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SOFTSWISS Enhances Player Experience with Mobile UX Control and AI-Driven Localisation

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SOFTSWISS continues to strengthen its focus on player-centric innovation by rolling out two updates to its Game Aggregator, the largest content hub with a portfolio of over 30,000 games. These updates – a mobile-specific UI feature and a scalable AI-powered localisation system – aim to enhance accessibility, personalisation, and user experience.

While mobile gaming has long been the leading channel for iGaming engagement, evolving player expectations and regional diversification continue to shape the development of new tools and features. According to data from H2 Gambling Capital, iGB’s principal data partner, mobile gaming is projected to grow at a 14.9% annual rate in iGaming. In 2024, 59.5% of global mobile gross win came from betting, while 31.5% was driven by casino games. The same source indicates that casino games are projected to outpace betting in growth, with a compound annual growth rate of 18%, compared to 14% for betting.

SOFTSWISS’ Mobile UX control gives operators more control over how games appear on mobile devices. Previously, some mobile games launched in full-screen mode by default, hiding the casino interface and key navigation elements such as the exit button. Now, operators can request the deactivation of this automatic full-screen mode. This change allows the casino interface to remain visible, supporting brand consistency and improving overall usability for mobile players.

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The second update, the AI Localisation Tool, is now available in the Game Aggregator’s back office. The new “Localisation” tab enables instant content translation into multiple languages. Operators can review, edit, and set default language versions for each region, streamlining the launch of regional campaigns and significantly reducing manual work. This feature is compatible with both desktop and mobile content, ensuring a consistent, localised experience for players worldwide. By combining AI efficiency with the flexibility to refine translations, operators can ensure their messaging is relevant, compliant, and on-brand in any market. Localisation has been highlighted as one of the key trends shaping iGaming in 2025, according to the iGaming Trends Report by SOFTSWISS.

The SOFTSWISS tool empowers brands to scale faster and deliver compliant, engaging content tailored to regional audiences, aligning with what industry analysts view as a critical success factor for the coming year.

“As SOFTSWISS grows globally, we encounter a wider spectrum of player needs, regulatory frameworks, and device usage patterns. Mobile-first development and localisation have long guided our Game Aggregator strategy. With these updates, we empower our partners to scale faster and deliver more relevant, high-performing experiences,” said Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.

The SOFTSWISS team will be available to discuss the latest trends and explore collaboration opportunities in iGaming at iGB L!VE 2025, held on 2–3 July in London.

 

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS complies with a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Enhances Player Experience with Mobile UX Control and AI-Driven Localisation appeared first on European Gaming Industry News.

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Amusnet Partners with CasinoPauseAndPlay

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Amusnet, an international leader in online casino software development, has announced a new strategic collaboration with CasinoPauseAndPlay, one of Spain’s fastest-growing digital gaming platforms, which is now live. The partnership brings a premium selection of Amusnet’s most popular titles to Spanish players, offering an engaging and immersive experience.

Among the games debuting on the CasinoPauseAndPlay platform are fan favorites, including 20 Golden Coins – classic fruity goodness, Extra Crown – a royal slot packed with exciting bonus features, 100 Power Hot – a mix of juicy prizes and fruitilicious fun, Orient Story Deluxe – a video slot with rewarding features and winning spins and the thrilling Coin Gobbler – a cluster-pay video slot. These titles combine visual excellence with immersive, feature-rich gameplay

“Our partnership with CasinoPauseAndPlay is a natural extension of our commitment to delivering elevated entertainment experiences in regulated markets. We’re thrilled to join forces with such a dynamic brand and bring some of our most exciting games to their growing community of players,” said Edwin Cruz, Managing Director at Amusnet Spain.

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With a strong foothold in the Spanish market, CasinoPauseAndPlay has built an impressive two-year track record in the online gaming space. The platform attracts thousands of daily users by consistently delivering content that aligns with evolving player preferences.

“We’re very excited about this addition. Amusnet is a globally recognized provider, and their games are a perfect fit for the experience we want to offer at Pause & Play,” said Jacobo Vicente, COO of CasinoPauseAndPlay.

