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The online casino game has changed
Keith Goddard, CEO at Blaze Gaming, says non-traditional content is now a must if operators are to meet the expectations of new and existing players, many of whom are turning away from restricted slots in search of bigger thrills.
Take a look at any online casino lobby and you’ll notice things have changed over the past 12 months. Where once you would find only slots and table games, with the odd instant win and a cluster of live dealer titles also in the mix, now you find a vast array of game types.
From Crash to Plinko, Mines to HiLo, Hotline, Dice and Keno, player preferences have changed and in a big way. Sure, slots still dominate, but the demand for non-traditional content is high and, in my opinion at least, only getting higher.
There are plenty of reasons for this. Players are seeking deeper experiences that go beyond those offered by slots and table games. They no longer want to just spin and win – instead, they want to feel there’s an element of skill to the game and that they have some control over the outcome.
This is why crash games have been such a hit. Players love that thrill of watching the win multiplier climb and the control they have over when to cash out.
This makes them really popular with the next generation of players. I’m talking about younger tech-forward audiences who enjoy strategy, decision-making and skill-driven entertainment options such as mobile games.
That evolving technologies are allowing providers to create games that go beyond the limitations of slots to deliver the action and big win potential these players are seeking has also been a catalyst for the meteoric rise of non-traditional content.
Operators have been quick to add these games to their lobbies and to maximise the acquisition and retention opportunities doing so provides. Non-traditional content is great for tapping into new player audiences as well as those that have been deterred by restrictions to slots in some markets.
By that, I mean regulatory updates that have slowed spin speeds, forced studios to remove things like Buy the Bonus features and, of course, the introduction of stake limits. This has all impacted the player experience, with many looking for other game formats for their thrills.
But this type of content is also a powerful driver of retention among existing players, providing them with new experiences that are easy to understand. This is key to driving engagement, with players reluctant to spend time and money getting to know complex game mechanics.
This was a consideration when developing the concept of our Bull Casino Trading Games which combine the excitement of casino gaming with the strategy of trading, offering a unique, entertaining but still easy-to-grasp game format. These games are all about risk and reward.
The idea stemmed from the convergence of finance and gaming. We saw an opportunity to merge market dynamics with casino play with this fusion creating a dynamic environment that would appeal to those looking for something beyond the standard slot format.
Of course, this is an increasingly competitive space, but our Bull Casino Trading Games stand out by offering a unique combination of trading mechanics, entertainment and the ability to win money.
The gameplay includes real-time strategy elements to challenge players in a way that traditional casino games don’t, making them compelling and re-playable.
Operators know they need to diversify their proposition to cater to evolving player preferences and changing regulatory requirements.
Failing to offer non-traditional content not only risks losing existing players seeking excitement beyond slots but also missing out on the opportunity to reach new player audiences such as Millennials and Gen Z.
The game really has changed, and operators need to keep pace if they are to ensure the long-term success and sustainability of their businesses.
The post The online casino game has changed appeared first on European Gaming Industry News.
Here are this weeks latest slots releases compiled by European Gaming
Tom Horn Gaming is thrilled to announce the launch of its latest Hold & Win slot game, Majestic Coins. This high-volatility 3×3 slot takes players on a winning quest, where shimmering coins, respins, and grand jackpots lead to massive wins. Set against a sleek black 3×3 reel grid with 5 win lines, Majestic Coins offers classic slot excitement with a modern twist.
Candy Links Bonanza 2 is the newest slot game from Stakelogic, inviting you to wander through magical realms filled with delightfully sweet treats. Amidst this charming backdrop, two 5×5 grids are placed side by side. The grid on the right is where all the gameplay unfolds, while the other grid collects coins. Forming lines of coins wins their values and activates the powerful Wheels of Fortune!
Step into a world where opulence meets nature in Zillion’s latest release, Royal Crown Fruits – a dazzling slot experience filled with vibrant fruit symbols, golden crowns, and thrilling rewards. With 20 winning lines, the game blends classic charm with modern excitement, offering players a chance to strike royal-sized wins.
Big Time Gaming is back with its most exhilarating instalment yet. Max Megaways III invites players to gear up and embark on a high-stakes Arctic mission that’s shaken, stirred, and loaded with epic rewards. In this 6-reel Megaways™ slot, players get up to 117,649 ways to win, and that’s just the start of the action. Armed with MegaDozer™ mechanics, Free Spins, and a treasure trove of bonuses, Max Megaways III is set to deliver edge-of-your-seat excitement like never before.
Play’n GO delves into the mysteries of ancient Egypt with the release of Myth of Dead, a visually stunning slot that combines engaging gameplay with the allure of legendary treasures. This 5-reel, 3-row game with 10 paylines offers a captivating journey into a world ruled by powerful deities and golden riches.
