Latest News
Atlaslive’s Winning Formula for UEFA Super Cup 2024 Betting Success

As the 2024 UEFA Super Cup approaches, Atlaslive Sportsbook is gearing up to offer sports betting fans everything they need to fully enjoy this much-anticipated event. Known for its innovative approach, Atlaslive is dedicated to helping operators increase engagement and drive success both before and during the game.
On August 14 in Warsaw, football fans around the world will be glued to their screens as Real Madrid takes on Atalanta in a match that promises to be nothing short of spectacular. This battle between the Champions League and Europa League winners is always packed with drama and top-tier football, and this year is no exception.
The UEFA Super Cup has a reputation for creating unforgettable memories. Think back to 2019 when Liverpool edged out Chelsea in a nerve-wracking penalty shootout, or 2014 when Cristiano Ronaldo’s brilliance led Real Madrid to victory. Moments like these keep fans coming back for more, and Atlaslive Sportsbook is ready to make the experience even more exciting this time around.
This year, bettors will find a host of new and exciting options on Atlaslive’s Platform, including live betting and a variety of markets that will keep the action going from start to finish. With these features, the 2024 UEFA Super Cup is set to be an even bigger thrill.
Boosting Betting Activity During the UEFA Super Cup
Football continues to dominate the world of sports betting, especially during high-profile events like the UEFA Super Cup. This is a prime time for operators to ramp up their promotions and engage more players. Here are some straightforward strategies and tools that can make a big difference.
One effective approach is to share event-related content across different channels. Posting interesting facts about the teams — Real Madrid and Atalanta — and the match itself helps to build trust with players. For broader reach, it’s crucial to focus on eye-catching promotional materials and banners, especially on your casino page. Atlaslive Sportsbook’s CMS feature is a powerful tool that allows operators to customize every detail directly from the back office, making it easy to add relevant banners and stand out during peak betting times.
For those who love betting, Atlaslive’s Bet Builder is a fantastic feature. It lets users combine different bets from the same match, giving them a chance to win more by taking on a bit more risk.
Atlaslive also offers robust technical capabilities, including the ability to manage language settings based on the player’s location. With support for over 50 languages and content tailored to specific markets, operators can attract a larger audience. Geo-targeted offers can also encourage players to support their national teams, enhancing their betting experience.
If you run both casino and sportsbook projects, you can keep casino players engaged with sports betting by using email newsletters and promotions ahead of big sports events. This approach not only maintains player interest but can also boost overall performance. Atlaslive’s CRM tools make it easy to automate these processes, ensuring timely and relevant communication.
Offering daily bonuses and free bets for key matches is a smart strategy to keep bettors active during the event. And when it comes to re-engaging inactive players, welcome-back bonuses can be particularly effective.
With the right strategy, the UEFA Super Cup period is a golden opportunity to boost activity across both sports betting and casino platforms.
Reliability When It Counts
The Atlaslive Platform is designed to handle the high demand that comes with major sporting events like the UEFA Super Cup, boasting an impressive 99.9% uptime. This means players can enjoy a seamless, uninterrupted experience from start to finish.
Operators benefit from the Platform’s advanced technical capabilities, which allow real-time monitoring of bets, customization of margins, setting of limits, and management of delays across any sport, league, or event. Plus, the Platform’s ability to smoothly switch between live and pre-match events ensures that both operators and players have a flexible, reliable, and responsive experience.
With all these features, Atlaslive Sportsbook is well-equipped to provide a top-tier betting experience, making the UEFA Super Cup 2024 even more thrilling for sports fans everywhere.
The post Atlaslive’s Winning Formula for UEFA Super Cup 2024 Betting Success appeared first on European Gaming Industry News.
Latest News
Why Gamification Is Reshaping Online Poker

Reading Time: 5 minutes
Online poker’s not the sleepy mix of static cash tables and rinse-repeat tourney grids it used to be. Business Wire predicts that by 2030, the market will hit $11.4 billion, fuelled by cross-platform play and new competitive formats. But here’s the catch: growth brings noise. And in 2025, grabbing attention is only half the game — keeping it has become just as critical. And we all know that retention is the table you can’t afford to fold.
Over the recent years, gamification has turned into one of poker’s strongest retention plays. When it’s done right, it keeps players around, sparks repeat visits, and forges loyalty. They come back tomorrow, next week, next month — and your competitors can’t pry them away. The idea sounds simple enough — weave in game-style mechanics to make poker richer and more engaging, without killing the skill game underneath.
EvenBet Gaming’s research breaks it into three targets:
- Give players more reasons to return.
- Make onboarding smooth and rewarding.
- Build loyalty with experiences that feel personal, competitive, and worth bragging about.
