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Opening New Doors: EveryMatrix’s London Launch and the People Power Behind Its Growth

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By Maria Emma Arnidou, for European Gaming Media

The beginning of May saw the grand opening of EveryMatrix’s new London office, where the company welcomed iGaming media representatives for a two-day showcase: from the official ribbon-cutting to a deep dive into Q1 results, product launches, and strategic updates.

Held high above the city in the sleek HYLO buildingnow home to EveryMatrix’s new London office – the event was as polished as the view. It offered warm hospitality, meaningful conversations, and a structured program that balanced corporate transparency with genuine connection.

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Co-founders Ebbe Groes and Stian Hornsletten, and Global Head of Offices Daniela Gheorghe took their spots for the customary cutting, surrounded by wide windows framing a glowing city skyline: cheers from the crowd, a quick snip – and that’s it: with camera shutters clicking and hands clapping, the new chapter began.

 

A View to Match the Vision

The new office setting was as polished as the EveryMatrix brand itself. Located in one of London’s most vibrant new towers, the company’s new office rises high above the city, with panoramic windows framing a glowing metropolis below.

The sleek space and the people buzzing happily around the workstations set the stage for a broader message: EveryMatrix isn’t simply scaling – it’s building a global community.

 

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The “EM” People: The Culture Driving Global Momentum

One of the most compelling media presentations of the day was simply titled “The ‘EM’ People.”

Far from being a routine report, or a “mandatory” nod to company culture, this session revealed the inner engine behind EveryMatrix’s continued success: its people. As the audience quickly discovered, the company is not only scaling across markets but doing so with a purposeful investment in team growth, development, and cohesion.

The numbers shared spoke volumes:

  • Headcount marks a 36% year-on-year increase, and 491 new hires joining the company in the last 12 months alone.
  • EveryMatrix now spans over 15 global offices with employees representing 40+ nationalities.
  • The average employee age is 33, with an average tenure of 3.4 years.
  • An impressive 95% retention rate among new hires.

In an industry known for its high turnover and fierce competition for talent, these stats are more than impressive, indicating the strategic planning and care invested in People and Organisational Culture.

The presentation dove into how this success is structured. EveryMatrix has implemented a robust Learning & Development framework that offers tailored learning paths across technical training, leadership development, and online upskilling. This ensures that no matter where someone is in their career journey, there’s a clear path forward.

The company’s employer branding initiatives also stood out. From events designed to boost internal pride and connection, to storytelling campaigns that highlight real team members rather than corporate jargon, EveryMatrix is creating a brand culture that feels authentic and shared.

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Offices as People Hubs and Culture Carriers

The symbolism of the London opening was not lost on attendees. The office is not just a workspace – it’s a physical representation of the company’s values and return to its roots. Designed to foster collaboration and flexibility, it joins the ranks of newly opened offices in Copenhagen, Cebu, and Chiang Mai. These hubs are purposefully built to support diverse teams onboarded from strategic acquisitions, encourage spontaneous collaboration, and create a sense of belonging across regions.

Daniela Gheorghe, who oversees EveryMatrix’s global office network, emphasized the importance of spaces that do more than house desks: in the office tour she gave to the press, Daniela discussed the thoughtful architecture and placement of each Department on the open, yet distinctly separate spaces. Teams in need of more quiet surroundings, like Accounting, are placed away from the “louder” Trading Department. Each team’s and co-worker’s needs are met under a collaborative and human-centric mindset.

 

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Social Impact with Substance

The focus on people extends well beyond the company’s own walls. EveryMatrix’s social responsibility initiatives are not just performative checkboxes – they’re embedded into the company’s long-term vision.

The Teach Stream program, active since 2015, has helped more than 200 underprivileged children gain foundational skills in IT, English, and math. More recently, the launch of the Academy for Heroes has marked a new chapter: a purpose-built NGO project in Ukraine, designed to help war veterans transition into tech careers. Based in Lviv, the program offers tailored training in a market-ready environment, further aligning social impact with industry opportunity.

Local CSR projects in each regional office reinforce this approach, encouraging team members to take part in meaningful community action. It’s a people-first philosophy that scales.

 

Setting the Tone for the Future

While the London office served as the physical backdrop for the event, the real takeaway was intangible: a sense of direction, clarity, and culture. EveryMatrix is growing by cultivating an environment where talent can thrive, communities can benefit, and innovation is sustainable because it’s human-centered.

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In a time where company culture is too often reduced to buzzwords, breakout rooms, and meaningless Pizza Fridays, EveryMatrix offered a refreshing alternative: a clear vision backed by real people, real numbers, and real impact.

As I was leaving the building alongside other guests, I couldn’t help but feel that the view from the 24th floor wasn’t just a look at London – it was a glimpse into what the future of responsible iGaming leadership might actually look like.

 

The post Opening New Doors: EveryMatrix’s London Launch and the People Power Behind Its Growth appeared first on European Gaming Industry News.

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Arizona Department of Gaming and Arizona Lottery Announce Proclamation Recognizing September 2025 as Responsible Gaming Education Month

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State agencies join forces to raise awareness, promote prevention, and provide tools for safe and responsible play.

The Arizona Department of Gaming (ADG) and the Arizona Lottery are proud to announce a joint effort in support of a new Proclamation recognizing September 2025 as Responsible Gaming Education Month in Arizona.

Responsible gaming is about ensuring that individuals who choose to play have the tools, resources, and knowledge they need to make informed decisions and enjoy gaming as a form of entertainment. While problem gambling initiatives focus on helping those already experiencing harm from gambling, responsible gaming emphasizes prevention by encouraging healthy play behaviors before they reach a critical point.

