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How payments can drive iGaming operators’ growth as they navigate an evolving regulatory landscape

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With iGaming regulation changing in multiple European and Latin American markets, Paysafe’s Rory Howard considers the invaluable role of payments

By Rory Howard, GM of iGaming for EMEA, Paysafe

After enacting new gambling legislation at end-2023, Brazil is expected to launch its iGaming market on January 1st. With 215m people, Latin America’s most populated country is almost certain to rapidly become a major global jurisdiction. Annual gaming revenue is forecast to grow to $4.9bn within five years, according to Vixio.

While the new Brazilian market offers an important opportunity for operators, licensing includes significant regulations to negotiate, including around payments. With other markets also enacting or considering more robust iGaming regulation, the operators that successfully navigate this new space can make change pay.

From Sao Paulo to Sweden via the UK

In April, Brazil published an Ordinance on operators’ payment requirements, preventing players from depositing using credit cards, cash, cheques, pay slips, bank slips and cryptocurrencies. Withdrawals of winnings will only be possible via electronic transfer between the operator and the player’s bank account, which must be a financial institution authorized by the Brazilian Central Bank.

Such restrictions, especially around credit cards, are part of a broader global trend to promote responsible gambling. In neighbouring Argentina, the Buenos Aires legislature is currently considering a bill to ban credit cards and social assistance debit cards for online betting in the capital region’s regulated market.

Over in the UK, operators have not been able to offer credit card deposits since the Gambling Commission restricted this in April 2020. More recently, the UK government’s Gambling Act Review white paper, which was released in April 2023, has resulted in more robust know your customer (KYC) checks for operators, including on affordability. From August all UK bettors depositing a net £500 needed to be checked, lowered to net deposits of £125 from February.

And UK operators are also facing marketing restrictions. From summer 2026, front-of-shirt Premier League football club sponsorships will no longer be an option following the association’s voluntary ban. In addition, the government is currently considering whether bonuses should be tightened, though it appears unlikely that the UK will go as far as Brazil’s complete ban on bonusing and free bets.

The UK isn’t the only European country strengthening its iGaming regulatory framework, with Sweden only allowing operators to offer players a single sign-up bonus following the Scandinavian country’s re-regulation of the market in 2019. More recently, the Swedish gambling regulator has come out in favour of the government’s proposed ban on credit cards for iGaming from April 2025.

Playing and paying it forward

With Sweden’s eastern neighbour, Finland, looking to liberalize its government monopoly with a licensing system for private operators by early 2027, the only constant when it comes to iGaming regulation is change. While regulatory change providers operators with opportunity, they need to have a solid strategy in place.

The global regulatory space is highly complex and diverse, so it’s essential for operators to develop a robust compliance framework that covers all the different legal requirements for each global market. Against the backdrop of the responsible gambling shift, KYC protocols have never needed to be more granular, requiring automation and specialised software for the highest accuracy and efficiency.

Payments are an indispensable element in negotiating the new regulatory landscape. Every market is unique, including when it comes to payments. If a jurisdiction restricts credit cards or other payment methods, operators’ cashiers need to include alternatives such as digital wallets, eCash or even pay-by-bank options to ensure players don’t abandon a brand before they become a customer.

With markets restricting bonuses and other marketing channels like sponsorships, operators need to ensure they are getting payments right. Payments – including quick payouts and deposits and the availability of preferred payment methods – are much more important factors in players’ selection of online sportsbooks than sign-up offers and sports sponsorships, according to Paysafe’s 2024 research.

More broadly, it’s also vital for operators to choose the right payment provider. Partnering with a payments company with global experience and which offers a comprehensive range of its own and third-party payment solutions, including local payment methods (LPMs) like Brazil’s Pix, will enable operators to effortlessly tailor their cashiers to a particular market.

Whether in Brazil, Argentina, the UK, Sweden or Finland, the global iGaming market is diversifying from a regulatory perspective. While the changing space poses significant challenges, it gives savvy operators an opportunity to ensure their brands and cashiers are not only compliant but have a completive edge that will ultimately pay out.

 

Rory Howard

As General Manager for iGaming in the EMEA region at Paysafe, Rory oversees the company’s online gambling business in the U.K. and continental Europe as well as neighbouring regional markets. He has close to 20 years’ experience in payments and fraud analysis, with a strong focus on the iGaming space. Rory’s previous roles include payment leadership positions at The Rank Group, Racing Stars, Gamesys, and Eyas Gaming.

 

The post How payments can drive iGaming operators’ growth as they navigate an evolving regulatory landscape appeared first on European Gaming Industry News.

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Kazakhstan Orders Telecom Providers to Block Illegal Online Casino Payments via Mobile Balances

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Kazakhstan authorities have moved to tighten controls on illegal online gambling payments after uncovering schemes that use mobile phone balances to fund unlicensed casino activity.

The Financial Monitoring Agency (FMA) issued instructions to telecom providers to strengthen monitoring and introduce systems to detect and block suspicious transactions.

