Central Europe
NOVOMATIC is Austria’s Second Most Valuable Brand Company
For the 21st time, the European Brand Institute has presented the most valuable and sustainable brand companies in Austria. The international gaming technology group with more than 25,300 employees worldwide and activities in more than 120 countries secured the top positions in both the EBI’s Brand Value and Sustainable Brand Ranking.
With a brand value increase by +8.7% to EUR 3.745 billion, NOVOMATIC took an excellent second place in the brand value study and also recorded the largest increase in value within one year among the country’s top 10. Once again this year, only Red Bull ranks ahead of the Lower Austrian global player.
Significant factors for the brand value assessment were not only the high level of innovation, but also the international expansion course, sales growth and the comprehensive corporate responsibility and ESG programme, which is confirmed by international ESG rating agencies. Against this background, NOVOMATIC was also able to impress in the Sustainable Brand Ranking, in which the company took third place for the first time. This ranking underlines NOVOMATIC’s contribution to sustainable economic development in Austria.
“The renewed top position in the Brand Value Ranking 2024 is confirmation of the long-term success of our global brand strategy, which has enabled us to sustainably consolidate our leading position on the international markets. The rise to third place in the Sustainable Brand Ranking is particularly pleasing and shows that we are also setting new standards in the area of social and ecological responsibility with our comprehensive ESG commitment,” said NOVOMATIC Executive Board Member Stefan Krenn.
The Austrian Brand Value Study, which is based on the annual “trend-TOP500 of Austria’s top-selling companies” and identifies those Austrian corporate brands with more than 45% of their shares in Austrian hands, evaluated a total of 180 Austrian brand companies from 16 sectors in 2024. The brand value is determined in accordance with the international standards ISO 10668 and ISO 2067.
The top rankings in the Austrian Brand Value Study and in the Sustainable Brand Ranking confirm NOVOMATIC’s position as one of Austria’s leading brand companies. The gaming technology group is thus once again setting a strong example for sustainable business practices.
The post NOVOMATIC is Austria’s Second Most Valuable Brand Company appeared first on European Gaming Industry News.
Central Europe
NOVOMATIC Once Again Recognised as an “Austrian Leading Company”
NOVOMATIC AG has been recognised as an “Austrian Leading Company” for 2026/2027 by the independent excellence platform Leitbetriebe Austria.
NOVOMATIC has been a certified leading company since 2013 and this prestigious status has now been confirmed once again following a comprehensive screening. The evaluation process, which takes place every two years, ensures that certified companies meet the highest quality standards. Decisive criteria include sustainable corporate goals such as innovation, growth and targeted employee development. As one of Lower Austria’s largest employers and a substantial taxpayer, the international gaming technology group makes a sustainable contribution to Austrian value creation. At the same time, NOVOMATIC is pursuing a long-term ESG strategy that combines economic performance with ecological responsibility and social sustainability.
“Long-term corporate success is based on stability, innovative strength, and a clear sense of responsibility towards employees, society, and the environment. This renewed recertification as a leading company confirms our strategic orientation and our commitment to combining economic strength with sustainable corporate management,” emphasised NOVOMATIC Executive Board Member Stefan Krenn as he received the certificate at the Group’s Lower Austrian headquarters alongside fellow Executive Board Members Ryszard Presch and Johannes Gratzl.
Monica Rintersbacher, Managing Director of Leitbetriebe Austria, also emphasised the significance of the award: “For many years, NOVOMATIC has been exemplary in the areas that define a leading company: international technological innovation on the one hand and a clear commitment to its location, employees, and society on the other. With this renewed award, the company is underscoring its role as a stable driving force for the economy and employment in Austria.”
This recertification confirms NOVOMATIC’s position as an economically reliable and responsible company both nationally and internationally.
The post NOVOMATIC Once Again Recognised as an “Austrian Leading Company” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Central Europe
Gaming Realms expands into Switzerland through tie-up with Swiss Casinos
Gaming Realms, the inventor of the distinctive Slingo format, has strengthened its international standing by launching its market presence in Switzerland with top operator Swiss Casinos.
The provider’s renowned Slingo game is now accessible to local players for the first time, offering an engaging gaming experience that combines the thrill of slots with strategy.
Games with demonstrated worldwide success and a large fanbase, like Slingo Sweet Bonanza, Slingo Da Vinci Diamonds, and Slingo Gold Cash, are now accessible to patrons of Swiss Casinos, a top online casino brand in Switzerland.
The latest market entry represents another significant accomplishment for Gaming Realms, as the provider has recently broadened its presence to new areas in Europe.
Mariachiara Lagravinese, Regional Account Manager at Gaming Realms, said: “Entering the Swiss market for the first time marks another milestone in our global growth strategy across regulated markets.
“Swiss Casinos is a renowned operator with a deep understanding of the local landscape, making them the ideal partner to introduce our unique content to Swiss players.”
Patrick Mastai, Managing Director Online Casino at Swiss Casinos, said: “Partnering with Gaming Realms is a testament to our commitment to delivering world-class gaming content to our customers.
“Their Slingo titles have a proven track record of global success, and we are proud to be the first operator offering these games in Switzerland. Titles like Slingo Sweet Bonanza and Slingo Gold Cash provide exactly the kind of high-quality, engaging variety our players have come to expect from us, and we look forward to a successful partnership.”
The post Gaming Realms expands into Switzerland through tie-up with Swiss Casinos appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Central Europe
Hölle Games Partners with DAZN Bet
Hölle Games has expanded its footprint in the German online gaming market through a new partnership with DAZN Bet (daznbet.de), an innovative sports betting and entertainment platform.
This collaboration marks a significant milestone in Hölle Games’ ongoing growth within Germany. Having already established a strong presence in the regulated market, the addition of DAZN Bet as a distribution partner ensures that even more players will have access to Hölle Games’ portfolio of visually striking, character-driven slot titles.
Through daznbet.de, German players can now enjoy a broad selection of Hölle Games’ top-performing titles, which blend classic slot inspiration with contemporary visuals and smooth, intuitive gameplay. Developed in Germany, Hölle Games’ content is known for its attention to detail, local market resonance and commitment to player entertainment.
Robert Lenzhofer, CEO of Hölle Games, said: “We’re incredibly proud to see our games featured on DAZN Bet, a brand that is revolutionizing how fans engage with sports and entertainment. This partnership is another step in strengthening our local presence and making our uniquely German-crafted slots more accessible to players nationwide. At Hölle Games, we take great pride in combining creativity with compliance — building experiences that resonate with players while meeting the highest regulatory standards.”
Daniel Berthold, EVP Growth Markets at DAZN Bet, said: “We’re thrilled to enhance our offering with Hölle Games’ impressive portfolio. Their content is a perfect match for our mission to deliver high-quality, engaging, and locally relevant entertainment to the German market. We’re confident our players will enjoy the unique craftsmanship that Hölle Games brings to the table.”
The partnership underlines Hölle Games’ commitment to strengthening its relationships with key regulated operators in Europe and reinforces DAZN Bet’s reputation for delivering diverse, premium gaming content tailored to local preferences.
The post Hölle Games Partners with DAZN Bet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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