Latest News
The online casino game has changed
Keith Goddard, CEO at Blaze Gaming, says non-traditional content is now a must if operators are to meet the expectations of new and existing players, many of whom are turning away from restricted slots in search of bigger thrills.
Take a look at any online casino lobby and you’ll notice things have changed over the past 12 months. Where once you would find only slots and table games, with the odd instant win and a cluster of live dealer titles also in the mix, now you find a vast array of game types.
From Crash to Plinko, Mines to HiLo, Hotline, Dice and Keno, player preferences have changed and in a big way. Sure, slots still dominate, but the demand for non-traditional content is high and, in my opinion at least, only getting higher.
There are plenty of reasons for this. Players are seeking deeper experiences that go beyond those offered by slots and table games. They no longer want to just spin and win – instead, they want to feel there’s an element of skill to the game and that they have some control over the outcome.
This is why crash games have been such a hit. Players love that thrill of watching the win multiplier climb and the control they have over when to cash out.
This makes them really popular with the next generation of players. I’m talking about younger tech-forward audiences who enjoy strategy, decision-making and skill-driven entertainment options such as mobile games.
That evolving technologies are allowing providers to create games that go beyond the limitations of slots to deliver the action and big win potential these players are seeking has also been a catalyst for the meteoric rise of non-traditional content.
Operators have been quick to add these games to their lobbies and to maximise the acquisition and retention opportunities doing so provides. Non-traditional content is great for tapping into new player audiences as well as those that have been deterred by restrictions to slots in some markets.
By that, I mean regulatory updates that have slowed spin speeds, forced studios to remove things like Buy the Bonus features and, of course, the introduction of stake limits. This has all impacted the player experience, with many looking for other game formats for their thrills.
But this type of content is also a powerful driver of retention among existing players, providing them with new experiences that are easy to understand. This is key to driving engagement, with players reluctant to spend time and money getting to know complex game mechanics.
This was a consideration when developing the concept of our Bull Casino Trading Games which combine the excitement of casino gaming with the strategy of trading, offering a unique, entertaining but still easy-to-grasp game format. These games are all about risk and reward.
The idea stemmed from the convergence of finance and gaming. We saw an opportunity to merge market dynamics with casino play with this fusion creating a dynamic environment that would appeal to those looking for something beyond the standard slot format.
Of course, this is an increasingly competitive space, but our Bull Casino Trading Games stand out by offering a unique combination of trading mechanics, entertainment and the ability to win money.
The gameplay includes real-time strategy elements to challenge players in a way that traditional casino games don’t, making them compelling and re-playable.
Operators know they need to diversify their proposition to cater to evolving player preferences and changing regulatory requirements.
Failing to offer non-traditional content not only risks losing existing players seeking excitement beyond slots but also missing out on the opportunity to reach new player audiences such as Millennials and Gen Z.
The game really has changed, and operators need to keep pace if they are to ensure the long-term success and sustainability of their businesses.
The post The online casino game has changed appeared first on European Gaming Industry News.
Clarion Gaming will be providing operators and suppliers active in the Spanish industry with an insight to its objectives and vision for ICE Barcelona as part of its co-sponsorship of the 12th Expo and Congress which runs across 18th and 19th September at the Torremolinos Congress and Exhibition Centre.
Based in the capital of the Costa del Sol and organised by ANDESA, ACODISA and ANMARE, the event will host the Secretary General of the Treasury of the Junta de Andalucía, Mr Manuel Vázquez Martín, who will be accompanied by eight regional regulators with responsibilities in gaming.
Stuart Hunter, Managing Director of Clarion Gaming is delighted at the opportunity for members of the ICE leadership team to network with members of the Spanish industry and outline the plans which are in place to make the 2025 edition of ICE Barcelona one of the most significant in the history of the show.
He stated: “We are committed to partnering with all members of the Spanish industry to ensure that ICE meets the demands of the sector and is sensitive to the needs and requirements of operators, suppliers, trade bodies and regulators.
“The ability to network, to outline our vision for ICE Barcelona and to listen to the market in such an environment is invaluable. Senior members of the Clarion team will be present at the 12th Expo and Congress and all of the feedback that we receive will be fed back into the show development process.
He added: “The ICE success story has been built on a steadfast commitment to work with our stakeholders and we very much look forward to engaging with delegates of the Expo Congress.”
Clarion Gaming will be showing a specially commissioned ICE Barcelona video prior to the Regulators’ Roundtable in order to share some of the exciting initiatives that are in development to mark the historic first edition of ICE to take place in Barcelona.
The post ICE Barcelona is co-sponsoring 12th Expo and Congress in Torremolinos appeared first on European Gaming Industry News.
21VIRAL, the game aggregation provider focusing on Latin America today, confirmed it is committed to raising the industry standards by introducing next-generation AI technology via its GameConnector platform. This AI technology is designed to ‘speed up’ integration between operators and game content studios, reducing the time from months to weeks.
