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Caesars Entertainment Inc.

Caesars Entertainment Appoints Rodney Williams to Board of Directors

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Caesars Entertainment Inc. announced the appointment of Rodney Williams to its Board of Directors, effective July 1, 2024, subject to required regulatory approvals and pending licensure. With a unique perspective derived from a track record of luxury brand-building, strategic and digital marketing, and corporate leadership, Williams will bring a distinct and innovative vision to the Caesars Entertainment Board of Directors.

“Rodney is an important addition to the Caesars Entertainment leadership team. Rodney’s career leading some of the world’s best-known beverage brands gives him unmatched perspective in the hospitality industry. His exceptional track record in luxury and premium brand building during his time with Diageo and LVMH and his continued commitment to the food and beverage industry through his service as a trustee and executive committee member of the James Beard Foundation will give us added insights into the continuing confluence of entertainment with the culinary arts as we shepherd Caesars Entertainment into the future,” Gary Carano, Executive Chairman of the Board of Caesars Entertainment, said.

Williams recently stepped down as President of the Diageo Beer Company and President of Diageo Canada, leaving a legacy of success. In that role, he oversaw new momentum for Guinness beer, with the brand becoming the fastest-growing on-premise brand in the US in 2023 and strong growth for Guinness 0, which made great strides in the US and became the top-selling non-alcoholic beer in Canada. His leadership also delivered unprecedented growth on Don Julio Tequila and Johnnie Walker Scotch in Canada, as well as a powerful national partnership with Bailey’s liqueur and the iconic Tim Horton’s chain.

Prior to joining Diageo in 2022, Williams spent 11 years at Moet Hennessy, the wine and spirits division of LVMH Moet Hennessy Louis Vuitton. His last role there was as Maison (or global) President of Belvedere Vodka – the first American to become a Maison president at Moet Hennessy. Previously, Williams served as Chief Marketing Officer for the entire US brand portfolio, ranging from Don Perignon and Krug Champagnes to Glenmorangie Scotch, and before that as SVP for Hennessy US. Under his leadership, the Hennessy business quadrupled in topline sales and operating profit over a five-year period.

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Before joining LVMH, Williams served as SVP of Lifestyle Brands for Jackson Family Wines, where his team delivered the largest new product launch in the company’s history, Kendall Jackson Avant wines. Previously, Williams had been SVP for Lifestyle Wines at Robert Mondavi before and after its acquisition by Constellation Brands. Before joining the wine industry, Williams began his career in brand management at Procter & Gamble, Johnson & Johnson and General Motors.

“I’m pleased to have Rodney Williams join our Board of Directors. Rodney brings a different perspective to hospitality, having experienced it from the upper echelon of luxury beverage brands. His experience in innovation, digital and experiential marketing, and implementing optimization makes him a good strategic fit for our Board of Directors. I look forward to working with him to continue to drive results for our guests, Team Members, and shareholders,” Tom Reeg, CEO of Caesars Entertainment, said.

In addition to being a trustee of the James Beard Foundation, Williams serves on the Executive Leadership Council, is a director of the National Board of Review of Motion Pictures, and was a 2024 juror for the Cannes Lions marketing awards. He was recently named to the 2024 “Most Influential Black Corporate Leaders” list by Savoy magazine. He also advises three startups: Zitti, Qonsent, and CKBG.

Caesars Entertainment Inc.

Caesars Sportsbook Debuts its Largest-ever Prop Betting Menu for Super Bowl LIX Inside the Caesars Superdome

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Caesars Entertainment Inc. unveiled its most extensive Super Bowl prop betting menu ever ahead of Super Bowl LIX, which will take place on Feb. 9 at the iconic Caesars Superdome in New Orleans. Sports fans 21 and older can now get in on the action via the Caesars Sportsbook app or at Caesars Sportsbook locations, including at the newly transformed Caesars New Orleans, home to the only in-person sportsbook in downtown New Orleans.

As the NFL’s first Official Casino Partner and an Official Sports Betting Partner, Caesars launched its largest Super Bowl prop betting menu ever in honor of its standing as the first NFL partner to hold naming rights to the stadium where the Super Bowl will be played, the Caesars Superdome. The Super Bowl LIX Prop Betting menu offers thousands of entertaining proposition bets, allowing fans to wager on every part of the game, from predicting the outcome of the opening coin toss, to the performance of their favorite star players, who will be named Super Bowl LIX Most Valuable Player and more. In addition, special themed Quick Picks will again be released daily until kickoff and Live Same Game Parlays and other play-by-play wagering will provide the opportunity to seamlessly bet on Super Bowl LIX in real time as the action unfolds.