Churn burns profit. Gamification done right is an infrastructure that breeds loyalty. Done wrong? You’re just another site with flashing badges that no one cares about.
Gamification, Not Gamblification
Before diving into mechanics, it is important to set one thing straight. Gamification boosts engagement — leaderboards that show you who’s climbing, missions that push you to try new formats, achievement badges you actually want to unlock. It challenges players, rewards skill, and deepens the game. “Gamblification” is where it all turns sour. That’s when mechanics push for profit at the expense of player wellbeing — pressure-loop rewards, unclear payout systems, anything designed to keep people clicking long after the fun’s gone. These tactics can backfire, invite regulatory attention, and eat away at players’ trust.
Gamification should make the player-platform bond stronger. It’s open, skill-focused, and it stays within responsible-gaming boundaries. Otherwise, you’re just playing short-term roulette with your long-term survival.
Core Gamification Mechanics in Poker
Here’s the thing — gamification works best when it’s layered, not just thrown on top of the existing game. You’ve still got poker at the centre, but now there’s more to play for. EvenBet Gaming’s toolkit has a bit of everything, with a mix of proven features that operators need to keep players active and returning.
Leaderboards
People like to see where they stand, and a good leaderboard hits that primal “beat the other guy” instinct. Doesn’t matter if it’s hands played, rake pulled, or weird challenges only five people care about. Timeframes can be daily, weekly, or monthly, ensuring fresh challenges and preventing leaderboard fatigue. Players stick around to climb, rivals get personal, and your community gets tighter.
To avoid burnout and excessive gamblification, EvenBet’s customer success department doesn’t recommend creating only leaderboards based on pure game volume. As a flexible tool, leaderboards have a better use for boosting attention to specific game or tournament types (for example, hands played in 5-card Omaha), creating targeted demand.
Missions, Quests, and Challenges
Give a player a target and they’ll chase it. Win with pocket sevens, log 50 games, or try that Sunday knockout tourney — whatever keeps them moving. Segment it: beginners get gentle ramps; grinders chase big targets. Toss in tickets, cash, or even just brag-worthy status bumps — and suddenly, casual play has a storyline. This meta-layer adds structure to casual play, nudging players into consistent engagement.
“Different mission types work specifically on various segments of a poker room audience”, explains Nikita Golodaev, Business Account Manager at EvenBet Gaming. “For example, guided missions targeted to explore poker room features and game types keep new players on the platform and decrease early churn. Soft streaks (3-5 days) encourage regular sessions without burnout”.
Achievements and Badges
First win, first deep run, first time they actually fold kings preflop — badges give players proof they’re climbing. Badges make progress visible, they’re milestones and conversation starters. This visual recognition encourages players to develop their skills and makes long-term goals more tangible.
Progressive Systems
Experience points (XP) and rakeback have always been staples in poker loyalty systems. They’re poker loyalty basics. EvenBet’s Progressive Rakeback with a tiered, time-limited structure turns the game into a race — 6 tiers from Aluminium all the way up to Platinum. Every tier gives you a little more, but fall behind — and you drop. The gamified progression adds urgency, encouraging regular play to maintain or advance the level.
According to Nikita Golodaev, clear and balanced progressive systems work best for projects with an existing core of regular mid-core players: they are already investing significant time into the game and are still tempted by rewards provided in the progressive tracks, unlike VIP and high-stakes players who are more interested in recognition of their status.
Put it together, and you’ve got a cycle: play, check your rank, tick missions, unlock the badge, check the board, eye the next tier. And then do it again tomorrow. It’s sustained engagement without sacrificing poker’s competitive core.
Advanced Applications — Tournaments and Hybrid Formats
Think of tournaments not as one-off events, but as frameworks. They aren’t just a product — they’re an engagement machine. You can hang all sorts of engagement hooks on them — the kind that keep players checking in and keep them motivated from registration to the final hand. Layer in gamification, and you have a retention funnel operators dream about.
Formats with a Twist
EvenBet’s flexible setup allows operators to launch virtually any format: high-GTD marathons, Spin&Go sprints with random multipliers, quick-fire Sit & Gos for casuals, and velvet-rope VIP tables for the whales. Add Mystery Bounty, Progressive Knockout, or Multi-flight qualifiers, and you’ve got unpredictability on tap. Which means the game always stays interesting.
Linking Tournaments to Gamification Layers
Hybrid play is where tournaments meet missions, leaderboards, and badges:
- “Climb the Ladder” challenges that pay points for each event played.
- Leaderboards stretching over weeks and sparking long grinds.
- Achievements for milestones like “Final Table Three Times in a Week” or “Knock Out 10 Players in a PKO.”
This crossover keeps casual players chasing goals and competitive players grinding for prestige — all while strengthening retention loops. When you nail it, tournaments become recurring, gamified events that handle acquisition, retention, and loyalty in one package.