21VIRAL was founded by industry entrepreneurs with 20+ years of successful experience building and streamlining high-tech supply chain platform technology solutions and enhancing commercial benefits to stakeholders.
Christoph Härtel, CEO of 21VIRAL, emphasized the company’s customer-first approach. He stated, “Our goal is to build a product and solution experience that truly meets the needs of our customers. This is why we decided to specialize in the Latin American market, given its current and expected growth rates.”
“We looked at market-product fit and listened to operators seeking unique game content for their local market in weeks rather than months. So, we launched GameConnector, which will be debuted at the SBC Summit in Lisbon.
The 21VIRAL GameConnector is the equivalent of an engineering hub. It reduces integration headaches for operators and game providers, increases speed to market by using AI, and includes transparent game pricing and commission reporting, which is also a headache for operators in terms of figuring out which games make them money.
We have onboarded several industry-established operators and game providers in record time using AI to facilitate faster and more streamlined workflows. However, one of the limiting factors of scale-up businesses, especially if you are an operator or game provider, is the technical integration expertise and market access within the supply chain.
Part of the solution to these problems is commercial pricing transparency and integration support, so we have created more accessibility for onboarding operators and game providers. GameConnector will be the enabler for all the technical integration, heavy lifting, and onboarding. We will also offer reverse integration, a process where we integrate our GameConnector Platform into their systems, thereby reducing their work effort. Therefore, the operators have little to zero work effort – it’s a win-win for all parties involved.”
Emerging-markets leader expands its content portfolio with new games from rising star supplier
QTech Games, the leading game distributor for emerging markets, has continued to build the strong momentum in its premium pipeline, thanks to its latest deal with rising-star supplier, Naga Games.
Integrating content from one of the most innovative and creative online slots providers adds yet more creative muscle to QTech Games’ burgeoning platform, which is taking the widest range of online games to emerging territories with established names, such as Evolution and Yggdrasil, sitting alongside the industry’s most exciting up-and-coming providers.
Among the games made available to its partners via the deal are Naga Games’ latest releases, Super Phoenix and Chasin’ Leprechaun Coins, which ride on the back of unique maths modelling that powers the volatility spectrum, and helps foster some truly engaging gameplay.
Naga Games’ gaming suite has been optimised for mobile, a cornerstone of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, affording games providers and operators the fastest integration available. Through this leading platform, which has sealed its definitive status as a global gaming one-stop shop, clients enjoy the best performance and customer support available, localised to every region across both developing and more mature markets.
The deal organically broadens Naga Games’ international footprint, unlocking untapped jurisdictions from Asia to Eastern Europe and Latin America for diversified growth.
Philip Doftvik, CEO at QTech Games, said: “We’re committed to rolling out high-quality content that drives revenue for our partners. So, this deal with Naga Games extends our impressive sequential pipeline for 2024. In today’s marketplace, only premium games of the highest standard separate you from the crowd, so we’re delighted to see how Naga Games has fulfilled this demand. That means stunning graphics, coupled to the latest maths models for improved gameplay and high-variance volatility where desired.”
Naga Games added: “We’re reinvigorating the slots space with more immersive gaming experiences. Teaming up with QTech represents a fantastic opportunity to strengthen our product distribution across emerging territories and deliver our great games to a range of top-tier partners. They remain the pre-eminent player in these exciting and diverse margin markets. We can’t wait to see how our games connect with new audiences, and we will look to expand this partnership over the year ahead.
“In an era of customisation, QTech Games is really embracing their brand promise of tailoring top-class content for varied cultures. It’s what keeps them at the cutting edge of relevance for all kinds of players in the creative crucible of emerging markets where no-one can afford to stand still.
The post QTech Games strengthens its premium platform with Naga Games appeared first on European Gaming Industry News.
-
Facundo6 days agoPlayUZU to Launch Facundo Slot ‘Facutron’ in Mexican Market
-
Latest News3 days ago
BOS/The Swedish Trade Association for Online Gambling commissions Advisense to strengthen efforts against money laundering
-
Latest News5 days ago
Kindred Group extend six-year Middlesbrough FC partnership and cements long-term community commitment to supporters
-
Canada3 days agoGreat Canadian Entertainment and Petroglyph Development Group Announce Agreement for Purchase and Sale of Elements Casino Victoria
-
AI5 days ago
British Columbia Lottery Corporation and Future Anthem partner to establish Artificial Intelligence and Data Innovation Hub in Vancouver
-
Latest News5 days ago
Virgin Bet is Chester’s New Partner & Title Sponsor
-
Compliance Updates5 days ago
EGBA: Finland’s New Gambling Legislation: A Step Forward, With Room For Improvement
-
Latest News5 days ago
BGaming introduces flexible paylines feature in Royal Fruits MultiLines