“For Super Bowl LIX, fans can bet on every aspect of the game with thousands of props to allow fans to feel closer to the performance of the game’s biggest stars and participate alongside the biggest moments. Caesars and the Caesars Superdome hold a special place in prop betting history dating back to Super Bowl XX in 1986. This year, our Super Bowl LIX prop betting menu is designed to live up to the magnitude of that moment and is bigger and better than ever,” said Kenneth Fuchs, Senior Vice President and Chief Product Officer at Caesars Digital.

In 1986, Caesars revolutionized prop betting when oddsmakers at Caesars Palace created a groundbreaking bet for Super Bowl XX between the Chicago Bears and New England Patriots, played in what is now known as the Caesars Superdome. The prop bet asked whether a defensive player would score an offensive touchdown in the Super Bowl, inspired by the Bears’ rookie defensive lineman, who had multiple rushing touchdowns that season.

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The rookie sensation delivered, scoring a rushing touchdown in the Bears’ 46-10 victory over the Patriots. The thrilling outcome not only rewarded bettors with a massive win but also sparked the Super Bowl prop betting craze, on the same field where Super Bowl LIX will crown its next champion. In a nod to the historic prop, Caesars Sportsbook is once again offering a wager on whether a rostered defensive player will score an offensive touchdown in Super Bowl LIX at +2200, which most recently happened in Super Bowl XXXIX during New England’s 24-21 victory over Philadelphia.

Two fan favorites return to Super Bowl wagering at Caesars Sportsbook this year – Same Game Parlays, and a digital version of the popular Super Bowl squares party game, Caesars Squares. Same Game Parlays let fans bet on their favorite players in combination with other wagers. Caesars Squares gives players a fun, easy and digital opportunity to join the excitement by correctly predicting the final digit of each team’s score at the end of the first quarter, halftime, and the full game. This year, Caesars Squares will feature a new look and feel with a traditional grid format, making it easier than ever for players to select their numbers.

Every wager placed at Caesars Sportsbook or on the Caesars Sportsbook app earns Tier Credits that contribute to status and Reward Credits redeemable for the industry-leading loyalty program, Caesars Rewards. Unique Caesars Rewards experiences include discounted getaways at various Caesars destinations across North America – including at destinations in the heart of the Las Vegas Strip – extraordinary culinary, sports and entertainment experiences, as well as bonus cash in the app.

Sports fans 21 and older in states and jurisdictions where sports betting is permitted in North America can download the Caesars Sportsbook app on iOS and Android or wager on desktop.

Caesars Entertainment is an industry leader in Responsible Gaming, known for pioneering Responsible Gaming awareness and education. In 1989, Caesars became the first commercial casino company to address problem gambling by launching the industry’s first Responsible Gaming program, Project 21. Today, the Company’s commitment to ensuring all players are aware of Responsible Gaming resources remains steadfast and spans all of Caesars’ digital platforms and world-class destinations in which it operates. Caesars Entertainment enforces an enhanced 21+ gaming policy that prevents individuals under the age of 21 from using Caesars Rewards and restricts access to its gaming products for individuals under the age of 21.

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In March 2024, Caesars Sportsbook received the prestigious RG Check accreditation from the Responsible Gambling Council in Ontario, Canada, which recognizes companies that achieve the highest standards for their Responsible Gaming practices. Just a few months later, the Company was awarded the National Council on Problem Gambling’s award for Corporate Social Responsibility.

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Caesars Entertainment Inc.

Caesars Sportsbook Becomes First to Accept In-person Sports Wagers in Maine Through Partnership with First Tracks Investments LLC

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Caesars Entertainment Inc. celebrated the first in-person sports wagering location in the state of Maine at the newly opened sports entertainment venue, Oddfellahs, powered by Caesars Sportsbook. Made possible through Caesars Sportsbook’s partnership with First Tracks Investments LLC, the new state-of-the-art sports bar brings in-person sports betting to the Pine Tree State for the first time.

Oddfellahs commemorated its grand opening in the heart of downtown Portland at 55 Market St. with a ceremonial first bet placed by Portland Mayor Mark Dion alongside representatives from Caesars Sportsbook, First Tracks, the Portland City Council, and the Maine Gambling Control Unit.

“We’d like to thank Governor Janet Mills, the Maine Gambling Control Unit, the Portland City Council and the entire state legislature for making today possible. It’s great to see the momentum following our launch of mobile sports wagering in the state through our historic partnership with three of the Wabanaki Nations. With the first in-person sportsbook now operational, we look forward to collaborating with First Tracks on additional in-person opportunities in Maine,” said Eric Hession, President of Caesars Digital.

