Latest News
Why cutting through in the UK is still very possible
Graeme Savill, Account Management Team Lead at Gaming Corps, argues how despite the UK being a highly-competitive market, there are still plenty of reasons why it can provide meaningful opportunities for new entrants
Generating a gross gambling yield of just over £4bn during the 2022-23 financial year, the UK is undoubtedly one of the most established and successful online casino markets in the world. With 2,343 active operators holding a UK licences, it is evident that the market is vast. For online casino suppliers, even a small slice of that market could prove to be extremely lucrative. That was the thinking behind our decision to launch in the UK this year.
It is, of course, undeniable that cutting through the noise in the UK market is a very challenging task. The sports betting markets that we have seen open up in the US ihave provided the perfect example of how difficult it can be to upset the status quo. But the key thing to remember is that with challenges comes opportunities; we believe that finding a place in the UK is far from impossible.
We’re not entering the UK entirely as a newbie. The partnerships we have with the likes of Flutter Entertainment, Entain, Kindred and LeoVegas – which we are aiming to bring over from other markets where we are active – will likely bring us speedy access. If we were coming into the UK without those existing relationships, it could be a very different challenge, but having that grounding on which to stand is very important.
Localised content is key
It is critical to remain dynamic and agile in any market that you enter, making sure you adapt to fast-evolving industry trends, regulation and player expectations. There are many legacy brands that continue to dominate the UK market with decades of experience. They have shown how vital it is to build products and player experiences which are localised for the UK market – what works for Swedish players may not work too well for UK players, for example. In fact, UK player interests and habits tend to be quite specific.
As a Brit myself, I may not fit into the typical UK player profile. But it’s fair to say that we’re a fairly unique segment in the global casino player base. We know what we like, and more importantly, what we don’t. The balance of offering proven themes as well as popular mechanics, achievable win caps, frequent features and medium-level volatilities has brought us strong early results and we’re very happy to see players coming back to these games.
The ability to innovate is integral to growth in the UK. As we go live with more and more operators, we will continue to push new verticals like our Smash4Cash™ line of games. We believe this can be a game changer in the long-term, as Gaming Corps looks to reach new and existing players.
In the UK market, there are also opportunities for casino games suppliers to cross-sell their products to sportsbooks, particularly around some of the standout events this year such as the men’s European Championship in football and the Summer Olympic Games.
Regulation leads to adaptation
Admittedly, this is a unique time to be going into the UK, particularly in light of the impending measures of the White Paper, which we all unequivocally have to be aware of. Adapting to, and complying with, increased regulation is part and parcel of competing successfully in all regulated markets. With regards to the UK, a continued increase of regulation does put pressure on operators and suppliers alike, but we believe that the iGaming industry is resilient enough to manage these pressures effectively.
We operate with the understanding that it’s imperative to always adapt and be prepared for new regulations; this is how we can ensure that we have not only a competitive advantage, but also a sustainable business. That ability to adapt will be key to sustaining growth in the UK, regardless of whatever challenge is thrown to operators and suppliers.
The post Why cutting through in the UK is still very possible appeared first on European Gaming Industry News.
Latest News
A large-scale $1 billion online casino shady scheme involving Ukrainian fraudsters Vadim Gordievsky and Alyona Suvorova has been discovered in Kazakhstan.
The Kazakhstan Financial Monitoring Agency has revealed a large-scale shady scheme with a whole layer of cross-border transfers. While referring to the press service of the Agency, Elordainfo.kz informs that numerous bank employees and 120 people from several countries were involved in the operation of the shady scheme.
The money was sent to various payment organizations, disguised as legal transactions, and was later withdrawn to numerous online casinos.
At the same time, local authorities managed to eliminate the call center, which employed foreigners, which provided technical support for four online casinos as well as advice on money transactions. In addition, the organizers of the call center created a gambling partnership program that was used to accept payments and withdraw them in cryptocurrencies. The overall turnover exceeded 200 million USDT.
During the implementation of all these measures, over 70 searches were conducted. As a result of these activities, local authorities managed to gather physical evidence as well as to detain nine suspects.
According to law enforcement authorities in Kazakhstan, the key organizer of the shady miscoding scheme is Ukrainian Vadim Ivanovich Gordievsky, born in 1974. He led this organized crime group and used the local Marginplus company for these purposes (marginplus.kz). In addition to companies from Kazakhstan, Gordievsky also worked with illegal Russian online casinos while helping them to facilitate payments.
Already in 2008, Vadim Gordievsky served as deputy head of the Boryspil Regional State Administration and was in charge of land issues. Under Gordievsky, various lands of Boryspil were sold while the money was stolen. In the same 2008, he was dismissed from his position with a huge scandal, but his case never resulted in criminal proceedings. A lot of money and connections in government offices helped him avoid accountability.
In 2012, when Viktor Yanukovych came to power, Vadim Gordievsky took the chair of the head of the highway service in the Odessa region, where he managed to get access to millions of dollars, which he later invested in FC Alta Capital.
After the initiation of criminal cases for financial crimes, fraud, and the announcement of his wanted list by the Ministry of Internal Affairs, Vadim Gordievsky left Ukraine on forged documents.
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According to investigators, Gordievsky’s partner, Mikhail Kovalev (Mykhaylo Kovalov), who has a number of companies in the EU, in particular, in Poland and a residence permit in Spain, was closely working with Gordievsky. By using numerous fictitious companies in Poland, in particular, STABLEX SOLUTION Sp. z o. o (solvexs.pl) he engaged in illegal payments and cash withdrawal in cryptocurrencies.
