AGS
AGS – Pioneering the future of omni-channel gaming
Zoe Ebling, VP of Interactive at AGS
In today’s rapidly evolving gaming landscape, the potential to deliver entertaining experiences across both digital and physical platforms has become a real advantage, especially in markets where land-based still reigns supreme. Suppliers that operate both in the land-based and online sphere, have a real competitive edge. This is something that AGS has recognised and therefore positioned itself at the forefront of omni-channel gaming. By combining the best of both worlds, innovative online offerings with the proven success of land-based gaming, AGS is setting new industry benchmarks that many competitors have yet to achieve.
Unique capability
Omni-channel gaming isn’t a one-size-fits-all solution. It requires a specialized approach that bridges the gap between online players and brick-and-mortar players in environments where both exist. AGS’s strategy is built on the understanding that while many suppliers excel in either digital or land-based sectors, very few can successfully merge the two.
Having a portfolio that spans both realms allows suppliers to blend time-tested content with innovative digital features, resulting in a richer, more dynamic experience that drives player loyalty and boosts in-game engagement.
Traditional gaming floors have long been a cornerstone of player engagement, and AGS has built on this foundation by adapting its best-selling titles for the digital space. This approach is working particularly well in North America, where players are often already familiar with the games offered on the casino floors, and appreciate a similar experience on their digital devices. But the portfolio is also performing well in mature European markets where video slots are more prominent, highlighting the appeal that the flair of Vegas has around the globe.
Merging innovation with expertise
At the heart of AGS’s omni-channel evolution is its forward-thinking interactive studio. Operating as a distinct entity while enjoying robust support from the broader AGS infrastructure, the interactive team embodies the agile startup mentality that fuels rapid innovation.
This dedicated division has been instrumental in orchestrating coordinated efforts between online and land-based teams to deliver integrated solutions. One such example is the first-of-its-kind simultaneous launch of its Rakin’ Bacon Odyssey® game at Caesars Atlantic City and Caesars Palace Online Casino in 2024. This pioneering move has been followed by additional omni-channel event opportunities with other operators, underscoring the appeal and strength of having games live in both verticals at the same time.
Through regular cross-departmental collaboration, the studio has now refined processes that allow for synchronised development timelines and optimised game placement strategies, ensuring that every launch not only meets but exceeds player expectations.
Shaping the future of gaming
The success of AGS’s omni-channel initiatives is more than just a series of isolated achievements, it signals a broader shift in the industry. As player preferences evolve and technology continues to advance, the integration of online and physical gaming experiences will become an increasingly important tool for operators and suppliers alike.
Despite hundreds of new online games being launched every week, many with innovative mechanics and features, there is still great value in the more traditional content offered on casino floors.
A large demographic of online players prefer this type of content, cementing the opportunities presented for land-based suppliers to venture into the digital realm, by bringing their proven classics to online casinos.
Although it still has its challenges, the expertise, time and resources invested into developing a game for cabinets indicates that the supplier really believes in the content and porting it online should be a natural part of that process.
For game developers operating in both the online and land-based spheres, the advantages are significant. This dual-market approach not only offers a competitive edge over online-only studios, but also ensures that titles originally popular in casinos continue to dominate the slot rankings for years to come.
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AGS
AGS celebrates 10 straight years as a best and brightest company to work for in the nation
For the 10th consecutive year, global gaming supplier AGS announced it has been named one of the Best and Brightest Companies to Work For® in the Nation.
Presented by the National Association for Business Resources (NABR), the Best and Brightest Companies to Work For awards are not pay-to-play. Instead they are based on an independent, research-driven assessment of company practices and employee survey results.
Ten straight years places AGS in rare company by any measure; in gaming, it’s unprecedented.
No other gaming manufacturer has been recognized in the program or been awarded this designation, making this recognition a standout achievement for the team and the industry.
“Ten years of this honor is a testament not to us as a company, but to the remarkable individuals who power everything we do,” said David Lopez, President and Chief Executive Officer of AGS.
“We’ve built something truly special here – a people-first culture of long-term excellence that I’m incredibly proud of and that continues to propel us forward.”
Companies are evaluated across a comprehensive set of criteria that reflect the employee experience.
These include compensation and benefits, engagement and retention, education and development, achievement and recognition, civility and inclusion, leadership, communication, community initiates and corporate responsibility, and overall workplace well-being.
AGS earned high marks for its focus on key areas such as benefits, communications and shared vision, civility and inclusion, and employee enrichment, engagement and retention – surpassing the Best and Brightest benchmark, which reflects the median score of other participating companies.
In 2026, only 19 other companies in the country reached the 10-year mark, and just 46 organizations in total have been recognized for more than 10 years.
“What makes this recognition meaningful is that it’s based on how our employees truly feel,” said Kim Nasuta, Senior Vice President of Human Resources at AGS.
“Ten years in a row speaks to the consistency of our values and how deeply embedded they are in how we hire, support, and grow our people.”
This milestone reflects a decade of AGS’ consistent, employee-first culture – an accomplishment that is difficult to sustain year after year.
Ten years through real change is even harder. In that stretch, AGS doubled its employee count and office footprint, tripled its game studios, and expanded from two countries to ten.
The company looked different almost every year. The culture didn’t.
AGS was also awarded the same honor in the Atlanta market, which reflects the local impact, while the national honor acknowledges AGS’ broader commitment to culture across its U.S. footprint, which includes offices and game studios in Las Vegas, Reno, Scottsdale, Austin, and Oklahoma City.
