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Soft2Bet Marks Nine Years with Gamification Academy, MEGA Workshops, and Charity Support at SBC Summit Lisbon
Soft2Bet will celebrate nine years of innovation at this year’s SBC Summit Lisbon (Sept 16–18), showcasing its latest gamification technology, leading educational content through the Gamification Academy, supporting the flagship Legends Charity Game, and backing start-up founders at SBC First Pitch.
From September 16 to 18, Soft2Bet will showcase its iGaming platform, turnkey solutions, and MEGA, a data-led retention suite designed for casino and sportsbook brands. Across the three days, the team will demonstrate MEGA through bookable workshops, lead the Gamification Academy by Soft2Bet as part of the Tech Academies programme, and support founders at SBC First Pitch.
Soft2Bet: Backing SBC’s flagship Legends Charity Game
On 15 September, Soft2Bet will join SBC and its founder, Rasmus Sojmark, for the flagship Legends Charity Game in Lisbon, a Portugal Legends versus World Legends match where Luís Figo, the 2000 Ballon d’Or winner, captains Portugal. The fixture brings together Portuguese and international greats with the aim of raising €1,000,000 for humanitarian causes.
SBC CEO & Founder Rasmus Sojmark commented: “Soft2Bet has been a strong partner of SBC’s events from the early days and it is fantastic to see them take it to another level in 2025. We have a number of new initiatives this year at the SBC Summit and Soft2Bet’s support has helped us to develop the Tech Academies programme and push forward with the Legends Charity Game.”
SBC Gamification Academy powered by Soft2Bet
For the first time, SBC will launch the Operators Academy, focused on AI, Marketing, Web 3.0 & Blockchain, and Gamification. During the first day, Soft2Bet will be contributing to the Gamification Academy by Soft2Bet.
The programme features a keynote by Chief Product Officer Yoel Zuckerberg, “Introduction to Gamification & Player Engagement”, the panel “Why Personalisation is the Key to Retention”, moderated by Martin Collins (Chief Business Development Officer), and another panel “The Five Steps of Gamification”, with Alon Eshed (Head of Sales) as a panellist. Yoel Zuckerberg and other senior representatives will share practical strategies for operators on personalising player experiences, integrating gamification into products, and measuring performance. The academy will equip operators with clear, actionable insights to boost engagement, retention, and revenue, providing them with a competitive edge.
“Brands want retention they can prove,” said Yoel Zuckerberg, Chief Product Officer at Soft2Bet. “In Lisbon, we are running focused, one-to-one MEGA sessions that show the playbook, personalised missions, clear KPIs and less bonus waste, so teams can lift engagement and LTV across highly competitive markets.”
One integration. MEGA outcome
Throughout the summit, Soft2Bet will host bookable MEGA workshops at Stand C160, featuring 30-minute one-on-one sessions hosted by Alon Eshed (Head of Sales), with presenters Nicolas Campano (Sales Director) and Slobodan Georgijevski (Senior Sales Manager). Each session will demonstrate how to configure missions and challenges to align with brand goals, monitor uplift through live reporting and control bonus spend via a single integration. Workshop slots are limited and can be reserved via this link: https://www.soft2bet.com/mega
Soft2Bet Invest: developing the industry through innovation
Supporting early‑stage teams is vital to the industry’s progress. Soft2Bet founded Soft2Bet Invest in 2024 to support iGaming and casual gaming entrepreneurs with capital and hands-on business support, focusing on areas such as AI, behavioural-UX analytics, and scalable gaming technology.
Last year in Lisbon, Soft2Bet participated in the SBC First Pitch judging panel; this year, the commitment grows as Soft2Bet Invest presents the competition on 18 September, with a start-up prize package worth over €90,000. The goal is straightforward: to help talented founders introduce new approaches and fresh thinking to a rapidly growing industry.
Nine nominations underline strength in products, platform and leadership
This year, Soft2Bet received nominations across nine award categories at the SBC Awards 2025, highlighting excellence in its brands, MEGA, platform innovations, and leadership. The recognition reflects a consistent focus on localisation, compliance and player experience, helping to build strong brands in highly competitive markets with strict requirements, rigorous marketing standards and a clear performance focus.
The post Soft2Bet Marks Nine Years with Gamification Academy, MEGA Workshops, and Charity Support at SBC Summit Lisbon appeared first on European Gaming Industry News.
End2End, a global technology provider dedicated exclusively to multiplayer bingo solutions, is set to strengthen its presence in Brazil during BiS SiGMA South America 2026, taking place from April 6–9 at the Transamerica Expo Center in São Paulo.
As Brazil’s regulated gaming market continues to evolve, digital bingo is emerging as a compelling complementary vertical for licensed operators. With a deep-rooted cultural connection to bingo, Brazilian players are primed for modern, multiplayer digital experiences, offering significant opportunities for operators to diversify their portfolios.
At the event, End2End will showcase its expertise in the Brazilian market, engage with potential white-label partners for the End2End Bingo Network, and explore new affiliate partnerships to expand distribution and differentiate operator offerings.
