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NFTs and the future of fan engagement: How NFTs can boost engagement with sports brands



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By: Evgeniy Babitsyn, Chief Marketing Officer,

The sport industry finds itself amidst its own digital transformation journey with the introduction of new technologies, and at the forefront of this digital shift are NFTs – otherwise known as Non-Fungible Tokens.

NFTs can represent any kind of digital item, and in recent years have commonly been used for quirky collectibles and art work – but they now enter the sports arena in a unique way. The beauty of NFTs is the unique metadata and ownership information which is tracked via blockchain, making them a one-of-a-kind digital collectible that cannot be duplicated. As a result of their collectible nature, it’s only natural that NFTs caught the eyes of eager sports enthusiasts and die-hard fans.


In fact, according to Deloitte research, around 40% of Gen Z and millennial sports fans are at least somewhat familiar with the use of NFTs and fan tokens in sports.

But why is that? And how can they boost engagement?

NFTs are rapidly emerging as a powerful tool for sports brands in driving deeper fan engagement and unlocking new revenue streams. This is because sports fans are, by nature, competitive and eager to own exclusive content from their much loved players, teams and brands. They want to be part of the action.

By playing on this feeling, and reinforcing loyalty among fans in this way, sports brands have a huge opportunity to take their revenue streams to new heights and gain a competitive advantage over other brands.

Imagine an athlete releases a limited-edition NFT that represents the most iconic moment in their career, such as the winning shot or a record breaking performance. Fans who own that NFT can then access exclusive content related to that moment including behind-the-scenes footage or interviews.


There really is no limit to these tokens, and depending on the asset, they can be much sought after. As more and more sports fans embrace the digital tokens, sports brands are quickly learning that there is huge potential for fan engagement, if they continue to innovate with this technology.


Taking collectibles to the 21st Century

Sports memorabilia and collectibles have for centuries been a way for fans to feel more connected to their favourite teams and athletes. And now thanks to the advances of technology – more specifically, blockchain technology – fans can collect within the digital realm, gaining access to truly “own” unique digital items and experiences.

Beyond just digital art or collectibles, NFTs can also integrate the idea of gamification, exclusive content and experiences into their NFTs – allowing fans to engage more actively while unlocking new revenue opportunities.


The possibilities are endless, extending far beyond just digital collectibles. They can provide fans with access to exclusive digital or in-person experiences, events and merch as well. Think front row seats or the chance for a meet and greet post-game.

With this, NFTs provide an excellent way for brands to diversify their revenue streams by monetising their content and intellectual property strategically.

It really is win-win, fans can own a piece of their favourite team’s history while supporting their team financially. And sports brands can benefit from more loyal fans.


Transforming the fan experience


Engagement is everything to sports brands. After all, the fans are really the most important stakeholders in the end. And offering NFTs can be a powerful tool in fostering deeper engagement within fan communities. NFTs provide more innovative ways for fans to connect, prove their loyalty and gain recognition for their allegiance.

Let’s look at NBA Top Shot. NBA Top Shot is the perfect example of a blockchain-based platform that allows fans to own and collect officially licensed NBA collectibles digitally. The platform offers exclusive collectibles including videos of the biggest NBA moments and highlights.

And football teams are also following suit. Manchester City, PSG, FC Barcelona have all joined in on the NFT hype – offering their own NFT collections for keen supporters such as worn jerseys, trophies and more.


Sports Betting and NFTs


And when it comes to sports betting, NFTs take the iGaming experience to the next level. Fans can purchase NFTs that represent specific bets, such as the winner of a particular game or the performance of a specific player. These NFTs can then be traded or sold, just like other NFTs, providing a new level of flexibility and excitement for betting.

The use of NFTs in the sports industry is still in its early stages, but has already shown great potential. We can expect more applications to come in the world of sports – including at Watch this space.