The Metro Atlanta offices – home to many of the company’s R&D, engineering, and operations teams – continues to be a foundation of the Company’s innovation and culture.
Additionally, AGS supports a vast network of remote sales and field service employees located near customer operations throughout the country – extending the Company’s culture of connection and performance beyond physical offices. AGS also has a strong global presence with teams located in eight countries outside of the U.S.
This latest recognition follows AGS also being named to the 2026 USA TODAY Top Workplaces USA list for a second year in a row, solidifying its position as a standout employer in the gaming industry and beyond.
The post AGS celebrates 10 straight years as a best and brightest company to work for in the nation appeared first on Americas iGaming & Sports Betting News.
AGS
AGS grows slot sales strategy team with the addition of three veteran gaming executives
AGS, a leading supplier renowned for delivering high-performing slots, table games, and interactive products and services to the global gaming industry, announced three key appointments that will strengthen AGS’ commercial slot sales strategy, operations and enterprise client development.
John McColl has been appointed Senior Director of Slot Sales Strategy.
Mark Morton will serve as Vice President of Slot Sales Strategy, and Loren Rosenberg has taken on the role as Vice President of Commercial Slot Strategy & Operations.
“These hires represent a significant step forward in building a best-in-class commercial organization,” said Jackosn Floyd, Vice President of Slots at AGS.
“John, Mark, and Loren have each demonstrated an ability to translate strategy into measurable results, and their leadership will help the team sharpen our focus on performance, efficiency, and delivering greater value across our slot portfolio.”
John McColl will lead sales strategy and commercial opportunity, focusing on expanding market share and driving revenue growth, while building a data-driven approach to cover AGS’ total addressable market (TAM) to identify and capture new opportunities.
With a career spanning more than 30 years across casino operations, gaming technology, entrepreneurship, and enterprise B2B sales in the North American gaming industry .
Including roles at Gaming Analytics, Scientific Games / Bally Technologies, and Harrah’s Entertainment – McColl brings extensive experience leading national sales strategy and enterprise client development across commercial and tribal casino operators.
He was working closely as well with operators to optimize slot floor performance and product placement.
Mark Morton brings his three decades of experience across the global gaming industry to his new role of Vice President of Sales Strategy at AGS.
His track record of driving revenue growth, structuring high-value partnerships, and building scalable, performance-driven sales organizations will enhance AGS’ commitment to evolving its commercial model to better align with operator needs and accelerate long-term value creation.
Morton will focus on customer synergy and strategic alignment, streamlining the internal sales process, and expanding enterprise sales opportunities.
Most recently, he served as Senior Vice President at Marker Trax and Koin, where he led commercial strategy, pricing, and enterprise contract execution with leading operators including Boyd Gaming, Golden Entertainment, and Penn National.
Loren Rosenberg will serve as Vice President of Commercial Strategy & Operations at AGS, where he will be focused on maximizing the value of the company’s product portfolio and supporting its continued commercial expansion.
Rosenberg brings nearly 20 years of experience across the gaming industry, spanning product, commercial, and enterprise strategy roles.
His background includes work across land-based, digital, and social gaming, with a focus on bringing teams together, aligning clear priorities, and turning strategy into results.
Before joining AGS, Loren held senior leadership roles at Aristocrat and Everi, where he led global product and development teams while overseeing portfolio strategy through periods of meaningful growth and transformation.
He began his career at WMS, later acquired by Scientific Games, and held a range of roles across operations, strategy, and commercial functions.
For more information, visit newsroom.playags.com.
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AGS
AGS hires three executives to expand slot sales strategy team
AGS has appointed three gaming executives to expand its commercial slot sales strategy and operations team. John McColl joins as Senior Director of Slot Sales Strategy, Mark Morton as Vice President of Slot Sales Strategy, and Loren Rosenberg as Vice President of Commercial Slot Strategy & Operations.
“These hires represent a significant step forward in building a best-in-class commercial organization,” said Jackosn Floyd, Vice President of Slots at AGS. “John, Mark, and Loren have each demonstrated an ability to translate strategy into measurable results, and their leadership will help the team sharpen our focus on performance, efficiency, and delivering greater value across our slot portfolio.”
McColl will lead sales strategy and commercial opportunity, with a focus on expanding market share and driving revenue growth. AGS said he will build a data-driven approach to mapping the company’s total addressable market (TAM) to identify new opportunities. McColl has more than 30 years of experience across casino operations, gaming technology, and enterprise B2B sales, including roles at Gaming Analytics, Scientific Games / Bally Technologies, and Harrah’s Entertainment.
Morton will focus on customer synergy and strategic alignment, streamlining internal sales processes, and expanding enterprise sales opportunities, according to the company. He previously served as Senior Vice President at Marker Trax and Koin, where AGS said he led commercial strategy, pricing, and enterprise contract execution with operators including Boyd Gaming, Golden Entertainment, and Penn National.
Rosenberg will oversee commercial strategy and operations, with responsibility for maximizing value across AGS’ product portfolio and supporting commercial expansion. He brings nearly 20 years of experience across product, commercial and enterprise strategy roles, including senior leadership positions at Aristocrat and Everi. Rosenberg began his career at WMS, later acquired by Scientific Games, and has held roles across operations, strategy and commercial functions.
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