Latest News
Why cutting through in the UK is still very possible
Graeme Savill, Account Management Team Lead at Gaming Corps, argues how despite the UK being a highly-competitive market, there are still plenty of reasons why it can provide meaningful opportunities for new entrants
Generating a gross gambling yield of just over £4bn during the 2022-23 financial year, the UK is undoubtedly one of the most established and successful online casino markets in the world. With 2,343 active operators holding a UK licences, it is evident that the market is vast. For online casino suppliers, even a small slice of that market could prove to be extremely lucrative. That was the thinking behind our decision to launch in the UK this year.
It is, of course, undeniable that cutting through the noise in the UK market is a very challenging task. The sports betting markets that we have seen open up in the US ihave provided the perfect example of how difficult it can be to upset the status quo. But the key thing to remember is that with challenges comes opportunities; we believe that finding a place in the UK is far from impossible.
We’re not entering the UK entirely as a newbie. The partnerships we have with the likes of Flutter Entertainment, Entain, Kindred and LeoVegas – which we are aiming to bring over from other markets where we are active – will likely bring us speedy access. If we were coming into the UK without those existing relationships, it could be a very different challenge, but having that grounding on which to stand is very important.
Localised content is key
It is critical to remain dynamic and agile in any market that you enter, making sure you adapt to fast-evolving industry trends, regulation and player expectations. There are many legacy brands that continue to dominate the UK market with decades of experience. They have shown how vital it is to build products and player experiences which are localised for the UK market – what works for Swedish players may not work too well for UK players, for example. In fact, UK player interests and habits tend to be quite specific.
As a Brit myself, I may not fit into the typical UK player profile. But it’s fair to say that we’re a fairly unique segment in the global casino player base. We know what we like, and more importantly, what we don’t. The balance of offering proven themes as well as popular mechanics, achievable win caps, frequent features and medium-level volatilities has brought us strong early results and we’re very happy to see players coming back to these games.
The ability to innovate is integral to growth in the UK. As we go live with more and more operators, we will continue to push new verticals like our Smash4Cash™ line of games. We believe this can be a game changer in the long-term, as Gaming Corps looks to reach new and existing players.
In the UK market, there are also opportunities for casino games suppliers to cross-sell their products to sportsbooks, particularly around some of the standout events this year such as the men’s European Championship in football and the Summer Olympic Games.
Regulation leads to adaptation
Admittedly, this is a unique time to be going into the UK, particularly in light of the impending measures of the White Paper, which we all unequivocally have to be aware of. Adapting to, and complying with, increased regulation is part and parcel of competing successfully in all regulated markets. With regards to the UK, a continued increase of regulation does put pressure on operators and suppliers alike, but we believe that the iGaming industry is resilient enough to manage these pressures effectively.
We operate with the understanding that it’s imperative to always adapt and be prepared for new regulations; this is how we can ensure that we have not only a competitive advantage, but also a sustainable business. That ability to adapt will be key to sustaining growth in the UK, regardless of whatever challenge is thrown to operators and suppliers.
The post Why cutting through in the UK is still very possible appeared first on European Gaming Industry News.
Reading Time: 2 minutes
BETBY, the leading sportsbook supplier, has expanded its proprietary esports feed, Betby.Games, with the launch of two brand-new e-sim titles: eTable Tennis and eFootVolley. Both releases mark a major milestone in BETBY’s commitment to delivering fair, authentic, and localised esports content that enhances 24/7 engagement for operators and players worldwide.
Representing a world-first for the industry, the eTableTennis title, entitled TTX CUP, introduces a completely new vertical to esports betting, with an authentic, fully fair, and transparent experience. The game features realistic physics, true-to-life gameplay, and zero-second betting delay, offering instant bet placement for one of the fastest-paced sports.
Each match follows the classic table tennis format of five sets to 11 points, with over 20 betting markets and high betting limits comparable to elite-level competitions such as the Champions League. Launched initially with two tournaments, TTX CUP delivers more than 1,500 matches per month, running 24/7 with no streaming delay, ensuring full transparency and player trust.
