Latest News
Golden Boomerang League off to a strong start, Boomerang Partners reports
From September 1st to October 31st, Boomerang Partners is hosting the first sports traffic tournament, the Golden Boomerang League. Participants include current and new affiliate partners of the company who generate FTDs for sports brands in its client portfolio. Each affiliate partner who generates 20 or more sports FTDs will be eligible for the final prize draw. 49 teams have already met such conditions.
Impressive results
In the first month of the tournament, sports traffic to brands within Boomerang Partners’ client portfolio grew by 31%. The company notes that this surge coincided with the active start of top European football leagues, indicating that seasonal factors also contributed to the positive performance.
The top sports events driving the most traffic during the first month of the Golden Boomerang League were the football matches of the Champions League and the Europa League. Looking ahead to October, Boomerang Partners anticipates a strong focus on the Champions League, particularly on the matchups of Arsenal vs Atlético Madrid, Bayer Leverkusen vs PSG, and Real Madrid vs Juventus (October 21-22). The football spotlight will also fall on Spain on October 26th for El Clásico between Real Madrid and Barcelona. Furthermore, the NBA season tips off on October 21st with two high-profile games: Thunder vs Rockets and Warriors vs Lakers.
Prizes and recognition
The Golden Boomerang League 2025 winners will be formally announced and celebrated on stage on the second day of SiGMA Rome, on November 5, 2025. The grand prize is an automatic qualification for attendance of the third season of the Golden Boomerang Awards 2026 – the annual global traffic tournament for elite affiliate teams. This industry-leading event is highly exclusive. Participation in the GBA offers affiliate teams worldwide a platform to demonstrate their expertise and earn recognition on a global stage. Adding to the prestige, Boomerang Partners, in its role as the Official Regional Partner of AC Milan, grants top performers unique “money can’t buy” experiences. These include exclusive networking events with industry leaders, visits to the legendary San Siro Stadium in Milan, and meetings with AC Milan icons like football Legend Andrea Pirlo.
Furthermore, the Golden Boomerang League 2025 winners will receive two all-expenses-paid AC Milan Experience packages, which include flights, accommodation, and tickets to a home match at the San Siro Stadium.
Take your chance
There’s still time to join the Golden Boomerang League! Register on the tournament website, generate sports FTDs, and compete for prizes and recognition.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
AI
Scientific Games Appoints Ovie Doro as SVP of Data, Analytics & AI
Scientific Games today named Ovie Doro as Senior Vice President of Data, Analytics & AI, a strategic hire that accelerates the company’s investment in data science, machine learning and AI-driven insights for its global lottery business. Doro will lead the expansion of SG Analytics, Scientific Games’ enterprise analytics group, to deliver stronger product performance, personalized player experiences and measurable ROI for lottery customers across retail and digital channels.
Driving analytics-led growth for lotteries
Scientific Games says the appointment marks a step-change in how it uses data and AI to inform lottery game development, optimize player engagement and support lottery beneficiaries. As head of SG Analytics, Doro will focus on turning large volumes of market and player data into actionable intelligence for product, sales and operations teams.
“Advanced analytics is critical to how Scientific Games supports our lottery customers and drives innovation and performance for sustainable growth,” said Pat McHugh, CEO of Scientific Games. “Doro brings deep experience understanding consumer behavior and building scalable analytics and data science capabilities at global organizations, and we’re excited to have him lead this mission-critical work.”
What Doro will lead at SG Analytics
Doro’s remit will include expanding capabilities in:
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Market and channel intelligence to identify growth opportunities across regions and channels
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ROI and growth modeling to quantify the value of product and marketing investments
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Data engineering and standardized reporting to speed insights to decision-makers
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Data science, machine learning and experimentation for personalization and cross-channel optimization
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Visualization and business intelligence to make analytics accessible to commercial teams
These priorities are designed to better connect retail and digital play, enable experimentation-driven product improvements, and provide lotteries with measurable results that support their beneficiary missions.
Proven leader in enterprise analytics and ML
Doro brings more than a decade of experience building enterprise analytics and machine learning platforms for major consumer and e-commerce companies. Most recently he served as Senior Global Director of Data Science & Machine Learning Engineering at AB InBev, where he led the AI strategy for the company’s global B2B e-commerce platform. His prior leadership roles at Walmart and Jet.com focused on customer analytics, personalization, experimentation platforms and lifecycle modeling—translating applied research into production-grade analytics systems that drive growth and retention.
“Doro’s appointment strengthens our ability to translate data into action and value for our customers,” said Carrie Galvin, Chief Transformation & Strategy Officer at Scientific Games. “His experience building analytics capabilities that deliver real-world business outcomes will help us better serve lotteries through smarter products and performance insights.”
Background and reporting
Doro holds a Ph.D. in Mechanical Engineering from the Georgia Institute of Technology and a Master’s degree in Applied Mathematics from KTH Royal Institute of Technology. At Scientific Games, he will report to Carrie Galvin and collaborate closely with leaders across product, technology, sales and operations.
