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Cure Leukaemia Recieve Over £350k in “Life-Changing” Support from Flutter

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The annual Flutter Charity Ball has raised over £282,000 to help fund potentially life-changing clinical trials for leading blood cancer charity, Cure Leukaemia.

In the run up to the huge event, Flutter, parent company for Sky Betting & Gaming, Betfair, Paddy Power & tombola raised over £75,000 – bringing the total amount raised for the charity to an extraordinary £357,000.

The money will go towards funding the recently launched ATICUS network, which costs £1 million per year to run and supports 15 centres or hospitals across the UK, including Leeds, Manchester and London.

For the first time, children living with blood cancer across the nation will have access to potentially lifesaving, innovative treatments through this national clinical trial infrastructure.

Hundreds gathered at a huge event at the Royal Armouries at New Dock Hall in Leeds last night, hosted by ITV Racing presenters Ed Chamberlin and Oli Bell.

Ed Chamberlin said: “I look forward to hosting the Flutter Charity Ball for Cure Leukaemia every year, not least because it’s a fun night, but also because I had my own brush with cancer in the past.

“At the time, I found myself next to a children’s ward where I watched kids undergo treatment first hand. Knowing funds raised could ultimately accelerate access to less harmful treatments for children puts the importance of the entire night into perspective.”

ATICUS Network Ambassador George Lineker, son of well-known former England footballer and Cure Leukaemia patron Gary Lineker OBE, added: “I was diagnosed with acute myeloid leukaemia as a two-month-old baby. I still cannot imagine how my family must have felt being told their child had a 10-20% chance of survival. But I was one of the lucky ones. Funds raised for Cure Leukaemia could ultimately help change the fate of so many who might otherwise not be as fortunate.”

James McLaughlin, CEO of Cure Leukaemia, added: “We are thrilled and deeply grateful for the incredible support shown at the Flutter Ball. The funds raised will make a profound impact on our mission to bring hope to the 250,000 people living with blood cancer in the UK. This generosity not only empowers groundbreaking research but also brings us closer to a future free from this devastating disease.”

To a backdrop of entertainment, including a darts competition against PDC World Darts tour professional Joe Cullen, guests dug deep after Jo and Jim Hawkridge put Flutter’s donation into perspective, sharing the story of their son Jude, who was diagnosed with Acute Lymphoblastic Leukaemia and ran out of options for treatment via the NHS.

“As a family, we support Cure Leukaemia because we need more trials. We need to get the trials that are available for adults and children. Without these trials my son would no longer be here.”

Steve Birch, Chief Commercial Officer for Sky Betting & Gaming and tombola, said: “The charity ball is always our biggest fundraising event, and every year our colleagues and partners never disappoint as they come together to raise money for well-deserving causes.

“I’ve visited the Christie Research Centre in Manchester, which is one of 15 centres that Cure Leukaemia support, and I saw myself the importance and impact that the money Flutter has raised over the last year makes. We are truly grateful for the generosity of attendees who collectively helped us to raise a great amount for Cure Leukaemia so they can continue their work to find a cure for blood cancer.”

The charity ball forms part of Flutter’s larger global pledge to Do More for its communities as part of its worldwide sustainability strategy, the Positive Impact Plan.

The goal of “Do More” is to improve the lives of 10 million people by 2030, which is made possible by Flutter’s scale and the collective passion of its colleagues.

The post Cure Leukaemia Recieve Over £350k in “Life-Changing” Support from Flutter appeared first on European Gaming Industry News.

ELA Games

ELA Games Unveils Tea Party of Fortune — A Magical Multiplier Experience

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The newest release from the studio offers a multi-faceted Hold & Win experience wrapped in a charming fairytale theme.

ELA Games has officially launched its newest slot, Tea Party of Fortune. Now accessible throughout the studio’s complete partner network, this story-driven title welcomes players into a Secret Garden where engaging mechanics blend with a beloved fairytale theme.

The studio is building a name for itself by creating games centered around a cohesive narrative, and Tea Party of Fortune aligns with that goal. Brought to existence by a delightfully quirky ensemble, featuring the Mad Hatter and the Red Queen, the game creates a richly layered ambiance resonating with the sounds of chiming china and intrigued laughter.

The game exemplifies ELA Games’ skill in merging high-quality art with clever game design. The core game is notable for its progression system, the Overflowing Teacup, which enables players to see the path to the bonus round with every spin.

