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Soft2Bet Marks Nine Years with Gamification Academy, MEGA Workshops, and Charity Support at SBC Summit Lisbon

Soft2Bet will celebrate nine years of innovation at this year’s SBC Summit Lisbon (Sept 16–18), showcasing its latest gamification technology, leading educational content through the Gamification Academy, supporting the flagship Legends Charity Game, and backing start-up founders at SBC First Pitch.
From September 16 to 18, Soft2Bet will showcase its iGaming platform, turnkey solutions, and MEGA, a data-led retention suite designed for casino and sportsbook brands. Across the three days, the team will demonstrate MEGA through bookable workshops, lead the Gamification Academy by Soft2Bet as part of the Tech Academies programme, and support founders at SBC First Pitch.
Soft2Bet: Backing SBC’s flagship Legends Charity Game
On 15 September, Soft2Bet will join SBC and its founder, Rasmus Sojmark, for the flagship Legends Charity Game in Lisbon, a Portugal Legends versus World Legends match where Luís Figo, the 2000 Ballon d’Or winner, captains Portugal. The fixture brings together Portuguese and international greats with the aim of raising €1,000,000 for humanitarian causes.
SBC CEO & Founder Rasmus Sojmark commented: “Soft2Bet has been a strong partner of SBC’s events from the early days and it is fantastic to see them take it to another level in 2025. We have a number of new initiatives this year at the SBC Summit and Soft2Bet’s support has helped us to develop the Tech Academies programme and push forward with the Legends Charity Game.”
SBC Gamification Academy powered by Soft2Bet
For the first time, SBC will launch the Operators Academy, focused on AI, Marketing, Web 3.0 & Blockchain, and Gamification. During the first day, Soft2Bet will be contributing to the Gamification Academy by Soft2Bet.
The programme features a keynote by Chief Product Officer Yoel Zuckerberg, “Introduction to Gamification & Player Engagement”, the panel “Why Personalisation is the Key to Retention”, moderated by Martin Collins (Chief Business Development Officer), and another panel “The Five Steps of Gamification”, with Alon Eshed (Head of Sales) as a panellist. Yoel Zuckerberg and other senior representatives will share practical strategies for operators on personalising player experiences, integrating gamification into products, and measuring performance. The academy will equip operators with clear, actionable insights to boost engagement, retention, and revenue, providing them with a competitive edge.
“Brands want retention they can prove,” said Yoel Zuckerberg, Chief Product Officer at Soft2Bet. “In Lisbon, we are running focused, one-to-one MEGA sessions that show the playbook, personalised missions, clear KPIs and less bonus waste, so teams can lift engagement and LTV across highly competitive markets.”
One integration. MEGA outcome
Throughout the summit, Soft2Bet will host bookable MEGA workshops at Stand C160, featuring 30-minute one-on-one sessions hosted by Alon Eshed (Head of Sales), with presenters Nicolas Campano (Sales Director) and Slobodan Georgijevski (Senior Sales Manager). Each session will demonstrate how to configure missions and challenges to align with brand goals, monitor uplift through live reporting and control bonus spend via a single integration. Workshop slots are limited and can be reserved via this link: https://www.soft2bet.com/mega
Soft2Bet Invest: developing the industry through innovation
Supporting early‑stage teams is vital to the industry’s progress. Soft2Bet founded Soft2Bet Invest in 2024 to support iGaming and casual gaming entrepreneurs with capital and hands-on business support, focusing on areas such as AI, behavioural-UX analytics, and scalable gaming technology.
Last year in Lisbon, Soft2Bet participated in the SBC First Pitch judging panel; this year, the commitment grows as Soft2Bet Invest presents the competition on 18 September, with a start-up prize package worth over €90,000. The goal is straightforward: to help talented founders introduce new approaches and fresh thinking to a rapidly growing industry.
Nine nominations underline strength in products, platform and leadership
This year, Soft2Bet received nominations across nine award categories at the SBC Awards 2025, highlighting excellence in its brands, MEGA, platform innovations, and leadership. The recognition reflects a consistent focus on localisation, compliance and player experience, helping to build strong brands in highly competitive markets with strict requirements, rigorous marketing standards and a clear performance focus.
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Daniel Lundberg Chief Revenue Officer at Shuffle Up
REEVO Games Set to Power Shuffle Up’s Global Rollout