Looking ahead, the future is incredibly promising for sports brands who leverage NFTs within their business operations. Those who embrace these new powerful ways to inspire fans and forge deeper relationships with their communities, will see their efforts translate into business value.

The post NFTs and the future of fan engagement: How NFTs can boost engagement with sports brands appeared first on European Gaming Industry News.


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Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems and solutions, is pleased to announce its May slots line-up, available online and on mobile.


Kong Wonder Wilds™ – 92% and 94.5% RTP


Players can descend into the heart of the jungle with Kong Wonder Wilds™, where the game’s Wilds are as mighty as the beasts that roam the reels. With a reel configuration of 6×4 and 25 win-lines, Kong Wonder Wilds is a descendant of Inspired’s high performing slot, Call of the Wild™, but with exciting new features.

In the base game, players should keep an eye out for two unique wild symbols. One triggers line multipliers during the bonus, while the other brings extra Wild Win Spins, making for an exciting gameplay experience. When these two powerful wilds combine, players can expect an intense jungle showdown. Landing six or more Wilds in the base game activate the Wild Win & Spin Bonus. The bonus grants players three lives to snatch up as many sticky wilds as they can, ensuring their experience through the jungle is nothing short of exhilarating. A bonus round allure includes two special sticky wilds, capable of granting multiple winning spins or enhanced payouts, making it highly coveted among players.

Additional features including Bonus Buy and Gamble are available in applicable jurisdictions. Bonus Buy offers direct entry into the bonus, while Gamble offers players the chance to win more cash and/or increase their chances of triggering the bonus.

Kong Wonder Wilds is a medium volatility game, ideal for the casual online casino player looking to unleash their inner wild side and embark on the ultimate jungle quest.



Wild Drop Multiplier™ – 92% and 94.5% RTP

Wild Drop Multiplier™ is a medium volatility slot, where every spin is bursting with excitement and juicy wins. Players will experience an adrenaline rush with this action-packed 5×4 reel, 40 win-line slot that features a special “dropping” Wilds mechanic. When Wild symbols land on reels two, three, or four, they drop and leave a dynamic trail of Wilds in their wake, offering players the chance to experience a fruity avalanche of winnings.

The exhilarating Wild Drop Multiplier Free Spins Bonus is triggered when players land three or more Bonus symbols anywhere in view. During the Bonus round, Wild symbols have multipliers that increase by +1 on the next spin each time one lands. The multiplier also applies to new Wilds created when a Wild drops. When two or three Wilds land on a line, their multiplier values are multiplied together, leading to juicy wins for that “cherry on the cake” feel.

Fortune Bet, Bonus Buy and Gamble are available (in applicable jurisdictions). Fortune Bet boosts a player’s chances of Free Spins bonus entry and Bonus Buy offers direct entry into the Free Spins Bonus, while Gamble offers players the chance to win more cash and/or increase their chances of triggering the Free Spins Bonus.

Take a spin and reel in some juicy wins with Wild Drop Multiplier, and let the fruity fun begin!



Perfect Prize Pooch™ – 92% and 94.5% RTP

Players can unleash paw-some wins with Perfect Prize Pooch™, a 5×3 reel, 10 win-line medium volatility slot game packed with tail-wagging excitement.

Packs of eight or more pooches land the coveted Best of Breed Prize, complete with x10 multipliers. Winning three or more “Bone-us” symbols kick off Round One of the Perfect Prize Pooch Dog Show Free Spins. During free spins, the Trainers embark on an exciting journey, collecting prized pooches and advancing along the progressive trail to victory.  The next round on the trail offers more free spins and multipliers that’ll make players howl with delight. But the real treat awaits at the final Best of Show round, where the combination of Best of Breed and Best of Show offers huge potential wins, that’ll have players barking with joy.

Fortune Bet, Fortune Spins and Gamble are available (in applicable jurisdictions.) Fortune Bet boosts a player’s chances of Free Spins bonus entry, Fortune Spins improves the game’s bonus hit rate for less play and bigger wins, and the Gamble allows players to risk their base game wins to win more cash and/or increase their chances of triggering the Free Spins bonus.