With this hire, Scientific Games positions SG Analytics to accelerate AI-driven product development, deepen personalization, and deliver clearer ROI for lotteries worldwide—strengthening the company’s role as a data-first partner to the lottery industry.
© 2026 Scientific Games, LLC. All Rights Reserved.
The post Scientific Games Appoints Ovie Doro as SVP of Data, Analytics & AI appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gambling in the USA
Scientific Games Announces Ovie Doro as Senior Vice President of Data, Analytics & AI
Scientific Games has named Ovie Doro (“Doro”) as Senior Vice President of Data, Analytics & AI, strengthening the company’s investment in advanced analytics, data science and AI-driven insights to support growth and innovation across its global lottery business.

Doro will lead the expansion of the SG Analytics group, Scientific Games’ enterprise analytics practice that combines deep expertise with business intelligence tools, data and insights to support decision-making and increased performance of the company’s lottery products and services. His appointment advances the company’s industry-leading use of data and AI to help guide development of lottery games and technologies, enhance player experiences and deliver measurable, ROI-driven value for lottery customers—helping optimize performance in support of their beneficiary missions—across retail and digital channels.
“Advanced analytics is critical to how Scientific Games supports our lottery customers and drives innovation and performance for sustainable growth,” said Pat McHugh, Chief Executive Officer of Scientific Games. “Doro brings deep experience understanding consumer behavior and building scalable analytics and data science capabilities at global organizations, and we’re excited to have him lead this mission-critical work.”
Doro has more than a decade of experience in architecting and scaling enterprise analytics and machine learning platforms across global consumer and e-commerce organizations. Most recently, he served as Senior Global Director of Data Science & Machine Learning Engineering at AB InBev, where he pioneered the AI strategy for the company’s global B2B e-commerce platform, transforming it into an AI-enabled ecosystem that drove revenue growth and partner value across multiple international markets.
Doro has held senior data science leadership roles at Walmart and Jet.com, where he led teams responsible for customer analytics, experimentation platforms, personalization and lifecycle modeling. His work focused on translating applied research into production-grade analytics and machine learning systems that supported growth, retention and omnichannel engagement.
At Scientific Games, Doro will advance SG Analytics by translating data into action across market and channel intelligence, competitive and industry insights, ROI and growth modeling, data engineering, data science and machine learning, supported by standardized reporting and visualization. He will also play a central role in enabling analytics-driven product growth, personalization, experimentation and cross-channel optimization that connects retail and digital play.
Doro will report to Carrie Galvin, Chief Transformation & Strategy Officer of Scientific Games, and will work closely with leaders across product, technology, sales and operations organizations.
“Doro’s appointment strengthens our ability to translate data into action and value for our customers,” said Galvin. “His experience building analytics capabilities that deliver real-world business outcomes will help us better serve lotteries through smarter products and performance insights.”
Doro holds a Ph.D. in Mechanical Engineering from the Georgia Institute of Technology and a Master’s degree in Applied Mathematics from KTH Royal Institute of Technology.
© 2026 Scientific Games, LLC. All Rights Reserved.
The post Scientific Games Announces Ovie Doro as Senior Vice President of Data, Analytics & AI appeared first on Americas iGaming & Sports Betting News.
Gamblers Connect
Gamblers Connect has officially launched its iHub, a new dedicated page created to be your ultimate connection to the iGaming world
Gamblers Connect, the award-winning iGaming media and affiliate platform, is proud to announce the official launch of the iHub, a new dedicated page created to be your ultimate connection to the iGaming world.
The iHub exclusively features companies that have an official partnership or verified collaboration with Gamblers Connect, ensuring that every listing meets our editorial, commercial, and quality standards. To achieve this feat, we have successfully organized the complex web of the iGaming industry into a single, centralized location.
The sole purpose of the iHub is to function as a comprehensive database that allows anyone in iGaming, whether it is affiliates, operators, or players, to find the right solutions in one place. Unlike open directories, the iHub is a curated environment, only trusted, officially partnered companies are included, with no self-submissions or automated listings. The iHub, just as the industry itself, is built upon four essential pillars that cover every facet of the iGaming realm, including Affiliates, Game Providers, B2B Providers and Payment Solutions.
Every company featured within the iHub is manually reviewed and onboarded through an official partnership with Gamblers Connect, ensuring accuracy, relevance, and long-term value for the industry.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “The launch of the iHub perfectly reflects our goal to be the most transparent source of information in the iGaming world. It marks a new milestone in our history, as it represents a step forward in our ongoing mission to bring clarity to the industry. By launching the iHub, we unite the four essential pillars in a transparent and centralised manner, giving our community the ultimate resources to navigate the iGaming landscape.”
The post Gamblers Connect has officially launched its iHub, a new dedicated page created to be your ultimate connection to the iGaming world appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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