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Movers and Shakers: Tereza Melicharkova: There’s no one-size-fits-all solution for creating sustained engagement

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“Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape. 

Writing for European Gaming, Tereza Melicharkova, Head of Marketing for Swintt, discusses the importance of knowing each individual target audience when creating a software portfolio that caters for the widest cross-section of players possible. 

 

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In an industry as dynamic as iGaming where new trends come and go, player preferences are constantly evolving and what constitutes the blueprint for a successful release can differ wildly from one market to the next, Swintt has always believed that the key to long-term success lies in creating a content portfolio that can appeal to as broad a cross-section of customers as possible. 

While it’s true that there’s no one-size-fits-all solution for creating casino games that consistently hit the mark with players and create sustained engagement for the operators that host them, there’s definitely something to be said for diversifying your offering so that you always have the opportunity to tailor the content provided via your partnerships to account for all local audiences. 

In doing so, you’ll ensure that you’re not effectively placing all your eggs in one basket by sticking to a single tried and tested formula, but are instead building a library that is capable of tapping into regional differences while still retaining the hallmarks of your brand. It’s precisely this line of thinking that led us to developing the multiple product lines that exist within the Swintt portfolio. 

 

Balancing Legacy and Innovation 

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For those who are unfamiliar with how Swintt operates, we always sort our releases into one of three main categories. The two founding product lines in our software portfolio are SwinttPremium and SwinttSelect, but we’ve also diversified our offering further with Elysium Studios – Driven by Swintt titles that have arrived following our acquisition of the developer earlier this year. 

Going through the different product categories one-by-one, the Swintt Premium range was developed with a view to appealing to audiences who have a fondness for the kind of slot you’d normally find in a land-based gaming venue. Typically combining classic casino-style graphics and sound with familiar fruit-based symbols, each Premium release offers a recognisable, easy-to-trigger feature such as our signature “Book” Free Spins or the popular “Pearl Respins” bonus. 

Successful examples of SwinttPremium slots include releases in the aforementioned “Book” series like Seven Books Unlimited as well as games like Big Max Pots and Pearls – and what we’ve seen from these titles is that they generally perform well in markets like Germany and the Netherlands, where the average player is a little older and more traditional tastes typically prevail. 

Of course, while it’s obviously important to cater for these “legacy” players, doing so should not come at the cost of innovation and supplying a more immersive slot experience to the newer generation – and this is where our SwinttSelect line-up comes in. Known for their state-of-the-art designs and pioneering bonus features, our Select games push the boundaries of what’s possible from a slot and have proved incredibly popular in tech-savvy markets like the UK and Scandinavia. 

In particular, our XtraSeriesTM games – including our most successful release to date, Aloha Spirit XtraLockTM – have really helped showcase what a talented team of developers we have by providing a range of unique and engaging themes as well as bonus features players won’t find from any other provider. By offering these titles, we ensure Swintt is capable of catering to the needs of a wide range of players while also reflecting the demands of each market we operate in. 

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Having A Mobile-First Mindset 

As I referenced earlier, Swintt’s acquisition of Elysium Studios in January this year really was a major step forward for the company, as it enabled us to not only further diversify the portfolio of content that we offer to partners, but also to double down on all of the things that have made our Select line-up such a success by introducing even more ambitious designs and thrilling features. 

As a provider that has carved out a fairly specialist niche in the industry for creating game mechanics that draw on a variety of social, video and casino gaming factors, Elysium Studios was always going to be a key part of how Swintt looks to engage with the next generation of casino customer. Featuring cutting-edge designs, quirky themes and a huge variety of features in every release, the Elysium Studios – Driven by Swintt range really has taken our offering to new heights. 

What is perhaps particularly notable about Elysium Studios is their mobile-first approach to game design – and while this has always been a big priority at Swintt, by working together with them, we’ve definitely taken things to the next level. With mobile now accounting for the majority of all online casino play, having immersive bonus features that utilise tap and swipe touch-screen functionality has been an incredibly powerful tool in helping us connect with modern audiences. 

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We’ve already seen from the success of games like Law of Gilgamesh and Fox Tale that there’s a real demand among newer players for titles that replicate the user experience of the popular mobile games that they’ve grown up with – and if the buzz around our upcoming release, I Hate Fairytales is anything to go by, we’ll have many more success stories with the studio in the future. 