The post Amusnet Partners with CasinoPauseAndPlay appeared first on European Gaming Industry News.

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ISI Sports Partners with Canton Gaming to Launch Retail Sportsbook at The Greene Turtle

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Global race and sportsbook technology provider Internet Sports International (ISI) has entered into a partnership with Canton Gaming LLC, a retail sports wagering facility located at The Greene Turtle in Baltimore, Maryland. ISI is powering the retail sports wagering operation using its award-winning sportsbook system.

The Greene Turtle Sportsbook is now live, offering patrons a thrilling experience to wager on their favorite sporting events with real-time odds and live-action updates. The automated sportsbook kiosks feature a broad range of betting propositions suitable for both novice and veteran bettors alike.

“ISI Sports is the perfect partner to elevate our sportsbook offerings. In a competitive industry, ISI’s state-of-the-art kiosks enable us to set new service standards and continuously innovate for our guests’ entertainment. The seamless process from negotiations to opening was remarkable, thanks to ISI’s outstanding service,” said Jay Sapperstein, owner of Canton Gaming.

The Greene Turtle has been accepting sports wagers for two seasons and has now upgraded all 10 of its sports betting kiosks with ISI’s proven software. In the near future, the sportsbook plans to offer an increasing array of tailored betting options to meet the evolving preferences of Maryland customers.

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“ISI’s advanced technology, combined with 25 years of industry experience, allows us to quickly support both start-up operations and providers transitioning from exiting platforms,” said Ernest Matthews, Vice President and General Counsel.

“With multiple sportsbook providers leaving markets across the US, more retail casino clients are seeking innovative, cost-effective ways to establish or replace their sports betting operations. Their existing hardware can often be reused, significantly reducing initial investment. The recent rollout went flawlessly, thanks to the top-tier facility and staff. We look forward to a long-term partnership, as we are confident that ISI is here for the long haul in retail sports betting,” Matthews added.

The post ISI Sports Partners with Canton Gaming to Launch Retail Sportsbook at The Greene Turtle appeared first on Gaming and Gambling Industry in the Americas.

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NYC Council Rejects Bally’s $4B Bronx Casino Bid

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The New York City Council has rejected Bally’s land-use rezoning proposal for its planned $4 billion Bronx casino.

The City Council voted 29-9, with four abstentions, against gaming giant Bally’s request to rezone parkland for commercial use at the Bally’s Golf Links at Ferry Point property it operates in the Bronx. The move effectively ended Bally’s shot to secure the required land use and other zoning approvals needed for winning a casino license. The motion to disapprove of Bally’s request was put forward by Bronx Councilwoman Kristy Marmorato.

The proposed $4 billion Bally’s Bronx hotel and casino resort, totaling more than 3 million square feet, was planned for roughly 16 acres of parking lots and the practice green area at Bally’s Golf Links at Ferry Point. The complex’s design includes a 500,000-square-foot casino with 3500 gaming machines and 250 table games, a 500-room upscale hotel and a 2000-person event center.

Bally’s, in its official application filed in late June with the New York State Gaming Commission, called Bally’s Bronx a “once-in-a-generation” investment. “This development represents an audacious vision to develop a former landfill and transform it into an economic engine for the Bronx — the borough’s single largest private development.”

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Without Bally’s in the running, the field of New York casino contenders narrows to seven. Three developers previously ended their plans, including the $12 billion Hudson Yards West casino proposal from Related Cos., Oxford Properties and Wynn Resorts. The group dropped its bid following strong community opposition.

Three casino licenses are available for the downstate region that includes New York City. A viable bidder would have to secure a two-thirds majority vote from a community advisory committee before a proposal could advance to the next round and be considered by the state’s Gaming Facility Location Board, which will make its final decision by Dec. 1. In addition to a $1 million filing fee, the teams selected would each have to pay a $500 million license fee while also meeting the requirement of a $500 million minimum capital investment.

If none of the bids secures enough committee votes, the state will not issue any licenses.

The post NYC Council Rejects Bally’s $4B Bronx Casino Bid appeared first on Gaming and Gambling Industry in the Americas.

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