In a joint letter, the CEOs from EGBA’s member operators—bet365, Betsson, Entain, Evoke, FDJ United, Flutter, LeoVegas and Superbet—showcased their ongoing investments in safer gambling and contributions to European society, while calling for smart, stable and evidence-based regulation that supports the long-term sustainability of regulated gambling in Europe.

The letter is featured in EGBA’s recently published Sustainability Report 2025.

“As CEOs of Europe’s leading gaming and betting companies serving 38 million customer accounts across 21 countries, our principle is simple: safe players are sustainable players. We see every day how effective regulation can deliver safe environments for our players. But the long-term sustainability of our sector depends on a balanced regulatory approach that supports player protection, compliance, and competitiveness. Today, that balance is at risk.

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Our responsibility and contribution

We’re pleased to contribute to this year’s EGBA Sustainability Report, which reflects our shared commitment to continue to build a thriving and responsible sector in Europe. As this report shows, our companies are significantly raising industry standards to generate economic and social benefits through responsible operations and promoting safer play.

Encouraging our players to play positively isn’t just the right thing to do, it makes good business sense and reflects our commitment to contribute positively to European society. In 2024, our companies paid €3.8 billion in taxes to help fund public services, sustaining 62,000 jobs, and developing player support tools, now used voluntarily by 34% of players, and sent a record 100 million messages to our players to promote safer play.

Our efforts are backed by dedicated teams working to support our customers every day, with 89% of our employees completing dedicated safer gambling training. We also invested €735 million in the success of European sports last year, from grassroots to professional competitions.

The black market challenge

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Yet while we continue to invest significantly in responsible play and compliance, unregulated, untaxed black market operators, based outside Europe, are thriving across the continent. These operators target vulnerable players with unlimited access and significant bonuses, offer no customer protections or support for struggling players, and don’t contribute to public finances or European sports. They operate entirely beyond regulatory oversight, avoiding all costs and obligations, and face few repercussions.

And their appeal only grows when well-intentioned regulation becomes too restrictive. In the Netherlands, new spending caps introduced in 2024 prompted a surge in black market activity. Within just months, unregulated sites were matching the revenue of the country’s regulated market. In the UK, an estimated £2.7 billion is staked annually on black market websites, costing taxpayers £335 million in lost taxes.

The path forward

The answer to this growing problem is not deregulation but smarter, more balanced regulation. We call for coordinated action:

Policymakers should prioritise regulation that is evidence-based and behaviourally informed to channel players toward the safer, regulated environment – not away from it.

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Regulators should strengthen enforcement against black market operators based outside Europe who undermine the well-developed safety nets established in Europe.

Industry stakeholders should promote and work only with operators licensed and regulated in Europe.

Our commitment to sustainability

Despite these challenges, Europe is well positioned to lead the world in sustainable gambling. Our companies have shown that commercial success and social responsibility go hand in hand. We’ll continue to invest in messaging, training, research, and innovative tools that improve player protection and raise industry standards.

But we cannot do this alone. We need a stable, long-term vision for regulated markets – one built on evidence, consultation, and collaboration, rather than measures that end up putting players in harm’s way. Otherwise, Europe risks undermining its safe, regulated gambling environment that has been diligently built over many years. The black market isn’t just a business challenge for us – when regulation drives players away from the regulated market, everyone loses, especially vulnerable players.

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Europe has a clear choice: either let regulated markets continue to lose ground to unregulated operators who undermine consumer protection and offer nothing positive to our society, or work together to protect players and support responsible operators who invest billions every year in Europe’s future.

We believe in the path of cooperation and are committed to building it further.”