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The online casino game has changed
Keith Goddard, CEO at Blaze Gaming, says non-traditional content is now a must if operators are to meet the expectations of new and existing players, many of whom are turning away from restricted slots in search of bigger thrills.
Take a look at any online casino lobby and you’ll notice things have changed over the past 12 months. Where once you would find only slots and table games, with the odd instant win and a cluster of live dealer titles also in the mix, now you find a vast array of game types.
From Crash to Plinko, Mines to HiLo, Hotline, Dice and Keno, player preferences have changed and in a big way. Sure, slots still dominate, but the demand for non-traditional content is high and, in my opinion at least, only getting higher.
There are plenty of reasons for this. Players are seeking deeper experiences that go beyond those offered by slots and table games. They no longer want to just spin and win – instead, they want to feel there’s an element of skill to the game and that they have some control over the outcome.
This is why crash games have been such a hit. Players love that thrill of watching the win multiplier climb and the control they have over when to cash out.
This makes them really popular with the next generation of players. I’m talking about younger tech-forward audiences who enjoy strategy, decision-making and skill-driven entertainment options such as mobile games.
That evolving technologies are allowing providers to create games that go beyond the limitations of slots to deliver the action and big win potential these players are seeking has also been a catalyst for the meteoric rise of non-traditional content.
Operators have been quick to add these games to their lobbies and to maximise the acquisition and retention opportunities doing so provides. Non-traditional content is great for tapping into new player audiences as well as those that have been deterred by restrictions to slots in some markets.
By that, I mean regulatory updates that have slowed spin speeds, forced studios to remove things like Buy the Bonus features and, of course, the introduction of stake limits. This has all impacted the player experience, with many looking for other game formats for their thrills.
But this type of content is also a powerful driver of retention among existing players, providing them with new experiences that are easy to understand. This is key to driving engagement, with players reluctant to spend time and money getting to know complex game mechanics.
This was a consideration when developing the concept of our Bull Casino Trading Games which combine the excitement of casino gaming with the strategy of trading, offering a unique, entertaining but still easy-to-grasp game format. These games are all about risk and reward.
The idea stemmed from the convergence of finance and gaming. We saw an opportunity to merge market dynamics with casino play with this fusion creating a dynamic environment that would appeal to those looking for something beyond the standard slot format.
Of course, this is an increasingly competitive space, but our Bull Casino Trading Games stand out by offering a unique combination of trading mechanics, entertainment and the ability to win money.
The gameplay includes real-time strategy elements to challenge players in a way that traditional casino games don’t, making them compelling and re-playable.
Operators know they need to diversify their proposition to cater to evolving player preferences and changing regulatory requirements.
Failing to offer non-traditional content not only risks losing existing players seeking excitement beyond slots but also missing out on the opportunity to reach new player audiences such as Millennials and Gen Z.
The game really has changed, and operators need to keep pace if they are to ensure the long-term success and sustainability of their businesses.
The post The online casino game has changed appeared first on European Gaming Industry News.
Galaxsys, the award-winning games developer, is proud to announce the launch of Olympian Legends, a new slot game that brings the power and majesty of ancient mythology to life.
More than just a tribute to ancient mythology, Olympian Legends combines breathtaking visuals, innovative features, and dynamic gameplay, promising players an unforgettable journey through the myths of Olympus. As players progress and reveal mythic features, they face the power of ancient gods. With cascading symbols and exciting bonuses, the game delivers a dynamic adventure that’s truly worth exploring.
This marks the third slot title that Galaxsys has announced over the last two months, following the launches of Funny Faces: Hoglet-Moglet and El Dorado.
What Makes Olympian Legends Special
Olympian Legends stands out by blending rich narrative elements with innovative slot mechanics. The progress bar on the right side of the grid consists of five elements. Each time a winning combination is formed, the progress bar fills from bottom to top, triggering a mythical feature when an element is completed. Additionally, the Buy Bonus option allows players to take fate into their own hands, enabling them to access the bonus game at any time they choose.
Dynamic animations and sound design ensure every encounter with Zeus, Poseidon, and more characters feels like stepping into an epic saga rather than playing a traditional slot.
Vigen Safaryan, CPO at Galaxsys, commented: “Olympian Legends combines strong gameplay mechanics with a detailed and dynamic theme. Our goal was to deliver a slot that feels rewarding to play while offering players a more refined experience through mythology. We paid special attention to balancing the game’s features to ensure that the experience feels dynamic, without overwhelming the player. From the visuals and animations to the way the bonuses unfold, every element was designed to create a journey that feels both entertaining and authentic.”