The visual appeal embodies the enchantment of a traditional storybook, while the gameplay provides action rich in features. The title focuses on an engaging Hold & Win Bonus Game, crafted to provide greater complexity than typical games in this favored genre.

During this round, uniquely colored tea-coins activate the cup’s enchantment, enabling several features to trigger in one spin:

● Grid Expansion: The Curious Growth coin expands the reel set from 5×3 to 5×5.
● Win Boosting: Mad Multipliers increase the value of existing prizes.
● Bonus Round Extension: The Extra Respin coin prolongs the bonus round.

Game Stats:
● Reels: 5×3 (Expands to 5×5)
● Paylines: 10
● RTP: 93.75% / 95.73%
● Volatility: Mid (3/5)
● Max Win: x5,000 (€250,000)
● Buy Bonus: Yes

The post ELA Games Unveils Tea Party of Fortune — A Magical Multiplier Experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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3 Oaks Gaming

3 Oaks Gaming Partners with Superbet Group to Drive International Expansion

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3 Oaks Gaming, a prominent iGaming content distributor, has greatly expanded its global presence by debuting its portfolio with Superbet Group, a top operator in Europe and South America.

The deal allows the operator group’s leading Superbet brand in Brazil and Romania to access 3 Oaks Gaming’s entire range of top-performing slot games, featuring recent successes like Coin Volcano 2, Maya Lock, and Magic Clovers.

Mirroring 3 Oaks Gaming’s expanding global strategy, the collaboration showcases the distributor’s capacity to provide its celebrated content concurrently in various regulated markets.

Superbet has positioned itself as a significant player in both regions, integrating a vast retail network with a robust online presence to gain a reputation for providing top-notch and responsible betting and gaming experiences.

The collaboration bolsters 3 Oaks Gaming’s dedication to teaming up with reputable, established operators that align with its emphasis on quality, compliance, and engaging local players.

Iulian Nedelcu, Account Manager at 3 Oaks Gaming said: “Partnering with Superbet marks another exciting step in our international growth journey. As one of the most recognisable brands in Romania and Brazil, Superbet provides an excellent platform to showcase our portfolio to an even wider audience in two key regulated regions.

“We are confident our games will resonate strongly with their player base and look forward to a successful collaboration across both markets.”

Raluca Varzaru, Senior Gaming Performance Executive at Superbet said: “At Superbet, we are constantly looking to enrich our casino offering with quality content that entertains and engages players. 3 Oaks Gaming’s portfolio brings proven performance and diversity to our platforms, supporting our vision to provide a first-class gaming experience in every market we operate in.

“We are delighted to welcome their titles to our casino and look forward to seeing the positive response from our players.”

The post 3 Oaks Gaming Partners with Superbet Group to Drive International Expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Booming Games

Treasure Hunt Revival — Booming Games Launches Gold Gold Gold Hold and Win

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Booming Games, a top supplier of high-quality gaming content, has introduced Gold Gold Gold Hold and Win today. The game features a 5×3 layout with 25 paylines, offering significant risks with a top payout of 2,000 times the wager. Offering instant cash prizes at the end of each spin, Gold Gold Gold Hold and Win delivers an exceptional experience for players in search of high-stakes excitement.

The game includes a variety of bonus features. Landing six or more coin symbols activates the Hold and Win bonus, initiating a high-stakes re-spin round. Beginning with three re-spins, each additional coin resets the re-spin total, continuing the round. The opportunity to win immediate cash rewards, including Mini, Major, or Grand bonuses that can reach up to 1000 times the total wager, significantly enhances the thrill of the game.

In addition, players who hit three Scatter symbols will receive eight Free Spins. From this point onward, only premium symbols show up on the reels, including Wilds, Bells, Stars, Gold Bars, and Clovers. Featuring only high-paying symbols, each spin is designed to enhance the likelihood of securing significant combinations, and Free Spins can be retriggered, generating payout possibilities with every spin.

Craig Asling, Director of Games at Booming Games, said: “The treasure hunt is on. With a golden chance to strike it rich, Gold Gold Gold Hold and Win is our latest must-play slot. With thrilling bonus features that keep the action going, players can enjoy the potential to unlock massive returns and feel that they are always one spin away from striking gold.”

The post Treasure Hunt Revival — Booming Games Launches Gold Gold Gold Hold and Win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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