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Refie, the new living interface inside ReferOn, it’s here.

ReferOn, the next-generation affiliate management platform, has launched Refie — a built-in interface layer that gives the platform its own awareness, making interaction faster, clearer, and more human.

Refie represents a new level of interaction within ReferOn, designed to make complex affiliate data easier to perceive and act on through visual feedback that turns system logic into something instantly understandable. He now lives inside the platform’s interface, appearing on onboarding screens and system state pages, where he reflects how the system feels and responds in real time.

Refie isn’t a chatbot or a mascot — he’s an integrated UX layer that connects technical precision with human intuition. By reducing noise and guiding attention naturally, he helps affiliate managers work faster while avoiding mistakes and staying aligned with live performance data.

We like to call this approach “lazy intelligence” — systems that think before you do so you can focus on what actually matters. Refie is the first visible step toward that.

Roadmap: From Awareness to Assistance

Refie’s introduction marks the beginning of ReferOn’s next development stage.
He’s the foundation for what comes next: gamification, engagement, and, ultimately, intelligent assistance. Through him, we’ll introduce a more interactive, rewarding experience where every action feels meaningful. Over time, Refie will evolve from a visual signal into a personal AI agent — the intelligent core of the ReferOn platform.

Vlad Bondarenko, ReferOn’s Head of Product, commented, “Refie isn’t just an add-on or feature — it’s a reflection of how our platform and team think. For years, affiliate platforms have been built for reporting, not for people. We wanted to change that. Refie was born to simplify. He embodies how we think about technology: clarity, control, and connection should feel natural, not forced.

With Refie, ReferOn has learned how to say hi — not with words, but quietly, through awareness. It’s how the system shows it understands what’s happening. He represents the moment ReferOn moved beyond functionality and toward awareness, emotion, and intelligence. The launch goal is to show that the era of faceless B2B tools is ending.”

The ReferOn team will showcase the platform’s latest innovations at SiGMA Central Europe in Rome (Booth 5044). There, attendees can explore the system in action, connect with the team, and experience Refie — the living interface making its first public debut.

The post When Logic Finds a Face: Meet Refie, ReferOn’s New Living Interface appeared first on European Gaming Industry News.

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Gamblers Connect, a leading and trusted iGaming Medium & Affiliate website for the iGaming sector, is excited to announce its latest strategic partnership with a true pillar of the European gaming industry: IZIGROUP.

Based in Malta, IZIGROUP is one of the most respected and established operators in the iGaming world. Its influence is immense, serving as the exclusive concessionaire for the National Lottery of Malta through their subsidiary, National Lottery plc. They also operate Malta’s most iconic land-based casino, the Dragonara Casino, a name synonymous with quality and heritage since 1964. The group also has a sports and casino betting platform, IZIBET.

But this partnership isn’t just about land-based prestige. IZIGROUP has powerfully translated its decades of experience into the digital realm with a formidable iGaming presence. This includes their flagship online brands, Dragonara Online Casino and IZIBET which are rapidly expanding beyond Malta into international markets.

Gamblers Connect’s mission has always been to act as the essential bridge, connecting its community with the most trusted, innovative, and responsible operators in the industry.

This partnership is a perfect embodiment of that goal. IZIGROUP’s entire operational philosophy is built on the same values: a deep commitment to safe, responsible, and engaging gaming experiences.

With €920 million in total gaming turnover last year and a clear strategy focused on digital innovation, IZIGROUP represents the gold standard of a modern, successful, and ethical gaming operator.

Gamblers Connect is proud to feature IZIGROUP’s brands and to provide users with a direct connection to their world-class portfolio. This collaboration strengthens the network and, more importantly, reinforces a promise to only partner with the best.

Gregory Busuttil, Acquisition & Retention Executive at IZIGROUP, commented: “This feels like a true partnership, not just another campaign — and that’s what sets it apart.”

Gjorgje Ristikj, Founder & CEO at Gamblers Connect, stated: “Our collaboration with IZIGROUP marks an important milestone for Gamblers Connect. Joining forces with a reputable Malta-based brand allows us to combine credibility with reach, delivering stronger exposure, better performance and a more mature presence in the industry. We see this partnership not as a campaign, but as the beginning of a long-term strategic relationship.”

The post IZIGROUP and Gamblers Connect Enter a New Partnership appeared first on European Gaming Industry News.

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Affilka by SOFTSWISS has announced a strategic partnership with the Voluum ad tracking and optimisation platform. The integration provides iGaming affiliates and operators with advanced tools to monitor, analyse, and optimise traffic, turning data insights into higher revenue and efficiency.

Affilka’s API integration with Voluum’s advanced click-tracking system enables affiliates to manage traffic more efficiently and gain deeper insights to maximise campaign results. This collaboration unlocks powerful new features that support smarter decision-making:

• Fast and simple setup without postback creation, giving affiliates complete conversion data while eliminating unnecessary complexity and delays.
• Centralised traffic and player activity data in one place within the Voluum panel, making it easier to monitor performance and act on insights.
• Detailed tracking of campaigns and conversion events, enabling accurate ROI measurement and optimisation.
• Clear traffic funnel insights, helping affiliates understand player journeys and refine acquisition strategies by accessing data that was previously available only in Affilka.
• Automated campaign optimisation, reducing manual effort while maximising returns.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares: “Affiliate marketing success starts with data. By integrating Affilka with Voluum, we bring together two powerful platforms to give partners exclusive insights and a unified performance view in one place. This unique data enrichment creates new opportunities for smarter campaign optimisation, stronger decision-making, and ultimately, better business results.”

Operators relying on paid and affiliate traffic also benefit from this partnership with unified dashboards, centralised reporting, and role-based collaboration tools. They can analyse performance metrics such as sign-ups and first-time deposits in real time, gaining clearer insights to refine acquisition strategies.

Kamila Łuksza-Szpyt, Managing Director at Voluum, comments: “In an era of tightening regulation and heightened transparency, the Affilka and Voluum integration revolutionises iGaming acquisition strategies. With centralised player information and no need for individual postbacks, operators can effortlessly optimise their campaigns and focus on what truly matters – acquiring quality players with ease.”

By integrating with Affilka, Voluum performance tracker gives affiliates sharper data and easier collaboration, while equipping operators with the automation and tracking they need to scale efficiently.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

About Voluum

Voluum is an all-in-one ad tracking, optimization, and automation platform that helps iGaming operators and affiliates acquire high-quality players. With over 10 years of experience in performance marketing, Voluum integrates with top traffic sources, affiliate networks, and iGaming operators via s2s postback, pixel, or API. This delivers real-time data insights, simplifies campaign management, and prevents wasted budgets. 

The post Affilka by SOFTSWISS Partners with Voluum for Smarter Affiliate Campaign Tracking appeared first on European Gaming Industry News.