 

It’s All About Entertainment 

Of course, while having several strings to our bow has been a key component of Swintt’s success in penetrating multiple regulated markets, it’s equally important that for all our different product lines, we’ve never lost sight of who we are and what we stand for. We see online casino gaming primarily as a form of entertainment – and whether they’re playing Premium, Select or Elysium Studios releases, our players can always be sure they’ll be getting a fun and exciting experience. 

We pride ourselves on providing top quality titles with a real flair for the creative, and this definitely extends to the way that we market ourselves to partners. From our stand at SBC Lisbon that promoted I Hate Fairytales with a free-to-enter hammer strength competition to the Swinttopia board game we created to celebrate our five year anniversary, we’ve always tried to find inventive ways to promote our products and this has been a major factor in how we’ve grown. 

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By retaining this key creative strand across our entire portfolio, we’ve put together a product line-up that is varied enough to tap into the unique demands of each individual market without ever compromising the principles that have enabled Swintt to truly stand out as a brand – and in an industry as competitive as iGaming, that’s a really powerful thing to have working in your favour! 

The post Movers and Shakers: Tereza Melicharkova: There’s no one-size-fits-all solution for creating sustained engagement appeared first on European Gaming Industry News.

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Week 39/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Evoplay, the award-winning game development studio, has launched Diamond Hustle, a fast-paced 3×3 slot built for players who crave energy, clarity and explosive features. Set in a neon-drenched underworld where diamonds are currency and every move counts, Diamond Hustle strips back the clutter and brings the action front and centre.

Evoplay brings jackpot thrills in new slot Diamond Hustle

SlotMatrix introduces Circle of Sylvan, a spellbinding new slot where enchanted forests, glowing coins, and powerful jackpots fuse to create fun and exciting potential wins.  Deep in the heart of the Sylvan realm lies hidden treasure, guarded by ancient trees and shimmering coins. Players are invited to channel magical energy into the Golden Circle, nourishing the mystical Golden Tree and growing the value of five dynamic Jackpots.

SlotMatrix grows Enchanted Jackpots with Circle of Sylvan launch

Amusnet presents 100 Extra Crown Buy Bonus, a majestic slot adventure overflowing with dazzling features and thrilling rewards. This 6-reel slot with 100 fixed paylines transports you into a kingdom of elegance and endless opportunities. Each spin feels like a masterpiece, where hidden treasures await daring players.

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Inspired Entertainment, Inc., is thrilled to announce the launch of Halloween Golden Winner™, the latest addition to its popular Golden Winner™ franchise. Just in time for the Halloween season, this exciting new release brings a spooky twist to a fan favourite classic, now available in the B3/LBO and Category C markets.

INSPIRED LAUNCHES HALLOWEEN GOLDEN WINNER™ IN THE UK B3 & CAT C MARKETS

Welcome to Nip Tuck, the boldest budget cosmetic shop in the world. Sneaky’s first release will rearrange faces in the most wacky and unimaginable way ever. Nip Tuck is the first of 4 releases that Sneaky have planned for 2025, these being Freak Show Revelation, Gopnik and one more which is still lurking in the shadows!

Sneaky Slots break into the world of slots with their debut release, Nip Tuck

CryptoSlots, a premier online crypto casino, launches its electrifying two-payline Mega Matrix slot, The Line x2. This vibrant sequel builds upon the sleek, minimalist foundation of its popular predecessor, The Line, by adding a second payline and supercharging play with new bonus features.

CryptoSlots Doubles the Fun with the Launch of The Line x2 Mega Matrix Slot

Just Slots is diving into new territory with its latest slot release, Fish Mafia, an immersive underwater crime adventure. With a network launch on 2 October 2025, Fish Mafia transports players beneath the waves to a city built by fish and sea creatures under mafia rule.

Just Slots Dives Deep with New Underwater Gangster Slot “Fish Mafia”

Lottomart has announced the exclusive UK release of Blueprint Gaming’s latest slot, Big Cat Gold. Available only at Lottomart, this thrilling title takes players deep into the savannah, where the fiercest predators roam and golden prizes await.