Aligned with the WTT Finals Hong Kong, one of the sport’s premier real-world events, the release allows operators to engage users during off-hours through a seamless, always-on e-sim.
BETBY’s second new title, eFootVolley, further strengthens its “go-local” approach by focusing on Brazil’s fast-growing futevôlei scene, one of the country’s most culturally resonant sports. The game replicates the official Liga Nacional de Futevôlei, following a five-set format (up to 11 points) and an average match duration of around 20 minutes, with 20+ available betting markets.
Launching in sync with the final stage of the real-world Liga Nacional de Futevôlei, eFootVolley provides an ultra-localised, 24/7 betting experience, reflecting BETBY’s strategy of blending authenticity with constant engagement. Following the success of eVaquejada, this release reinforces the company’s dedication to creating content that speaks directly to local audiences and their sporting passions.
Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “With TTX CUP and eFootVolley, we’re breaking new ground in esports simulations. TTX CUP sets a new benchmark for integrity and realism in table tennis betting, while eFootVolley demonstrates our ongoing commitment to localised, culturally relevant content. Both titles reflect the Betby.Games vision to provide operators with high-frequency, fair, and engaging titles.”
The Betby.Games portfolio now features 25 proprietary titles, covering 80+ tournaments and over 400,000 monthly matches across multiple sports.
The post BETBY EXPANDS E-SIM PORTFOLIO WITH TWO INDUSTRY-FIRST TITLES: eTABLE TENNIS and eFOOTVOLLEY appeared first on European Gaming Industry News.
Carl Gatt Baldacchino Head of Account Management SlotMatrix
SlotMatrix crowns the reels with Gold Pigger 2 Royal Snouts release
Reading Time: < 1 minute
The post SlotMatrix crowns the reels with Gold Pigger 2 Royal Snouts release appeared first on European Gaming Industry News.
Reading Time: < 1 minute
Evoplay, the award-winning game development studio, has added a seasonal touch to one of its popular titles with the launch of Blackjack Lucky 7s Xmas.
Reimagining the classic casino game, Blackjack Lucky 7s Xmas blends traditional play with a touch of festive magic, inviting players to face the dealer for big wins under the glow of Christmas lights.
Similar to the original version, players can compete with up to three hands, aiming to reach a total as close to twenty-one as possible without exceeding it.
Setting the bet, selecting active hands, and pressing ‘Deal’ begins the game, straightforward, intuitive, and immediately recognisable for blackjack enthusiasts.
Adding a twist to the traditional experience, the game includes the Lucky Sevens Bonus, where drawing three cards worth seven triggers an extra reward of 1.5x the original stake.
With its festive theme, sleek interface, and accessible gameplay, Blackjack Lucky 7s Xmas offers a refreshing take on one of the world’s most iconic card games.
Ivan Kravchuk, CEO at Evoplay, said: “Blackjack Lucky 7s Xmas blends the classic charm of blackjack with festive cheer, offering a seamless and captivating experience for all players.
“It’s a simple yet rewarding title that fits perfectly with the atmosphere and energy of this time of year.”
The post Evoplay deals a Christmas classic in Blackjack Lucky 7s Xmas appeared first on European Gaming Industry News.
-
Booming Games6 days agoMustangs Run Wild in Booming Games’ Latest Hit Mustang Hold and Win!
-
Asia6 days ago
Max Level wins PR & Communications mandate for LVL Zero Gaming Incubator
-
Latest News6 days ago
Enhanced Collect Feature electrifies gameplay in Playson’s More Energy Coins: Hold and Win
-
Amusnet5 days ago
Amusnet Shortlisted in Four Categories at the Golden Spades Awards 2025
-
Uncategorized5 days ago
PH iGaming Streamers Unite to Promote Responsible Gaming Amid Crackdown on Creators Promoting Illegal iGaming
-
Asensi Technologies6 days ago
Asensi Technologies Obtains Accreditation as an Online Gaming Laboratory in Malta
-
ACMA5 days ago
ACMA: Self-Excluded Gamblers Report a Better Quality of Life
-
Blueprint Gaming6 days ago
Blueprint Gaming introduces new Volcano feature in explosive Lava Lock Jackpot King™