His partner, who is also his former Kyivstar employee, Alyona (Olena) Suvorova (born in 1983), who left Ukraine for Moscow after February 2022, and Ukrainian IT specialist Denis Andreevich Rykov (born in 1990), who currently lives in St. Petersburg, also participated in the shady scheme of illegal bookmakers and dubious payments.
Judging by her social media accounts, Alyona Suvorova is currently positioning herself “as an entrepreneur, investor, and crypto trader with 5+ years of experience.” According to Suvorova herself, she has been developing payment technologies in the field of FinTech for 10 years. In 2021, she opened her own business for international crypto transfers. In addition, she is the founder of the Lemoncoin Crypto Academy.
The law enforcement agencies of Kazakhstan are asking for information about the location and data of all these people. In the near future, Vadim Gordievsky, Alyona Suvorova, and other defendants will be put on the international wanted list. According to local laws, they face up to nine years in prison.
apuestas de fútbol
GoldenRace lanza Goal2Win, una fusión entre el fútbol y los juegos de números
Reading Time: 2 minutes
El mundo de las apuestas deportivas y el gaming está a punto de experimentar una gran sacudida con el lanzamiento de Goal2Win, el innovador nuevo juego de números de GoldenRace, diseñado para cautivar a la masiva audiencia global del fútbol.
Goal2Win tiende un exitoso puente entre la pasión universal por el deporte rey y la probada emoción de las predicciones basadas en números, ofreciendo a los operadores un producto nuevo y de alto potencial para la monetización.
Goal2Win es una oferta de primer nivel que toma el formato familiar y clásico de los juegos de números y lo integra con una dinámica temática centrada en el fútbol. Esta combinación única hace que el juego sea instantáneamente reconocible, pero a la vez emocionante y nuevo, atrayendo tanto a apostadores deportivos experimentados como a recién llegados que buscan una experiencia atractiva y simplificada.
Goal2Win es la apuesta de GoldenRace entre la innovación y la tradición. Ofrece a los operadores un producto que aprovecha el inmenso alcance del fanatismo por el fútbol, a la vez que ofrece la jugabilidad sencilla y atractiva y el potencial de ganancias masivas que se espera de un juego de números de primer nivel. Es una mezcla convincente de emoción, simplicidad y un potencial de recompensa significativo.
Características clave que impulsan la fidelización y las ganancias potenciales
Goal2Win está diseñado para la máxima retención de jugadores y altas apuestas, con una jugabilidad dinámica y potentes características:
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Función multiplicadora: Los jugadores pueden realizar el mismo conjunto de apuestas en una impresionante cantidad de veintidós eventos consecutivos, lo que aumenta significativamente las ganancias potenciales y asegura una fidelización sostenida a lo largo del tiempo.
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Jackpots y Mega Jackpots: El juego incluye ganancias escalonadas con jackpots estándar y los codiciados Mega Jackpots, que prometen sumas que pueden cambiar la vida y actúan como un poderoso motivador para el jugador.
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Selecciones rápidas: Para un acceso rápido a la acción, la opción de Selecciones rápidas permite al sistema elegir números al azar, agilizando el proceso de apuesta para los jugadores.
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Selector de Fila/Columna: Mejorando la experiencia del usuario, los botones selectores permiten a los jugadores elegir fácilmente una fila o columna completa de números, simplificando las apuestas sofisticadas.
Goal2Win representa una oportunidad única para que los operadores aprovechen la inmensa base de aficionados al fútbol global con un producto que es a la vez innovador y reconocible al instante. Está listo para convertirse en una oferta básica, impulsando apuestas más altas y atrayendo a una demografía más amplia a la cartera de los operadores.
The post GoldenRace lanza Goal2Win, una fusión entre el fútbol y los juegos de números appeared first on European Gaming Industry News.
BGaming
Experience Classic Slot Thrills this Christmas With BGaming’s Totally Hot
Reading Time: < 1 minute
Wrap up warm this festive season with some retro-inspired slot action
Popular iGaming content provider BGaming invites you to cosy up to the fire and hit spin with the release of Totally Hot. This dynamic new title combines classic slot elements with modern gameplay mechanics.
Taking into account its December launch, BGaming dressed up the game for the season: the action is brought to life with bold visuals and festive animations, with roaring hot flames filling the background and Christmas candy canes bordering the reels. Totally Hot will revert to its original version when the holiday season is over.
It is not only the game’s visuals that have been given a modern makeover. Totally Hot deploys a pay-both-ways payment mechanic across its 5×3 game grid, giving players the chance to win with matching combinations in both directions across the reels. Wins go from left-to-right, right-to-left, and even begin in the middle of the reels.
There is also the potential for a festive treat to drop in the middle of the grid in the form of an Expanding Wild, holding players’ attention with the action on every spin.
Totally Hot keeps the good times rolling thanks to a low-volatility maths model that entertains players with frequent wins. This is complemented by an extremely attractive RTP of 97.21%.
Vasili Pauliuchenko, Game Producer at BGaming, said, “The holidays are here, and we wanted to provide our players with the bright and warm gift of nostalgia this Christmas. Totally Hot has been designed to captivate new players and seasoned classic slot lovers alike, keeping them engaged with wins coming from literally every direction.
The game’s blazing vibes and low volatility serve up plenty of laid-back fun.”
The post Experience Classic Slot Thrills this Christmas With BGaming’s Totally Hot appeared first on European Gaming Industry News.
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