Olympian Legends is now live and available for Galaxsys’ global network of partners.
The post Olympian Legends: Galaxsys’ New Slot Game Inspired by Ancient Myths appeared first on European Gaming Industry News.
Conferences in Europe
Inaugural iGaming Event for Technology Leaders: Technology in Gaming Conference 2025
The iGaming industry is getting a dedicated space for its most forward-thinking technical leaders with the launch of the Technology in Gaming Conference 2025 (TiG 2025) — an exclusive new event created specifically for CTOs, CIOs, and senior technology stakeholders in the iGaming world.
Taking place on 1st July 2025 as part of London iGaming Week in partnership with iGB Live!, this specialist conference will bring together some of the most innovative minds in technology to explore the future of cybersecurity, infrastructure, artificial intelligence, compliance, and scalability. TiG 2025 is designed to give technical leaders a forum tailored to the real challenges and opportunities shaping iGaming today and in the years to come.
“I am delighted to see other organisers bringing their own events that meet the need of specialist verticals within the industry as part of London iGaming week. The team at iGB L!VE are pleased to be able to support this event, and encourage iGaming senior IT professionals to join what we know will be an event that offers excellent content and networking opportunities for them” said Naomi Barton, Portfolio Director at Clarion – Organiser of iGB Live!
Topics on the agenda include:
- Scalable architecture & infrastructure
- AI & machine learning in iGaming
- Compliance & security in regulated markets
- Future-ready platform innovation
- Engineering teams, DevOps, and automation
“As an industry driven by technology I think it’s important to create a space that speaks specifically to the leaders developing and driving the change that has such a big impact on the growth and development of such an exciting sector” commented Shona ODonnell, Event Director.
Pretty Technical, a leading provider of iGaming software and platform solutions, is proud to be named the headline sponsor of this inaugural event. The company’s commitment to innovation and modern architecture makes it a natural fit for an event designed to shape the next chapter of gaming tech.
“As a business that thrives on building technology designed for the next decade, not the last, we’re thrilled to support TiG 2025 and connect with the talented tech leaders shaping the future of iGaming,” said Emma Blaylock, CEO Pretty Technical.
The event is also sponsored by Claranet, experts in modernising and managing critical applications and infrastructure 24×7, and Marshall Wolfe, a dedicated hiring consultancy specialising in digital and technology sectors.
Registration is now open with tickets currently discounted by £200 until 31st May.
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EveryMatrix Press Releases
EveryMatrix goes ‘back to where it all began’ with new London office opening
EveryMatrix has opened a new central London office, 17 years after it was founded in the UK capital.
Located in the heart of the city on the 25th floor of the newly opened 258,000 sq ft HYLO building in Old Street, London, the premium office space is home to various EveryMatrix teams, including several members of its OddsMatrix sports platform division.
The HYLO has been described as one of London’s most exciting new buildings, boasting a high rise tower and large, efficient podium floors plus roof gardens and new public spaces all within the popular Shoreditch area.
Team members include UK-based ex FSB Technology employees who have successfully integrated into EveryMatrix, following its acquisition last year. Many of the team have been responsible for delivering the Group’s new horse racing product.
Built from the ground up in just six months, the EveryMatrix racing product is fully managed by the expert, award-winning former-FSB trading team in London. The solution offers a wide range of global content, round the clock streaming, multiple derivative markets, granular price management and dynamic cross-product bonusing.
Designed to appeal to core racing markets such as the UK & Ireland and South Africa, customers also benefit from integration into EveryMatrix platform technology, offering increased scale, next generation user experience, enhanced bonusing and increased automation.
The new EveryMatrix London office is the third new global location to be opened this year with Chang Mai in Thailand and Cebu in the Philippines welcoming teams in March. This takes the total number of global EveryMatrix offices to 15 employing more than 1,400 staff.
The EveryMatrix workforce has increased by 40% since last March when the company announced its 1,000th employee while simultaneously cutting the ribbon on a state-of-the-art, sustainably developed and built office for more than 500 staff in Bucharest.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “We’re back where it all began when Stian [Hornsletten] and I co-founded the business in 2008. This new opening brings back so many fond memories and I’m personally delighted to see the business come back full circle.
“The space is magnificent and one of the best I’ve ever seen offering our teams here superb working conditions, multiple benefits and the ideal central London location.
“Our growth is showing no bounds and this new UK location highlights just how ambitious we are to continue growing and working with premium, tier-1 customers who we can now host in one of Europe’s best cities.”
The post EveryMatrix goes ‘back to where it all began’ with new London office opening appeared first on European Gaming Industry News.
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