Why It Works for Operators
Gamification in online poker is not just a UX add-on — it moves numbers if done properly.
- Retention and monetisation: longer sessions, more logins, bigger rake, and better LTV. Plus, new players convert faster when there’s a mission to chase.
- Skill development: challenges teach strategy, confidence, and adaptability without feeling like homework.
- Audience segmentation: freerolls for newbies, high-stakes bounties for veterans. You serve each player just the right challenge without losing focus.
Risks and Implementation Challenges
Gamification’s upside is clear — but mess it up, and it quickly becomes a liability. When these risks are managed, gamification pays off big time. Treat it with respect and care like a strategy, not a shortcut or gimmick.
Over-Gamification
Stack too many overlapping mechanics, and the gaming experience turns into a mess. Players get overwhelmed, quit the game altogether, or even fall into unhealthy patterns. The balance is in adding enough variety to motivate, without creating constant pressure to act. It’s a fine line between motivation and overload.
Regulatory Compliance
Operating inside responsible gaming guidelines is a must. Rewards should be transparent, achievable, and not designed to exploit compulsive tendencies. As noted by Dmitry Starostenkov, regulators are increasingly wary of features that blur the lines between skill-building and pushing players too hard.
Technical Complexity
Integration has to be smooth. If missions lag, leaderboards glitch, progression breaks, or interfere with core poker gameplay, this erodes trust. EvenBet’s modular system gives control, but operators still need rigorous testing, UX tweaks, and performance checks.
Building Gamification That Lasts
When done right, gamification in online poker isn’t just bells and whistles. It’s a full-on retention driver. Mix leaderboards, missions, badges, and tiered rewards right into the core game, and you create a cycle that hooks players, grows skill, and boosts revenue.
The winning formula is balance: enough variety to keep things fresh. Clarity so players aren’t guessing. Responsibility so the game stays ethical. Data-driven personalisation ensures that every segment — from first-timers to VIP grinders — finds a reason to return.
Our research at EvenBet Gaming is clear: sustainable gamification is a long game. Set measurable goals and transparent rewards, enhance the poker spirit — never overshadow it. Attention is the rarest currency these days. Platforms that get this balance don’t just hold players — they win the loyalty battle.
The post Why Gamification Is Reshaping Online Poker appeared first on European Gaming Industry News.
Latest News
Gambling Logos and Ads Seen Every 13 Seconds During Big Sports Games in US, New Study Shows

Hockey fans are bombarded with gambling logos and adverts – sometimes as often as every 13 seconds – during TV coverage of high-profile games, according to a new exclusive research.
Viewers of June’s Stanley Cup finals encountered an average of 3.5 marketing messages from betting firms every minute, the new study by the University of Bristol found.
Since the supreme court overturned a federal ban on sports betting in 2018, the US gambling industry has surged. Now, sports betting is legal in 39 states and Washington DC – and online betting companies have spent billions of dollars in an effort to attract users in an increasingly competitive market.
The study by researchers at the University of Bristol, who shared their work in the The Guardian, analysed gambling marketing during the six Stanley Cup finals games this year between the Florida Panthers and Edmonton Oilers, and the seven NBA finals games between the Indiana Pacers and Oklahoma City Thunder.
Across those 13 games, researchers recorded 6282 instances of gambling-related marketing. This included gambling company logos on jerseys, rinkside and courtside ads, in-game mentions and commercials. Notably 94% of the instances were recorded during the NHL broadcasts.
The report found that, on average, gambling logos and ads were shown 3.5 times per minute during the NHL games, with the most saturated game featuring 4.7 gambling-related marketing instances per minute – equating to one every 13 seconds.
In contrast, the NBA broadcasts averaged just 0.26 gambling references per minute. This disparity may be partly due to the NBA’s growing use of platforms such as YouTube, which imposes stricter limits on gambling ads, the researchers noted.
The academics reviewed each broadcast as well as the pre-game coverage. The study found that the most common formats for gambling messaging were in-stadium visuals, which appeared on rinkside boards, electronic boards, jersey patches and other static structures.
This type of advertising, they noted, gives brands “persistent exposure” throughout the game. Logo placement was the most prevalent type of advertising during the games. Commercials were less frequent but still contributed to the overall volume.
The post Gambling Logos and Ads Seen Every 13 Seconds During Big Sports Games in US, New Study Shows appeared first on European Gaming Industry News.
Latest News
Tomi Huttunen Discusses the Finnish Online Casino Industry and its Lessons for Global Markets

Finland’s online gambling sector is experiencing significant growth, with projections indicating a market size of €2.4 billion in 2025. This expansion is accompanied by a shift towards affiliate marketing, where individuals like Tomi Huttunen from Online Casino Suomi have emerged as influential figures. Huttunen, who also consults the team at Kasinon—a site that has become another major player resource for Finnish online casino players—represents a new wave of affiliate marketers shaping the industry.