Throughout September, and continuing in the months ahead, the ADG and Arizona Lottery will work together to strengthen education and awareness initiatives. The goal is to equip players with strategies and resources that help them keep gaming fun and safe, while helping reduce the risks associated with problem gambling.

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“For over 30 years, the Arizona Department of Gaming has safeguarded the integrity of gaming through strong consumer protections, enforcement against illegal operators, and support services for those impacted by problem gambling,” said Jackie Johnson, Arizona Department of Gaming Agency Director. “During Responsible Gaming Education Month, we remind everyone that part of playing responsibly is being informed—always double-check before you place your bet to ensure you are using a legal, regulated operator at gaming.az.gov/checkyourbet.”

The Arizona Lottery also remains steadfast in its commitment to responsible play and has a Level 2 certification with the World Lottery Association for responsible gaming. Lottery games benefit the people of Arizona by generating critical revenue that funds education, healthcare, environmental conservation, and economic development. At the same time, the Lottery prioritizes the well-being of its players. Each ticket includes clear odds of winning, vending machines display game odds, and the 1-800-NEXT-STEP helpline is featured across Lottery products and advertising.

“We are proud to deliver entertainment that benefits communities across our state, while recognizing our responsibility to promote safe play,” said Alec Thomson, Arizona Lottery Executive Director. “Through transparency and awareness, we want every player to have the tools they need to make informed decisions and enjoy the Lottery responsibly.”

As Arizona observes Responsible Gaming Education Month, ADG and the Arizona Lottery encourage all players to stay informed, know their limits, and seek help if needed. Together, we can ensure that gaming remains a source of entertainment that strengthens, rather than harms, Arizona communities.

For more information and resources, visit gaming.az.gov/ResponsibleGaming or ArizonaLottery.com/ResponsibleGaming. If you or someone you know may be struggling with problem gambling, call or text 1-800-NEXT-STEP for confidential support available 24/7.

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The post Arizona Department of Gaming and Arizona Lottery Announce Proclamation Recognizing September 2025 as Responsible Gaming Education Month appeared first on Gaming and Gambling Industry in the Americas.

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absolutebet Secures AGCO Registration as an Internet Gaming Operator in Ontario

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Internet Gaming Operator by the Alcohol and Gaming Commission of Ontario (AGCO).

This significant milestone authorizes absolutebet to offer regulated iGaming services in Ontario’s legal market under the oversight of AGCO and iGaming Ontario (iGO).

The registration marks a key step in absolutebet’s mission to bring a trusted, responsible, and innovative online casino experience to Ontario players. absolutebet is committed to operating with integrity and transparency, meeting all provincial standards for player protection, responsible gambling, anti-money laundering, and game integrity.

Securing AGCO registration is more than a milestoneit’s the start of absolutebet’s journey in one of the most exciting regulated markets in the world,” said Chen Truman, Founder of absolutebet. “We are building a brand that will grow with the Ontario community and set the stage for future expansion.”

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On the regulatory milestone, Krisztina Kalla, Legal & Regulatory Compliance Advisor of absolutebet, commented: “I’m incredibly proud to see all the hard work behind this license pay off. Securing AGCO registration has taken months of preparation and close collaboration with regulators and partners. I am very happy to see the result of that work, and even more excited as we move into the launch phase and open up the absolutebet community to Ontario players in a fun and responsible way.”

Ontario is recognized as one of the most competitive and fast-growing regulated iGaming markets in North America. With AGCO registration secured, absolutebet will move forward with the final stages of its iGO onboarding process in preparation for launch.

 

The post absolutebet Secures AGCO Registration as an Internet Gaming Operator in Ontario appeared first on Gaming and Gambling Industry in the Americas.

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VeliTech Appoints Mats Lundin as Chief Sales Officer

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Seasoned iGaming executive brings decade of commercial expertise to drive B2B growth

VeliTech, the B2B technology division of Veli Group, today announced the appointment of Mats Lundin as Chief Sales Officer (CSO). Lundin brings over 10 years of commercial leadership experience across the iGaming sector to accelerate VeliTech expansion as operators worldwide seek battle-tested platform solutions.

In his new role, Lundin will spearhead VeliTech global sales strategy, focusing on delivering the company’s comprehensive suite of iGaming solutions to operators seeking proven technology backed by real-world performance. His appointment reinforces VeliTech commitment to partnering with operators who demand more than promises – they want technology that is already winning in the market.

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“Mats embodies the kind of proven expertise that our operator partners expect,” said Giorgi Aleksidze, CEO at VeliTech.

“His track record of building meaningful relationships and driving revenue growth aligns perfectly with our approach of backing our technology with real results. When we say we bet on our tech, we need leaders who understand what that means in practice.”

Lundin joins VeliTech from Vegangster, where he served as Sales Manager. His career spans key roles including Director of Sales and Chief Commercial Officer at Gaming Corps, Head of Sales at iSoftBet, and various commercial positions where he consistently delivered revenue growth and market expansion

“What drew me to VeliTech is their unique position in the market,” said Lundin.

“This is not just another platform provider making bold claims – this is a team that operates their own gaming brands and proves their technology works where it matters most. That combination of technical excellence and real-world validation creates compelling value for operators.”

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Throughout his career, Lundin has specialised in provider and operator relationship management, regulatory navigation, and market analysis. His expertise spans both B2B and B2C sectors, with a proven ability to identify growth opportunities and translate them into sustainable commercial success.

The VeliTech platforms cover all critical aspects of iGaming, including player account management, no-code CRM, payment gateway, content aggregation, and game development. The appointment of Lundin as CSO comes as the company continues expanding its presence across regulated markets, from European casinos to emerging African markets.

The post VeliTech Appoints Mats Lundin as Chief Sales Officer appeared first on European Gaming Industry News.

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