Founder and CEO Alejandro Revich and Chief Commercial Officer Pablo Bonifacich will be on-site throughout the expo to meet with operators, affiliates, and partners seeking innovative product solutions for the Brazilian ecosystem.
End2End’s technology is designed as a complete end-to-end solution, combining its proprietary multiplayer bingo platform, Player Account Management (PAM) system, and network infrastructure to enable scalable deployments across mobile, online, and retail environments. All solutions are certified for Brazil and fully compliant with GLI-19 standards, underscoring the company’s commitment to regulatory compliance and high operational standards.
Alejandro Revich, Founder and CEO of End2End, commented:
“Brazil is one of the most exciting gaming markets in the world, and with our certification in place, bingo is poised to become a key vertical as operators expand their offerings. The cultural affinity for bingo is undeniable, and the digital infrastructure is ready. At BiS SiGMA, we aim to demonstrate how our network model works and why End2End is the ideal partner to bring bingo to life in Brazil. We’re here to grow our network, build partnerships, and show that when it comes to bingo in Brazil, End2End is the clear choice.”
The post appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
155.io
155.io launches Snow Run, bringing real-world winter sports action to its CCTV Game™ portfolio
155.io, Winter Sports Betting, the innovative content studio redefining real-world gaming, has unveiled Snow Run, the latest addition to its CCTV Game
portfolio. The title offers a fresh, immersive betting experience powered by live-action winter sports footage.
The game launches exclusively with Roobet for a seven-day period before being rolled out to other operator partners.
Building on the success of its traffic-themed hit Rush Hour, Snow Run takes players to stunning mountain resorts worldwide, where skiers and snowboarders race down slopes captured via GoPro POVs, drones, slope-side cameras, and CCTV feeds. Players must predict how many athletes will pass through a designated zone, creating a fast-paced and intuitive betting experience.
Available 24/7, Snow Run offers multiple betting options, including Under, Over, Range, and Exact, with multipliers of up to 18x. Using automated computer vision, all skiers are tracked in real time, ensuring transparent, consistent results without human intervention.
As with all CCTV Game
titles, Snow Run features entirely real footage curated from leading content creators, delivering an authentic and visually engaging gaming experience that stands out in the online casino space.
Sam Jones, Founder & CEO of 155.io, said:
“Snow Run takes our simple, engaging mechanic to a completely new environment — real mountain slopes captured from multiple angles. The social media response from streamers has been phenomenal, showing just how much players value authenticity. Launching with Roobet gives us a perfect head start, and we’re confident it will gain real traction ahead of the global rollout.”
After the exclusivity period, Snow Run will be available globally, further expanding 155.io’s portfolio of real-time, content-driven gaming experiences.
The post 155.io launches Snow Run, bringing real-world winter sports action to its CCTV Game™ portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Champions Club
Champions Club Secures José Mourinho on New Deal
GR8 Tech and José Mourinho have formed a collaboration designed for the Champions Club—GR8 Tech’s exclusive network for partners competing at a championship standard, where technology, knowledge, and a performance-driven culture take the place of luck to achieve outcomes.
Because a championship is not just a moment. It is a technique—one that appears in training sessions, in data, in choices made without stress that later withstand it all.
Among the most accomplished coaches in football history, Mourinho has established his career through discipline, tactical brilliance, and unyielding preparation. GR8 Tech, a celebrated B2B iGaming platform provider, applies this same methodology to the sector with robust technology, intelligent analytics, and high-performing solutions.
This collaboration brings together two entities that hold the belief that success is founded on strategy, management, and implementation.
“José Mourinho represents the mindset we believe in: success is engineered long before the final result. In iGaming, just like in football, winning comes from preparation, structure, and the ability to perform under pressure,” said Oleksandr Feshchenko, CEO of GR8 Tech.
Champions Don’t Believe in Luck
Success in football and iGaming is frequently viewed by individuals as a result of luck, an opportune moment, ideal timing, or a pass that aligns perfectly with your needs. However, lasting success is never by chance.
That is why José Mourinho is such an ideal match for GR8 Tech. His career has been characterized by the capacity to transform preparation into outcomes, establishing successful systems, and setting the stage for triumph prior to the start of the competition.
The same applies in iGaming. Sustainable performance relies on the robustness of the platform, the caliber of the technology, and the capability to scale accurately. Benefit arises from smart choices and steady implementation.
“I have worked with many organizations over the years. What separates the ones who win consistently is never talent alone—it is culture. The belief that preparation is never optional. I recognized that in GR8 Tech immediately,” said José Mourinho.
What Comes Next
José Mourinho’s arrival marks the start of a wider campaign for GR8 Tech. Over the coming months, GR8 Tech will bring the Champions Club to life through a series of activations and collaborations that reflect what both parties stand for—and what operators who compete at the highest level should expect from a platform built to match their ambition.
The standard has been set. The work has already begun.
Luck off. Championship—ON!
The post Champions Club Secures José Mourinho on New Deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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