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easyGroup Launches easyBet with Matchbook Partnership Amid UK Expansion

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easyGroup has announced the launch of easyBet.net, a new brand in the sports betting industry that seeks to offer customers the best price for backing their team.

easyBet.net has chosen to enter this market in partnership with Matchbook, a peer-to-peer betting exchange designed for smart bettors who want more value. Matchbook has invested in a new industry leading management team and has implemented “best in class” compliance and regulation systems.

Easybet.net is the latest addition to the easy family of brands created and owned by entrepreneur and philanthropist Sir Stelios Haji-Ioannou.

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This new venture marks the first time an “easy” brand has entered the sports betting industry. easyBet is a strategic brand extension with its name being just one letter apart from easyJet. easyGroup has historically had to pursue several infringement cases that have seen brand thieves use the “easy” name in the sports betting industry. The launch of easyBet.net will provide customers with the assurance of a legitimate member of the easy family and a trusted “easy” brand and prevent any further brand infringement in this sector. easyGroup is following most of the other big Uk consumer facing brands that have expanded in this sector such as Virgin, Sky, The Sun newspaper and of course Ryanair selling scratch cards.

Sir Stelios Haji-Ioannou said: “We are delighted to welcome easyBet.net to the ‘easy’ family of brands which is a natural new market to complement our other large consumer brands in the UK and Ireland.

“Launched at the beginning of October 2024 , easyBet offers Peer to Peer betting with the aim of giving customers fairer odds than traditional bookmakers. It allows you to bet on sports events – you can back what you think will win or lay what you think will lose. We believe this model offers fairer odds to the consumer.”

Malcolm Graham, CEO of Matchbook, said: “Matchbook is delighted to be partnering with the easyGroup to offer its betting exchange product. The ‘easy’ brand is renowned for consistently supplying quality and value to its customers. easyBet.net offers its customers industry leading odds across a wide range of sports, and geographic markets, offering a top-tier user experience. We are also thrilled that we will be supporting Stelios’ philanthropic activities via the license fees being paid to easyGroup.”

The post easyGroup Launches easyBet with Matchbook Partnership Amid UK Expansion appeared first on European Gaming Industry News.

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Internet Vikings

Internet Vikings and PlayStar Celebrate Continued Partnership

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Internet Vikings, a licensed in-state hosting provider for iGaming and online sports betting, is happy to announce the renewal of its long-term partnership with PlayStar, an online casino operator in the United States. Internet Vikings has been a trusted partner of PlayStar since 2021, providing the hosting infrastructure for their operations.

After a successful three-year collaboration, PlayStar has extended its agreement with Internet Vikings for hosting services in New Jersey. This renewed partnership serves as proof of the quality and reliability of Internet Vikings’ solutions.

Rickard Vikström, Founder and CEO of Internet Vikings shares, “We have always believed in providing not just hosting, but a solution that aligns with our partners’ vision and long-term growth plans. We look forward to continuing this collaboration.”

PlayStar has established itself in New Jersey’s regulated market by focusing on player engagement, personalization, and responsible gambling. Recently nominated for the EGR Rising Star Award, PlayStar has created a safe, and controlled gaming environment ensuring its customers enjoy a smooth player experience while leveraging flexible hosting solutions from Internet Vikings.

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“We need partners who are equally committed to our vision,” said Peter Ekmark, CEO of PlayStar. “Internet Vikings has helped us achieve our goals, providing the kind of adaptability and customer-centric support that allow us to grow without limits.”

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Brazil

Delasport Ready for Brazil Expansion

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Award-winning iGaming supplier Delasport has just positioned itself as the most progressive supplier to date by meeting the new Brazilian regulation requirements for Sports Betting and Online Casino. The global technology developer has taken all required measures to comply in terms of certifications, Data vault integration, payment providers, KYC, AML, and much more.

Delasport’s team of over 400 experts worldwide are advancing to deliver its renowned products and services to the Brazilian market. They have partnered with GLI (Gaming Laboratories International) – the leading certification lab approved by the Brazilian Ministry of Finance.

So far, Delasport is fully certified against GLI-33 and GLI-19 – the standards that have inspired regulators in Latin America and likely in Brazil. Additionally, the team is in the process of submitting the platform for certification against Brazilian technical standards. Delasport is also advancing rapidly through data quality testing of its integration with the SIGAP Datavault system.

Key Advantages

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Operators that plan on entering the newly regulated Brazilian market will have numerous advantages if they partner with Delasport. They will be able to provide their players with personalization features like My Sportsbook, My Event Builder, My Combo, and My Casino that skyrocket revenues and retention.

Furthermore, Delasport’s KYC and AML provider is a market leader that guarantees the highest level of compliance for all operators that choose to go on this route.

Also, Delasport has already partnered with numerous PIX payment system operators and provides a real-time AI-powered Responsible Gambling system which can easily adapt to local regulations.

Another key advantage is the strong relationship with third-party casino suppliers that will soon be able to provide their exciting portfolios to this thrilling jurisdiction.

Last, but not least, operators will feel Delasport’s support from the get-go all the way to establishing themselves as a market leader. Delasport is knowledgeable of the cultural and regional differences within Brazil and can address all localization needs before they arise.

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“Delasport stands on a solid foundation of experience, supplying Tier 1, Tier 2, and Tier 3 operators in highly regulated markets globally”, the company’s CCO Filippo Ferri comments. ‘This makes Delasport fully equipped to assist operators navigating complex platforms or adapting to modern jurisdictional requirements, such as Brazil’s.’

The supplier’s VP of Business Development Rosaire Galea Cavallaro adds: ‘It’s a great privilege to enter such a vast and exciting market with the confidence that we’ve gained at Delasport throughout the years. We’re looking forward to seeing our product in action in a new territory, achieving and maintaining solid margins for our partners, keeping the record of having double digit margins in sports betting and helping them scale with ease in both verticals to generate maximum revenue for their brands.’

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Arizona Department of Gaming Releases August Sports Betting Figures

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Bettors in Arizona wagered approximately $497 million on sports in August of 2024, according to a new report by the Arizona Department of Gaming. This represents an approximate 38.4% increase when compared to August of 2023.

The state collected approximately $2.2 million in privilege fees in the month.

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