This article explores Huttunen’s journey in affiliate marketing, the development of his platform and the challenges and opportunities within the Finnish online casino industry.
Early Experiences in Affiliate Marketing
Tomi Huttunen began his career in affiliate marketing during the early 2010s. At first, he experimented with various niches, learning how to generate traffic and optimize content for digital platforms. Over time, he recognised the growing potential of online gambling in Finland, where internet penetration is high and mobile gaming is widely popular.
The shift towards online casinos offered new opportunities for affiliate marketers, particularly those who could provide reliable, structured information to players. Huttunen focused on creating content that not only highlighted popular games but also helped users understand regulations, bonuses and payment methods. This foundation allowed him to build credibility with Finnish players while developing the skills necessary to operate a larger platform in the years that followed.
Building One of Finland’s Largest Casino Sites
Through a combination of consistent content production and search engine optimisation, Tomi developed a platform that became one of the largest online resources for Finnish casino players. The site grew steadily, driven by comprehensive game guides, reviews of online casinos and regular updates on the Finnish gambling sector.
In parallel, Huttunen worked closely with the team at Kasinon.live, a site that has become another major player resource for Finnish online casino players. By analysing its structure and audience engagement, he was able to refine his own strategies, emphasising clear, user-focused content. While the Finnish online gambling market is competitive, Huttunen’s approach—grounded in thorough research and accessible explanations—helped his site stand out among both casual and experienced players.
The platform’s growth coincided with a broader trend: online gambling accounted for roughly half of Finland’s total gambling revenue in recent years.
This significant share reflects the increasing reliance on digital platforms for gaming, particularly among younger demographics. Huttunen’s experience illustrates how content-driven affiliate marketing can align with broader market trends while guiding users navigating complex online options.
Challenges in the Online Gambling Industry
Despite its growth, the Finnish online gambling industry faces several challenges. Government proposals to tighten regulation could alter how affiliate marketing operates within the country. Potential restrictions may include limitations on advertising and the way websites direct players to licensed operators.
These changes would affect both established sites and new entrants, requiring careful navigation and strategic adjustment.
In addition to regulatory pressures, the competitive scene presents ongoing hurdles. Search engine algorithms evolve continuously, affecting how easily users can find content. Affiliate sites must adapt by regularly updating their material, improving site functionality and ensuring that information remains accurate and clear.
Player behaviour also presents a challenge. While online gambling offers convenience and variety, Finnish players are increasingly selective, prioritising sites that provide transparency, security and fair play. Affiliate marketers must therefore maintain high standards, balancing promotional opportunities with informative, unbiased content.
Advice for Smaller Casino Affiliates
Drawing from his own experiences, Huttunen offers several practical insights for emerging affiliate marketers in Finland:
Focus on Search Visibility: Sites that are easy to find through search engines naturally attract more traffic. Clear headings, concise explanations and structured content are key.
Maintain Credibility: Providing honest assessments of casino operators, payment systems and game quality builds trust. Readers are more likely to return to sites they perceive as reliable.
Adapt to Market Changes: Affiliates need to monitor both regulatory developments and shifts in player preferences. Staying flexible allows smaller sites to adjust without losing audience engagement.
Learn from Peers: Observing how other affiliates operate—what works and what does not—can provide useful guidance. Huttunen emphasises that smaller sites often experiment in ways larger platforms cannot, creating opportunities for innovation.
By following these principles, smaller affiliates can carve out a sustainable presence in a competitive and evolving market.
Perspectives on the Industry and Future Trends
Tomi Huttunen’s journey from a novice in affiliate marketing to a leading figure in Finland’s online casino sector reflects broader trends in digital commerce and online entertainment. His work demonstrates how focused content, clarity and responsiveness to market changes can produce significant results, even in a highly competitive environment.
As Finland’s online gambling market continues to grow, driven by both mobile technology and a high rate of internet access, Huttunen’s experiences provide insights not only for local affiliates but also for those examining global online gaming trends. Adapting to regulatory shifts, understanding player needs and maintaining a commitment to informative content remain central to long-term success in the sector.
For smaller sites and newcomers, Huttunen’s guidance highlights the importance of patience, observation and strategic adjustment. While the Finnish market presents unique challenges, lessons learned there resonate with broader international audiences, particularly in regions where online gambling is expanding and evolving.
Source: jpost.com
The post Tomi Huttunen Discusses the Finnish Online Casino Industry and its Lessons for Global Markets appeared first on European Gaming Industry News.
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