“Building something new is always a challenge, but great teams make great things possible. This is an exciting venture for Maine’s harness racing industry, Wabanaki tribes, and sports fans across the state to access a new entertainment venue. We’re excited for whatever comes next and look forward to providing sustainable, responsible opportunitiesopportunities,” said Michael Cianchette, CEO of First Tracks Investments LLC, operator of Oddfellahs.

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Oddfellahs offers sports fans 21 and older full food and beverage service combined with an elevated sports viewing and wagering experience. Full-service sports wagering is available through self-service betting kiosks and a ticket window on-site in addition to convenient cash deposits and withdrawals for Caesars Sportsbook mobile accounts.

Sports fans should expect the ultimate viewing experience modeled after a Vegas-style sportsbook with 36 screens to catch sporting events at any time of the year, including every game of the NFL season. The sports entertainment destination is open for lunch and dinner seven days a week, opening at noon on Monday through Thursday and at 11:00 a.m. Friday through Sunday, staying open for each day’s advertised games.

Caesars Sportsbook brings its industry-leading reputation in Responsible Gaming to in-person wagering in Maine with a focus on promoting Responsible Gaming. In March and June 2024, Caesars Sportsbook received the prestigious RG Check accreditation from the Responsible Gambling Council in Ontario, Canada, which recognizes companies that achieve the highest standards for their Responsible Gaming practices.

Caesars enforces an enhanced 21+ gaming policy that ensures Caesars Rewards membership and accounts are only available to individuals 21 and older, where permitted by law. This policy applies to all Caesars Sportsbook in-person and mobile operations in Maine, including at Oddfellahs, where entry is limited to those 21 and older.

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Caesars Sportsbook to Expand Wagering Footprint in Washington, D.C.

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Caesars Entertainment Inc. announced it will bring Caesars Sportsbook self-service kiosks to 53 small businesses across Washington, D.C. Caesars Sportsbook wagering kiosks will replace the GambetDC sports wagering kiosks currently in place at OLG-licensed sports betting retail locations. In addition to wagering, the kiosks will accept cash deposits to Caesars Sportsbook mobile accounts.

“We appreciate the Office of Lottery and Gaming for providing us the opportunity to further our connection with sports fans in our nation’s capital. Our self-service betting kiosks are an excellent addition to our sports wagering options in D.C. Whether sports fans prefer a traditional ticket-in-hand wagering experience or want to simply deposit cash for their mobile app account, our kiosks enhance the premier sports betting experience we offer through the combination of options and convenience that supports dozens of small businesses locally,” said Eric Hession, President of Caesars Digital.

“D.C. residents and visitors will soon have access to best-in-class sports wagering kiosks at retail locations across the city. We are pleased to partner with Caesars, a key industry player and the leader in retail sport betting operations, which is demonstrating its commitment to the D.C. community,” said Eugene Vlasenko, Interim Executive Director of OLG.

With thousands of markets and lightning-fast functionality, Caesars Sportsbook betting kiosks will provide the gold-standard sports wagering experience sports fans are familiar with on the Caesars Sportsbook mobile app.

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Every wager placed with Caesars Sportsbook, whether at a kiosk, in-person Caesars Sportsbook at Capital One Arena, or on the mobile app, earns Reward Credits redeemable for unforgettable experiences made possible through the industry-leading loyalty program, Caesars Rewards. Sports fans 21 and older can download the Caesars Sportsbook app on iOS and Android or access it via desktop.

In July 2024, Caesars expanded its flagship mobile sports wagering platform, Caesars Sportsbook, across Washington, D.C., except for in restricted areas. Caesars has offered in-person sports betting at Capital One Arena since 2021 through its landmark partnership with Monumental Sports & Entertainment (MSE). Caesars Sportsbook at Capital One Arena made history as the first sportsbook in a U.S. professional sports venue.

Caesars Entertainment remains committed to promoting Responsible Gaming awareness and education as Caesars Sportsbook expands into more jurisdictions. In 2023, the Company implemented a refreshed 21+ policy, which certifies that all Caesars Rewards accounts are only made available to individuals 21 and older, and, where allowed by law, limits all domestic gaming, pari-mutuel, sports, and iGaming options to those 21 and older. This 21 and older policy applies to all sports wagering operations conducted by Caesars Sportsbook in Washington, D.C., including on the Caesars Sportsbook app and at all in-person sports betting locations.

Caesars Sportsbook self-service betting kiosks throughout Washington, D.C. will enforce Caesars Entertainment’s enhanced 21 and older gaming policy. This policy applies to all in-person and online operations conducted by the Company and underscores Caesars’ commitment to Responsible Gaming and its established reputation as a leader in the industry.

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