According to the FMA, mobile operators including Tele2, Altel, Beeline, Kcell and Activ were called to a working meeting where regulators demonstrated how illicit payment flows to online casinos are being processed.

To verify the issue, the FMA carried out test purchases across 10 illegal online casino websites using services from all major mobile operators. The tests confirmed that payments via mobile balances were possible.

The agency stated that the goal is to cut off financial access to illegal operators and reduce public exposure to unregulated platforms. Further enforcement actions are expected as monitoring continues.

Meanwhile, Kazakhstan is preparing to significantly tighten rules on the promotion of illegal gambling. A group of senators is advancing an initiative to introduce criminal penalties for influencers who advertise online casinos and organise “giveaways.”

In related developments, a Kazakhstani influencer has recently been arrested in Vietnam on suspicion of running an illegal gambling operation.

Furthermore, the country is also restricting citizens’ access to legal gambling options, indicating a broader anti-gambling stance towards locals while still pursuing gambling tourism.

Lawmakers introduced rules restricting access to casinos, slot machine halls and betting venues in several regions to foreign nationals only. The changes will take effect on 17 May.

In March, President Tokayev signed a law establishing four new gambling zones for foreigners in the country.

The post Kazakhstan Orders Telecom Providers to Block Illegal Online Casino Payments via Mobile Balances appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Allaster Gair

97 Percent of Bacta Members Support Increased Action on Illegal Gambling Operators

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In a clarion call for the Gambling Commission and Licensing Authorities, including local police forces, to be more vigilant in their approach to illegal gambling, 97% of respondents to the latest Bacta Pulse survey confirmed they would back stronger enforcement of the law.

As the statutory regulator the Gambling Commission leads on intelligence-led investigations and possess powers to initiate criminal investigations into illegal land-based activity. To combat what is recognised as constituting a growing problem, the Gambling Commission was allocated an additional £26 million in funding over three years starting in 2026 in order to strengthen enforcement against illegal operators.

Updating the current state of play Bacta President Joseph Cullis said: “In England and Wales, local authorities are responsible for licensing premises and, alongside police, are expected to take enforcement actions including raids and shutdowns against illegal gambling operating within their specific area, seizing equipment and prosecuting operators. It’s a multi-agency approach which also includes HMRC in order to tackle tax evasion.”

He added: “While the Gambling Commission has historically focused on the online sector, concerns regarding land-based illegal activity, including unlicensed gaming machines in pubs, members clubs and cafes remain. These illegal operators ‘steal’ discretionary spend from Bacta members and provide none of the player protection safeguards that are so important in the regulated market. Illegal gambling remains a key issue of concern for Bacta members and it is a topic that is permanently on our agenda in discussions with colleagues at UKGC.”

The rigid and outdated regulations governing the siting and mix of machines is having a profound impact on investment. According to the Pulse Survey 87% of respondents said that greater machine flexibility would encourage them to invest in their venues. With the remaining 13% saying the question was not applicable the figure jumps to 100% – the first Pulse question to attract a unanimous response.

In what has become something of a recurring theme the Bacta Pulse survey has again revealed what members believe to be a serious lack of knowledge concerning the industry.

Joining MPs and Councillors, both of which were identified in previous surveys, are Local Authority Licensing Officers with 93% of respondents saying this important group “do not know the industry well.”

Explaining how the findings will impact and inform Bacta’s engagement with policy makers, Director of Communications Allaster Gair said: “The results are invaluable in shaping the conversations that we have on a daily basis with external stakeholders and I am grateful for every Bacta member who has participated. Illegal gambling is of huge importance both to our members, to players and to HMRC. The 80/20 rule is outdated and is having adverse consequences for the industry supply chain. Getting closer to Licensing Officers is an area that we are addressing and will continue to address using the opportunity provided by events such as EAG Expo, the SR Exchange and via the offices of Bacta’s MSOs.”

The post 97 Percent of Bacta Members Support Increased Action on Illegal Gambling Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

Endorphina secures UAE Gaming-Related Vendor License (Tier II) from GCGRA

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Endorphina Limited has been granted a Gaming-Related Vendor License (Tier II) by the UAE’s General Commercial Gaming Regulatory Authority (GCGRA), positioning the supplier to operate in the country’s newly regulated commercial gaming market.

The company said it is among the early licensed entities in the UAE. It added that the license is granted subject to ongoing compliance with GCGRA regulations, conditions, and directives.

Džangar Jesenov, Head of Compliance at Endorphina, said:

“Over the past years, Endorphina has grown into a truly reputable, internationally recognized supplier, following a principle of gradual and sustainable development. Today, in terms of the number of jurisdictions where we are authorized to operate, we are proud to be ranked among the Тop providers worldwide. Receiving this license in the early stages of the UAE’s regulated gaming market is both an honor and a responsibility. We are excited to contribute to shaping a sustainable and innovative industry under the guidance of the GCGRA.”

Endorphina said the UAE approval supports its broader strategy of expanding across regulated markets.

The post Endorphina secures UAE Gaming-Related Vendor License (Tier II) from GCGRA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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