Claire Osborne, Vice President of Interactive at Inspired, said: “Inspired offers players the chance to embark on a thrilling journey this May with our latest trio of fun slots. From the depths of the jungle to the vibrant worlds of fruits and a dazzling dog show, each slot has its own unique characteristics, and vibrant features to deliver the best in iGaming entertainment.

“Stay tuned for our upcoming lineup of sensational slots in June, brimming with more diverse themes, engaging gameplay and ingenious mechanics, offering players new, fun ways to win big!”

The post INSPIRED LAUNCHES ITS MAY LINE-UP OF ONLINE & MOBILE SLOTS appeared first on European Gaming Industry News.

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Latest News

PA Betting Services announces long-term agreement with BoscaSports



Reading Time: < 1 minute


PA Betting Services (PABS), the leading supplier of horseracing data and betting content, has agreed a new deal supplying BoscaSports with racing data and content until 2028.

The new agreement will see PABS market-leading delivery platform provide its extensive range of betting products and data services to BoscaSports, one of the industry’s leading providers of digital solutions for retail environments and racecourses.

BoscaSports will utilise PABS global offering of horseracing and sports content, powering a variety of interactive digital products for racecourses and LBO’s across the UK&I and Europe, enabling customers to access engaging insights, statistics and tips.


Keiron Muir, Account Director at PA Betting Services, said, “We are delighted to have agreed a new long-term deal with Bosca. Utilising our content, they have developed an array of interactive digital products transforming the retail experience and showcasing racing in a way that will promote the sport and engage new audiences”.

Eugene Mitchell, CEO at BoscaSports, said, “We are committed to providing dynamic digital solutions to the racing industry, and to achieve this we must have the best-in-class data and content. PABS extensive range of data and content ensures we can continue to innovate and provide world-class products to our partners”.

The post PA Betting Services announces long-term agreement with BoscaSports appeared first on European Gaming Industry News.

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EGT Digital to present its cutting-edge iGaming solutions at Belgrade Future Gaming 2024



Reading Time: 2 minutes


On 28 and 29 May operators, players and industry experts in Serbia will have the chance to learn more about the innovative products of EGT Digital during this year’s edition of Belgrade Future Gaming. Together with EGT the Bulgarian iGaming provider will welcome guests on stand E1.

Along with its popular instant games EGT Digital will present its extensive portfolio of casino solutions, currently including the jackpot bestsellers Bell Link, Clover Chance, High Cash and Single Progressive Jackpot and more than 100 slot titles on different themes, which already gained popularity in over 50 markets globally. At visitors’ disposal will be the brand-new football game Burning Goals, part of the Clover Chance jackpot. On the eve of the European Championship, EGT Digital will allow football lovers to dive into the atmosphere of a real match with just a click on their screen. The gaming thrill will reach new heights thanks to the double chance feature, providing players with even more opportunities of winning one of the big prizes.

EGT Digital’s in-house developed “all-in-one” betting platform X-Nave will also be on display to demonstrate its 4 main modules: CRM Engine, Sport product, Casino aggregator and Payment Gateway. Each one of them can be both part of the complete solution or operate separately, as they allow integration with developments of third-party providers.


Tsvetomira Drumeva, Head of Sales at EGT Digital, shared her positive expectations regarding the participation of the company in the event: “We will take part in Belgrade Future Gaming for another year in a row, because it is very well attended and along with our valued current partners we can reach a lot of potential new customers as well. I am very glad to say that our casino games are already live in Serbia and have been demonstrating an excellent performance so far. I am confident that in the near future we will be able to expand our footprint in the country and further contribute to the development of the local online gaming sector.”


The post EGT Digital to present its cutting-edge iGaming solutions at Belgrade Future Gaming 2024 appeared first on European Gaming Industry News.

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