iGaming solutions provider joins forces with the technology provider for some of the largest names in the industry.

WA.Technology, the award-winning B2B iGaming solutions provider, is thrilled to announce its strategic acquisition of iGaming development heavyweight, Onseo.

This landmark acquisition marks a new chapter in WA.Technology’s journey as it brings its game production capabilities, sportsbook and platform expertise, and other skills in-house, adding even more strength to the provider’s full spectrum of iGaming solutions which already includes WA.Platform, WA.Sports, WA.Casino, WA.Affiliates, WA.Lottery and WA.Fantasy.

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By strengthening its development expertise, WA.Technology’s will be able to offer operators across its network access to an abundance of cutting-edge capabilities spanning the sports betting, platform, casino and sweepstake verticals, now provided in-house and on-demand.

Onseo has amassed decades of experience in building the technologies that make the gaming space work. During that time, the brand has curated a customer base which features some of the industry’s biggest names.

Onseo’s 700+ strong team of developers will be able to offer WA.Technology’s clients new features, quick turnarounds, and rapid customisation.

Commenting on the acquisition, WA.Technology CEO Tim Scoffham, said: “We are absolutely thrilled to welcome Onseo to the WA.Technology family! We have already been a customer of theirs for a while – their ability to deliver high-quality technology quickly truly makes them a force to be reckoned with. Their client base is a clear testament to their quality.

“This acquisition has been in the works for quite some time. It marks an incredibly exciting new chapter for WA.Technology as we now bring huge capacity in-house. Onseo is the perfect addition to our ecosystem; their expertise will allow us to not only upsell our own portfolio of products but will enable us to also deliver new and exciting experiences for our partners around the world.”

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Playtika Holding Corp. announced it has entered into a definitive agreement to acquire SuperPlay, a mobile gaming company based in Tel Aviv, Israel, for $700 million, and additional contingent consideration of up to $1.25 billion, subject to achieving certain financial targets over three years. The transaction is expected to add an experienced team to Playtika with a track record of launching new, successful games, and is expected to be a meaningful growth driver for Playtika once consummated.

Founded in 2019 by former Playtika employees Gilad Almog and Eyal Netzer, along with industry veteran Elad Drory, SuperPlay has emerged as expert game makers with two successful titles – Dice Dreams, a fast-growing Coin Looter game, and Domino Dreams, a popular Board game, and two more games currently in development. In 2024, both Dice Dreams and Domino Dreams have grown rapidly, boasting a combined 1.7 million Average Daily Active Users as of August. Gilad and Eyal will continue to lead SuperPlay as its own studio within Playtika.

“We see the acquisition of SuperPlay as a key move in strengthening Playtika’s leadership in mobile gaming, driving growth with scaled titles, and unlocking new opportunities. SuperPlay’s proven talent and success in navigating complex environments align seamlessly with our team. Together, we’re expanding our ability to deliver exceptional experiences to players worldwide,” said Robert Antokol, Chief Executive Officer.

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“We’re incredibly excited for this opportunity. It is a testament to our amazing team who bring creativity and passion to everything we make. With Playtika’s backing and support, we’ll continue growing the most memorable and engaging games in their category, and exchange knowledge that will propel each other to new heights,” said Gilad Almog and Eyal Netzer.

Flutter Entertainment has announced that it has agreed to acquire Snaitech S.p.A. (Snai), one of Italy’s leading omni-channel operators, from a subsidiary of Playtech plc, for cash consideration based on an enterprise value of €2.3b.

The acquisition fully aligns with Flutter’s strategy to invest in leadership positions in international markets. The transaction is expected to close by Q2 2025.

Snai is the number three online operator in the Italian market with a 9.9% share in 2023 and 291,000 average monthly players. Online revenue and Adjusted EBITDA have grown at a compound rate of 26% and 32% respectively, in the four fiscal years to 2023. This is supported by a strong retail presence with over 2000 sites driving a number two retail share position in both betting of 19% and gaming of 14%. Snai generated 100% regulated revenue of €947m (which is after the deduction of gaming duties) and Adjusted EBITDA of €256m in financial year 2023, of which 50% was generated online.

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On completion, Flutter will assume the gold medal position in Italy with a ~30% online share when combined with its existing Italian business, which will deliver efficiency benefits in a key market for the Group. This includes Sisal, which, grew AMPs, and revenue at a compound rate of 27% and 17% respectively between Q2 2022 and Q2 2024, resulting in 270bps online share gain. The transaction is expected to deliver operating cost synergies of at least €70m along with incremental revenue synergies. On a post-cost synergy basis, the transaction is at a similarly attractive multiple to the Sisal transaction. It is also comfortably above the internal returns criteria by year two.

The transaction is subject to merger control clearance and other customary regulatory clearances and is expected to close by Q2 2025.

The transaction is consistent with the company’s strategy and is another example of Flutter allocating capital to drive shareholder value creation. The company will provide a further update at the Investor Day on September 25.

Peter Jackson, CEO, commented: “I am delighted to announce the acquisition of Snai, one of the leading players in Italy, Europe’s largest regulated market. This transaction is compelling strategically and financially. It fits perfectly within our strategy for value creating M&A and creates a significant opportunity to accelerate Snai’s growth by providing them with access to Flutter’s market leading products and capabilities both in the US and globally.

“I look forward to welcoming the Snai team to the Flutter Group and working with them to maximize the growth opportunity for our combined businesses.”

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