Belatra Games, the specialist online slots developer, has released Blast the Bass, a brand new title that immerses players into an adventure on the open seas. Set out in the deep ocean, Blast the Bass brings together engaging mechanics, big bonus features and fun graphics that entertain players on every spin. A salty old skipper acts as the Wild symbol and will substitute for all regular symbols to combine for winning lines.
Push Gaming has launched Mad Blast, a volatile, multiplier-focused, pay-anywhere game that builds crazy robots along with wild winnings. Set in the workshop of the Mad Tinkerer, quirky, colourful bomb symbols populate the reels, with eight or more required to award a win. Winning symbols are removed from play, and the cascade of replacement icons allows subsequent wins to be formed.
Relax Gaming has revealed Glyph of Gods, an Egyptian-themed slot where hieroglyphs hold the key to wins. Bringing a fresh take on the much-loved Egyptian theme, this game features Glyph Positions which allow for Wild, Bonus, and Glyph symbols to land in dedicated spots, opening up multiple opportunities for big winning moments.
Blueprint Gaming returns in style with Big Catch Even Bigger Bass, offering a plethora of modifiers to maximise players’ winning potential. After years of success with its iconic Fishin’ Frenzy™ series, Blueprint has moved from the ocean to a picturesque lake where a bait box of aquatic symbols take their place on the 6×4, 4,096 win matrix, nestled in a mountainous landscape.
Amusnet announces the exclusive launch of 20 Wild Goals at Betano in Romania from February 20th to March 24th, 2025. 20 Wild Goals is a 5-reel video slot set in a stadium environment, offering 20 paylines. The Wild symbol, represented by a ball, expands to cover the entire reel, boosting the potential for higher wins. The tumbling reel feature adds a layer of excitement by removing winning combinations and increasing multipliers with each subsequent spin.
The post Week 8/2025 slot games releases appeared first on European Gaming Industry News.
Amusnet announces the exclusive launch of 20 Wild Goals at Betano in Romania from February 20th to March 24th, 2025. This collaboration further strengthens the company’s long-term partnership with the operator and reflects Amusnet’s focus on providing localized gaming solutions to meet the needs of the Romanian market.
“With a clear focus on delivering localized, high-quality content, we continue to foster our mutually beneficial collaboration with Betano. By providing tailored gaming experiences, we ensure both Amusnet and our partners drive growth, meet player expectations, and strengthen our collective presence in the region,” said Andreea Popa, Commercial Manager at Amusnet Romania.
20 Wild Goals is a 5-reel video slot set in a stadium environment, offering 20 paylines. The Wild symbol, represented by a ball, expands to cover the entire reel, boosting the potential for higher wins. The tumbling reel feature adds a layer of excitement by removing winning combinations and increasing multipliers with each subsequent spin. The game presents a dynamic and engaging experience designed to appeal to players seeking thrilling gameplay.
Features
Expanding Wild
During the base game, the Wild symbol expands on the whole reel and substitutes for other symbols, increasing the winning potential.
Tumbling Reels with Increasing Multiplier
Winning symbols disappear, making way for the symbols above them while increasing the multiplier with each consecutive win. If new winning combinations appear on the screen after filling the empty positions, they are multiplied by Multiplier, which starts from x2 and increases by 1 with every consequent Tumbling Reels Feature.
Jackpot Cards
The four-level mystery jackpot bonus game Jackpot Cards is also available, just like in the rest of Amusnet’s Online Casino portfolio.
The post Amusnet Deepens Collaboration with Betano for Exclusive Launch of 20 Wild Goals appeared first on European Gaming Industry News.
International Game Technology PLC announced that it has achieved an environmental, social and governance (ESG) Score of 4.3 out of 5.0 from FTSE Russell, positioning IGT in the 97th percentile within the Travel and Leisure sector of FTSE Russell’s ESG Scores. This was an improvement from IGT’s previous ESG Score of 4.2 out of 5.0 in 2023, demonstrating its ongoing commitment to enhancing ESG performance.
“As a company committed to continually elevating our sustainability practices and leadership, IGT is proud to once again achieve an improved ESG score from FTSE Russell. Through our global Sustainable Play program, we execute sustainable practices and policies throughout our company and this improved score validates our ongoing efforts,” Wendy Montgomery, SVP of Marketing, Communications and Sustainability at IGT, said.
FTSE Russell’s ESG Scores and data model allows investors to understand a company’s exposure to, and management of, ESG issues in multiple dimensions. The ESG Scores are comprises an overall rating that breaks down into underlying pillar and theme exposures. Scores built on over 300 individual indicator assessments are applied to each company’s unique circumstances. The ESG Scores align with the UN Sustainable Development Goals (SDGs), all of which are reflected in FTSE Russell’s ESG framework.
The post IGT Achieves Improved ESG Score from FTSE Russell appeared first on European Gaming Industry News.
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