. Those who segment more deeply, personalize, and truly understand the behavior of their audience will win. Granular data, behavior by micro-segments, is no longer a “nice-to-have” but a necessity.
“Affiliates are increasingly acting not just as CPA traffic partners, but as full-fledged marketing experts who use data and content to improve engagement,” notes Iryna Yeromenko, Investment Portfolio Manager at RedCore.
Startups have become more mature
Just a few years ago, conferences were often attended by teams with raw ideas. Now the situation has changed: founders come with well-developed pitches, clear business models, and a clear understanding of the market.
“Startups are particularly impressive this year: everyone comes prepared and tries to present themselves in the best way. There was almost no one who came with just an idea,” says Andrei Alexandrov. “Some said that we are their priority fund. This level of trust confirms that we are moving in the right direction.”
Record dealflow, but quality is more important
The volume of incoming applications for ICE Barcelona exceeded the total for all other events last year. But a large flow also means risk: without clear selection criteria, it is easy to waste time on irrelevant projects.
“There are a lot of introductions, pitches, and “let`s talk”. At the same time, it is important to remember that quantity does not equal quality. ICE reinforces the need for strict investment filtering, as without clear criteria, it is easy to get lost in the noise,” explains Oleksandr Briukhovetskyi, Investment Portfolio Manager at RedCore.
This principle also works in traffic: the best affiliates focus on data strategies, mobile-first and video-first content, as well as player behavior patterns. Affiliates get access to more metrics, which lets them buy better traffic.
Long-term value instead of quick deals
ICE Barcelona isn`t about closing deals on the spot. The main value of the conference lies in the opportunity to create the foundation for partnerships for the next 6–12 months.
“Conferences bring strategic value. In terms of the density of quality contacts, long-term deals, and relevant contextual conversations, they are confidently ahead of most other channels,” — notes Oleksandr Briukhovetskyi.
Industry boundaries are blurring
ICE attracts a large number of cross-industry projects that are not formally related to iGaming but seek to integrate into this market. This creates new opportunities for investors who can see synergies between different verticals.
“ICE is a rare case where all elements of the iGaming chain are gathered in one space: operators, providers, payments, RegTech, AI, traffic, media buying, crypto, Web3. The boundaries of the industry are blurring right in front of our eyes,” Oleksandr sums up.
Where is the market headed
The market is moving towards consolidation. The trend towards aggregators and super apps is growing stronger, and now AI has joined the mix. The greatest potential lies in automated management systems, data aggregators, big data products, and predictive analytics.
In iGaming, there is growing demand for infrastructure solutions: tools for Retention, Customer Support, Antifraud, Responsible Gaming, and regulation. There is particular interest in products that allow operators to independently create loyalty systems, custom games, and analytics.
The focus of investors has shifted. Previously, they pursued ideas, but now expertise and team stability matter more. The number of startups has grown, as it is easier than ever to create an MVP in the AI era. Therefore, Due Diligence is critical: how well does the product solve a real market problem, and whether the team is ready to develop and monetize it.
Are you building a product in MarTech, iGaming, AI/ML, or RegTech? Tell the Investments team at RedCore about your project: https://redcore.group/lets-cooperate/
The post Investor`s perspective: highlights from ICE Barcelona 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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