Lottomart Roars with Exclusive UK Launch of Blueprint Gaming’s Big Cat Gold

Stakelogic is cranking up the chaos with the release of Runner Runner ClusterBreaker™, an explosive slot that rewrites the rulebook on cluster mechanics with its groundbreaking ClusterBreaker™ feature. Played on a 5×3 grid, wins are triggered when five or more identical symbols form a cluster anywhere on the reels.

Stakelogic smashes symbols with Runner Runner ClusterBreaker™

Step into a world of riches and luck with Greedy for Gold Power Hit, the ultimate slot adventure where fortune favours the bold! Join our two greedy leprechaun characters – Finn & Fergus – as they scheme, spin and stash away mountains of gold in their never-ending quest for riches. The game offers up to an incredible 1,944 ways to win.

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Leprechaun Riches Await in Greedy for Gold Power Hit

Award-winning TaDa Gaming is going all out with hell fire gaming fun in Devil Fire Twins. The cute little Devil Wild from Devil Fire and Devil Fire 2 is joined by his twin in the latest release from the innovative content provider. Three rows, five reels and a 40 fixed paylines’ grid is enhanced by two special positions in the centre of reels two and four.

Blueprint Gaming is reeling players back in with the launch of Fishin’ Frenzy Even Bigger Fish 3 Megaways™ Rapid Fire Jackpots™, the next big catch in the industry’s most successful fishing-themed slot series. At the heart of the action is the Money Collect feature.

Blueprint Gaming casts the net wider with Fishin’ Frenzy Even Bigger Fish 3 Megaways™ Rapid Fire Jackpots™

Amusnet has announced the release of the latest addition to its Art of Gold series – 40 Art of Gold 6 Reels Dice Edition. Amusnet’s this latest Online Casino portfolio addition is a dazzling slot game that fuses artistic elegance with the thrill of classic dice play. This 6-reel slot with 40 fixed paylines invites players into a golden world of fortune and creativity.

Gaming Corps invites players into the golden sands of Egypt, where two of mythology’s most powerful deities face off in a battle for legendary rewards. In Anubis vs Horus: Twin Titans, Gaming Corps pits the jackal-headed guardian of the underworld against the falcon-eyed god of the sky; each wielding unique Wild powers to boost prizes, trigger special features, and unlock the game’s most lucrative mode, Twin Titans Free Spins.

 

The post Week 39/2025 slot games releases appeared first on European Gaming Industry News.

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Belgium’s E Category License

Digitain Expands into Belgium with Regulatory License Approval

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Digitain strengthens its regulated presence in Europe by obtaining Belgium’s E Category License.

Digitain, the leading iGaming solutions provider, has announced that it has been officially licensed to operate in Belgium, marking a significant milestone in the company’s ongoing European expansion. This achievement highlights Digitain’s commitment to compliance, innovation, and delivering trusted solutions to its global partners.

Belgium is a highly regulated jurisdiction with strict standards to ensure fair play and responsible gaming. Securing this license further strengthens Digitain’s reputation as a reliable and compliant technology provider, enabling it to offer its award-winning solutions fully aligned with local regulations.

Digitain remains committed to expanding its regulated market presence, fostering partner success, and upholding the highest standards of compliance and data protection.

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The post Digitain Expands into Belgium with Regulatory License Approval appeared first on European Gaming Industry News.

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BERANI ZLÍN hockey club

SYNOT Once Again the Main Partner of the Berani Zlín Hockey Team

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The SYNOT Group will continue its cooperation with the BERANI ZLÍN hockey club as its main partner in the upcoming season. This builds on last year’s partnership, which became an important driver for the further development of hockey in Zlín.

The continued support from SYNOT is a clear signal that investment in sports remains one of the company’s priorities. Ice hockey is perceived as an essential part of community life, bringing joy to fans of all generations and inspiring young athletes to spend their free time actively.

The partnership will once again be reflected in the visibility of the SYNOT brand – from players’ jerseys to the ice rink and other club materials.

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As one of the traditional names in Czech sports, the Zlín hockey club holds a special place in the country’s sporting landscape.

The post SYNOT Once Again the Main Partner of the Berani Zlín Hockey Team appeared first on European Gaming Industry News.

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