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REEVO is thrilled to announce a dynamic new partnership with Shuffle Up, a rising force in the online gaming industry. Through this collaboration, REEVO’s in-house casino games is now available on Shuffle Up’s innovative, multi-brand platform, bringing high-quality, high-performance content to a wider audience of players worldwide.
This partnership reflects REEVO’s ongoing commitment to expanding its footprint through collaborations that align with its core values of innovation, scalability, and excellence in user experience.
Karl Grech, Head of Business Development at REEVO, shared: “At REEVO, we’re focused on connecting our partners with premium content that drives engagement and long-term value. Our partnership with Shuffle Up is a strong strategic fit, we’re excited to see our games powering the next generation of online casino experiences as Shuffle Up prepares to make its mark on the industry.”
Now live with a powerful content portfolio and a future-facing platform architecture, Shuffle Up is perfectly positioned for rapid expansion across regulated markets. The partnership will help accelerate Shuffle Up’s content rollout while reinforcing REEVO’s aggregator advantage in competitive territories.
Daniel Lundberg, Chief Revenue Officer at Shuffle Up, added: “Partnering with REEVO gives us access to some of the industry’s most engaging and polished in-house games. With our launch now live, it’s crucial that we align with top-tier providers who share our vision for quality and scalability. REEVO fits that perfectly, we’re excited about what’s ahead.”
This partnership is another milestone in REEVO’s journey to becoming the go-to aggregation hub for forward-thinking operators and studios.
The post REEVO Games Set to Power Shuffle Up’s Global Rollout appeared first on European Gaming Industry News.
Kraken Gold Rush
PG Soft launches legendary Kraken Gold Rush

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PG Soft, a world-class digital mobile games company, has released its powerful new title, Kraken Gold Rush.
PG Soft’s game invites players to embark on the perilous high seas and navigate past The Kraken’s monstrous tentacles, desperate to drag ships into the abyss. Sticky Wilds and multipliers reaching x100 help players hunt down a legendary haul of 10 million gold coins. An intense cinematic soundtrack swells as the game charts through each stage, delivering a tension-packed reel experience.
During any spin, a Wild Kraken symbol is positioned in the third row of reel three and four and will remain there throughout any spin. Any spin that delivers three or more winning rounds, when there are no more winning combinations, the total win of the main game spin will be multiplied by x5.
Players can enter the Free Spins feature by landing three Scatter symbols and they will start with 10 free spins. Each additional Scatter symbol will top up the counter with two more free spins. The multiplier wheel begins at x5 and rises all the way to x100 within the Free Spins feature. Every three winning rounds will increase the multiplier level by one and the payout will be made once there are no more winning combinations. Free Spins can be retriggered, giving players even more chances to climb the multiplier ladder and boost their rewards.
PG Soft’s spokesperson commented: “The Kraken has awakened! Our brand-new game pits players against the Deep Tide Seas in search of the legendary golden treasure. With Sticky Wilds and x100 multipliers, players can ride out the storm and claim the riches.”
The post PG Soft launches legendary Kraken Gold Rush appeared first on European Gaming Industry News.
2026 iGaming Trends Marathon
SOFTSWISS to Host the 2026 iGaming Trends Marathon at SiGMA Central Europe Summit

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SOFTSWISS is set to deliver four hours of insights on the future of iGaming at the SiGMA Central Europe Summit on 5 November 2025. The 2026 iGaming Trends Marathon will take place from 12:00 to 16:00 on the People, Partners & Performance Stage, featuring keynotes and panels with global industry leaders. For the first time, the 2026 iGaming Trends Report will be unveiled live – exclusively at this event.
The Marathon will open with a keynote by Ivan Montik, Founder of SOFTSWISS, followed by a high-level panel featuring Heathcliff Farrugia, COO of SiGMA, and Pierre Lindh, CEO of Next.io. In this session, experts will deliver ‘the ultimate forecast duel’ – analysing what drives results in 2025 and revealing the disruptive moves set to reshape growth in 2026.
Across four hours, the program will address the industry’s most pressing challenges and opportunities. Here is the full agenda for the Marathon:
With contributions from SOFTSWISS experts alongside global executives, regulators, and innovators, the 2026 iGaming Trends Marathon promises to spark debate and deliver practical insights for every corner of the ecosystem.
“After publishing the iGaming Trends Report for four consecutive years, we asked ourselves: how can we go further? The Marathon is the perfect metaphor – strong players in this industry know it’s not about short-term wins but about sustainable strategy. iGaming has matured, and meaningful results come from long-distance vision. At the final major industry event of the year, we’ll not only launch the report but also debate the insights live – helping us all to shape the strategy for 2026,” said Valentina Bagniya, CMO at SOFTSWISS.
To be among the first to access the full 2026 iGaming Trends Report, interested professionals can join the waitlist and receive the publication as soon as it is released.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform, and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS to Host the 2026 iGaming Trends Marathon at SiGMA Central Europe Summit appeared first on European Gaming Industry News.
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